turn the page! If this sounds like you, DO YOU FIT THE BILL?

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1 J O IN

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3 WANTED! Quality Franchise Business Partners to join the Eagle Boys team and help us deliver happiness around Australia through delicious food and exceptional service in their local community. DO YOU FIT THE BILL? Do you love speaking to people, helping them out, getting out there and aspire to be a business leader in your local community? Will you commit yourself full-time to your business and are not looking for an easy investment opportunity? Do you have financial backing or the ability to get it? Do you love leading a team of passionate staff members, motivating them and driving the very best in customer service with a smile? Are you happy, energetic and like to take a hands-on approach? If this sounds like you, turn the page!

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5 THAT S RIGHT, SMOOTH SUMPTUOUS STRINGS OF MOZZARELLA CHEESE THAT MAKE OUR CUSTOMERS TASTE BUDS VERY, VERY HAPPY. Our brand promise is to make Eagle Boys customers the happiest customers in Australia and by customers that means everyone who is part of the Eagle Boys team from our customers and store staff to our Franchise Business Partners and CEO. That s what we ve always been about and what we continue to deliver 26 years after our launch. Eagle Boys started operating in 1987 as one small store in Albury, NSW. In the exciting years since, we ve rolled, topped and baked our way to become one of Australia s most loved brands. We are all about the locals. Being a part of the fabric of our local communities is what every Eagle Boys store is all about from supporting the local kids softball team to providing pizza for the primary school P&C meeting we are Australian, local and proud of it. Headquartered in Brisbane, Eagle Boys has remote, regional and metropolitan stores across Australia, Papua New Guinea and India - serving up our delicious food, with a beaming smile to hungry families across the globe. After initially employing a strategy of expanding into the under-serviced regional towns of New South Wales and Queensland, we ve continued to succeed in all kinds of markets by focusing on the basics of local ownership, great service and value for money quality products.

6 WHY EAGLE BOYS IS THE FIRST CHOICE IN FOOD FRANCHISING 1. Cost-effective entry price We keep costs down and pass on savings to Franchise Business Partners to ensure this start-up is the lowest possible cost. 2. Store location and building program Eagle Boys Pizza will assist you with store location, design, fit-out and layout all tailored to the needs of your local community, from drive-thru to dine-in and metro to remote. 3. Franchise Business Partner training A complete training program is coordinated and structured to suit your specific training needs. Your training will include in-house administration, marketing, operations, management and staff training. 4. Team selection and training Selecting and employing the right people to run a successful business is a big task. We provide you with staff recruitment criteria and guidelines, along with assistance from our National Support Office team.

7 5. We re always right beside you Our Operations Team works with you and provides assistance leading up to and after your store opens. Our support doesn t stop there. Your local Business Development Manager from our Operations Team will support your day-to-day needs and access to all areas of National Support Office is always available to support and coach you to succeed. 6. Regular visits from Support Office team members A dedicated Business Development Manager will visit your store on a regular basis. They will coach you to improve your sales, profitability and general management along with improving communications and standards. This not only helps you, but also ensures the Support Office is aware of your requirements. Additionally, our Senior Leadership Team spend a significant amount of time in the field, ensuring we always have the pulse of our businesses on the ground. 7. You re in business for yourself but not by yourself The Eagle Boys system offers group support, buying power and open and honest communication. We don t have franchisees, we have Franchise Business Partners we are in this together. This partnership offers strong marketing and advertising support to ensure Eagle Boys is always top of mind in your local community. 8. Australian owned and proud of it! Eagle Boys is a 100% Australian-owned company. Eagle Boys continues to buy Australian products from Australian companies where possible. We have been operating successfully for close to three decades and strive to always give back to our local communities. 9. Proven and dynamic brand and products Eagle Boys is one of Australia s best-known pizza brands. We enjoy high brand recognition and loyal customers and are supported by innovative new products and marketing initiatives. We regularly conduct market research in areas including consumer trends, product quality and future market demands. We also invest in new product development and ongoing store innovation to ensure the ongoing success of our Franchise Business Partners.

8 vision to be the preferred choice in food franchising mission we are committed to spreading happiness providing delicious food delivering an exceptional service experience we are for the locals

9 OUR STRUCTURE managers & store team members franchise business partners business development managers & operations trainers business technology team marketing team product development team finance team commercial team operations & training team

10 OUR F L E X I B L STORE OPTIONS E EAGLE BOYS MAIN FOCUS IS EMBEDDING OUR STORES IN THE LOCAL COMMUNITY, WHICH MEANS WE NEED TO BE FLEXIBLE IN OUR STORE LAYOUT AND DESIGNS TO ENSURE WE CAN EASILY MEET THE NEEDS OF THE LOCAL COMMUNITY. Our flexible store options mean you can pick and choose the size and layout of your store, your fit-out and even the furniture and tone of the interior. We have stores from small Express kiosk fit-outs, right up to dine-in and drive-thru options and our team will work with you to identify what best suits your community. Stores are always designed to best maximise the opportunity for our Franchise Business Partners.

