L ICT A SUPPORTO DELL INNOVAZIONE: IL MODELLO INNOLAB

Transcription

1 L ICT A SUPPORTO DELL INNOVAZIONE: IL MODELLO INNOLAB Imprese per Innovazione Associazione Industriali di Udine Mettere a Punto Strategie Innovative L innovazione di Prodotto e di Processo Mercoledì, 10 ottobre 2007

2 Vincenzo Russi Direttore Generale CEFRIEL Politecnico di Milano

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4 What is CEFRIEL? Independent, super-partes and not-for-profit organization One of the most important Center of Excellence for research, innovation and education in Information & Communication Technologies CEFRIEL 4

5 2007- CEFRIEL 5

6 Mission INNOVATION 65% PULL procedure: Request services ACADEMIC Academic HUB EDUCATION 15% RESEARCH Services ENTERPRISES & P.A. PUSH procedure: Subscription Services 20% CEFRIEL 6

7 Models for Research Centers and Technology Transfer in Europe: a Story CEFRIEL 7

8 Network Involvement in Innovative Product Lifecycle Low Low Medium Medium High High Basic Research Applied Research Technology Transfer & Prototyping Product Industrialization & Market Delivery CEFRIEL 8

9 Network Involvement in Innovative Product Lifecycle Low Medium Medium High High Academia University Low Basic Research Applied Research Technology Transfer & Prototyping Product Industrialization & Market Delivery CEFRIEL 9

10 Network Involvement in Innovative Product Lifecycle Low Medium Medium High High Academia University Industrial companies Low Basic Research Applied Research Technology Transfer & Prototyping Product Industrialization & Market Delivery CEFRIEL 10

11 Network Involvement in Innovative Product Lifecycle Low Medium Medium High High Academia University CEFRIEL Industrial companies Low Basic Research Applied Research Technology Transfer & Prototyping Product Industrialization & Market Delivery CEFRIEL 11

12 Network Involvement in Innovative Product Lifecycle Low Medium Medium High High Academia University CEFRIEL Industrial companies Network Unique Value Proposition Low Basic Research Applied Research Technology Transfer & Prototyping Product Industrialization & Market Delivery CEFRIEL 12

13 Personnel: 311 Human capital CEFRIEL in figures today Full-time staff: 152 Full professors mentors and supervisors, guest researchers: 30 Industrial residents, internships and master students: 129 Average age: 29 years More than 90% of full-time staff is directly involved in Research, Innovation and Education Full-time staff figures PhD 6% Master & PhD 8% Doctorate 36% Manager, Senior Manager, Specialist, Senior Specialist 31% Researcher, Consultant, Senior Consultant 69% Master 50% Researcher Consultant Senior Consultant Specialist Manager Senior Specialist Senior Manager Distribution 70% 30% CEFRIEL CEFRIEL 13

14 Organization Project Portfolios Research Projects Education Projects Public Authorities Projects Enterprise Projects E-government Public Protection Ambient Intelligence Practices Environment Mobility Units ICT for Medicine Media and Communication Units Specific competence oriented Practices Competence integration oriented Computing & Communications Utilities (CCU) Microelectronics (ME) Wireless and Wireline (WW) Networks (NS) MultiMedia Processing (MP) Embedded Systems Design (ESD) Middleware (MW) Data Management (DM) Software Engineering (SE) Information Security (IS) Automation & Control (AC) Decision Models and Methods (DMM) Spatial Information Systems (SIS) CEFRIEL 14

15 Industrial Labs Partnerships Open Labs Semantic Knowledge Digital Home & Digital Life Biotropic and Sensors Networking Mobile Medicine Integration of semantic technologies into real-life solutions to demonstrate how semantic knowledge applications can be successfully deployed in operational environments. Integration of digital communication and technologies into white-goods, lighting and conditioning products, security systems, wellness machines, home appliances and personal devices. Wireless devices, appliances and sensors implementing a hierarchical and adaptive multi-hop ad-hoc network, supporting ticketing control and identification in several contexts, proximity and location services in public protection, retail and citizen services. Body Area Network of sensors for vital signs detection and monitoring. Integration in a human eco-system environment using new mobile technologies. Intelligent Vehicle A pioneering telematic system for the 2-wheel vehicle. The device is fully integrated with the motorcycle's electronics and the user's personal devices. Compunetix Indesit Company CEFRIEL Restricted Labs Restricted Initiatives. Innovation research and development for private companies under confidentiality and non disclosure agreements CEFRIEL 15

