Nokia Siemens Networks Cumulocity The key to the world of machine-to-machine opportunity

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1 Nokia Siemens Networks Cumulocity The key to the world of machine-to-machine opportunity

2 Machine-to-machine communication is a game-changing prospect The Internet of Things is expected to connect 50 billion devices by That s about six for each man, woman and child on the planet. The shift from an Internet of People to an Internet of Things will create unprecedented market opportunities. Neelie Kroes, VP European Commission, responsible for the digital agenda. With the number of connected smart objects set to outnumber people six to one by 2020, the rules of the game are about to change for network operators. Enterprise customers are already harnessing the possibilities of smart objects to add value to their business, especially in the energy, health and telematics sectors. Growth will accelerate even further as machine-tomachine (M2M) takes off in other enterprise sectors and in the consumer market for home automation and innovative personal services. This presents huge opportunities for operators, not just in providing managed connectivity for M2M services, but also to earn revenue by enabling the owners of smart objects to manage their assets, and collect and process data. However, M2M is a very different business from person-to-person communication. The new users - whether smart meters, vehicle trackers, medical monitors or home automation gadgets - will each typically generate relatively little network traffic compared with the average human participant. The average ARPU from connecting smart objects is likely to be a fraction of what operators are used to. Traditional deployments using conventional, SIM cards and manual processes will not be sufficiently scalable or cost-effective. In addition, the earliest M2M offers to hit the market have typically been specialized solutions from niche suppliers that target specific vertical sectors. These solutions may support only a handful of smart object types, such as utility meters or process sensors, for example. 2

3 Cumulocity: A platform to access the entire market To create more value from M2M, operators will need to go beyond providing connectivity only and move into the application domain. The Cumulocity platform from Nokia Siemens Networks aims to help operators do exactly that by providing an efficient and flexible integration framework for smart objects and applications. Cumulocity is a horizontal service enablement platform, sitting in the cloud between the smart objects distributed across the network and the M2M applications that need to communicate with them. It gives operators a scalable and costeffective environment for delivering M2M applications. It supports multiobject, multi-application and multitenant platforms, integrating networks, services, applications and smart objects. The key components of Cumulocity are: Cumulocity Create is a cloud-based, stand-alone developer platform that enables operators to build an M2M ecosystem, verify the business case for applications and smart objects in their market, then move to a full production environment. 3

4 Cumulocity Conduct is an M2M application platform that allows operators to decouple applications from devices, leading to a greater accessible market for local and international M2M solutions. Cumulocity Connect is an M2M connectivity platform that drives down the cost of connectivity and helps operators to deliver a cost effective service by allowing their enterprise customers to automate and self-manage their low ARPU market offering. These capabilities reduce the risk and cost associated with the verticallyfragmented M2M market. It enables operators to venture into one vertical market initially and expand into other segments later using the same The NSN M2M Portfolio 3 Cs of M2M 4

5 platform and thus benefiting from synergies that grow with their M2M business. Cumulocity is available in three deployment options: environments, Cumulocity can be deployed in a software-as-a-service (SaaS) model. Cumulocity as a managed service, reducing the time to market and operational costs for operators. operator s private cloud or virtualized data center. Whatever deployment option is adopted, Cumulocity can help operators transform from bit-pipes carrying other vendor s M2M solutions, into full solution providers. Operators become enablers to help their customers explore the opportunities of smart objects and M2M communications. 5

6 Helping operators to create successful M2M business Operators are well-placed to grab a slice of the M2M market, and Cumulocity offers a significantly reduced time to market for new M2M services. It could take up to a year to develop a new vertical application from scratch. With Cumulocity, operators can create new M2M solutions and put them into commercial pilots in a matter of weeks. The interfaces needed to introduce new smart objects and applications are already built into Cumulocity. It s an open platform, encouraging a growing community of third party application developers to create innovative solutions for different sectors and situations. With Nokia Siemens Networks, operators can enjoy end-to-end support from one of the world s leading vendors. With access to market-leading third party partners, a global footprint and unsurpassed telco expertise, we re more than just a technology provider. Nokia Siemens Networks is a genuine technology partner for network operators. 6

7 Working with Nokia Siemens Networks also eliminates the need to deal with multiple M2M vendors. Our end-toend capability means we can meet the specific needs of a wide range of operators. Nokia Siemens Networks is helping operators worldwide to enter and take advantage of the extreme business opportunities of the exciting M2M market. Find out how we can help you at You can also find out more about Cumulocity at: Cumulocity: Benefits for operators Cloud-based format is cost-effective and fast to deploy M2M business success horizontal platform increased innovation combinations to meet market demands at the right cost Enterprise Personnel Enterprise Applications Partner Developer Operator OSS/BSS Operator Admin M2M Applications Operator Branding Web Admin Console Web UI Framework REST APIs Community Tenant Management Application Management Cumulocity Administration Complex Event Processing User Management REST APIs Agent Smart Object Control Smart Object Identity Management Cumulocity Inventory Alarm / Event AuditLog Measurement M2M Application Platform Sandbox IDE & Documentation Cumulocity Site Agent M2M Devices Figure 1. The key building blocks of Cumulocity 7

8 Nokia Siemens Networks P.O. Box 1 FI NOKIA SIEMENS NETWORKS Finland Visiting address: Karaportti 3, ESPOO, Finland Switchboard (Finland) Switchboard (Germany) Copyright 2012 Nokia Siemens Networks. All rights reserved. Nokia is a registered trademark of Nokia Corporation, Siemens is a registered trademark of Siemens AG. The wave logo is a trademark of Nokia Siemens Networks Oy. Other company and product names mentioned in this document may be trademarks of their respective owners, and they are mentioned for identification purposes only. This publication is issued to provide information only and is not to form part of any order or contract. The products and services described herein are subject to availability and change without notice.

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