WUSC MEDIA TRAINING Media Tip Sheet

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "WUSC MEDIA TRAINING Media Tip Sheet"

Transcription

1 Media Tip Sheet WRITING YOUR PRESS RELEASE: Keep it short a press release should be no longer than a page. If reporters want more information they will contact you. Have an engaging title It s the first thing a reporter reads so make sure it s clear, interesting and explains what this release will be about. And make sure it s a short title. Get to the point Get the most important information out at the top of your release and then give more details like dates, addresses, etc. Make it newsworthy Your event or story may be interesting to you, but is it newsworthy? Is your release compelling to you, would a reporter find it compelling, and is this the type of thing reporters generally cover? If the answers is no to either of the three, rethink your approach. (Note: If possible, connect your story or event to any current news.) Be concise - Cut out the jargon, big words and marketing speak. Sometimes, if it s a really good release, the reporter will just place it in the paper as is. Send it to the relevant reporter Whenever possible, do not send your release to the general reporter. Many times, a reporter will receive a press release that has nothing to do with his/her beat and the release goes right in the trash. Do some research and send it to a journalist with a specific beat (example: education reporter). Most media outlets have their reporters with the specific sections listed on their contact page. When in doubt, just call the media outlet and say you want to send a release about xxx and ask who would be the most relevant reporter to send it to. Tailor your press release This is related to the last point. If you noticed a particular journalist has written about your LC, WUSC or related issues in the past then him/her saying something like, Dear Mr. Smith, you have written about xxx in the past and we think this release will be of interest to you as it is about xxx. Use previous contacts has a reporter previously written about your Local Committee? Contact him/her again and send your press release. Remind the reporter he/she has written about your LC before and you have another story that might be of interest. If you build on these relationships with your media contacts then there s a better chance they will share your story. Do not attach your press release Instead copy and paste it into the body of the . This will reduce the chance of your being sent to junk mail or deleted. Add in some social media Do your LC have a Twitter, blog or Facebook page? Does your event have a Facebook Events page? Make sure to add those links in at the end of the press release for more information. FOLLOW UP WITH THE MEDIA Always follow up within hours after you ve sent the press release, any longer and the reporter will most likely forget. Call the reporter/editor you sent the press release to. Remind them of who you are and what press release you sent. If the reporter is not there, leave a message, but also try again later, or ask to speak with another reporter or editor covering a similar topic. Keep on calling until you speak with someone! Be prepared Have the press release in front of you when you call to remind yourself of the details. Pitch why you think this would be interesting and why you think the public would want to know. Be prepared to answer some blunt questions. The reporter may ask, Why is this important? or What makes your event different? Be confident in your answers. Be brief much like the press release, say all the important information right away. Mention who the reporter can interview and opportunities for filming/photographs. Keep your pitch to about a minute long (no longer). Next time If a reporter says no you can always ask why. You may not like the answer, but at least you ll have a better idea of what to do next time.

2 Media Tip Sheet TIPS FOR BROADCAST The first person to approach is the producer of a show that is the best fit. So, students should visit the station s website and view their program schedule. Look for a show that features interviews that might cover things like: International issues, Africa, food security, etc. Then pitch the story idea to that producer rather than just going to the station manager or production manager of the whole station. Invite someone to cover the story. - Giacomo Panico, journalist, CKCU radio station Television reporters rely on telling their story through images. When pitching to a television news station, be sure to emphasize activities that will look great on camera (colourful costumes, crowds of people, noise, etc)