16 Human, Competence and Relationship Capitals Awards For the capacity to couple work environment quality with innovation and results CEFRIEL 16

17 When Everithing Connect CEFRIEL 17

18 Innovation in Business Mobile Phones Case HOW RADICAL INCREMENTAL RADICAL UMTS VIDEO SURVEILLANCE UMTS VIDEO PHONE TV HOT SERIES UMTS WIFI DATA HANDOVER PRODUCT BUSINESS HOW BROAD INDUSTRY CEFRIEL 18

19 Innovation in Business Mobile Phones Case Movie Launch New Window Movie Rent Pay TV Commercial TV Month 1 Month 2 Month 3 Month 4 Month 6 Month 7 Month 8 Month 9 Month 10 HOW RADICAL INCREMENTAL RADICAL UMTS VIDEO SURVEILLANCE UMTS VIDEO PHONE HIT ON THE BOX OFFICE TV HOT SERIES UMTS WIFI DATA HANDOVER PRODUCT BUSINESS HOW BROAD INDUSTRY CEFRIEL 19

20 Innovation in Business Mobile Phones Case HOW RADICAL INCREMENTAL RADICAL UMTS VIDEO SURVEILLANCE UMTS VIDEO PHONE HIT ON THE BOX OFFICE TV HOT SERIES PHONE TO PHONE UMTS WIFI DATA COMM HANDOVER PRODUCT BUSINESS HOW BROAD INDUSTRY CEFRIEL 20

21 Innovation in Business Mobile Phones Case HOW RADICAL INCREMENTAL RADICAL DIGITAL WHITE GOODS PAY PER USE MAINTENANCE SERVICES DIGITAL HOME PRODUCT BUSINESS HOW BROAD INDUSTRY CEFRIEL 21

22 Innovation in Business White Goods Case HOW RADICAL INCREMENTAL RADICAL DIGITAL WHITE GOODS PAY PER USE MAINTENANCE SERVICES DIGITAL HOME PRODUCT BUSINESS HOW BROAD INDUSTRY CEFRIEL 22

23 2007- CEFRIEL 23

24 Network and Value Chain Innovation Low Medium Medium High High Academia University Academic Research Papers and Algorithms CEFRIEL Technology Scouting Concept Industrial Companies Market Requirements Innovation Low Basic Research Applied Research Technology Transfer & Prototyping Product Industrialization & Market Delivery CEFRIEL 24

25 INNOLab Model CUSTOMER CEFRIEL CEFRIEL & CUSTOMER Executive Marketing Research Technology Scouting Problem solving Technology Brainstorming Concept Feasibility Test Prototipe Pilot Delivery Deployment Production Execution Sales Proof of concept CEFRIEL 25

26 Innovation in Business 1000 IDEAS OPTIONS EXPERIMENTS PROJECTS 1 WINNERS LOW MEDIUM HIGH INCREMENT OF INVESTMENTS VERY HIGH CEFRIEL 26

27 Investment Innovation Investment Client Shared Research Center Idea Concept Design Development and Maintenance Stage CEFRIEL 27

28 2007- CEFRIEL 28

29 2007- CEFRIEL 29

30 2007- CEFRIEL 30

31 CEFRIEL Network of Excellence Centers Seeding new excellence centers throughout Italy NewCo Fondazione Venezia Bank Foundations Local Universities Innovation expert Enter-prises Fondazioni Forlì e Cesena Delivering specific academic competencies Tuning innovation model and boosting activities Providing financial means for NewCo startup Partecipating as Clients and/or Shareholders Building a real innovation network CEFRIEL 31

32 Far West Program New activities planned insingapore: Executive Master: the MIDI Master in ICT & Design Corporate Education: On demand Courses Collaboration in innovative projects for corporate and public institutions Technology and Market Scouting Milan Singapore CEFRIEL 32

33 ICT & Design Examples CEFRIEL 33

34 The CEFRIEL Innovation Paradigm Idea Producers CEFRIEL The Innovation Shop Innovation Exploiters Boundary Activities Core Activities Boundary Activities Universities Scouting Strategy Execution Delivery Industry Research Centers Public Authority Market Internal IPs and Experience Learning Universities Affiliates Support Activities Affiliates CEFRIEL 34

35 Innovation in Design: Mood Lighting Scope Purpose Create a sophisticated system capable to manage the in-house lighting in accordance with the emotional states of the users Emotion Interpreter and Light Controller ICT contribution Body Sensors Wireless communication systems Emotion Interpreter User/Data magement Lighting control Exhibition Venue: National Musum of Science and Technology Leonardo da Vinci Milan When: November 2007 (tbc) ANGER Body Sensors SADNESS JOY PLEASURE CEFRIEL 35

36 Noise Reduction CEFRIEL 36

37 2007- CEFRIEL CEFRIEL 37

38 Features Electronic Program Guide and TimeLine Rich user interaction and high usability Simple and intuitive navigation Content targeting based on: User clustering User navigation profiling Personal Programming Users define their personal list of channels and events Timeline It shows weekly programming and information in a Web 2.0 style Remote Recording Remotely activation of PVR recording CEFRIEL 38

39 Remote Recording Traditional Satellite TV broadcasting: 1 2 SKY delivers TV events in broadcast to all user STBs Remote recording: 3 3 User selects on EPG the event to record and create a unique token. The token is transmitted to the SKY service centre 4 5 The SKY service centre sends the token to satellite and in broadcast to all decoders 6 A unique STB identifies the token and starts recording CEFRIEL 39

40 3rd parties Live Partner On Demand UGC User CEFRIEL 40

41 Librofonino Scenario Enabling the fruition of news and other static content with a pleasant paper-like reading experience Leveraging the uniqueness of the device: widescreen e-paper foldable display multicast push content distribution system Business Models Project description CEFRIEL will develop the software components needed for the content fruition: from the concept definition of services, to the study of manmachine interaction and usability, till the deployment of the pilot product, that will include: Digital Right Management technologies that enable superdistribution and content disaggregation Content Interaction tools, such as Unicast distribution of personalized or ultra-local information On publisher side, CEFRIEL is available to develop the tools needed along the value chain for content adaption and for the delivery to the Telco operator. Leave the newspaper and take the newsphone Win new subscribers Enabling innovative value-added services (push, pull, hybrid) New advertising models based on precise statistics Less material and distribution costs Fidelization and churn avoidance Improved brand image CEFRIEL 41

42 Interazione con i contenuti: Shoot & Play Scenario Shoot & Play L utente fotografa con il cellulare la pubblicità di un libro abilitata mediante un tag o un watermark al servizio Shoot & Play Il cellulare individua automaticamente il libro e riceve tutte le informazioni connesse all acquisto (prezzo, codice, etc.), più informazioni aggiuntive sull autore, etc. Attraverso il cellulare acquista il libro, utilizzando il Centro Servizi Il libro cartaceo viene inviato presso l abitazione o l e-book è inviato all utente attraverso Internet Il pagamento può essere legato al cellulare (prepagata, carta di credito, etc.) Centro Servizi OVUNQUE Scenario con tag 1 23 Foto con il cellulare della pubblicità e trasmissione Invio informazioni aggiuntive sul libro 4 Invio a casa del libro cartaceo via posta Invio dell e-book via Internet Scenario con watermark Un tag chiaramente visibile è stampato vicino all immagine di interesse L utente deve fotografare il tag che il cellulare invia al Centro Servizi Il Centro individua le azioni da effettuare per l acquisto Un marchio invisibile ( watermaerk ) è inserito nell immagine L identificazione del marchio può avvenire nel telefono o nel Centro Servizi Il Centro individua le azioni da effettuare per l acquisto CEFRIEL 42

43 CEFRIEL 43

44 Intelligent Vehicles 2-Wheel Telematics Scenario System Architecture The solution is Flexible: upgradable platform; offer and cost scalability Integrated with vehicle s electronics, user s personal devices, value-added remote services Designed for use in safety and to meet the needs of riders User interface USB waterproof port Opportunities Non-automotive vehicular markets show evidence of demand for ICT and telematics services, not yet matched by a satisfactory offer Provide a telematics platform portable with minimal changes from the automotive industry to other vehicular sectors, thus leveraging the volumes of the automotive market in order to provide lower-cost, higher-quality products and services Onboard device integrated with vehicle electronics CEFRIEL 44

45 Digital Vehicular Dashboard CEFRIEL 45

46 Lo Sforzo Progettuale CEFRIEL 46

47 3 ottobre ottobre CEFRIEL 47

48 Life is Innovation Guardiamo al Futuro Da Sempre CEFRIEL 48