Agenda for SPONSORIUM International Conference February 8-10, 2015 The Palms Hotel Miami Beach REGISTER HERE

Transcription

1 Agenda for SPONSORIUM International Conference February 8-10, 2015 The Palms Hotel Miami Beach REGISTER HERE Sunday, February 8, 2015 Get Together at Gloutonnerie Restaurant 03:00 p.m. 06:30 p.m. Registration in hotel lobby 06:15 p.m. 06:45 p.m. Group transportation from The Palms Hotel to Gloutonnerie Restaurant 06:30 p.m. 07:30 p.m. Welcome cocktail at Gloutonnerie Restaurant 07:30 p.m. 10:30 p.m. Group Dinner at Gloutonnerie Restaurant 10:30 p.m. 11:00 p.m. Group transportation back to The Palms Hotel Monday, February 9, 2015 Conference at The Palms Hotel 07:30 a.m. 08:25 a.m. VERANDA TERRACE 08:30 a.m. 09:00 a.m. 09:00 a.m. - 10:00 a.m. 10:00 a.m. 10:45 a.m. Full Buffet breakfast Hot and cold Opening remarks. Moderator: Niklas Birgetz, Managing Director, Swedish Sponsorship & Events Association, and former Director, Sponsorships and Community Investments, Skandia Insurance Getting the story told Panel discussion with representatives from the media. A Double Act From Cirque du Soleil - Patrick Corneau, Vice President, Sales and Marketing, Cirque du Soleil (Canada), and one of the Cirque s major brand partners will give insights into how a winning partnership was developed. Ten pair of tickets to see a Cirque show will be awarded. 10:45 a.m. 11:00 a.m. Break Food and beverages served in back of room 11:00 a.m. 11:45 a.m. Efficient Processes Lead to Cost-Effective Sponsorships

2 11:45 a.m. 12:30 p.m. 12:30 p.m. 02:00 p.m. - Denise Leyhe, Senior Vice President, Head of Sponsorships and Corporate Giving, Citizens Financial Group (USA), will share her story on how to get increased funds using PerforMind TM. Dashboard Anyone? - Bruce Cook, former Head of Group Sponsorship & Hospitality, Royal Bank of Scotland Group (UK), and Johanna Kozul, Head of Sponsoring and Beneficiary Relations, Veikkaus (Finland), will share their experience plugging into PerforMind all the company metrics (brand research, media evaluation, sales, etc) to evaluate partnerships. Lunch. Keynote speaker: Improve bottom line with Employee Volunteering - Chris Jarvis, Co-Founder and Senior Partner, Realized Worth (USA), will challenge the audience on the profitability of engaging employees into volunteering. 02:00 p.m. 04:30 p.m. BREAKOUT SESSIONS: (1) SPONSORSHIP, (2) COMMUNITY, (3) ALLIANCES (1) SPONSORSHIP SESSION 02:00 p.m. 02:45 p.m. 02:45 p.m. 03:30 p.m. Moderators: Ian Jickell, Vice President, Sales and Partnerships, Asia Pacific, (Australia) and Sébastien Auger, Vice President, Sales and Partnerships, Americas, Sponsorium. PANEL DISCUSSION ON ROO. PANELISTS: - Lucie Lamoureux, Corporate Director of Sponsorship and Social Commitment, Loto-Québec (Canada), and other brands from USA and other countries. Plug & Play? 03:30 p.m. 03:45 p.m. Break Food and beverages served in back of room 03:45 p.m. 04:30 p.m. How to optimize your PerforMind tool? - Round table discussion between participants. 04:30 p.m. 06:30 p.m. Pause (2) COMMUNITY SESSION Moderators: Angela Parker, Co-Founder and Senior Partner, Realized Worth (USA) Niklas Birgetz, Managing Director, Swedish Sponsorship & Events Association, former Director, Sponsorships and Community Investments, Skandia Insurance (Sweden).

3 02:00 p.m. 02:45 p.m. 02:45 p.m. 03:30 p.m. What Makes it a Global Success? - Case study on grass roots events (tbc). PANEL DISCUSSION ON GOOD GOVERNANCE AND TRANSPARENCY. PANELISTS: - Johanna Kozul, Veikkaus (Finland), Maryse Lemay, Gaz Métro (Canada), Stephanie Robertson, LBG Canada, and other brands from USA and other countries. 03:30 p.m. 03:45 p.m. Break 03:45 p.m. 04:30 p.m. Optimization of our Community programs - (tbc) 04:30 p.m. 06:30 p.m. Pause (3) ALLIANCES SESSION 02:00 p.m. 02:45 p.m. 02:45 p.m. 03:30 p.m. 03:30 p.m. 03:45 p.m. 03:45 p.m. 04:30 p.m. Moderators: Paul Pednault, President and Founder and Mark Cornish, Vice President, Sales and Partnerships, EMEA, Sponsorium. PANEL DISCUSSION ON FEE BUILDING. PANELISTS: - Alliance partners from around the world will share their story on how they have profited from this program. AGENCY ALLIANCES WORKING TOWARDS BETTER INDUSTRY PRACTISE - How to work with the PerforMind solution to service your customers more effectively and generate new business opportunities. - Mark Cornish, Vice President, Sales and Partnerships, EMEA, Sponsorium. Break Open discussion on subjects brought by attendees. 04:30 p.m. 06:30 p.m. Pause 06:30 p.m. 07:30 p.m. Cocktail reception. Beverages and hors-d oeuvre served

