Brand Identity Guidelines
|
|
- Brice Edwards
- 7 years ago
- Views:
Transcription
1 Brand Identity Guidelines
2 The Identity Below, is the Forth Valley College master logo. Take a little time to familiarise yourself with the different elements that make up the identity. And then read on for more in-depth information on how to use it correctly. This is made up of 3 spot colours. Pantone: 254C Pantone: 22C Important When reproducing the identity you must not reset any of the elements or redraw the logo. To ensure quality, spacing and layout are consistent, only use original first generation artwork. Do not use redrawn, photocopied or scanned artwork as small variations can become exaggerated and distorted, therefore destroying the identity. Full reproduction material is available from the Forth Valley College Communications and Marketing Team on Black To enable the logo to be used on a wide range of applications there are 54 other versions available for use. But we must stress that the above version the above must versions be used must where be used possible. where possible. Making Learning Work Making Learning Work CMYK Spot 254C Mono Solid Black CMYK: This is the to be preferred used when option you when are unable printing to full print colour. spot colours. Spot 254C: When an item or document is to be printed 1 spot colour. Black: For mono use only, when an item or document is to be printed black. Solid Black: To be used on small items where a gradient cannot be reproduced. Such as screen techniques for printing on pens, etc. You can produce this in Pantone 254C (or equivalent) as well as black. Solid White: To be used when none of the above are suitable such as placing on top of colours or images. Please note all other guidelines must be taken into consideration when using this version. 2
3 The Identity To strengthen the identity's impact, you should leave a reasonable space around it this helps give the identity a clean and clear feel. The identity should appear in full on all material. Colour specification Colour is a powerful tool in creating a distinctive and memorable corporate image. The colours of the master Forth Valley College identity are vibrant purple, dark purple and black as shown below. The alternative logos are all made up from these colours. Print reference colours Black CMYK: C0 M0 Y0 K100 Pantone: 254C CMYK: C50 M100 Y0 K0 Pantone: 22C CMYK: C45 M100 Y0 K55 Web reference colours Web: RGB: R51 G51 B51 Web: 7E0081 RGB: R12 G0 B129 Web: 4C0048 RGB: R7 G0 B72 3
4 Fonts External Fonts In order to build a clear consistent style for all brand communications one family of fonts has been chosen as the approved corporate typefaces. Myriad Pro is a sans serif font. In some respects, it s a no-nonsense contemporary typeface: clear, legible and ideally designed to convey our brand values. Yet it s available in a wide enough range of weights from bold to light to allow for personal expression. Basic Elements Myriad Pro should be used for all external corporate communications. Student focused design has a free reign of font selection based on what best suits the audience while bearing in mind legibilty and DDA guidelines. Myriad Pro should be specified for all communications materials, such as advertising, promotional printwork and stationery. Remember to brief designers and typographers to use our font to convey our brand values. Myriad Pro Light Body copy and alternative sub header. Body copy should be an optimum 10 pt with leading of 14pt. Myriad Medium Header style and alternative sub header. Myriad Regular Header style and alternative sub header. Myriad Bold Header style, for greater emphasis. Official font family for all externally produced standard communication Examples of stationery Business Card Forth Valley College of Further and Higher Education Grangemouth Road Falkirk FK2 9AD Name Of Person Job Title MA Hons firstname.secondname@forthvalley.ac.uk Dir: Tel: Fax: Compliment Slip Making Learning Work With compliments With compliments Dr Forth Ken Thomson, Valley College Principal. of Further and Higher Education Forth Valley College of Further & Higher Education Grangemouth Road, Falkirk FK2 9AD Tel: Fax: Principal: Mrs Linda McKay MBE MA Hons Falkirk Branshill Campus Road, Alloa, - Tel: +44 Clackmannanshire (0) FK10 3BT Tel: Alloa Fax: Campus Tel: +44 (0) Stirling Campus - Tel: +44 (0) Grangemouth Kerse Road, Stirling Road, FK7 Falkirk, 7QA FK2 9AD Tel: Devon Fax: Road, 0178 Alloa, FK10 1PX Drip Road, Stirling, FK8 1SE info@forthvalley.ac.uk Fax: +44(0)1324 Registered Charity Number: SC21191 Registered Charity Number: SC Tel: 4
5 Using our Identity Do s Important When reproducing the identity you must not reset any of the elements or redraw the logo. To ensure quality, spacing and layout are consistent, only use original first generation artwork. 01. Colour: for full colour print Black and White 4 Do not use redrawn, photocopied or scanned artwork as small variations can become exaggerated and distorted, therefore destroying the identity. Full reproduction material is available from the Forth Valley College Communications and Marketing Team Colour on colour: use either on white or a panel of colour that s opaque enough to allow the logo adequate definition or on a clear background e.g. glass. Colour references are specified on page 3. To avoid mistakes, follow the steps: 1. Consult the guidelines. Still unsure? 2. Contact the Forth Valley College Communications and Marketing Team on White with transparent background: use on top of an image if appropriate or on a dark panel of colour. 5
