Corporate Identity Manual DOMINION

Transcription

1 Corporate Identity Manual DOMINION

2 Dominion I Corporate Indentity Manual 2

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4 Dominion I Corporate Indentity Manual 4 CONTENTS 5 Introduction 5 Concept and graphic representation 5 Symbol 5 Logo 5 Versions 5 Construction grid 5 Graphic representation of areas 5 Graphic representation of endorsed brands 5 Reproduction against backgrounds 5 Use of symbol and logo separately 5 Clear space 5 Minimum size 5 Typography 5 Colour scheme 5 Incorrect uses

5 5 INTRODUCTION The purpose of this manual is to give Dominion an identity of its own, distinct from other firms in the same or any other industry, with a personality of its own and an overall image to identify the group. Moreover, this manual sets out to standardise communication objects and establish the graphic rules so that the appearance of information and advertising material, as well as uniforms, vehicles, signs, stationery, websites and so on can transmit a single, coherent image expressing solidity and distinction. It is the job of the whole workforce to ensure that the objects and materials bearing the corporate identity always follow the rules accepted and standardised in this manual, as Dominion s own visual identity is as important as its use and application in different media.

6 Dominion I Corporate Indentity Manual 6 CONCEPT AND GRAPHIC REPRESENTATION We want to build and communicate a powerful, solid, innovative, distinctive visual identity that generates Dominion s own values and meanings. How do we do this? We give form and colour to the concept of power.

7 7 CONCEPT AND GRAPHIC REPRESENTATION COMPANIES IN THE TECHNOLOGY SECTOR Rectangle that gives form to companies in the sector. Its position inside the semicircle helps to understand that it is inside Dominion. LETTER D At Dominion, power comes from our efficiency, know-how and flexibility in order to fulfil our innovative, creative and social potential. Power is our brief, precise expression of how we do things, resolve things and achieve our goals efficiently. The Dominion visual identity is therefore 100% based on these values. DOMINION Magnet shaped: attraction, solidity We used the letter D for Dominion to create a curved shape recalling that of a magnet, which absorbs a square. This square represents the companies belonging to Dominion, and not only this, but also all that Dominion is capable of doing. This symbol represents Dominion s power of attraction, thanks to its rigour, power, innovation and above all strength.

8 Dominion I Corporate Indentity Manual 8 SYMBOL In the graphic construction of the symbol its overall shape has been made to match the golden ratio, helping to build a symbol which is aesthetically more harmonious and pleasing to the human eye. As a general rule, the brand must be reproduced from digital originals supplied on electronic media.

9 9 LOGO The graphical construction of the name (logo) must always be in upper case, using the Nexa Bold font. We chose this font for its simplicity, its adaptability to all applications and because it transmits strength and solidity The geometrical forms of this font create plenty of space between them, and are characters that take up the same space horizontally as vertically, which adds stability to the word and makes it easy to read, without extra features to distract the eye and hinder easy recognition The font size proportions must always be maintained, as must its centre alignment in relation to the logo Logo and symbol can be used separately where necessary; in this way we give both of them greater presence and solidity.

10 10 VERSIONS: POSITIVE COLOUR Dominion I Corporate Indentity Manual

11 VERSIONS: NEGATIVE COLOUR 11

12 12 VERSIONS: POSITIVE BLACK & WHITE Dominion I Corporate Indentity Manual

13 VERSIONS: NEGATIVE BLACK & WHITE 13

14 14 CONSTRUCTION GRID The combination of the symbol and the logo form the principal object in the graphic identity. 20 x 4 x 16 x This page shows the construction of the symbol on a modular grid based on a measurement X, to provide a guide to the right proportions to reproduce it correctly in any medium and at any size. 14 x 6 x 4 x 2 x 4 x x Dominion I Corporate Indentity Manual

15 GRAPHIC REPRESENTATION OF AREAS x 4 x 16 x The areas or departments of which Dominion is made up are represented by the name of the area in question underneath the Dominion logo. 14 x 4 x 2 x 4 x The name of the area or department is to be right aligned (in relation to the Dominion logo), in lower case (first letter in upper case) and in Nexa Bold. 6 x Digital 3 x 3 x The proportions shown in the construction grid must be followed when representing any area so that the proportions between logo and area are the same in all cases. x Commercial Services Digital Solutions Industry

16 16 GRAPHIC REPRESENTATION OF ENDORSED BRANDS The visual identities of the brands endorsed by or subsidiary to Dominion within the brand architecture will be adapted graphically in the following way: 2 x As described in the concept section, the square inside the symbol represents all the firms that are within Dominion. This is why in the representation of the logos of endorsed brands they are aligned with the inner square, so that it looks as if the brand name comes out, goes into or forms part of the square. 4 x BEROA x 2 x 4 x 2 x We use the Dominion symbol with the name of the endorsed brand, written in upper case and in the Nexa Bold font, as in the Dominion logo. 2 x Dominion I Corporate Indentity Manual In the case of companies with a long name or separate words, the secondary word is placed on a second line underneath the most important word and smaller than it. 4 x 3 x VISUAL LINE x 2 x 4 x 2 x