4 SOUTH LAWN 07:30 p.m. 07:30 p.m. 07:45 p.m. Awards Ceremony and Banquet Plated dinner served during presentations Opening remarks. Moderator: (tbc) 07:45 p.m. 08:00 p.m. Welcoming remarks by Mayor of Miami (tbc) 08:00 p.m. 08:45 p.m. Keynote speaker tbc 08:45 p.m. 09:30 p.m. 09:30 p.m. 10:30 p.m. Our racing team is turning green - (tbc) Sponsorium Awards Ceremony - Finalists and Winners of Sponsorship, Community Investments and Best Improved categories will be acknowledged and rewarded. Tuesday, February 10, 2015 Conference at The Palms Hotel 07:30 a.m. 08:25 a.m. VERANDA TERRACE Full Buffet breakfast Hot and cold 08:30 a.m. 12:00 p.m. BREAKOUT SESSIONS: (1) USERS, (2) NON USERS, (3) SENIOR MANAGEMENT (1) USERS SESSION 08:30 a.m. 08:45 a.m. Moderators: Ian Jickell, Vice President, Sales and Partnerships, Asia Pacific (Australia), and Jasmin Pednault, Director, Customer Support and Quality Assurance (Canada), Sponsorium. Opening remarks. 08:45 a.m. 09:30 a.m. What s Cooking in Engineering Dept.? - Mathieu Vézeau, Chief Technology Officer (Canada), Sponsorium, will unveil

5 09:30 a.m. 10:30 a.m. 10:30 a.m. 10:45 a.m. the new developments coming up in your PerforMind software. Tips On Selling Internally - Julian Murphy, National Sponsorship Strategy Manager, Bupa (Australia), will share his successful experiences selling his projects to Top Management. Closing remarks by Mathieu Vézeau, Chief Technology Officer, Sponsorium. 10:45 a.m. END OF CONFERENCE 10:45 a.m. 12:00 p.m. Post-event learning sessions Things you always wanted to know but were afraid to ask during the Conference : Mathieu and his team will be available to answer one-on-one questions on optimization of the PerforMind tool. 12:00 p.m. END OF POST-EVENT SESSION (2) NON USERS SESSION 08:30 a.m. 08:45 a.m. Moderator: Mark Cornish, Vice President, Sales and Partnerships, EMEA (UK), and Sébastien Auger, Vice President, Sales and Partnerships, Americas (Canada), Sponsorium. Opening remarks. 08:45 a.m. 09:30 a.m. 09:30 a.m. 10:30 a.m. 10:30 a.m. 10:45 a.m. 10:45 a.m. 11:45 a.m. The following features and benefits will be demonstrated: Evaluate your Return on Objectives (ROO) Streamline your proposals or applications process The following features and benefits will be demonstrated: Centralize your projects and partnerships Generate custom management reports Benchmark yourself against the global index Break Next Steps Take a look into the future and see how success is just around the corner 11:45 a.m. 12:00 p.m. Closing remarks

6 by Mark Cornish, Vice President, Sales and Partnerships, EMEA, Sponsorium. 12:00 p.m. END OF CONFERENCE (3) SENIOR MANAGEMENT 08:30 a.m. 08:45 a.m. Moderators: Paul Pednault, President and Founder (Canada), Sponsorium, and Denise Leyhe, Senior Vice President, Head of Sponsorships and Corporate Giving, Citizens Financial Group (USA). Opening remarks. 08:45 a.m. 09:30 a.m. 09:30 a.m. 10:45 a.m. 10:45 a.m. 11:00 a.m. 11:00 a.m. 11:45 a.m. 11:45 a.m. 12:00 p.m. The Shortest Route to ROI is ROO - Paul Pednault, President and Founder (Canada), Sponsorium Case studies on changing staff mandate from clerical to strategic. by Lucie Lamoureux, Corporate Director of Sponsorship and Social Commitment, Loto-Québec (Canada), and Denise Leyhe, Senior Vice President, Head of Sponsorships and Corporate Giving, Citizens Financial Group (USA). Break Are we ready? Executive Summary on benefits, special reports and career enhancement. Newcomers: learn how to run a low-cost pilot for your corporation. Closing remarks by Paul Pednault, President and Founder, Sponsorium. 12:00 p.m. END OF CONFERENCE