The Market Dynamics of Cloud and Hosted Infrastructure

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1 The Market Dynamics of Cloud and Hosted Infrastructure Al Sadowski, Liam Eagle, Jim Davis, Carl Brooks Internet Infrastructure Services, 451 Research 1

2 451 Research Internet Infrastructure Services Team Al Sadowski Research Director New York Team Coverage Areas Managed Hosting Shared Hosting Dedicated Hosting Web Infrastructure Content Delivery IaaS PaaS EMEA OpenStack Liam Eagle Analyst Toronto Carl Brooks Analyst Boston Rory Duncan Senior Analyst London Jim Davis Senior Analyst San Francisco

3 Examples of Internet Infrastructure Services coverage Vendor coverage: The in and the out: IaaS landscape shifts again Carl Brooks Earnings: ChinaCache Q earnings grow 30% as it broadens scope Jim Davis Trends: Evolving hosting channel strategies for service providers and vendors Liam Eagle EMEA: Amazon Web Services receives approval from Dutch National Bank Rory Duncan LATAM: ALOG is rolling along with managed IT service growth in Brazil Al Sadowski

4 Agenda Internet Infrastructure Market Cloud Computing aas Managed Hosting Web & App Hosting CDN Infrastructure aas Platform aas Trends Highlights Market Sizing Q&A Infrastructure Software aas

5 Liam Eagle, Research Analyst Web and Application Hosting Looking for ways to avoid commoditization

6 In Millions of USD Global web and application hosting revenue Web & Application Hosting: Global Market Share $25,000 $20,000 $15,000 $10,000 $5,000 $ Dedicated Hosting $3,468 $3,690 $3,922 $4,166 $4,421 Shared Hosting (VPS) $10,455 $11,621 $12,888 $14,244 $15,689 Web & Application Hosting $13,922 $15,311 $16,810 $18,410 $20,110 Source: 451 Research Market Monitor

7 Traditional market drivers Price pressure on traditional services Automation, virtualization, efficiency & scale Upselling, value-added services Consolidation Managed services and the move upstream 7

8 Strategic trends Cloud as a hosting SP line of business Evolving SMB web presence Disruptive effect of freemium hosting model Higher-value service increasing ARPU Shift away from AWS-like cloud servers Toward fixed-cost, user-specific solutions Emphasis on mobile, social SMBs spending to avoid complexity, decisions SaaS-style site builder, front and center Ease of use, bridging low-end, functional gap Bundling around specific use cases Consultative services around SEO, marketing, social 8

9 Key findings IIS growth slowing as workloads move to best execution venues Hosts applying cloud technology to existing hosting models Evolving SMB web presence creating new requirements, offering new lines of business Hosts reversing commoditization of plain infrastructure with bundling, higher-value offerings Appetite for business productivity apps is growing, creating wholesale opportunity among VARs NA remains largest international region, however growth numbers favor other regions

10 Jim Davis, Senior Analyst Content Delivery Networks (CDN) Not just for Telcos and Media outlets anymore

11 Global CDN market revenue,

12 CDN market revenue by region, 2012

13 Acquisition and investment activity on the upswing The total deal value of acquisitions in the CDN sector was $73.5m in 2012 The number of deals in the CDN market increased in 2012 compared to 2011 A new crop of startups have raised $43m through the first half of 2013 Incumbents raising money and refinancing to the tune of another $255m

14 CDN market revenue by category

15 A new ecosystem emerging

16 Carl Brooks, Research Analyst Global Managed Infrastructure A $50 billion market by 2016

17 Revenue ($M) Managed infrastructure market components $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $ IaaS $2,872 $4,475 $6,211 $8,152 $10,232 Managed Hosting $18,931 $22,958 $27,655 $33,179 $39,648 Source: 451 Research Market Monitor

18 Managed infrastructure by segment IaaS 8% IaaS 14% Web & App Hosting 39% Managed Hosting 53% Web & App Hosting 29% Managed Hosting 57% Source: 451 Research Market Monitor

19 State of the market Managed Infrastructure (dedicated, managed, physical, virtual) is the largest part of the IIS market. From IaaS and raw server rentals to managed OS and support services Outsourced operations is the driver Demand across all segments-startups to Fortune 100

20 IT services/outsourcers are the competition, and the differentiator Off-premise IT Outsourcing: What is your status of implementation for this technology? Information Tech Outsourcing 51% 25% 15% 2% 44% 1% Colo Svc in a MTDC 41% 5% 52% 1% Mgd or Dedicated Server Hosting 35% 2% 4% 1% 58% 2% 3% On-Ramp Services 6% 4% 81% 1% 2% Source: InfoPro Cloud Computing: Wave 5 0% 20% 40% 60% 80% 100% In Use Now In Pilot/Eval (Budget Alloc) Near-Term Plan (6 mos) Long-Term Plan (6-18 mos) Past Long-Term (Later than 18 mos) Not in Plan Don't Know 20

21 Market trends Consolidation: only 2 of the top 10 providers aren t owned by a major telecommunications provider Rackspace remains the single largest independent provider 451 Research tracks dozens of providers from $1b+ to >$10m Robust growth across the board Managed Hosting: Top ten control 24% of the revenue spent Managed infrastructure: 20% CAGR overall

22 Global demand is growing fast LATAM 2% 2012 LATAM 4% 2016 APAC 8% APAC 13% EMEA 27% NA 63% NA 57% EMEA 26% Source: 451 Research

23 Webinar recording A recording of this webinar along with the slides will be posted on our website within 48 hours: 451research.com/webinars

24 HCTS-North America Special Offer for Today s Webinar Attendees! 451 Research's annual HCTS-North America is the premier forum for executives in the hosting, cloud computing, datacenter and Internet infrastructure sectors. $250 Discount for Today s Webinar Attendees.* Please use discount code: WEBINAR250 For more information, or to register, please visit: *Offer Expires on 9/18/

25 Questions? Comments?

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