Webinar: Digital Media M&A at the Halfway Mark

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1 Webinar: Digital M&A at the Halfway Mark JEANNE DIXON DATTILO Sr. Valuation Analyst JED WILLIAMS Vice President, Consulting LEM LLOYD CRO, Fixya August 7, 2013

2 Today s Agenda INTRODUCTION TO: LOCAL MEDIA INVESTMENT WATCH Summary Results Aggregate: January 2011 June 2013 Year over Year: 1H 2012 vs. 1H 2013 Digital Case Studies: Mobile Website / Application Development Social C2C Networks Google Helpouts Vertical Scheduling / CRM & Marketplaces Traditional Digital Audience Q&A 2

3 Speakers JEANNE DIXON DATTILO SENIOR VALUATION ANALYST 16 years of experience valuing media properties Valued an estimated $25 billion worth of the largest broadcasting companies Prepared hundreds of fair market valuations, equity valuations, asset allocations JED WILLIAMS VICE PRESIDENT, CONSULTING Manages the company's strategic consulting practice Expertise in market research and segmentation, forecasting, strategic planning, new product development, partnerships and competitive intelligence Projects for AOL, Associated Press, Deseret, Google, Time-Warner Cable LEM LLOYD CRO, FIXYA CRO at Fixya, the Internet's largest product Q&A site with over 30M unique visitors/month Experienced leader of consumer-focused and advertising network businesses Led local advertising & commerce groups w/ $300M+ in annual revenues at Yahoo 3

4 Methodology: Zzzzzz, but important! Aggregated deals (M&A and Private Placement) involving public and private companies that operate in local digital media domains that BIA/Kelsey tracks and analyzes. Deals tracked from January 2011 June 2013 that fall into Online, Mobile, Social and Audio/Video categories. Companies are assigned a sub-category for more defined placement. Many companies fall into more than one category. We picked a single category to avoid duplication. Tracked deal volume & value. Many deals (especially M&A) do not report transaction value. Sources: Capital IQ, proprietary information, 3 rd party resources. 4

5 Defining Digital Companies MEDIA Involved in the facilitation of content, advertising, marketing, services and/or commerce for specific consumer or business audiences. LOCAL Capable of delivering media assets to geo-targeted audiences (consumer or business). DIGITAL Operates across mobile, social, online and audio/video domains. 5

6 Database Architecture MOBILE Applications Advertising / Marketing Payments Search / Navigation Web / App Development Hardware Manufacturers SOCIAL C2C Networks B2B & B2C Networks Marketing/Mgmt Advertising Commerce Social TV ONLINE Advertising Listings / Reputation Management CRM/Scheduling/Payment Processing Ecommerce/ Shopping Promotions Verticals Web hosting / Domain Registration Deals/Coupons/Loyalty Integrated Advertising/Marketing Publishing/Content Aggregation DIGITAL AUDIO/VIDEO Digital Webcasting Video Advertising Video Production / Content Mgmt TRADITIONAL MEDIA TV Radio Newspapers Directory Publishers Direct Mail 6

7 Today s Agenda: Introduction to SUMMARY RESULTS Aggregate: January 2011 June 2013 Year over Year: 1H 2012 vs. 1H 2013 Digital Case Studies: Mobile Website / Application Development Social C2C Networks Google Helpouts Vertical Scheduling / CRM & Marketplaces Traditional Digital Audience Q&A 7

8 Major Activity in : January 2011 June TOTAL DEALS; 519 DEALS WITH VALUES TOTALING $23.9B ONLINE 349 Deals. $11.9B in reported value SOCIAL 178 Deals. $7.5B in reported value MOBILE 154 Deals. $3.7B in reported value AUDIO/VIDEO 61 Deals. $859M in reported value 8

9 All Digital Deal Activity: 1 st Half 2012 vs. 1 st Half

10 Today s Agenda: Introduction to Summary Results Aggregate: January 2011 June 2013 Year over Year: 1H 2012 vs. 1H 2013 LOCAL DIGITAL MEDIA CASE STUDIES Mobile Website / Application Development Social C2C Networks Google Helpouts Vertical Scheduling / CRM & Marketplaces Traditional Digital Audience Q&A 10

11 All Mobile Deal Activity: 1 st Half 2012 vs. 1 st Half

12 Mobile Website / Application Development ROBUST CATEGORY GROWTH IN 1 ST HALF OF 2013: 12 OF THE 16 DEALS IN 1H 13 (75%) ARE M&A. A RIPE ACQUISITION CLIMATE IS BEING DRIVEN BY MAJOR DIGITAL BRANDS SEEKING TO ENHANCE THEIR MOBILE EXPERIENCES 12