6 Using our Identity Dont s Basic elements Here you see some examples of incorrect usage of our corporate identity. It is impossible to allow for every implementation here. However, in most cases the correct way to represent our brand will be clear. 01. Never: use namestyle without the holding device 02. Never: re-proportion the logo Important When reproducing the identity you must not reset any of the elements or redraw the logo. To ensure quality, spacing and layout are consistent, only use original first generation artwork. 03. Never: use non-approved colours 04. Never: re-align the logo elements Do not use redrawn, photocopied or scanned artwork as small variations can become exaggerated and distorted, therefore destroying the identity. Full reproduction material is available from the Forth Valley College Communications and Marketing Team on Never: place the logo within a border. car park Car Park 0. Never: add any other word to the logo. The only exception is when The Campus descriptors one used, as shown below 07. Never: place the logo over complicated photography or colours that clash. You may place the logo on photography if you have an area that is clear from detail and either is very light or has the same tonal values of the corporate colours. 4 Forth Valley College 201. All information was correct at time of publishing, but may be subject to change. CM295
Brand Identity Guidelines
Brand Identity Guidelines 254c Guidelines The Identity Below, is the Forth Valley College master logo. Take a little time to familiarise yourself with the different elements that make up the identity.
More informationBrand-identity Guidelines
Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0
More informationAn International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
More informationGraphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group
Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly
More informationThe Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
More informationBranding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
More informationSociety of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
More informationMini Brand Guide. Season 2014/15 Edition 01
Mini Brand Guide Season 2014/15 Edition 01 OFFICIAL Tournament Mark MINI BRAND GUIDE P 02 Usage Full Colour Standard - Contained The Champions Cup Tournament Mark logo is comprised of three distinct brand
More informationBRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
More informationIdentity guidelines. Edition 2 October 2015
Identity guidelines Edition 2 October 2015 Contents: Message from Bishop Stephen 3 Introduction 4 The logo 5 Positioning and sizing 7 Fonts and typography 8 Logo colour and colour palette 10 Templates
More information2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
More informationInternational Inner Wheel. Branding Guidelines
Contents Introduction Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks Stationery
More informationThe Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
More informationBranding Guidelines. April 2015. www.tabletennisengland.co.uk
Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice
More informationSMU Student Affairs Style Guide
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
More informationSymantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
More informationBrand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
More informationTABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4
VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity
More informationHow To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
More informationto the Volkswagen events organizers
Guidelines Volkswagen Logo Versions and their Applications to the Volkswagen events organizers Presented by January 2005 Working with the Volkswagen Logos The logo symbolises Volkswagen s appeal and independent
More informationrscds RSCDS corporate identity Detailed design guidance for the logo
RSCDS corporate identity Detailed design guidance for the logo The Royal Scottish Country Dance Society 12 Coates Cresent, Edinburgh, Scotland, UK. EH3 7AF Tel: +44 (0)131 225 3854 Fax: +44 (0)131 225
More informationVisual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
More informationTable of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site
Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment
More informationSTYLE GUIDE From the Office of Marketing and Public Relations
SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in
More informationUNIVERSITY OF LIMERICK BRAND SPECIFICATIONS
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6
More informationCorporate Style Guide
Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction
More informationVisa Brand Mark. Protect the Cornerstone of the Visa Brand
Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever
More informationLXI Consortium Trademark and Logo
LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide
More informationCampaign Guidelines STEP IN. STAND UP.
Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications
More informationBRAND IDENTITY GUIDELINES. May 2016
BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What
More informationUsing this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
More informationBrand Identity Guidelines
Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY
More informationCONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
More informationThe FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
More informationDesign Guidelines. U.Va. Sustainability. Office for Sustainability. Contents:
U.Va. Sustainability Design Guidelines Office for Sustainability Contents: Date: 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Color Scheme (page 10) 4.0 Typography
More informationPartners. In Health. Visual Identity Guidelines 08.13
Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant
More informationGet to know us. Canada Council for the Arts Brand Guidelines
Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining
More informationThis project is an opportunity to create a unique logo for a fictional
Logo Design For record Company Dr. Paula DiMarco paula.j.dimarco@csun.edu This project is an opportunity to create a unique logo for a fictional record company. Objective: To create a logo for record,
More informationLogo files are available for download at Brand.amadeus.com
Page 21 The concept Amadeus logo The new Amadeus visual identity aims to make our brand more solid, simple and memorable. The Amadeus logo This new design has been evolved for a more modern look. It gives
More informationsize and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
More informationStyle & Trademark Usage Guide
Style & Trademark Usage Guide This Style & Trademark Usage Guide is a reference tool providing standards for using the DVDO and its family of product logos. These standards have been established to ensure
More informationBRAND IDENTITY GRAPHIC STANDARDS MANUAL
BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size
More informationdesigned and prepared for california safe routes to school by circle design circledesign.net Graphic Standards
Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8
More informationBRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE
BRAND GUIDELINES FOR CUSTOMERS: VERSION 02 IMPROVING BUSINESS PERFORMANCE CONTENTS 01 02 INTRODUCTION CUSTOMER USE OF THE BRAND MARK BASIC ELEMENTS BRAND MARK USING THE BRAND MARK SMALL SIZE VERSION OF
More informationPrint Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development
Print Style Guide Department of Infrastructure and Regional Development i Background This document sets out the requirements for the display of the Commonwealth Coat of Arms and the Building Our Future
More informationThere are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:
WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the
More informationFleet Operator Recognition Scheme design standards. Issue 1
Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable
More informationForest Stewardship Council
PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and
More informationVIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external
More information1.0 Introduction. 2.1 Logo with text. 2.2 Logo without text. 2.3 Principal colour logo (positive and negative version)
Brand Guidelines Contents 1.0 Introduction 2.0 Logo 2.1 Logo with text 2.2 Logo without text 2.3 Principal colour logo (positive and negative version) 2.4 Black-and-white logo (positive and negative version)
More informationConditions for the use of the Australian Qualifications Framework Logo
Conditions for the use of the Australian Qualifications Framework Logo 1 The AQF logo The Australian Qualifications Framework (AQF) logo is a distinguishable mark of quality for identifying and promoting
More informationBranding. Packet Contents
Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in
More informationLOGO GUIDELINES. January 2010
LOGO GUIDELINES January 2010 CONTENTS WHY GUIDELINES? 2 WHAT IS THE LOGO? 3 THE FULL NAME 4 COLOUR & TYPOGRAPHY 5 CORRECT USAGE 6 10 DIRECTORY OF ARTWORK 11 19 SUB-LOGOS 20 23 WHY GUIDELINES? What s the
More informationDIY RESOURCE KIT. creating a. brand
DIY RESOURCE KIT creating a brand Contents CREATING A LOGO 4 CREATING A LOGO 5 USE OF YOUR LOGO 6 EXAMPLES OF GOOD LOGOS 7 EXAMPLES OF BAD LOGOS 8 COLOUR MODELS 9 FONTS/TYPEFACES 10 CHOOSING BRAND IMAGES
More informationCongratulations on becoming a Big Lottery Fund grant recipient
Congratulations on becoming a Big Lottery Fund grant recipient One of the Big Lottery Fund conditions of your grant agreement is that you acknowledge your award publicly. We have written this booklet to
More informationDesigning a Logo. Design 1
Design 1 Learn all about logos, branding, and identity as we show you the secrets of effective logo design. In this tutorial, we ll design logos suitable for business cards and other publications. You
More informationMekong River Cruises. Indochina Sails BRAND GUIDELINES. (*) This brand guidelines is temporary and can be changed by request
Mekong River Cruises Indochina Sails BRAND GUIDELINES (*) This brand guidelines is temporary and can be changed by request Contents 1 THE MEKONG RIVER CRUISES - INDOCHINA SAILS BRAND In t ro d u c t io
More informationGRAPHIC STANDARDS GUIDE
GRAPHIC STANDARDS GUIDE CONSISTENT GRAPHIC IDENTITY The University of Mount Olive must have a consistent, cohesive graphic identity. In terms of marketing, repetition of an image is vitally important.
