THE FUTURE OF SHOPPING INDOOR ANALYTICS AND MOBILE PAYMENT

Transcription

1 THE FUTURE OF SHOPPING INDOOR ANALYTICS AND MOBILE PAYMENT Cem Ergün-Müller (Head of Communications, Telekom Innovation Laboratories) March 2014 Streng vertraulich, Vertraulich, Intern Autor / Thema der Präsentation

2 T-LABS TELEKOM INNOVATION LABORATORIES

3 LOCATIONS T-LABS SILICON PLATZ, SILICON WADI, SILICON VALLEY Mountain View Berlin 1 Bonn Berlin 2 Darmstadt Tel Aviv Beer Sheva 3

4 T-LABS OVERALL STRATEGY Innovation Vision: We shape the future of Telekom! Business Vision: We are the gravity core for Telekom innovations in the double digit billions! People Vision: We are the talent incubator for ICT hot shots worldwide! T-Labs Branding: Highest quality and highest impact! Telekom Innovation Laboratories Strategy Support Challenge Disrupt Impact business Hands on productization Look beyond the horizon Drive markets & technologies Find the hidden Jokers Shape industries 4

5 INDOOR ANALYTICS

6 THE DIGITAL ADVANTAGE FOR STATIONARY RETAIL INDOOR ANALYTICS GIVES BRICK-AND-MORTAR STORES THE DIGITAL ADVANTAGES ENJOYED BY ONLINE RETAILERS DRIVE PROFITS BY GAINING INSIGHTS ABOUT YOUR CUSTOMERS, CONTROLLING SHOPPER CONVERSION, AND DISCOVERING BEST MARKETING PRACTICES 6

7 WHAT IS INDOOR ANALYTICS? 7

8 INDOOR ANALYTICS CUSTOMERS RETAIL CHAINS Modern stationary retail companies with mid-sized to large stores a strong focus on the customer openness to new technologies LARGE VENUES Commercial real estate companies and large venues who want to deliver supreme services to their tenants best experience to their visitors DRIVE EFFICIENCY THROUGH ANALYTICS STAND OUT THROUGH SUPREME SERVICE 8

9 INDOOR LOCATION MARKET OVERVIEW A SKYROCKETING SECTOR WORLDWIDE INDOOR LOCATION REVENUES ($ mn.)* Location-based advertising and analytics solutions give brick and mortar stores a way to compete with online retailers 10% 11% % With a market volume of $106 million in 2013, this market will grow up to $6 billion by % 21% % By 2017, the in-store analytics segment will grow to 21% of the overall indoor location market *ABI Research, Indoor Location Technology, 2012 INDOOR ANALYTICS ADVERTISING NAVIGATION & POSITIONING, MAPPING 9

10 INDOOR ANALYTICS TECHNOLOGY CUSTOMER OPT-IN DATA COLLECTION & ANONYMIZATION DATA AGGREGATION & STORAGE DATA ANALYSIS & VISUALIZATION via app (e.g. for guest WiFi access) on existing local WiFi infrastructure on a secure local server in a single dashboard for all your stores Every minute a WiFi enabled smartphone sends out its MAC-address, a unique device ID WiFi access points with Indoor Analytics software collect this data from optedin phones and anonymize it (hash+salt process) The anonymous data about customer movements instore is saved on a local server no sharing of your shopper data! The analytics system pulls the data from all your stores, calculates KPIs and displays them in an interactive web dashboard Secure Data Transport via SSL/TLS at all process steps 10

11 MOBILE PAYMENT DIE BRIEFTASCHE DER ZUKUNFT MEHR ALS MOBIL UND MEHR ALS PAYMENT

12 WALLET VISION TECHNOLOGY-NEUTRAL AND OPEN USER-CENTRIC WALLET AS A PARADIGM QR codes NFC Online BT Low Energy Open to transaction technologies banks Tickets Access/ID Transport Payment Coupons Loyalty Open framework & APIs for various services &... Wallet Operator Open to security means various partner integrations coupon aggregators retail chains marketing agencies event agencies restaurant chains transport companies Embedded SE UICC Crypto Cloud SD card 12

13 MORE THAN PAYMENT THE FOCUS OF A DIGITAL WALLET IS SHIFTING Payment still can be improved through digital wallets, aggregating various cards and coupons in the transaction, advanced receipting and improving general transparency and ease of use. Ticketing can save money for operators of many services, but also offers many options to improve user experience. Couponing Wallets can remove numerous hurdles in acceptance (pick up coupons via NFC, QR/ Barcode or from web pages) and digital coupons don t take up space! Identity/Loyalty Proving identity and logging into services is the main hook for integration of online services and it is identical to todays loyalty cards. Convergence between physical and online world will allow for exponential growth of options and opportunities, combining online deployment with real world usage and vice versa! 13

14 USAGE SCENARIOS

15 ADVANCED MOBILE WALLET PAYMENT SCENARIO T-LABS HAVE BEEN AMONG THE FIRST TO COMBINE PAYMENT, COUPONING AND LOYALTY Step 1: Login Step 2: Pre-select cards Step 3: Start transaction Step 4: Confirm transaction User starts the Mobile Wallet App on mobile phone. Enters the PIN for login. User presses the button Payment on the home screen of MW and preselects a payment card, a loyalty card and some coupons which the user wants to use for the next transaction. The selected cards/coupons will be highlighted on the Mobile Wallet home screen. User presses the button Send to confirm the section of the cards/coupons and taps the NFC reader to start the NFC transaction. All pre-selected cards/coupons in MW will be transmitted to the cash register via NFC. The prize at POS will be reduced due to the redemption of the coupons. The user receives the information about the reduced prize and the used cards/ coupons at POS and in MW. User accepts the prize and taps the NFC reader again to confirm the transaction. Payment process executed by POS. POS sends new loyalty stickers, parking voucher and transaction data to MW via NFC. User receives the e-receipt, the new loyalty stickers or a new coupon (after having 6 stickers) and parking voucher in MW. The used coupons will be stamped as redeemed in MW. 15

16 MOBILE PAYMENT AT POS LANDSCAPE AT POS TODAY Product / Service Media Payment Terminal Reader / Scanner Electronic Cash Register (ECR) Electronic Payment: Loyalty, Coupons: Payment and Value Added Services are managed independently from each other Different technology involved 16

17 MOBILE PAYMENT AT POS LANDSCAPE AS PROPOSED TO ECOSYSTEM Product / Service Media Mobile Wallet Contactless / NFC Payment Terminal Electronic Cash Register (ECR) Electronic Payment: Loyalty, Coupons: Standardized interfaces between NFC device, terminal and register IT complexity can be reduced while NFC service is improved 17

18 CONTACT WE SHAPE THE FUTURE Telekom Innovation Laboratories

19 THANK YOU!