Social Media for Pastors & Church Planters. Paul Steinbrueck, CEO OurChurch.Com
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1 Social Media for Pastors & Church Planters Paul Steinbrueck, CEO OurChurch.Com
2 About Me Founder/CEO OurChurch.Com since 1996 Blog: Christian Web Trends Live in Safety Harbor, FL Church Elder
3 Overview Explain how social media relates to the other forms of communication you re already using. Explain why social media is such a great opportunity for churches. Provide some important steps to take before getting started in social media. Dive into how you personally and your church can use Facebook to engage with people both inside and outside the church. Q & A
4 Putting Social Media in Context Hasn t made anything obsolete. Can t replace anything you re doing. One aspect of church communications. Must be done in conjunction with other efforts to be effective. Important to understand it s place in your overall communications strategy.
5 Church Communication Channels
6 Church Communication Channels
7 Church Communication Channels
8 Church Communication Channels
9 Why should churches use S.M.? 1. Gets news/info to people who use social media. 2. Helps people feel better connected to the church 3. Fosters better relationships among members 4. Enables the entire church to be the church praying, encouraging, teaching each other. 5. People can invite friends to services, share stories, articles, videos, and the gospel with friends outside of the church and Christianity.
10 Social Media Matters More to Church Plants SEO works for established churches Church planting is very relational Believe in the vision Believe the leader(s) Like the leader(s)
11 Before you start 1. Become a competent individual user 2. Observe other organizations 3. Start using one social network at a time 4. Put together a team 5. Put together a plan 6. Schedule a 1 month evaluation
12 Facebook Facts 600 million users worldwide 700 billion minutes spent on FB each month (20 hrs/person) ~50% of Americans use Facebook regularly
13 Facets of Facebook Groups Not very useful Pages Used by organizations Profiles Used by individuals Events Used to promote a specific event Ads Pay per click, can target FB users by location, age, gender, profession, interests
14 Facebook Page for your Church Set-up with logo & info about your church Wall Chronological list of things posted including text, links, photos Individuals Like your church s page Items you post to the wall are displayed in those people s news feed People can comment on or share those items Example: Easter news
15 7 Ways to Engage w/ People on Your Church Facebook Page 1. Ask open ended questions 2. Share an interesting article or video & ask for comments 3. Encourage people to share prayer requests or stories of answered prayers. 4. Post written or video testimonies from people in the church 5. Ask people to share something about themselves 6. Ask people to share a photo 7. Post content from the Sunday service
16 Facebook Profiles for Pastors Includes profile picture & personal info Wall - Chronological list of things posted including status updates, links, photos, videos Friend requests must be initiated and accepted Items you post to your wall are displayed on your friends news feed and you see all of your friends items on your news feed. Friends can comment on or share those items
17 12 Things Pastor Shouldn t Do on Facebook 1. Only talk about your church 2. Share everything posted to the church FB page 3. Just talk about yourself. 4. Act like you re life is perfect 5. Act like you re always joyful in the Lord 6. Act like you have all the answers
18 12 Things Pastor Shouldn t Do on Facebook 7. Act like the language/morality police 8. Post a lot of theological stuff that s over the head of your friends 9. Login once every week or two 10. Roll out the fire and brimstone 11. Be overly political 12. Engage people in debates
19 7 Things Pastor Should Do on Facebook 1. Listen 2. Pray 3. Engage/comment 4. Publicly encourage 5. Respond privately to sensitive issues 6. Be human. 7. Be authentic.
20 6 Ways to Connect on Facebook 1. Accept all friend requests. 2. Use the Facebook People You May Know feature 3. Put your FB address on your business card 4. Put your FB address in your signature 5. Put a staff directory on your website & include personal social media of each staff person 6. Friend People who like [your church]
21 Other Social Networks Twitter YouTube LinkedIn
22 Empowering a Team The real power of social media Develop a culture of social media engagement Create a social media team Share content Comment Post photos/video to church wall Share personal stories, prayers, answered prayers Brainstorm ideas to improve church s social media usage Be on the look out for others who have stories to tell
23 Getting People On Board People ask, How do we get the people in our church on board with social media? First, you ll never get everyone on board. Second, that s the wrong question. Right question: How do we add value to people s lives through social media? When you add value, people will want to join in.
24 Additional Resources Webinar resources: Christian Web Trends blog 50 Point Social Media Review service Full review of website, blog, Facebook, Twitter Recommendations 30 minute consultation 30 day follow-up Use coupon code smwebinar for 50% off
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