More informationBrand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design
More informationAthletic Graphic Standards MANUAL
Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The
More informationStanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE
Stanford University Department of Athletics, Physical Education, and Recreation STYLE GUIDE October 2008 ! Stanford University Department of Athletics, Physical Education, and Recreation (DAPER) Style
More informationGuidelines for using The Heritage Council logo March 2008
Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage
More informationamericas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business
americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage
More informationInteractive Brand Guidelines Brand Standards 2012
Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based
More informationTechnical Specifications. Yellow Pages
Technical Specifications Yellow Pages 2014 Make sure your advertisement measures up What makes a good Yellow Pages directory advertisement? Simple. Its ability to get you more business. And to do that,
More informationContents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26
The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing
More informationDesign Standards V.3. Expedia, Inc. Design Standards February 2014 Version 3.0
Design Standards V.3 Expedia, Inc. Design Standards February 2014 Version 3.0 02 Brand Introduction Brand Introduction 03 What the Expedia, Inc. Brand Represents Expedia, Inc. is the world s largest travel
More informationA Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
More informationGraphic Standards Guideline. Concrete Reinforcing Steel Institute
Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that
More informationSTYLE GUIDE SAN DIEGO COMMUNITY COLLEGE DISTRICT
STYLE GUIDE Style Guide 1 Contents INTRODUCTION...5 Message from the Chancellor...5 The Official District Logo.....6 The District Logo..7 Variations..8 Exclusion Zone 9 Recommended Sizing..10 Improper
More informationPRIME Alliance Corporate Design Manual Basic Elements: Logo
PRIME Alliance Corporate Design Manual Basic Elements: Logo The colours and design of the logo are fixed and may not be altered under any circumstances. When reproducing the PRIME Alliance logo, only the
More informationBrand Identity Guide
Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide
More informationGraphic Standards Manual
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
More informationPlymouth. Britain s Ocean City.
Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size
More informationstandards graphic standards manual
standards graphic standards manual 1 introduction To understand the function and value of the Fifth Third Bank identity, it is important to recognize that every organization has a specific public identity
More informationBrand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
More informationREVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate
More information0 BRAND GUIDELINES - BRAND OVERVIEW. Yoakley Care - Brand Overview. The Yoakley Care Brand. 1. Our Brand Identity. Why use this Identity Pack?
Branding Guidelines 0 BRAND GUIDELINES - BRAND OVERVIEW Yoakley Care - Brand Overview Contents The Yoakley Care Brand Michael Yoakley s Charity are providers of specialist care for the elderly. The Charity
More informationEffective 12.2014. Visual Identity Guide
Effective 12.2014 Visual Identity Guide VISUAL IDENTITY Fairfield University s ability to carry out its mission can be helped or hindered by the perceptions of the people it seeks to serve. Its visual
More informationBrand identity guidelines
Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction
More informationCONTENTS. 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements
GRAPHIC STANDARDS 1 CONTENTS 2 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements 14 SUPPORTING ELEMENTS 15 Color Specifications 16 Typography 17 Layout & Photography
More informationNDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below.
