Product and Media master data synchronization: A critical factor to gain competiveness in the retailer sector

Transcription

1 Product and Media master data synchronization: A critical factor to gain competiveness in the retailer sector

2 Hos$ng the Session Nuno Fernandes Saphety International Markets Manager

3 3 Variables that seduce us: 1 Supply Chain: Cost efficiency 2 Product Master data alignment : 3 Media synchroniza$on: The next step

4 3 Variables that seduce us: 1 Supply Chain: Cost efficiency 2 Product Master data alignment : 3 Media synchroniza$on: The next step

5 1 Supply Chain: Cost efficiency $40 billion or 3.5% of sales are lost each year due to supply chain informa;on inefficiencies. 60% of all invoices generated have errors. And each invoice error costs $40- $400 to reconcile. 30% of item data in catalogs used by retailers and manufacturers for replenishment of stock is in error. And each of those errors costs $60- $80 to address. Companies invest an average of 25 minutes per SKU per year manually cleansing out- of- sync item informa;on. It takes an average of 4 weeks to roll out a new product in large part due to the inefficient and error- prone approaches for the exchange and upda;ng of new item informa;on in buyer and seller systems.

6 1 Supply Chain: Cost efficiency 6 EDI Figures Savings per unit Orders Dispatch Advices 818,5 Rub 701 Rub Invoices 497 Rub Elimina$on of invoice, paperwork, data entry and storage costs, reduc$on in the cost of disputes, management, administra$ve work and valida$on (GS1 UK in conjunc.on with Cranfield School of Management EDI Cost Savings Report )

7 1 Supply Chain: Cost efficiency 7 So how can we work on it to make possible????

8 3 Variables that seduce us: 1 Supply Chain: Cost efficiency 2 Product Master data alignment: 3 Media synchroniza$on: The next step

9 2 Product Master data alignment: 9 Typically Companies focus first on: Implementing Suppliers or Costumer portals and EDI Acquiring these solutions requiring a huge cost to maintain it. But this raise some challenges So as being performed with EDI the use of VANs or service providers is more cost efficient

10 2 Product Master data alignment: 10 Challenges Supplier chain community is no longer only local but with global operations Each organization has different languages, business rules that needs to be respected In order to be effective needs to be presented with value added proposition for both parts of the equation Only possible if quality product information is available

11 2 Product Master data alignment: 11 How to tackle it? Use of standards recognized by the supply chain for product identification and information (GTIN, GLN) This requires that organizations such as ECR Russia are able to intermediate which product information should be presented Cover all type of products from the FMCG, to consumer electronics/home appliances or Cosmetic and healthcare Re-use the product information already available considered reliable (GDSN)

12 2 Product Master data alignment: Before GDSN Data Sources Data Recipients Electronic Catalogue

13 2 Product Master data alignment: Electronic catalogues Inter-operability??? GDSN

14 2 Product Master data alignment: How it works?

15 2 Product Master data alignment: How it works GR 3. Subscrip;on 4. Publish Data 4. Publish Data 5. Confirma;on

16 3 Variables that seduce us: 1 Supply Chain: Cost efficiency 2 Product Master data alignment: 3 Media synchroniza$on: The next step

17 3 Media Synchroniza$on: The next step The same approach applied to product data alignment can be used for product media synchronization The objective is to satisfied the needs of Marketing departments and not focused on logistic information Provision of services to guarantee the media capture and quality of it are required Is a critical factor of success that data pool solutions are able to be integrated with media information (as the ECR Russia data pool one)

18 3 Media Synchroniza$on: The next step A single source mul$ple uses

19 3 Media Synchroniza$on: The next step A single source mul$ple uses Item Info Image Marketing & Sales Ingredients Allergens Nutrition's Product marks

20 CONTACTS PORTUGAL (headquarters) Rua Viriato, Nº13, 6ºPiso Lisboa T F E. SPAIN Edifício Cuzco IV, Paseo de La Castellana, Nº141, 8ª planta Madrid E. BRAZIL Av. Das Nações Unidas, Nº12995, 10º Andar São Paulo T E. COLOMBIA World Trade Center, Calle 100 Nº8A-49, Torre B PH Room 25, Bogotá T. (+57-1) E. comercial.colombia@saphety.com ANGOLA Condomínio Alpha, ed. 1. Piso 2 Talatona, Luanda - Angola T E. international@saphety.com