13 Mobile Case Study: Apple RECENT ACQUISITIONS BY APPLE: Hopstop: Acquired in July 2013 for $XX Navigation app: directions, transit schedules & real-time traffic Locationary: Acquired in July 2013 for $XX Specializes in local listings and mapping THE BIG PICTURE FOR APPLE: Reboot Apple Maps & challenge Google Maps in navigation Pursue mobile monetization through local search & mapping 13

14 Social C2C Deal Activity 1 st Half 2012 vs. 1 st Half 2013 DEAL VOLUME 1H 2012 = 11 total deals 1H 2013 = 17 total deals DEAL VALUE 1H 2012 = $1.32B 1H 2013 = $1.38 B 14

15 Social Case Study: Twitter Acquires Spindle WHAT IS SPINDLE? A social, local discovery platform Aggregates social content to make real-time recommendations Acquired by Twitter in June 2013 THE BIG PICTURE FOR TWITTER To create a better local content experience. Parallels business expansion into local. 15

16 Case Study: Google Helpouts NEW GOOGLE INITIATIVE Open social marketplace connecting buyers & sellers of services via live video M&A IMPLICATIONS: Zaarly: raised $15.2M to date LiveNinja: raised seed funding for video chat marketplace 16

17 Online Case Study: Vertical Scheduling / CRM CONSOLIDATION IN LOYALTY FOLLOWS CONSOLIDATION IN DEALS Loyalty: Jan-June 2012: 9 deals vs. Jan-June 2013: 4 deals Deals: Jan-June 2011: 17 deals vs. Jan-June 2012: 7 deals YODEL ACQUIRES LIGHTHOUSE Acquired March 2013 CRM buy to expand Yodle s services offering MYTIME RAISES FUNDING Raised $3M in Feb 2013 Online scheduling supermarket 17

18 Online Case Study: Vertical Marketplaces BIA/Kelsey tracks these major verticals: Food; Auto; Travel; Home Services; Legal in local verticals continues to accelerate, specifically in travel, home services and food. HOUZZ Raised $35M Series C, Jan 2013 Home remodeling services platform 18

19 Traditional Activity in Digital RECENT ACQUISITIONS OF LOCAL DIGITAL MEDIA PROPERTIES BY TRADITIONAL MEDIA COMPANIES: BUYER TARGET TARGET MEDIA TYPE SUB-CATEGORY SALES PRICE DATE ANNC'D. Valpak (Cox) Savings.com Online Deals/Coupons/Loyalty $ June 2012 AutoTrader (Cox) Haystak Digital Mktg., LLC Online Advertising N/A June 2013 Integrated Digital Cox Group Skyword, Inc. Online Ad/Mktg $ 8.73 May 2013 LIN TV Corp. Dedicated, Inc. Online LIN TV Corp. HYFN, Inc. Online Integrated Digital Ad/Mktg N/A April 2013 Integrated Digital Ad/Mktg N/A April 2013 Gannett BLiNQ, LLC Social Social Mktg / Mgmt $ Aug Gannett Mobestream, Inc. Online Deals/Coupons/Loyalty N/A Sept USA TODAY (Gannett) 10Best, Inc. Online Vertical - Travel N/A Jan USA TODAY (Gannett) Tripology Online Vertical - Travel N/A April 2013 N/A = Purchase price not disclosed. 19

20 Subscribe Now: Zeroing in on local and digital investments, LOCAL MEDIA INVESTMENT WATCH examines the current transaction and funding environment for digital media companies Offered quarterly, the report offers: Overview of transaction values, volume changes Insights into what industry insiders are betting on and the valuation metrics most important to them Outlook for where dollars will go next Examination of activities within the online, mobile, social and audio/video categories How disruptors and disruptions - like IPOs - could cause changes Tracking of traditional media companies doing digital buys For investors, established companies and start-ups, offers critical insights around the trends and activities driving dollars. SUBSCRIBE NOW 20

21 Valuation Services & Conferences This September marks 30 years for BIA/Kelsey as a leading valuations and appraisal firm We ve performed more than 4,000 valuation engagements at an aggregate value exceeding $90 billion Our clients are broadcast media, digital media, entertainment, technology and telecom Our services include Fair Market Valuations Asset Appraisals Stock Valuations ASC Compliance Spectrum Valuations Fresh Start Accounting & Reporting Fairness & Solvency Opinions COME MEET US Save $200 on new registration with code: SMBWEBINAR 21

22 THANK YOU! Jeanne Dixon Dattilo Senior Valuation Analyst Jed Williams Vice President, Consulting Copyright This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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