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12 WHAT IT MEANS TO BE PART OF YOUR COMMUNITY Eagle Boys is, and always has been, all about the locals. We are proud to play an active role in the local community, from Ryde in Sydney to Albany in regional WA. Each of our Franchise Business Partners are business leaders in their area and are continually connecting with their community to give back and thank their loyal customers. As an Eagle Boys Franchise Business Partner, you will love the role you will play with your locals from your support of the local footy team to giving back to charities and community groups which mean something to your customers and help out everyday Australians. The Eagle Boys Happiness Fund was established in November 2013 to give our Franchise Business Partners a vehicle to drive happiness into their community. Whether we can donate a pizza party to a local family who are going through hard times, or deliver pizzas to the local children s hospital to cheer them up, we are dedicated to giving back to the community and showing our customers we care about the role we play.

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14 HOW WE SUPPORT YOU

15 AT EAGLE BOYS WE PRIDE OURSELVES ON PROVIDING TOP-QUALITY SUPPORT TO OUR FRANCHISE BUSINESS PARTNERS. From administration and operations, to training and marketing, we will work hard to help grow your business and deliver Eagle Boys delicious meal options to food lovers across Australia. Find out more about the support we offer Franchise Business Partners: Eagle Boys Support Office Based in Brisbane, the Support Office boasts a team of highly skilled staff who work hard to help you grow your business in areas including: Operations Marketing Training Management Administration IT System Development The team advises you on any operational or administrative queries. Each Eagle Boys store is allocated a dedicated Business Development Manager (BDM) who visits Franchise Business Partners and stores regularly, providing advice and guidance regarding the operation and profitability of your store.

16 Training Our people are our most important assets. We deliver training programs to grow and develop our team members, from Franchise Business Partners and in-store staff, to our Support Office team members. Training forms a critical function of the Operations Team as they deliver structured initial and ongoing training programs to ensure we continue to deliver delicious pizzas and menu options to customers. Our number one priority in training is to ensure food lovers across Australia choose Eagle Boys as their number one choice to feed their family by offering consistent quality products. We are dedicated to ensuring our Franchise Business Partners achieve strong sales growth and optimum profits through training programs to stay competitive and grow their business. New Franchisee Business Partners Eagle Boys Franchise Business Partners are trained through a five-week program, which includes information on how to operate, administer and market their Eagle Boys business. During this time, you will spend time in our Support Office where you will learn business management, leadership and operational skills through our tailored modules. You will also be placed into an Eagle Boys Training Store with an existing Franchise Business Partner that will mentor you as you learn the day-to-day operations of your new business. You will learn how to market your store on a local level and how to best serve your customers through our Exceptional Customer Service and Upselling Techniques program. In addition to this training program, our Operations and Training Team will provide you with on the ground support when you open your new store. HOW WE SUPPORT YOU

17 Existing Franchisee Business Partners Eagle Boys also operates our National Training College. This is where Franchise Business Partners, in-store team members and management staff can brush-up on their business skills. These courses focus on business planning, customer service, understanding the retail award and motivational programs. Makebench Home to all things Eagle Boys is our online portal, Makebench. Based on World Manager technology, this program allows our Franchise Business Partners access to everything from manuals, timesheets and operations resources to download and ordering marketing materials and access to all-inclusive forum, designed to give Franchise Business Partners an open area to discuss topics together and with the team at the Eagle Boys Support Office. WE RE HERE TO HELP YOU GROW YOUR BUSINESS Marketing Eagle Boys has a talented and dedicated marketing team to develop national and local strategies. Our marketing team is vibrant, creative and ready to help you drive customers through your doors. The Eagle Boys Marketing team develops new products, superior promotions, public relations, e-commerce and sponsorship strategies and works closely with our Franchise Business Partners to develop local marketing programs that really work.

18 HIGH FIVE INCENTIVE PROGRAM The High Five Incentive Program is an exclusive rewards program for Eagle Boys. The incentive program rewards Franchise Business Partners for achieving operational excellence in their business, four times a year. The program engages the Eagle Boys Support Office, Franchise Business Partners and their team members by developing their business skills through training, coaching and support and rewarding Franchise Business Partners for their High Five achievements. HIGH FIVE INCENTIVE PROGRAM CONGRATULATIONS High Five Champion STORE: A Franchise Business Partner achieving High Five Champion status has demonstrated that they are business leaders and brand ambassadors in the Eagle Boys business and are awarded points that are redeemable at the Eagle Boys exclusive High Five website. General Manager Operations Daniel Gallo DATE: Brand Alignment Manager Alan Minshull The High Five website has over 2,000 prizes that Franchise Business Partners have the opportunity to select from as they build a bank of points towards their prize redemption. Franchise Business Partners have their own account on the website to manage and redeem their prizes at a time that suits them. The Eagle Boys Support Office is delighted to be able to offer this exciting rewards program to celebrate all our Franchise Business Partner s achievements as they grow their Eagle Boys business.