3 Social Media Tip Sheet RULES TO REMEMBER Choose your Social Media wisely There are over 30 different types of social media pages you can sign up for, but do you have to be on all of them? Choose your social media wisely to ensure that all interesting information you re posting WILL be read by people who are genuinely interested in your group or cause. Follow/Like relevant people and organizations This can vary per Local Committee but some suggestions include: Supporters at your university/college (including your own LC members!) Your community/city reporters Journalists who report on international development issues Similar non-profit organizations WUSC WUSC Campus Connections Other WUSC Local Committees Inform your network - Post about all the good work you re doing; your network wants to know about it! Some examples of what you can post: Photos (of your LC, events, SRP, fundraisers etc) Event or fundraising information News articles related to WUSC Quotes and statistics about international development Engage your network Two-way communication is always best! From time to time, ask your network questions and opinions on different topics related to your Local Committee. Other options include: Posting event invites (be sure to ask Who wants to come? ) Encouraging people to post photos and stories related to WUSC Polls Simply asking How is everyone s day? Try and post something a few times a week Life can get busy! But if your audience sees that you re continuously updating your social media pages the more likely other people will want to get involved, and keep coming back! That being said Don t post too much You know how you get annoyed when someone is clogging up your Facebook newsfeed? Don t be that person! Keep it to one, maybe two posts a day on Facebook. Got a lot of stuff to say? Twitter allows you more freedom to post multiple items at once. Always remember As a Local Committee and as Local Committee members you are representing WUSC. Use your best judgment before posting something. If you re unsure you can always us!

4 Social Media Tip Sheet SOCIAL MEDIA AND JOURNALISTS When sending out a press release be sure to add your Twitter/Facebook link so journalists can start following you It s still always best to send journalists a press release to their work and not through their Twitter (and certainly not on their personal Facebook wall)! However that doesn t mean you can t engage and build a relationship with a journalist over Twitter. Here are some tips on how you can do that: Having a good relationship with journalists means they re more likely to remember you and print stories about your news and events!

5 Open Letter to the Media Tip Sheet WRITE AN OPEN LETTER TO MEDIA There are many ways to support a campaign and the cause you care for! One is to write an open letter to your local newspapers and magazines. Print media are distributed in your neighborhood, your city, your campus or in your workplace; and can provide a platform to share your story and your support of the cause with the Canadian public. The media tend to pay attention to local stories, so feel free to offer them your texts! 1. What to include in your letter to the media? Here is an example of open letter from a volunteer back from the field who support the Her Challenge, Your Challenge on equality between women and men. This example allows you to identify some key elements that could be included in your letter: From October 2009 till October 2010, I had the opportunity to work with Ghana National Education Campaign Coalition (GNECC) as a Research Advisor, through the Uniterra program. I assisted GNECC in their advocacy campaigns to ensure the school environment is safer for girls. Some of the campaigns included: Stop Violence against Girls in Schools and a campaign to ensure schools provide separate toilets for boys and girls. Your interest/experience in international cooperation. Briefly tell your experience or relationship with international cooperation. Ghana is making efforts to ensure equality between women and men but in reality women continue to face barriers in accessing education, employment and credit. Violence against women is still wide spread in Ghana despite many efforts to curb the menace. Girls are exposed to violence in schools which serve as a major barrier to their right to education. For instance, in 2008, the Ministry of Education reported that only 48% out of the total number of 13,247 primary schools have access to toilet facilities in Ghana. This means that both boys and girls attend to natures call in the bush. This exposes girls to sexual and other forms of violence from predators. Also lack of separate toilets for both boys and girls has been confirmed to be a major factor for girl absenteeism and drop out from school. The challenge of (target group) the country of interest is... What is, according to you, a major challenge for women in this country. Explain why this issue is a challenge the target group (ex. for women) and what they do to meet it. My challenge is to serve as a role model for girls and women in Ghana. I was born and raised in Northern Ghana in the midst of poverty and lack of opportunities for girls to realize their true potential. But I was able to rise above the challenges and obtained an education. To help improve the situation, my challenge is... Explain what you do, abroad and/or in Canada, to support the campaign (ex. echo the voices of women around the world) and to help improve the situation.

