SnowKidz Award Case Study USA

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1 SnowKidz Award Case Study USA

2 ACKNOWLEDGEMENTS This Case Study would not be possible with out the assistance of the USSA, NANA Nordic and in particular Lars Flora, Robin Kornfield, Brian Krill and Jeff Ellis. FIS would like to express their thank to these people and Organisations for their time and effort.

3 Introduction

4 WHAT IS SNOWKIDZ? FIS SnowKidz is the first phase of the Bring Children to the Snow campaign. It is a unique program and communications platform that enables Organisers around the world to share and showcase events to bring children to the snow. Events can occur at any time and in any place around the world. For more information visit WHAT IS THE SNOWKIDZ AWARD As part of the Bring Children to the Snow campaign, the FIS Member National Ski Associations (full and associate members) are invited to submit their projects to compete for the FIS SnowKidz Award. The Award is presented every second year and aims to recognize and promote the best examples of bringing children to the snow, in varying national circumstances. Introduction For more information visit WHAT IS THIS CASE STUDY This case study has been developed in conjunction with the 2014 SnowKidz Award recipients. It is designed to give future SnowKidz Awards applicants an insight into why this award recipient has been selected the in top three. It is the hope that future applicants will also find helpful hints and ideas on improving their events.

5 WHO IS THIS CASE STUDY ABOUT? Title of Event: NANA Nordic and SkiKu Location: Alaska, USA Action from the National Ski Association? No. This is private action submitted through the National Ski Association Organiser Information: Address: NANA Nordic 5620 E. 99th ave Anchorage, AK United States of America Tel: Introduction Website:

6 Information

7 EVENT DESCRIPTION NANANordic offers a year-round healthy lifestyle. In cooperation with local schools volunteer coaches offer running camps to students in the fall. In April, some of the world s best Nordic skiers join NANANordic and teach students how to cross-country ski. Coaches spend a week in selected villages bringing all necessary gear. After the week, NANANordic donates the equipment to the schools. Coaches incorporate games to help the kids get comfortable on their skis and students receive instruction in P.E. classes during the school day and optional after-school programs. Some kids spend up to three hours or more a day on skis. Information

8 VIDEO PROJECT AIMS TARGET GROUP Video of the events was provided as part of the nomination NANANordic s mission is to introduce the lifelong sport of cross-country skiing to rural Alaska through a sustainable Nordic ski program, starting with the NANA region. The program couples volunteer coaches and world class athletes with students K-12, and provides equipment for ongoing programming and participation in the sport. Students in grades kindergarten through 12th grade starting in the rural NANA region of Alaska. Information

9 ASSISTING PARTNERS AKIMA Event coordination assistance Alaska Mountaineering and Hiking Provision of equipment Arctic Slope Community Foundation - Event Coordination Assistance Arctic Slope Regional Corporation - Sponsor Bering Air Transport and logistics BP - Sponsor Carlile Transportation Systems - Transport and logistics Challenge Life - Event coordination assistance Fischer - Provision of equipment GCI - Sponsor Healthy Futures Event Implementation LYNDEN - Transport and logistics Maniilaq Association - Event coordination assistance NANA Oilfields Services - Event coordination assistance NANA Management Services - Event coordination assistance NANA WorleyParsons - Event coordination assistance Northrim Financial services assistance Northwest Arctic Borough School - Event Implementation Northern Air Cargo - Transport and Logistics PenAir - Transport and logistics Shell Oil Sponsor STG - Sponsor Stoel Rives LLP Legal assistance SWIX - Provision of equipment Teck Sponsor Wells Fargo - Bank WHPacific - Sponsor Information

10 SUCCESS MEASURES LONG-TERM ENTHUSIASM PROJECT QUALITY Inaugural year: 650 students : students : students The NANANordic program began when Lars Flora, a two-time Olympic cross-country competitor approached NANA Development Corporation and offered to bring people like himself (Olympians, World Cup Athletes, elite skiers, community members and ski industry leaders) together to teach children how to ski. NANA is an Alaska Native corporation with a mission of improving the lives of the people in the Northwest Arctic so the offer was enthusiastically accepted. The community organizations, companies, schools and all involved are committed to ensure that the programs are offered until local ski clubs and schools completely embrace, budget for and take over the programs. This program represents extremely high quality and is led by former World Cup athletes. It is planned and implemented in such a way that high-quality programming can be (and has been) repeated in multiple schools in multiple villages! NANANordic coaches and volunteers come from all across the United States and range in age from 17 to more than 60. Our team includes skiers with an extensive background in Nordic skiing including Olympians, World Cup skiers, university coaches, college athletes, and elite high school skiers who are enthusiastic about sharing their love of Nordic skiing with the youth of rural Alaska. Information Long-term studies by University of Alaska-Fairbanks are set to take place to track the positive impact of the project

11 TRANSFERABILITY COMMERCIAL VIABILITY This project can be replicated anywhere an underserved population and highly motivated athletes can come together. Alaska is a highly desirable destination for visitors, but even Alaskans don t often visit remote villages. NANANordic coaches have the chance to visit villages, establish long-term friendships and foster relationships long after the visit. The emphasis on health and wellness through sport make it a great fit for a variety of supporters. The program is expanding to serve more parts of Alaska, such that other NSAʼs and other athletes worldwide can re-create it. NANANordic provides a roadmap for growing the sport while also serving communities. Numerous corporations and businesses who serve the people of rural Alaska have offered their support. This support will continue as long as the programs are offered and many sponsors have committed to support NANANordic for multiple years. While the program donates equipment to schools, families are also encouraged to invest in their own equipment and support the long-term vision of the project. This vision includes families enjoying an active lifestyle in the Alaskan wilderness as well as small recreationally based economies in remote villages. These are all initiatives that numerous Alaskan companies, businesses and agencies include in their long-term planning. Information

12 FIS SnowKidz Award Case Study - Netherlands CH Oberhofen/Thunersee (Suisse) Marc Hodler Haus Blochstarsse 2 Tel Fax snowkidz@fisski.com President Gian Franco Kasper Secretary General Sarah Lewis Executive Editors Andrew Cholinski Acknowledgements Photo and Picture Credits National Ski Associations Copyright No Articles may be reproduced without identification of the source (Copyright:FIS) The FIS Logograms and SnowKidz logo are registered trademarks of FIS FIS wishes to thank all its members and partners for the their contributions to this publication. Without them this would not be possible.

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