PREVIEW THE MAKING OF THE TV ADVERT

Transcription

1 PREVIEW THE MAKING OF THE TV ADVERT A high-powered industrial fan, 6 feet in diameter and generating wind speeds of 30mph points at a 22ft wall covered in over 7000 Post-it Super Sticky Notes and standard notes. The fan literally blows away the ordinary notes, gradually revealing an epic mosaic image, made out of the only notes left on the wall: the Post-it Super Sticky Notes. One shot. No rehearsals. If the product hadn t lived up to it s name, there would be no advert.

2 IF IT S IMPORTANT, DON T LET IT SLIP IF IT S IMPORTANT, DON T LET IT SLIP MAKE IT HAPPEN, POST-IT SUPER STICKY NOTES A fully-integrated campaign goes live this month to promote the benefits of Post-it Super Sticky Notes throughout the consumer journey from awareness to purchase. Featuring in Metro UK, interactive video on demand across 4OD and ITV Player, women s press advertising and competitions as well as social media, emarketing and PR activities. BE PART OF IT

3 WATCH THE ULTIMATE PRODUCT TEST HERE TRY OUT THE NEW POST-IT SUPER STICKY LINED NOTES

4 MAJOR BRAND INVESTMENT IF IT S IMPORTANT, DON T LET IT SLIP FULLY INTEGRATED MARKETING CAMPAIGN

5 POST-IT SUPER STICKY NOTES 2014 MAKE IT HAPPEN CAMPAIGN JUNE JULY AUG SEPT OCT NOV DEC VIDEO ON DEMAND 1.7M IMPS 2.8M IMPS TV SPONSORSHIP 14M IMPS ADVERTISING CONSUMER MEDIA 1.3M IMPS NEWSPAPER PARTNERSHIP & COMPETITION 4.3M IMPS ON-LINE COMPETITION MAKE IT HAPPEN 1M IMPS 1M IMPS RADIO INTERVIEWS 5M IMPS DIGITAL/SOCIAL MEDIA 2M IMPS BLOGGER CAMPAIGN 250K IMPS S 320K IMPS 320K IMPS 320K IMPS 320K IMPS PR 12M IMPS PR COMPETITIONS 14.5M IMPS 61MILLION CONSUMER IMPRESSIONS IMPS=IMPRESSIONS

6 INTRODUCING POST-IT SUPER STICKY NOTES Post-it Super Sticky Notes are for getting things done. And for the people who want to get those things done. From any walks of life. The PA, the office manager, the housewife, the organiser and team coach. Everybody. They all want to make things happen. When they make a plan, they stick to it. If they invite you out to dinner, they ve already booked a table. They re not the kind of people to use a normal, standard sticky note. They don t want to let things slip. They don t want their moments of inspiration to fall and be lost. They don t want their crucial message to slip down the back of a desk. What they write is just too important. So they use a Post-it Super Sticky Note. To make sure it sticks. It might be written on paper, but it s written in stone. It s a commitment. Because when you use a Post-it Super Sticky Note, it s going to happen.

7 A NEW GENERATION OF POST-IT SUPER STICKY NOTES 84% 80% 77% 78% of users notice the difference between Post-it Super Sticky and ordinary notes Source: European Research 2013 of users agree that Super Sticky allows different and more ways to use notes 77% of user prefer Super Sticky for retaining permanent information of users prefer Super Sticky for sticking to a wide variety of objects - fridge, car dashboard, clothes, magazines, files, folders, window, computer screen.

8 WHY OUR CONSUMERS PURCHASE POST-IT SUPER STICKY NOTES Post-it Super Sticky Notes hold stronger and longer than most sticky notes so consumers can be sure their message gets through. Perfect for vertical and hard to stick to surfaces. They make work effective and simplify everyday life. Super strong, super versatile and offer super stand out. POST-IT CANARY YELLOW NOTES THE MODERN CLASSIC The easy choice for consumers everyday communication needs. Take down messages with the classic Post-it Notes and stick them around. POST-IT COLOUR NOTES FOR WHEN YELLOW S TOO MELLOW Add a splash of colour to messages and brighten someone s day!

9 POST-IT Z-NOTES PERFECT FOR USE IN POST-IT NOTE DISPENSERS Ready for use, Post-it Z-Notes let consumers scribble down their thoughts in a flash, even when their hands are full. POST-IT LINED NOTES GREAT FOR TO-DO LISTS THAT WILL STICK WHERE YOU NEED IT Perfect for to-do lists and daily tasks. Ideal for keeping thoughts straight and getting noticed. POST-IT SHAPES DIFFERENT SHAPES AND BRIGHT COLOURS FOR CREATING FUN MESSAGES Perfect to make sure your message stands out. Shaped notes bring fun and personality to your ideas. POST-IT MEETING NOTES For the times when you can t fit it all on one Post-it Note, go big.

10 HOW CAN YOU MAKE IT HAPPEN? A full customer toolkit including adverts, web banners and POS materials are available - contact your 3M Trade Marketer to get on board today. MAKE IT HAPPEN CONSUMER COMPETITION Four chances to win 1500 between June and November, consumers just simply upload their dream wishes on Post-it Super Sticky Notes for an opportunity to make it happen! makeithappen.post-it.co.uk makeithappen.post-it.co.uk Brand Post-it Super Sticky Notes is a registered trademark of 3M. 3M 2014