How to market in the Integrated Telematics Cloud Services

Transcription

1 How to market in the Integrated Telematics Cloud Services June, 2012 FUJITSU TEN LIMITED Yoshi Shiraishi

2 Profile of FUJITSU TEN

3 Profile of FUJITSU TEN Business Domain Automotive Electronics Engine ECU Air Bag ECU Speed Control System Alarm System etc Information Technology Multi AngleNAvigation Vision Milli Wave Rader Rear View Camera VICS TAXI Allocation System Drive Recorder Automotive Walkie-Talkie Paradigm Shift Vehicle evolution with ICT Highly sophisticated HMI Seamless between society and vehicle (Public Sector/Global Consortium/Regional ITS relationships) 5 /26 Entartainmant Premium Sound System Rear Sear Enter Tainment / music Digital TV/ Home HiFi Speaker Future Business Domain Security & Safety Comfortable moving space Contribute to environment

4 Profile of FUJITSU TEN Global Operation UK Sales Germany R&D Sales Belgium Sales Beijing Sales Other Tianjin Plant R&D Sales SalesCanada R&D SalesMichigan Spain Plant Guangzhou Sales Wuxi Plant Kobe ShanghaiSales Korea Sales Plant R&D Sales Los Angels Sales Other Texas India Sales Plant Mexico Thailand Plant Sales PhilippinesPlant R&D Other Singapore Sales Sales Sao Pau Sales Melbourne

5 Regional Operation of FUJITSU TEN Fujitsu Ten Corp. America (FTCA) Headquaters (as end of 2011) : Halyard Drive, Plymouth, MI, Establishment August 20, Capital US$ 42.5 million 3.Employees 243 (Local 216, Assignee 24) 4. North America Group Company - Fujitsu Ten Canada Inc. 7 - Fujitsu Ten de Mexico 417 President (Ryoji Otowa) Strategic Planning General Affair Accounting Sales & Marketing Engineering Quality Control TDC

6 Regional Operation of FUJITSU TEN Fujitsu Ten Do Brajil Ltda. (FTBL) Headquaters : Avenida Paulista, 37, Bela Vista, Sao Paulo 1. Establishment June6, Capital R$ 0.6 million 3. Employees 3 4. Function - Marketing and Sales Operation - Repair Service - Quality Control (as end of 2011)

7 Regional Operation of FUJITSU TEN Current Products & Services in USA/BRASIL Car Infortainment CI) AVN(AM/FM/CH w/display) AM/FM CD Receivers and Amplifier AM/FM CD Changer Receivers and Amplifier Speakers Antenna Amplifier Others Automotive Electronics AE) Vehicle Security, Keyless Entry Remote Vehicle Control(Engine Starter/Car Finder etc.) Body ECU Heat Seat Module Devices Playback Mechanism (CD, CD-CH and DVD Deck)

8 Integrated Service Approach for Connected Vehicle

9 Integrated Service Platform Vision Open and Collaborative Platform for Smart Car Life Open Software Service Platform powered by FUJITSU ECU Integrated Service Platform (open architecture) Public Cloud Service MVNO Safety& Security Advanced Control Navi& Infortainment ECU AVN GPS Authentifi cation Cust. Billing CRM SNS Mobile Operator Data Base Contents Service Provider ECU AVN GPS WiFi Synchronization HTML5 SOAP Industry Standard IF Contents Aggregation HMI Integration Broadcasting Management Business Application Developer Cloud Service OEM Portal OEM Back Office Data Base Associated TSP Portal 6

10 Flexible Connectivity for vehicle Mobile Apps Center Application AVN (OEM/After Market) HMI UI Infotainment LBS Music/Video Streaming SNS/Mail/RSS etc. iphone Front Server iphone/android Smartphone integration USB/JPEG Transfer Embedded/Tethering DL Appli/Browser Center Application Smartphone Integration ExternalVideoOut OpenAccessory Streaming Center Application RES Remote Diag./Ment. Prevention&Diagnosis Driver s Assist etc. DCM/ECU (OEM/After Market) MVNO iphone/android Center Application Embedded (M2M Connection)

11 Global Platform Expansion -future- - Home back-end system is based on FUJITSU cloud computing technology -ready to go in North America- - Front-end systems are distributed in each region for localization and flexibility (e.g. Drivers Distraction, ecall, SIMRAV etc.) -on plan- - Some unique back-end system are considered for the national regulations -on plan- US EU Russia China Front system Front system Front system Back-end system JPN Back-end system ASEAN Front system Front system Front system Pacific South America Front system

12 Safety & Security Services with Smartphone Remote Vehicle Control and Information by Smartphone Conventional RES* Smartphone RES* Smartphone Apps Control Control Information Engine start / stop Engine start / stop Engine status *Remote Engine Starter ECU MVNO Door lock HVAC setting Smartphone Door lock status Interior/Exterior temp. Low fuel warning Alarm notification Car Finder

13 Telematic Service Solution with ecall/era-glonass The correspondence to ecall and ERA-GLONASS regulations are not only an execution of the automaker's social responsibility but a new business opportunity to launch the new telematics services with 100% installed embedded mobile communication module. FUJITSU TEN supports the automaker's ecall and ERA-GLONASS correspondence and telematics service introduction with our total solution technologies. It will be enhanced to ITS of Brazil and China. 1.Total telematics service solution (Center, H/W, Network, Contents) 2.Cloud and Global net work service (easy to expand other regions) 3.High performance data communication module IVS TSP (own or collaboration) Open Service aggregation Telematics service solution OE Products Embedded data communication module Our original services Display for Telematics services OE services Development/Management CRM outsourcing (Contract/Charging) Portal site development/management MVNO Telematics Services Customer data Communication Module Customer data Analysis

14 Telematic Service Solution with ecall/era-glonass Working Sample ECU

15 Telematic Service Solution with ecall/era-glonass Working Sample Interface Unit

16 Telematic Service Solution with ecall/era-glonass Demonstration Set-Up on GSM network

17 Yoshi Shiraishi mobile: Shiro Shirasaki (FTBL) tel: