The Providence Cyclo-cross Festival Oct. 3-5, 2014 America s Most Prestigious Cyclo-cross 2014 Partnership Proposal

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1 The Providence Cyclo-cross Festival Oct. 3-5, 2014 America s Most Prestigious Cyclo-cross 2014 Partnership Proposal

2 The Biggest Race in U.S. Cyclo-cross If there was ever a question, the Providence Cyclo-cross Festival clearly asserted itself this year as the biggest race in United States cyclo-cross. Lyne Lamoreux, Podium Insight 2

3 Overview In just five years, the organizers of The Providence Cyclo-cross Festival have developed the largest cycling event in New England. Cyclo-cross has been the fastest growing sector within cycling for a decade. And this event is widely hailed as the biggest and best cyclo-cross in America. But the organizers want more. Providence can and will - be the greatest cyclo-cross in the world. The promoters seek promotional partners to help create a world renowned sports and entertainment event. 3

4 What Cross Racing Can and Should Be This has raised the bar for me as far as what cross racing can and should be. Lee Waldman, Cyclocross Magazine 4

5 What the Hell is Cyclo-cross? It s fast. It s messy. And it s real exciting.. cyclo-cross is to sports what punk rock is to music. Richard Fries, event director 5

6 What the Hell is Cyclo-cross? Considered the steeplechase of cycling, cyclocross courses include turf, pavement, gravel, sand and sections that require riders to dismount and carry their bicycles. Riders do repeated laps on courses that are 2.5 to 3.5 kilometers. Races are held between September and February. With courses woven through expos, food courts and beer gardens, cyclo-cross is perhaps the most fan-friendly discipline in cycling. 6

7 Cyclo-cross History Races were first held in France in the early 20 th Century. Cyclo-cross pre-dates mountain bike racing and even the Tour de France. First World Championships held in First U.S. Championships held in More than 68,000 spectators paid to witness to the 2012 World Championships in Koksijde, Belgium. More than 15,000 spectators paid to witness the 2013 World Championships in Louisville, Ky. 7

8 The U.S. Cyclo-cross Market

9 Providence Cyclo-cross Festival Growth in U.S. Cyclo-cross Participation 120, ,000 USA Cycling Cyclo-cross Race Dates 80,000 60,000 40,000 CX Race Dates 20,

10 The Northeast Corridor Unlike classic road or mountain bike racing which is best contested in rural areas, cyclocross is promoted in urban markets. Nearly 40 percent of American bike shops are in the Northeast Corridor. Providence is within a single day s drive of nearly half of the U.S. population. The Northeast is arguably the richest, most successful region in the world. 10

11 2012 Cyclo-cross Race Dates By Region National Total Northeast Upper Midwest South Rocky Mountain Ohio Valley Northwest Total Other Disciplines Cyclo-cross Lower Midwest California/Nevada 0 200, , , ,000 11

12 The New England Mystique New England is considered the Belgium of American cross. More internationally sanctioned events than any other region. One third of the categories in the 2012 national championships were won by New England riders. Four of the five members of the elite men s national team are from New England. New England has hosted the national championships seven times. Currently the top three juniors on the ProCX standings all hail from New England. 12

13 The Best Week The best week of cross racing is here. Molly Hurford, Cyclocross Magazine 13

14 New England s Holy Week Providence is the grand finale of a special 12-day string of racing that puts American cyclocross into high gear each season. Racers flock from around the world to compete in these magical venues. World Champions, Olympians, and athletes from more than 20 nations have competed. Given the prestige of Gloucester and Providence, journalists and racers dubbed the last weekend of September and first weekend of October as Holy Week New England Holy Week: The Midnight Ride of Cyclo-cross, Bolton, Mass. The Great Brewers Gran Prix of Gloucester, Gloucester, Mass. (UCI Cat. 2) The Night Weasels, Shrewsbury, Mass. The Providence Cyclo-cross Festival, Providence, RI, (UCI Cat. 1) 14

15 A Highlight of My Season Road Magazine Q: What is your favorite race? A: Gloucester is going to be my first place race because it was my first race ever and it s just a race venue that I love to come back to every year. I also really like Providence. Those two races back-to-back are always a highlight of my season. -Elle Anderson 15

16 What Makes Providence Divine? Proximity to Boston and New York International airports Interstate 95 Regional rail service Colleges Art, Culture, Nightlife Historic architecture Corporate anchors Hotels and Restaurants 16

17 What Makes Providence Divine? Roger Williams Park Located just off Interstate 95 Three miles from downtown Four miles from airport Amenities include zoo, carousel, botanical gardens, and swan boats Unique terrain for cross Stadium landscape 17

18 The Pinnacle of the Sport. Road Magazine Q: Do you have a favorite cross race? A: It used to be Bend But... I think Providence might be my new favorite. It s New England, so it s absolutely gorgeous there, and it s put on really well. It s got that whole festival atmosphere. That park that it is in is beautiful and the course is just really dynamic. I think it epitomizes what cross racing is. I feel like in the United States it is the pinnacle of the sport. Nicole Duke 18

19 The Alpha Market of Cycling Take Providence. You Get New England.And the Northeast And the Core Market And the Mass Market 19

20 Amazing One day the course is a fantastic grass skateboard park; the next with a little rain it s turned into one of the most technically challenging we face all year. And rain or shine, the Providence crowds are there screaming at you the whole time. It s amazing. Tim Johnson, six-time U.S. national champion 20

21 Community Partnerships East Coast Greenway Alliance Recycle a Bike Riverzedge Johnson and Wales Brown Medical RISD Divine Youth 21

22 These Guys Really Nailed It A lot of races throw that word festival up there on the end of their title just to make it sound like they re better than they are.but these guys really nailed it; the whole expo area, 10 different food vendors, 10,000- plus spectators here, great weather, great mud, some of the best racing action we ve seen all year. Colt McElwaine, Behind the Barriers TV 22

23 Divine Youth Little Bellas School Visits Riverzedge Keough Cross MetLife Kidzone Divine Tech 23

24 Extra Curricular Activities New England Builders Ball New England Bike-Walk Summit Gran Fondo New England Beginner Clinics Pro Swap 24

25 2014 Goals and Objectives Attract 15,000 spectators Double webcast audience Attract top European athletes Increase expo to 100 vendors Draw 1,000 riders to Gran Fondo New England Draw 50 artisans and 1,000 attendees to Builders Ball Position Providence to host World Cup Secure corporate partnerships 25

26 2015 Goals and Objectives Become the first American city to host a UCI World Cup Integrate live music into the World Cup Charge admission for World Cup Draw 20,000 spectators Create a regional sports experience that rivals the Head of the Charles 26

27 2016 and Beyond Retain the season-opening position for the World Cup Host the 2017 U.S. National Championships Host the 2020 UCI World Cyclo-cross Championships Create a global sports experience that rivals The Boston Marathon Create the world s greatest cyclo-cross event 27

28 Partnership Opportunities Positive Brand Identity Targeted Advertising Dynamic Retail Activation Unique Corporate Hospitality Employee Engagement Corporate Wellness 28

29 Benefit Inventory Television/webcast advertising Social networking campaign Print and Radio advertising Collateral advertising Course signage Features identification Exposition Integration Private Viewing Gardens Champions Dinner Gran Fondo New England Product Placement 29

30 Interested? The Providence Cyclo-cross Festival will be held Oct. 3-5, 2014 Partner benefits start at just $299 Prospective partners may contact Richard Fries for more information 30

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