THE UNBEARABLE LIGHTNESS OF M2M FORECASTING

Transcription

1 THE UNBEARABLE LIGHTNESS OF M2M FORECASTING Marc Jadoul Sophia Antipolis, 10 December 2014

2 GOOD MORNING. Photo: pictures.4ever.eu HOW WAS YOUR BREAKFAST? 2

3 BREAKFAST IN 2020 (1) (2) (3) (4) (5) (6) (7) Perfectly baked bread thanks to the wireless temperature sensor implants in the dough. (1) A connected egg tray tells you how many eggs you have left in your smart fridge. (2)(3) The smart bowl calculates the calories you re taking in. (4) The ikettle was switched on while you were still in bed. (5) This smart spoon assists people with hand tremors. (7) Your cup monitors the temperature of your tea. (6) 3

4 A TYPICAL FAMILY HOME COULD CONTAIN MORE THAN 500 SMART DEVICES BY 2022 Gartner, September

5 THE NEXT STEP IN INTERNET EVOLUTION Pre-internet era Internet of CONTENT Internet of SERVICES Internet of PEOPLE Internet of THINGS H2H WWW WEB 2.0 SOCIAL M2M 5

6 Internet of Things Source: Gartner, July

7 BY THE END OF 2014 THE NUMBER OF MOBILE-CONNECTED DEVICES WILL HAVE EXCEEDED THE WORLD S POPULATION Source: gsmaintelligence.com Image: AND THIS IS JUST A BEGINNING 7

8 THE INTERNET OF THINGS IN 2020: IT S GOING TO BE BIIIIIG, THOUGH NOBODY REALLY KNOWS HOW BIG 212 BILLION THINGS IN 2020 $8.9 TRILLION GLOBAL REVENUES BY BILLION UNITS BY 2020 $300 BILLION SERVICES REVENUES IN 2020 $1.9 TRILLION GLOBAL ECONOMIC VALUE IN 2020 Source: IDC, October 2013 Source: Gartner, March

9 ARE THEY REALLY TALKING ABOUT THE SAME TOPIC? 25. A scenario in which everyday objects connect and share data with applications and with each other. 9

10 DID THEY COUNT EVERYTHING? Image: 10

11 ALL THINGS GREAT AND SMALL (1) (7) (2) (3, 4) (5) (6) (1) (2) (3) (4) (5) (6) (7) 11

12 THE SHORT TAIL VS. THE LONG TAIL Assets/Application KILLER APPS SEGMENT/INDUSTRY/ BUSINESS SPECIFIC THE LONG TAIL # Applications 12

13 WHAT ARE THEY ACTUALLY COUNTING? Photo: motortrend.com 5 connections Cellular data Bluetooth Wi-Fi Homelink TPMS (GPS) 1 car 100 sensors Air fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall effect sensor, manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure, torque, transmission fluid temperature, turbine speed, variable reluctance, water-infuel, water-onwindshield, wheel speed, etc. etc. 13

14 A COMPLEX AND DIVERSE ECOSYSTEM YOU ARE HERE Based upon: Matt Turk, Sutian Dong, FirstMark Capital,

15 ARPD/ARPC AT A FRACTION OF TRADITIONAL VOICE & DATA ARPU 15

16 POSSIBLE ROLES OF A SERVICE PROVIDER NETWORK + TRANSPORT M2M PLATFORM DEV. PORTAL + STOREFRONT APPLICATION HOSTING Connectivity & SIM wholesale M2M onboarding, AAA, device management, analytics, security, Fostering applications to increase network utilization. Integrating things into applications End-to-end solutions for verticals and consumers. 16

17 WHY SHOULD WE CARE ABOUT STANDARDS? Photo: visitoakdaleca.com 17

18 EXPERIENCE BY DESIGN scalability FCQ performance manageability interoperability APIs security virtualization 18

19 Home Discover Activity ARE YOU READY FOR THIS NEW EXPERIENCE? Your dog needs a walk 3h 3 pairs of fresh socks left 2h 12m Coffee will be ready at 10:45 Time Conclude your talk NOW! 2m The next speaker is ready ;-) 5s 19

20 KEEP CALM AND READ THIS AT HOME internet-of-things-benefit-standardization/ 20

21 KEEP CALM AND REPLAY THESE WEBINARS 21

22 THOUGHT OF THE DAY Photo: 22

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