Global Content Delivery Networks

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1 MARKET FORECAST NOV 2015 Global Content Delivery Networks Market Overview 2015 Jim Davis, Senior Analyst, Service Providers After enjoying robust growth in 2014, the CDN market will see some effects from currency exchange rates, but growth is still forecasted to be in the range of 13.3% to top $3.98bn in The overall climate for the market remains positive: Companies have raised over $279m in venture funding so far in 2015, as vendors look for new ways to tackle issues such as network and application security in addition to mobile network performance RESEARCH, LLC

2 ABOUT 451 RESEARCH 451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to over 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. NEW YORK SAN FRANCISCO LONDON BOSTON 20 West 37th Street 3rd Floor New York, NY P F Geary Street 9th Floor San Francisco, CA P F Gower Street London, UK WC1E 6HH P +44 (0) F +44 (0) Liberty Square, 5th Floor Boston, MA P F ABOUT THE AUTHOR JIM DAVIS SENIOR ANALYST, SERVICE PROVIDERS Jim Davis is a Senior Analyst with 451 Research whose coverage includes content delivery networks and cloud computing services. Jim consults with service providers, investors and vendors on emerging technologies and trends in digital content distribution and cloud services. Jim has spoken at industry events such as 451 Research s Hosting Transformation Summit, CDN Strategies Summit, Streaming Media West, and Canadian Venture Capital Association s annual meeting. Jim has been cited in publications ranging from the San Jose Mercury News to Wired. Jim has served as a Senior Analyst at 451 Research since II

3 Key Findings The content delivery network (CDN) market again showed impressive growth, with year-over-year gains of 21.3% in 2014 to $3.5bn. Many vendors are finding strong growth outside the North American market. While vendors were reporting strong double-digit revenue growth, that growth was being trimmed by the performance of foreign currencies against a strong American dollar. Despite effects from currency exchange rates, 451 Research still expects growth in the range of 13.3% to top $3.98bn in Companies in the CDN market raised over $279m, and another crop of startups is emerging with interesting new approaches to content and application delivery challenges. Security principally DDoS and WAF services was a key source of growth outside of traditional content delivery services. Interest in security is one of the key areas of engineering development and new service introductions in III

4 Executive Summary INTRODUCTION The 2015 CDN Global Market Overview of public and private vendors shows that 2014 was another strong year of growth in content delivery networks (CDNs). Security and cloud networking will provide a strong path for a CAGR of 14% through METHODOLOGY Market data appearing in this report is sourced through 451 Research s proprietary Market Monitor database, which tracks hundreds of companies in the markets for colocation, hosting, CDNs and cloud infrastructure services. The database includes information on revenue by quarter and product mix. All financial and operational estimates not disclosed by companies are based on our projections, which are derived from in-depth interviews with management and industry executives, proprietary methodology and application of industry averages when information is not available. Information on acquisitions, including deal size and other data, is sourced from other services operated by 451 Research, including the M&A KnowledgeBase and Market Monitor services. Forecasts are based on our assessment of overall economic conditions in tandem with the vendor s market and competitive positioning to determine revenue figures. We use demand-side research survey data from 451 Research s Customer Insight services, including the Voice of the Enterprise survey series. Publicly available data on Internet traffic from a variety of sources are also taken into account. Reports such as this one represent a holistic perspective on key emerging markets in the enterprise IT space. These markets evolve quickly, though, so 451 Research offers additional services that provide critical marketplace updates. These updated reports and perspectives are presented on a daily basis via the company s core intelligence service, Market Insight. Forwardlooking M&A analysis and perspectives on strategic acquisitions and the liquidity environment for technology companies are also updated regularly via Market Insight, which is backed by the industry-leading 451 Research M&A KnowledgeBase. Emerging technologies and markets are also covered in additional 451 Research channels, including Datacenter Technologies; Storage; Systems and Software Infrastructure; Networking; Information Security; Data Platforms & Analytics; Development, DevOps & IT Ops; Business Applications; Service Providers; Cloud & IT Service Markets; European Services; Multi-Tenant Datacenters; Enterprise Mobility; and Mobile Telecom. This report was written by Jim Davis, Senior Analyst, Service Providers, with assistance from other members of the 451 Research team. IV

5 Table of Contents 1. CDN MARKET REVENUE ESTIMATES 1 OVERALL MARKET OUTLOOK, Figure 1: Total CDN Market Revenue 2 REGIONAL MARKETS FOR CDN SERVICES Figure 2: CDN Market Revenue, by Region 3 Figure 3: CDN Market Growth Rates, by Region 5 Figure 4: Percentage of Total CDN Market Revenue by Region, Figure 5: Percentage of Total CDN Market Revenue by Region, MARKET LEADERS AND SELECTED COMPANY PROFILES Figure 6: Top Vendors with Revenue Over $100m, REVENUE BREAKDOWN BY CATEGORY Figure 7: Media Delivery Makes Up the Bulk of the CDN Market 9 2. INDUSTRY ISSUES AND TRENDS 10 ONLINE VIDEO CDNs AS INTEGRATION POINTS FOR SECURITY SERVICES Figure 8: Enterprises Say Mobile Security Is a Top Priority 11 MOBILE Figure 9: Venture Funding for Mobile-Focused CDN Technology/Services, Figure 10: Cellular IoT Is on Pace To Reach 1 Billion Connections by CDNS TAKE ON CLOUD AND ENTERPRISE NETWORKING Figure 11: Venture Funding for Enterprise-Focused CDN Technology/Services, Figure 12: Acquisitions by Akamai, Figure 13: Akamai Acquisitions of CDN Service Providers 15 V

6 GLOBAL CONTENT DELIVERY NETWORKS: MARKET OVERVIEW 2015 EXECUTIVE OVERVIEW 3. CONCLUSIONS & RECOMMENDATIONS 16 RECOMMENDATIONS FOR VENDORS RECOMMENDATIONS FOR CLOUD SERVICE PROVIDERS RECOMMENDATIONS FOR ENTERPRISE BUYERS RECOMMENDATIONS FOR INVESTORS INDEX OF COMPANIES 18 VI

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