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1 2011 Tieto Corporation Big Data lisää älyä tiedosta ebusiness Forum Ilkka Korkiakoski VP Financial Services

2 Agenda Megatrends and needs for Big Data What is the value of Big Data? Use scenarios in different industries Tieto Big Data value proposition 2010 Tieto Corporation

3 2010 Tieto Corporation Digital Capitalism New Economical Value Creation Technology Development Networks Consumers New Competitive Imperatives Digitalization of services and products

4 2010 Tieto Corporation Age of Digital Capitalism Mass production Individualized consumption Traditional value chain Networks, ecosystems Goods- based economy Experience Economy Limited reach Unlimited reach Physical production and delivery Physio-digital production and delivery

5 2010 Tieto Corporation Paradigm shift in value creation Individualizing and regionalizing consumption Value creation from customer insight and sticky services Economical Value Creation Digitization of assets Changing offerings and business models Network Economy Eco-efficiency Consumerization Technology Development 5 Hybrid business models Distributed assets and capabilities Capabilities in software and networks Cloud and easy-touse services hiding complexity

6 2012 Tieto Corporation Explosion of global data: We all live in... Sensors Unstructured information 80% and growing 15 times faster Connectivity Telematics Social networks Structured information 20% of current data and growing fast Location data Security and surveillance Dataintensity Smart phones Internet of things Public sources Telemetry NFC, RFID Smart grid Devices...a world where the amount of data exceeds human limits

7 2012 Tieto Corporation What is Big Data?

8 2010 Tieto Corporation Big Data is an evolution of Business Intelligence and Data Warehousing Volume Complex analytics BigData Real-time decisions New data types

9 2012 Tieto Corporation Big Data Is Transforming Industries Big Data is The Next Big Thing

10 2012 Tieto Corporation Big Data potential per Sector

11 Company confidential Transformation of Retail THEN... Sales NOW... Data driven pricing and recommendations Image: webdesignerdepot.com Tieto Corporation

12 2012 Tieto Corporation Big Data for Financial Services Use Cases Portfolio Valuations Forecasting Predictive Modeling Comparision with actual market behaviour Fraud Detection Anti-Money Laundering Risk modeling Risk scoring based on multiple data sources Customer Insight Service personalization Example Data Sources Macro-economic data Social media stream Press and news streams Political data CRM Web logs and Clickstreams Country information Past financial performance 3rd party demographic and psychographic data Geo-location data

13 2012 Tieto Corporation Media Sector Big Data Use Cases General driver: Data Driven Business Use Cases Data Sources Ad, offer and campaign targeting Service personalization Customer Insight 360 degrees Search and recommendation optimization User engagement Media content analysis, classification and filtering Cross Media Scenarios for above mentioned Data Hub Future new services and revenue streams (data driven innovation) CRM data Clickstreams Web logs Social Media Data Search histories Plays Geo-location Data

14 2012 Tieto Corporation Tieto Big Data value proposition Big Data is The Next Big Thing

15 2012 Tieto Corporation Tieto Strategic Partners

16 We are ready to help you: Fast track to big data with Tieto Customer Need for big data Tieto 40 Tieto Big Data, Hadoop and Data Science specialists Tieto Center of Excellence Multi-tenant, multi-purpose Hadoop cluster (an open source ecosystem for big data) Tieto Discovery Cluster Use Case Discovery Big Data based/enhanced services and software products Case evaluation and proof of concept 2012 Tieto Corporation

17 2012 Tieto Corporation Tieto Big Data as a Service Hadoop is Scalable Infinite Inexpensive

18 2010 Tieto Corporation Thank You! Seize the moment. Now.

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