19 2-WAY communication Activity Purpose Frequency Participants Open Forum Meetings Provide direct interface with relevant Eagle Boys Support Office Team Members As required Franchise Business Partners, all levels of management Convention Educate and develop our network in a social, engaging environment Every 2 years Franchise Business Partners National Franchisee Advisory Council (NFAC) Provide the opportunity for Franchise Business Partners to influence the decision making Quarterly National Franchisee Advisory Council Members, Eagle Boys Support Office Management Area Meetings Assist driving brand goals Quarterly Business Development Managers, Franchise Business Partners, Eagle Boys Support Office Management RoadShow Review current performance and forward goals Bi-Annual Business Development Managers, Franchise Business Partners, Eagle Boys Support Office Management

20 THE SELECTION PROCESS We pride ourselves on making sure our Franchise Business Partners are set up to succeed and a large part of this is selecting the right candidates up front. You will be put through an extensive screening process, which at any point will be ceased if you are not the right person for us. 1. Initial enquiry Simply complete our enquiry form and we will contact you to discuss your options. After receiving some initial information, if you are interested in moving forward, we will provide you with a Deed of Confidentiality and may request further details from you. 2. Our call Once we have received your Deed of Confidentiality, along with any other details requested, we will then contact you to arrange a time to discuss further - this may be done either in person or via a conference call. 3. Work in a store We suggest you spend time in one of our selected Eagle Boys stores in order to observe first hand our operations, and help you gain an appreciation of the nature of the business and lifestyle of an Eagle Boys Pizza Franchise Business Partner. 4. Investigate feasibility Now, you should be prepared to investigate the financial feasibility of our Eagle Boys business. We strongly recommend you seek legal, financial and business advice from qualified professionals. 5. Assessment At this point, we will assess your suitability, both personally and financially, to establish and operate an Eagle Boys business. This assessment will include discussions with members of our Operations and Training Team, along with the completion of a business plan and supporting documents. 6. Review From here, we will provide you with a disclosure document and a sample Franchise Agreement. We will also review your business plan and your financial arrangements. A final formal approval step will involve a panel interview at our National Support Office in Brisbane where you will discuss your business plan with members of the Eagle Boys Senior Leadership Team.

21 THE SELECTION PROCESS CONT D 7. Due Diligence Subject to approval, you will then be provided with your Franchise Agreement in order to undertake your Due Diligence. We recommend you obtain legal advice in relation to this document. Once the 14 day period has expired, you will then return your Franchise Documentation to us, along with payment of the Training and Legal fees. 8. Training Once we have received your Franchise Documentation, you will then be invited to participate in the Eagle Boys Training Program. This program is a duration of approximately five weeks and includes completion of the Eagle Boys Training College (located at our National Support Office), along with in-store training at one of our accredited Training Stores. 9. Fit-out Pending approval by the Operations and Training Team, the process of site selection and construction fit-out can commence in readiness for your store opening.

22 What does it cost to join Eagle Boys? In this flexible environment, start-up costs can vary from site to site and market to market. Costs depend on whether you are purchasing an existing site from an existing Franchise Business Partner, or undertaking a greenfield opportunity. On enquiry, your Franchise Sales Manager will take you through all the options for your chosen area. Some indicative costs are in the following information, however these can change at anytime without notice. INITIAL FRANCHISE FEE Standard Store: $35,000 +GST Micro Store: $35,000 +GST Drive-Thru: $35,000 +GST ONGOING FEE S Franchise Fee 6% Ad Levy 6.5% IT Levy - $143 + GST per week INVESTMENT REQUIRED This will vary depending on site selected and associated works. Eagle Boys will work with you and our appointed Project Managers to achieve a costed scope of works for each location.

23 SO YOU RE INTERESTED! NOW WHAT? Eagle Boys Franchise Business Partners are trained through a five-week program, which includes information on how to operate, administer and market their Eagle Boys Sstore. In one of the five weeks, you will spend time in our Support Office where you will learn business management, leadership and operational skills through our tailored modules. In the remaining four weeks, you will be placed into an Accredited Eagle Boys Training Store with an existing Franchise Business Partner that will mentor you as you learn the day-to-day operations. You will also learn how to market your store and how to best serve your customers through our Exceptional Customer Service and Upselling Techniques programs. In addition to this training program, our Operations and Training Team will provide you with on the ground support when you open your new store. Like what you ve read? Call (07) !

24 EAGLE BOYS SUPPORT OFFICE Level 1, 493 Ipswich Road, Annerley QLD, 4103 P: (07) F: (07) eagleboys.com.au