A Tradition of Sport { 2010 }

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1 A Tradition of Sport { 2010 }

2 Three disciplines. ONE TEAM. Origins About the Jet Fuel TeamCoffee For One more of the than oldest 20 years independent the JetFuel coffee Coffee shops shop in has Toronto, been defined by Jet it s Fuel sponsorship is a local landmark of cycling. known The shop for and much cycling more transcend than just sponsorship great coffee. to From a bond. allycat Known races worldwide to the figure-8 for its team, velodrome, its coffee, it s from innovative community events club the rides shop to and the cycling UCI we will have always put be our like white heart on and rice. soul into cycling. With nearly 20 years in the sport, Jet Fuel Coffee has become synonymous with cycling in Canada. We have been a stepping stone for many of Canada s top cyclists, including Olympians Zack Bell and Domenic Rollin, as well as National Champions Andrew Randell, Ryan Roth, Joe Veloce, and Daniele DeFranceschi. Our goal is to build the profile of cycling in Canada and promote young riders to international competition. We run a year-round program in Road, Track and Cyclocross, giving riders access to top-level pro-am UCI races in Canada, the U.S. and internationally. { 01 }

3 Development & Support Development & Support After 5 years as Canada s only UCI pro team, in 2006 we reorganized around a new regional and national racing program. We renewed our commitment to building local talent with a focus on developing young riders exposing them to major races throughout North America with an emphasis on mentoring by veteran and returning riders. Established as not-for-profit, 100% of our annual budget goes directly to racing. All support for the team, including our general manager and director sportif, is volunteer. { 01 }

4 TOP-5 ONTARIO CUP STANDINGS SINCE ND, 2008 NATIONAL TIME TRIAL CHAMPIONSHIP 2002 NATIONAL ROAD CHAMPION Road As Canada s longest running road team Jet Fuel has consistently fielded one of the country s best rosters. In the last decade we ve had 18 top-10 national championship finishes and 10 provincial championship medals 4 were Gold. The core program is built around Canada Cup, Ontario Cup and U.S. NRC races, with invitations to some of the best races in the U.S. and internationally.

5 2009 NATIONAL TEAM PURSUIT CHAMPION 2007 NATIONAL OMNIUM CHAMPION Track In 2007 we launched a track team. Jet Fuel was represented at the Pan-Am Championships in 2009, and with the Commonwealth Games and London Olympics around the corner, strengthening our track program is a top priority. Our goal is to give riders like Daniele DeFranceschi, Ryan Aitcheson and Stevie Meyer the best chance possible to represent Canada at the upcoming games.

6 THREE-TIME ONTARIO CHAMPION Cyclocross Cyclocross is a uniquely northern sport where riders are able to pull out their knobby tires and compete late into the winter ice and snow. Traditionally off-season training for road racers, it now has a growing following in Canada and the Western U.S. In 2008, Jet Fuel sponsored the Provincials in Toronto a great home-town race for 3-time Ontario champion Peter Morse.

7 2009 Results SELECTED PODIUMS 09 1st, National Team Pursuit Championship 1st, Can-AM-Que Challenge 1st, Time Trial, CSG Selection Race 1st, Bristol Mountain Road Race 1st FVC Enduro Challenge 2nd, National Indiv. Pursuit Championship 3rd, Georgia Cup Time Trial & Criterium UCI & PRO RACES 09 6th, Pan Am Track Championships Fiorenzoula & Apeldoorn Pro 6 Days Tour of Battenkill Pro Invitational USAF Cycling Classic Tour of Gila Univest Grand Prix Toronto UCI Cyclocross

8 2ND, 2009 YOUTH CUP SERIES Youth Development Jet Fuel Coffee has created a hub for cyclists of all kinds in Toronto a destination for old and young alike. But to see the sport grow we know we need to focus on the next generation. For the first time in 2009, Jet Fuel Coffee sponsored two neighbourhood kids to participate in the Ontario Youth Series. In 2010 we are launching a full program. { 01 }

9 Partnership 2011 We work to promote our athletes with the highest standard of ethics, commitment and hard work. And we are always looking for like-minded partners. Jet Fuel Coffee develops long-term relationships with its sponsors, working with them to find the best way to showcase their products. We help new equipment manufacturers gain a foothold in the Canadian market, showcase and promote local products and services, and help established names tap into this rich and vibrant community. But in the end, we know that our sponsors support begins and ends with one thing a passion for sport.

10 2010 SEASON SPONSORS E.Traini CONSTRUCTION Sponsorship and other inquiries should contact John Englar, General Manager, at

11 Jet Fuel Coffee 519 Parliament Street, Toronto, ON M4X 1P3 (416) jetfuelcoffee.com

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