Use Cases for Mobile NFC Meeting Retail

Transcription

1 Use Cases for Mobile NFC Meeting Retail, 2012 Neil Garner Founder & CEO

2 Who are Proxama? Enabling Your Mobile Contactless World Proxama is the next generation mobile commerce company that connects the physical and digital worlds. Our technology platforms enable consumers to set up a mobile wallet, receive offers, connect with brands and make payments through their NFC mobile phone. Proxama works with card issuers, operators, handset manufacturers, brands, agencies, retailers and media owners to rapidly launch secure payment services and location based marketing campaigns.

3 What can you do with NFC? NFC: Connecting the physical and digital worlds Contactless Cards in Wallets Contactless payment, ticketing, access and loyalty card can be contained in a mobile wallet Requires a SECURE ELEMENT in the phone which is either: A NFC SIM-card from your operator A micro-sd card from your Bank Already embedded in your NFC phone NFC Tag Reading Reading content from NFC tags in physical items like posters, product packaging, ticketing, cards and labels Reading contactless wristbands, access fobs etc. Accepting payments from contactless card. Sharing and Connecting Tap to share contact information Tap to connect devices (Headsets, MP3 players, TVs, etc) Tap to exchange money or interesting offers

4 Our Products & Services Suite of Products for next generation payments and marketing Card Issuer App for contactless payments Allows card issuers to migrate their MasterCard and Visa cards onto NFC mobile phones Wallet App for Network Operators Contactless payment, ticketing, access and loyalty card can be contained in a mobile wallet PIN entry security for m- commerce Enable secure data entry security for m- commerce on latest TrustZone -ready smartphones such as Samsung Galaxy S III Add NFC interaction to Apps Enable existing Apps to work NFC-enabled signage and collect and redeem loyalty point, coupons and offers. Management service with Analytics Manage mobile marketing campaigns, enable signage with NFC, manage Apps on consumers phones and measure results. Enable NFC signage and geotag Management App linking with TapPoint to programme and Geo-tag NFC-enabled products and signage.

5 Many NFC tag form factors NFC tags can be embedded in many products Cards and Tickets Toys and Give Aways Books and Magazines Digital and Traditional Signage and Outdoor Media Footwear and clothing Product Packaging

6 NFC vs QR codes NFC offers a quicker, secure & richer experience for the consumer

7 Retail Solutions The possibilities are endless! Entertainment tap to receive content Fashion tap to match garments Fast Food incentivised content Consumable tap to offers and upsell

8 Combining Advertising with Payment Simple and complete user journey The Mobile Phone will eventually replace the wallet for: Payments Loyalty Travel Access Identity Consumer tap physical world infrastructure and relevant App/Card pop-up on phone. If not installed, it is quickly and seamlessly installed from relevant store.

9 Measuring Interaction Analytics detail campaign success proving ROI Physical world interaction now becomes measurable and consumers can simply tap to opt-in. TapPoint is like AdWords for but for physical world interactions. Data used to prove ROI of off-line media Data used to provide better user experiences and more relevant advertising

10 New NFC-enabled Products NFC enables a range of new retail focussed products 1. Strong Authentication for e- commerce 2. NFC Phone as POS Terminal 3. Card Present Everywhere 4. Open NFC for loyalty, tickets & coupons

11 Holy grail: Contactless Redemption Full transaction lifecycle enabled by contactless technologies Instantly collect location-relevant vouchers from targeted posters Consumers are driven to stores to redeem collected offers Dedicated terminal hardware is connected to POS via USB port Terminal hardware searches device for relevant offers and deducts from purchase Consumer s voucher shows as redeemed.

12 Simple loyalty card with NFC No more paper-based stamp cards just keep them on your mobile Engage consumers Cost effective Fully customisable Monitor loyalty scheme success Integrate with contactless payment and POS terminals Hold multiple cards in one app Go green! Digital cards save trees! Card automatically clears on redemption

13 Consumer education: What to touch? Many more phones but a real lack of consumer education about NFC N-Mark Icon NFC forum s Touch point mark Proxama Touchpoint Used where we have brand control Contactless Logo Payments marks from EMVCo Posterscope X-Men Movie Ad, etc GSMA Only for SIM-based NFC Many other logos One of many NFC/QR Companies

14 Any questions?, November 2012 Thank you for your time proxama.com