Structure of the Bosch Group. Bosch-Group Sales: 38.2 billion euros 1) Associates on Jan. 1,2010: 270,687

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1 Car Multimedia Bosch Ca r Multime Electronic dia Service 1 Structure of the Bosch Group Bosch-Group Sales: 38.2 billion euros 1) Associates on Jan. 1,2010: 270,687 Automotive Technology Sales: 21.7 billion euros Share of total sales: 57% Industrial Technology Sales: 5.1 billion euros Share of total sales: 13% Consumer Goods & Building Technology Sales: 11.3 billion euros Share of total sales: 30% 1) Including other business areas 2

2 Bosch Group Facts and Figures Automotive Technology business sector Automotive Electronics Car Multimedia Gasoline Systems Diesel Systems Starter Motors and Generators Chassis Systems Brakes Electrical Drives Chassis Systems Control Steering Systems 1) Automotive Aftermarket 1) ZF Lenksysteme GmbH (50% Bosch-owned) 3 Headquarters Hildesheim/Germany Development sites Germany, India, Japan, Malaysia, Portugal, USA Production sites Hildesheim/Germany Braga/Portugal Penang/Malaysia Hatvan/Hungary Suzhou/China Sales sites 22 sites in 16 countries worldwide Refurbishment & Service sites Hildesheim/Germany Kecskemét/Hungary Braga/Portugal Penang/Malaysia Suzhou/China 7 Bosch Service Center 48 Ext. Service Partner 4

3 Sites worldwide Hildes heim Leonberg Hatvan/Kecskemét De troit Braga Budapest Bangalore Penang Kariya, Tokyo, Yokoha ma Suzhou Production site Development site Sales site Bosch Ca r Multime Electronic dia Service 5 Bosch Car Multimedia - Sites Associates worldwide 1) Hildesheim, Germany 1,300 associates Leonberg, Germany 210 associates Braga, Portugal 2,150 associates Penang, Malaysia 600 associates Hatvan, Hungary 300 2) associates Kecskemét, Hungary 70 associates Suzhou, China 80 associates Bangalore, India 500 3) associates Total: 5,170 associates 1) As per January 1, ) ) Development 6

4 OE customers at a glance passenger cars 7 OE customers at a glance truck/coach systems 8

5 Our Way to Success Our core business sectors Required customer benefits: Communications Entertainment Driver Information General Information Radio & TV Receiving Infotainment World Navigating Managing Resources Informing Driver Assistance World Electronic Assisting Strategy + Tasks Connecting Mobile Devices Telematics Accessing Required customer benefits: Safety Environmental protection Economy Driver assistance Convenience Establishment of smart integration solutions for entertainment, navigation, telematics and driver assistance in the market 9 Overview Automotive Navigation and Infotainment Systems Driver Information/Navigation Instrumentation Systems Instrument Cluster Professional Systems Coach Entertainment Truck Systems Car Radio Commercial Vehicle Telematics and Toll Collection 10

6 Car-to-Car Communication (C2C) C2C includes vehicle-to-vehicle communication via the radio frequency range User benefit: Automatic warnings of traffic risks in the immediate vehicle environment Technology: Vehicles are connected directly with each other via radio communication (similar to CB radio) CM products: Information on potentially hazardous s ituations provided in the instrument cluster or on a navigation device 11 Dual View: The driver and front seat passenger can see different images on one and the same screen. User benefit: No costs incurred and no space needed for second display Technology: Special masking technology used to show adjacent pixel columns for left or right picture CM products: Central displays, e.g. as used by Mercedes or Jaguar and Land Rover models. 12

7 Eco Route: Calculation of a route which provides an optimum balance between saving fuel and arriving at the destination in the shortest possible time User benefit: Reduction of CO 2 emissions Technology: S pecia l calcula tion method which ta ke s account the fuel consumption data of the vehicle and the road infrastructure. CM products: Navigation software, navigation devices 13 Instrumentation: Provision of driving and entertainment information User benefit: Displaying the right information at the right time, prioritized according to the specific situation Technology: HMI display management, to some extent under consideration of the current driving situation CM products: HMI software in instrument clusters 14

8 Navigation as a sensor Use of map data to forecast road condition ahead of the vehicle. User benefit: - Prevention of accidents by providing information on hazardous spots such as sharp bends - Saving fuel by predictive driving and energy management Technology: Interpret map data ahead of the vehicle and use for controlling the ve hicle or providing iconize d informa tion CM products: Navigation software, navigation systems 15 Night vision Automatic detection of objects and corresponding driver information User benefit: Increased traffic safety. Dark objects are no longer overseen during night travel Technology: Road ahead filmed by a special camera; hazardous objects are shown bright and clear CM products: Implemented in head-up displays, instrument clusters and central displays 16

9 Connectivity Connection of consumer electronics devices with in-car entertainment systems User benefit: Ability to use CE devices in the vehicle without having to buy separate connectivity kits Technology: Support of current interface protocols CM products: Head units, navigation devices, car ra dios 17 Tuner technology Optimal reception and processing of AM/FM and DAB radio signals User benefit: Perfect radio reception without annoying noise and signal fluctuations Technology: - Integrated digital receiver for AM/FM and DAB - Digita l Dire ctional Ante nna (DDA) to combine the signals from two antennas, forming a virtual directional antenna that provides a much stronger signal from the desired direction, and an attenuated signal from unwanted directions CM products: Head units, navigation devices, car radios 18

10 Bosch Car Multimedia Ele ctronic S e rvice Bosch Ca r Multime Electronic dia Service 19 Bosch Car Multimedia Electronic Service Bosch Electronic Service Busines s Unit of Car Multimedia Refurbis hment / re pair s e rvice for Car Multimedia products as well as for other Bosch electronic products and non- Bosch products: Navigation systems Instrument clusters Car radios Engine control units Hydraulic control units for agricultural machinery Audio- and communication systems for buses und trucks etc. 20

11 Key data 350 Bosch associates worldwide + partner organization TS16949-compliant processes and services 96 % fulfillment of 48 h repair time pledge 99 % fulfillment of 24 h hour pledge for spare part deliveries Global Service Center Organization 300,000 refurbishment / repairs per year 21 Bosch Car Multimedia Electronic Service Our customers OEM Workshops and specialist dealers End consumers 22

12 Bosch Car Multimedia Electronic Service Our service portfolio Refurbishment (z.b. Hotline) and repair 23 Core business Replacement and refurbishment Defective devices replaced by refurbished or new product Defective devices refurbished to "as new" condition Individual repair Individual diagnosis and repair of defective devices Return shipment to the customer Service Logistic Fast pick-up and delivery services for dealers and end consumers 24

13 Technical processes, test equipment and know-how The entire aftersales service organization is TS16949-certified Audited by automotive customers at regular intervals Own development of inspection technology Device history and SW/HW versions synchronized with development Software-based process workflow 25 Bosch Car Multimedia Electronic Service Logistic and Service sites worldwide Hildesheim Brussels Kecskemét Chicago Braga Istanbul Yokohama Suzhou Campinas Bs. Aires Penang Clayton In 20 other regions our global presence is supported by a network of 48 authorized service partners. 26

14 Visit at Bosch Electronic Service on Building 402, CM-AS from 9:00 to 11:00 o clock Tour in our Remanufacturing Plant : Refurbishment / repair of electronic components Logis tic Data Monitoring Sales 27 Thank you very much! Bosch Ca r Multime Electronic dia Service 28