BRANDING GUIDELINES OFFICIAL COLORS NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below. PANTONE CMYK RGB HEIDECIMAL 343 90 0 #006633 (web safe) 34 102
More informationOffice of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
More informationATHLETICS. Brand Identity Guidelines
Brand Identity Guidelines TABLE OF CONTENTS The Importance of a Consistent Visual Identity...3 Official UMass Lowell Athletic Colors...4-5 Typography...6-7 Primary Identity...8-9 Secondary Identity...10-13
More informationLogo Usage Guidelines
Logo Usage Guidelines Table of Contents 100 Years of Anzac 3 Protecting Our Logo 4 The Logo 5 Community Use 6 Community Use 7 Merchandising 8 Logo Improper Use 9 Principal Versions 10 Horizontal Versions
More informationLOGO & SIGNAGE STANDARDS USAGE MANUAL
LOGO & SIGNAGE STANDARDS USAGE MANUAL Standards, Guidelines and rules for using the Fiesta Auto Insurance and Fiesta Tax Services logo, signage and related materials. Second edition - March 2010 To Fiesta
More informationGuide to using, CERTIFIED FINANCIAL PLANNER CM and CFP CM Marks
Guide to using, CERTIFIED FINANCIAL PLANNER CM and CFP CM Marks Institute of Financial Planning CFP Certification Global Excellence in Financial Planning TM Standards Board Ltd. Institute of Financial
More informationImperial Oil Foundation
Signatures and logos Quick Reference Guide 5.9.5.1/E 01/03 Limited Supplement to the Corporate Identity Manual Supplement to the Corporate Identity Manual Quick Reference Guide Introduction This Quick
More informationCorporate Identity Quick Reference Guide
Corporate Identity Quick Reference Guide fedexbrand.com The FedEx brand is more than a famous name. It s a set of values, attributes and artwork that reflects the spirit of our company. Using it consistently
More informationCorporate Identity Standards and Trademarks Manual
Corporate Identity Standards and Trademarks Manual Introduction This standards manual was developed to guide the creation of products and marketing and communications materials for International Institute
More informationDESIGN GUIDELINES VERSION 1.0
DESIGN GUIDELINES VERSION 1.0 1 Contents INTRODUCTION 3 THE LOGO 4 TYPOGRAPHY 12 COLOUR 13 STATIONERY 15 EXhIBITIONS/SIGNAGE 18 EmailS 19 POWERPOINT 20 merchandise 21 CONTACT 22 MERTON COLLEGE DESIGN GUIDELINES
More informationWELCOME TABLE OF CONTENTS
Branding Manual WELCOME Maintaining a consistent brand is imperative to building an organizational identity. It is the goal of this manual to clearly establish consistency within the Penn GSE brand so
More informationArtwork Guide Print Services
Artwork Guide Print Services This guide provides a summary to assist users in preparing print-ready artwork to send to the print centre. Author: Print Centre Version: 1.2 Date: July 2014 +44 (0)20 7133
More informationHow to Use the PTA Logo and Tagline
How to Use the PTA Logo and Tagline Consistency and Brand Identity -- An Introduction The key to building a recognized name brand and identity is consistency. While the name PTA is recognized widely, many
More informationBrand Guide for Licensees of Shippensburg University of Pennsylvania
Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6
More informationCENTRE FOR THE BRAZILIAN TANNING INDUSTRY BRAND BOOK
BRAND BOOK Index Introduction... 03 Keywords... 04 Preferable application... 07 Secondary application... 08 Preferable application over dark background... 09 Secondary application over dark background...10
More informationUSE OF CFP TRADEMARK, CERTIFIED FINANCIAL PLANNER CFP CERTIFICANT S GUIDE
USE OF CFP TRADEMARK, CERTIFIED FINANCIAL PLANNER TRADEMARK & TRADEMARK CFP CERTIFICANT S GUIDE 1 INTRODUCTION FINANCIAL PLANNING STANDARDS BOARD LTD. (FPSB) owns the CFP, CERTIFIED FINANCIAL PLANNER and
More informationNavisHealth Brand Identity & Style Guidelines (November 2014 - version 001) Brand Identity & Style Guidelines
NavisHealth Brand Identity & Style Guidelines (November 2014 - version 001) Brand Identity & Style Guidelines The Purpose of This Guide As a company, our brand is one of our most important assets. We recognize
More informationDotNetNuke Logo Guidelines
Nik Kalyani Version 1.0.0 Last Updated: April 25, 2007 Category: Policies and Procedures Information in this document, including URL and other Internet Web site references, is subject to change without
More informationMicrosoft Partner Program Certified Partner Logo Usage Guidelines
This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,
More information