techniques and data in mobile applications Consulting Development Design

Transcription

1 techniques and data in mobile applications Consulting Development Design

2 Our product is your project Consulting Development Design we are member of Towerbyte eg Social Marketing Agentur 2

3 source: What does mobile mean? Smartphones & Tablets more power than netbooks graphic processors large displays touchscreen interfaces applications mobile operating systems 3

4 source: Why is mobile so successful? Touchscreen: intuitive gesture usable touchscreen Internet Access: fast affordable Mobile Applications mobile applications 4

5 source: Touristic Example: the Castle of Děčín mobile applications 5

6 source: What does a smartphone user often? show & track position take pictures mobile applications 6

7 source: Built in sensors to store data gyroscope accelerometer camera compass (A)GPS mobile applications 7

8 source: Built in interfaces for communication bluetooth Camera WiFi NFC GSM mobile applications 8

9 Realtime Data needs Realime Transfer range GPRS UMTS & HSPA LTE BT WLAN NFC speed smartphone techniques 9

10 source: Which content may the tourist use? String Data loaded inapp Binary Data inapp & WebApp Streaming Data for Realtime GPRS UMTS & HSPA LTE smartphone techniques 10

11 source: What does Mobile App mean? Internet mobile Website native App data mobile applications 11

12 source: Apps combine data on- & offline place pic data from server time sound space move mobile applications 12

13 source: Location Based Services Data Services (Maps etc.) (A)GPS Provider mobile App mobile applications 13

14 Examples for location based services mobile applications 14

15 source: Social Media Services Data Services (Maps etc.) (A)GPS Provider mobile App social applications 15

16 Examples for social media via App Facebook Login personal decisions regards social applications 16

17 source: Augmented Reality use of technology to expand your sense (live) Cam as your third eye data will be included into reality picture video mobile applications 17

18 source: Augmented Reality mobile applications 18

19 source: Augmented Reality Schloss 2 km mobile applications 19

20 source: Augmented Reality mobile applications 20

21 source: Tourists could use NFC for: mobile payment mobile ticketing smart printmedia authorisation (e.g. Hotels) content downloading location based services mobile marketing 21

22 Gamification how to specialize your data? how to bind a user? mobile marketing 22

23 source: Google Let s risk a foresight new localization methodes (indoor, GPS independent) merging of devices flexibel Displays (Smartwatch) Google Glass merging of techniques mobile App & Website mobile development 23

24 source: Where is the Mobile App? App Store MAD Account Manged Account Own Account mobile app binary push server external hosted server private server 24 mobile development 24

25 We mobilize your ideas Hall 7.1c B 106 Martin Eckart, CEO info@mad-mobile.de Fon:

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29 What does a smartphone user? watching pictures of products decision guidance via friends public barcodes localisation coupons Da sist eine Fußzeile 29

30 Realtime Data needs Realime Transfer range text & small pics speed Da sist eine Fußzeile 30

31 Favorite systems for developing» Das ist ein Text» Das ist noch ein Text Subtext 2 Subtext 3 Dedede Edede Subtext 2 Subtext Da sist eine Fußzeile 31

32 Da sist eine Fußzeile 32

33 Sales of PC Smartphone Tablet Mio PCs Smartphones Tablets Cell phone source: Business Insider mobile operating systems 33

34 Diversity of Mobile Operating Systems 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Firefox OS Ubuntu source: Business Insider source: Business Insider? Da sist eine Fußzeile 34

35 Which content may the tourist use? String Data Small Binary Data large Binary Data GPRS UMTS & HSPA LTE smartphone techniques 35

36 Content via App or Cartridge Internet WLAN UMTS & HSPA mobile App mobile applications 36

37 Why an App and not just a Website? Web App Juni 2010 Dezember 2010 Juni 2011 Dezember 2011 mobile applications 37

38 What does location mean? Trigger of LBS: GPS Signal Wifi Signal Provider Signal Camera (& Codes) NFC gyro sensors mobile applications 38

39 Augmented Reality geolocated data videos & pictures marker placed data gamification map data, map overlay mobile applications 39

40 Freemium models mobile marketing 40

41 Known issues on OS Review (approval) process of Apple Adapting graphics on multiple devices Supported OS levels on Android issues on mobile 41

42 Known issues on connections slow data rate on landsites change of cells via traveling mobile rush hours restricitions via provider - flatrate issues on mobile 42

43 Known issues on locilization No GPS Signal and high radius on provider no free sky weather no triangulation false positive adress (map API) bouncing GPS signal Skylines US dependent issues on mobile 43

44 source: heise Developing process Consulting Rough Concept Design & Click Dummy Detailed Concept Frontend- / Backend Testing Hosting, App-Store-Management Live-Cycle Managment (new OS, devices, Feature Update) mobile development 44

45 But how can I use NFC? near field communication not BT, but more without authorization exchange of text-data (numbers etc.) pictures audio more secure smartphone techniques 45

46 Social Media in der Tourismusbranche Warum Facebook? Internationaler Vergleich: Niederlande: 7,3 Mio. (43% der BV) Schweden: 4,8 Mio (54% der BV) Norwegen: 2,7 Mio (60% der BV) Finnland: 2,2 Mio. (42,5% der BV) Beratung Entwicklung Design

47 Social Media in der Tourismusbranche Best Practice Facebook-Page, die über zielgruppenspezifische Anzeigen beworben wird Beratung Entwicklung Design

48 Social Media in der Tourismusbranche Best Practice Facebook-Page, die über zielgruppenspezifische Anzeigen beworben wird Beratung Entwicklung Design

49 Social Media in der Tourismusbranche Best Practice Facebook-Page, die über zielgruppenspezifische Anzeigen beworben wird Beratung Entwicklung Design

50 Social Media in der Tourismusbranche Best Practice Facebook-Page, die über zielgruppenspezifische Anzeigen beworben wird Beratung Entwicklung Design

51 source: Business Insider Prediction of Internet Access Mio fixed mobile today mobile operating systems 51