17 GRAPHIC REPRESENTATION OF ENDORSED BRANDS 17 BIERRUM CRI AMPLIFFICA BURWITZ KARRENA WISE CONVERSION STEELCON TAPQUO

18 18 REPRODUCTION AGAINST BACKGROUNDS As important as the brand itself is its reproduction with any surface, platform or format. As a general rule, the brand or any of its corporate elements must always be projected against backgrounds or surfaces that assure maximum visual contrast, to avoid loss of identification and ensure correct reproduction. In nearly all cases where a colour background exists, the brand will be projected in its negative version. Reproduction over colour. Reproduction over an image in a pale range of colours. Dominion I Corporate Indentity Manual Reproduction over an image in a medium range of colours. Reproduction over an image in a dark range of colours.

19 REPRODUCTION AGAINST BACKGROUNDS: WHITE OVER A PALE IMAGE 19

20 20 REPRODUCTION AGAINST BACKGROUNDS: WHITE AGAINST A MEDIUM IMAGE Dominion I Corporate Indentity Manual

21 21 REPRODUCTION AGAINST BACKGROUNDS: WHITE AGAINST A DARK

22 22 USE OF SYMBOL AND LOGO SEPARATELY Dominion I Corporate Indentity Manual When the symbol and the logo are used separately the two corporate colours can be exploited: white and blue. In this way a visual game is created in which the inner square gains protagonism, taking on the blue of Dominion.

23 USE OF SYMBOL AND LOGO SEPARATELY 23

24 24 USE OF SYMBOL AND LOGO SEPARATELY Dominion I Corporate Indentity Manual Using the symbol separately creates an effect in which the blue square highlights a specific part of the picture. This visual effect can be used in all visual communications by Dominion.

25 USE OF SYMBOL AND LOGO SEPARATELY 25

26 26 CLEAR SPACE The clear space means all the minimum space that must be left clear around the brand logo when it is accompanied by text, photographs, illustrations or other brand logos. 4 x 4 x 4 x The purpose of this rule is to ensure the visual independence of the logo from other graphic objects and make it easier to identify immediately. These rules are calculated on the basis of measurement X, established in the same way in the construction grid of the brand logo. x 4 x 4 x 4 x 4 x Dominion I Corporate Indentity Manual x Digital 4 x

27 MINIMUN SIZE 27 To ensure proper legibility of the logo text, a minimum size has to be set, below which it is not to be reproduced. In this case, one minimum size has been established for the logo and symbol and another for the option including an area or department. Logo + Symbol 13,5 x 7,5 mm Logo + Symbol + Area or department 18,8 x 12,8 mm Digital Digital Digital Tamaño mínimo Digital Digital Digital

28 28 TYPOGRAPHY In developing a brand s visual identity, one of the basic factors is to implement a typography in it, to be used in all applications. This makes it easier to reproduce the brand correctly and for it to be identified quickly, by creating its own style of graphic identity. It is therefore important to choose a font that is easy to identify, but which is at the same time legible, sober, modern and solid. Nexa Bold Primary font: Logo, text of areas and departments, endorsed brands and text headings ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Match in Google Fonts: Montserrat Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Dominion I Corporate Indentity Manual Nexa Bold is the brand s primary corporate typeface, used in the logo, in naming areas, departments and endorsed brands and in headings. A secondary typeface has been established, for use in body copy in any application, whether online or offline. The font used for this is Avenir Regular For online applications, the matching typographies in Google Fonts are to be used in headings, menus and body copy Avenir Regular Secondary font: Bodycopies ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Match in Google Fonts: Museo Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

29 COLOR SCHEME 29 We defined the colour to transmit our innovative essence and our solid, energetic and powerful character, keeping the blue range that Dominion has acquired over time. Chosen for its freshness, power and confidence, different tonal versions have been established for correct reproduction in any medium with any method of printing. Regardless of the type of finish (glossy or matt) or the paper employed, this tonality must always be used. PANTONE 2728 C 95 / M 78 / Y 0 / K 0 R 0 / G 71 / B 186 HTML #0047BA WHITE C 0 / M 0 / Y 0 / K 0 R 0 / G 0 / B 0 HTML #FFFFFF PANTONE Cool Gray 8 C 0 / M 0 / Y 0 / K 50 R 147 / G 149 / B 152 HTML # PANTONE Black C C 0 / M 0 / Y 0 / K 100 R 0 / G 0 / B 0 HTML #000000

30 30 INCORRECT USES As pointed out above, it is very important that anybody using the brand for subsequent reproduction follows the basic rules laid down in this manual, as any change in Dominion s visual identity could lead to a gradual distortion of the general image. Here are some examples of incorrect use, which are not to be followed under any circumstances. The proportions between symbol and logo must not be altered unless they are being used independently of one another. If logo and symbol are used together, their centre alignment must not be changed. Under no circumstances must the proportions stipulated be changed. The brand colours must not be changed. Dominion I Corporate Indentity Manual Digital The position of the area name must not be changed. DOMINION The logo must always be shown using the corporate font.

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