Coupon Clearing and Coupon Data Pool

Transcription

1 Coupon Clearing and Coupon Data Pool acardo group AG

2 acardo technologies AG acardo in brief innovative coupon services and technologies More than 10 years of experience in Couponing and FMCG-marketing services Leading coupon clearing company and provider of coupon media solutions Currently present in Germany and Belgium acardo has implemented interfaces and software solutions for the common POS systems. Any other POS system may be connected on demand of retailers.

3 Couponing Basics Typical features of a coupon The rebated product Face Value Participating retailers Coupon-Barcode to be scanned at the check-out Expiry date These values need to be provided digitally for the POS system

4 Couponing Basics Couponing process

5 acardo Coupon Media Paper-based acardo media In more than 1,600 connected stores, the acardo Check-out Couponing targets over 600 Mio. shopping baskets with custmized coupons every year. Free standing insert with a quarterly circulation of 6 million acardo is the issuer of the largest German multi-retailer POS coupon booklet. besser einkaufen has a print run of more than 3 Mio. exemplars

6 Fully automated Coupon Clearing Process Overview Data Exchange Clearing Payment Paper- and Digital Coupons

7 Coupon Data Pool: Comprehensive and Modular solution retailers 1) Coupon Master Data Pool 2) Coupon Validation System/ Promotion Engine 3) Coupon Redemption Data Pool 4) Financial Coupon Clearing and Reporting System 5) open wallet Digital Couponing

8 1) Coupon Master Data integrated with GDSN Any coupon campaign requires several product master data attributes: Manufacturer (GLN) Manufacturer name Product ID (GTIN), Product name Product families (GTIN blocks) The Coupon Data Pool is seamlessly integrated with GDSN One-time effort for coupon data capture and maintenance: saves time, efforts and money Validated and accurate product master data Consistent product data throughout the whole supply chain Facilitates unique GS1 Global Coupon Number (GCN)

9 1) Coupon Master Data: Features and Advantages User/Company Admin Promotion Management Family Management Quality Checks Coupon Redemptions Clearing Data Billing / Report Docs Cost and time savings Quality improvement Electronic Coupon Clearing and Reporting Increased coupon clearing security Minimized coupon fraud Highest transparency on store level More frequent reports (e.g. daily / weekly reports) Audit proof processes Elimination of invoice discrepancies Faster results faster cash-flow Web-based User Interface to manage Coupon Campaigns User-friendly and self-explaining Flexible features Online validations Comprehensive data pool effects Coupon data is centrally available for all relevant recipients Coupon master data automatically updated from GDSN Automated creation of unique GS1 Global Coupon Number (GCN)

10 2) Coupon Validation System acardo supports two alternative ways of POS Integration: 1.Seamless integration with the existing Promotion Engine of the POS system provider. In this case the CouponDP delivers the master data in any specific format required by the POS system (e.g. XML). 2.acardo s own standardized software component/module, which can be integrated easily into any POS system (based on Linux and Windows). This software uses the coupon master data in order to validate the redeemed coupons at the check-out. For more than 10 years, acardo has implemented clearing interfaces and software solutions for the common POS systems. Any other POS system may be connected on demand of retailers.

11 3) + 4) Coupon Redemption Data Pool and Clearing/Reporting The Coupon Redemption Data Pool collects all redemption data from the retailers and provides this data for further usage. Detailed Reports in different formats are available on a daily basis. The necessary clearing documents can be created seamlessly on basis of the redemption data.

12 5) open wallet Digital Couponing The acardo open wallet solution covers the whole digital couponing process and integrates seamlessly into the Coupon Data Pool. At home Instore Step 1: Consumer registers for open wallet Step 2: Consumer collects coupons Step 3: Underway Products are scanned at the POS Identification of consumer (TAN, loyalty card, NFC) fully automated validation and redemption of all relevant coupons

13 Coupon Data Pool: Value Proposition and USPs Seamless integration of Coupon Master Data Management with GDSN Facilitates allocation of unique GS1 Global Coupon Number (GCN) Quick Response System for coupon campaign progress and campaign success (through daily reports) Fraud save saves significant amount of money Coupon family recommendation engine

14 Coupon Data Pool: References BELGIUM & LUXEMBOURG Coupon Datapool will be used by Carrefour and Delhaize (total coupon transaction volume = 80 Mio p.a.) SA2 Worldsync/acardo wins in GS1 RFP against Accenture, HighCo data, Valassis, Wincor Nixdorf GERMANY acardo is working with for major retailers and all large FMCG brand manufacturers

15 further questions? Just call us! acardo group AG Europaplatz Dortmund Tel.: +49 (2 31) Fax: +49 (2 31) Web: info@acardo.com