6 Open Letter to the Media Tip Sheet Equality is everyone s business because discrimination and inequality affect everyone. It takes both women and men to create a more equal world. Together, in Ghana, in Canada, and everywhere, we will make the planet a better place for everyone to live in. Include campaign s key messages. For Her Challenge, Your Challenge, the key message is Equality is everyone s business. Explain why do you think Canadians should support your cause/campaign? Each and every one of us can do our part and take the challenge of equality, by participating in the Uniterra campaign Her Challenge, Your Challenge. Check out the videos, blog and resources, take action and support more egalitarian societies your way by visiting the campaign website: www. herchallengeyourchallenge.ca. It s your turn, take the challenge! Insert a paragraph at the end of your text to challenge the readers and encourage them to participate too. It s your turn, take the challenge! Your signature 2. Let us read your text before sending it to the media. Send us your text at or before sending it to the media so we can have a look at it. We will keep your text and will highlight it in our communications. 3. Send your letter to your local media. For more information, please refer them to the website for the campaign you are supporting (see: In the Toolbox of the Resources section of each campaign, you will find campaign resources you can share with the media in addition to your letter. 4. Let us know if your text is published! Congratulations! Send us by the hyperlink to or a copy of your published article. And to fully appreciate the scope of your work, tell us how many readers the newspaper or magazine that published your article has the journalist whom you have been in contact with should be able to provide this information. We can thus assess the impact achieved by the efforts of all participants in the campaign.

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT

HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Science Week event. If you have already run a National Science

More information

NGO Media Outreach: Using the Media as an Advocacy Tool

NGO Media Outreach: Using the Media as an Advocacy Tool NGO Media Outreach: Using the Media as an Advocacy Tool Produced by the Coalition for the International Criminal Court, September 2003 I. Harnessing the Power of the Media A. The Importance of the Media

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool

Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool 4 Rules of Fundraising 1. Effective fundraising is direct and personal. 2. People give because they are asked and shown how

More information

Media Guide. Autism Canada Plan Your Own Event Communication Tips

Media Guide. Autism Canada Plan Your Own Event Communication Tips Media Guide Autism Canada Plan Your Own Event Communication Tips Table of Contents 3. Introduction 4. How To Achieve Publicity Through Media Coverage Community Event Listing 5. Sample Community Event Listing

More information

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales

Writing a press release and speaking to the media: for local and national support groups in. England, Northern Ireland, Scotland and Wales Writing a press release and speaking to the media: for local and national support groups in England, Northern Ireland, Scotland and Wales 2 Contents page Introduction 3 What should be in your press release?

More information

Press Coverage and Outreach Kit

Press Coverage and Outreach Kit Press Coverage and Outreach Kit Media coverage can be an important tool in making your event a success. It can help you reach members of your community who otherwise may not know about your event or about

More information

Congratulations on getting a grant from the Big Lottery Fund.

Congratulations on getting a grant from the Big Lottery Fund. Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting

More information

Fire Department Public Relations Toolkit. Prepared by EVERY DEPARTMENT, EVERY LEADER

Fire Department Public Relations Toolkit. Prepared by EVERY DEPARTMENT, EVERY LEADER Fire Department Public Relations Toolkit Prepared by EVERY DEPARTMENT, EVERY LEADER Introduction Dealing with the public and the media is not usually considered part of the firefighter s job description.

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

What NEVER to do When Targeting the Media

What NEVER to do When Targeting the Media A CISION EXECUTIVE WHITE PAPER What NEVER to do When Targeting the Media A QUICK GUIDE TO CONTACTING JOURNALISTS MOST EFFECTIVELY Media Intelligence. Communication Insights. Ask most PR professionals to

More information

A quick and often effective way to get the word out about WIC is through the media newspapers, radio, and television. Media coverage is a great way to bring WIC to the attention of the public and to build

More information

Advocacy Toolkit 2009

Advocacy Toolkit 2009 Advocacy Toolkit 2009 Working with the Media What Is Media Relations? Media relations is more than getting an interview in your local newspaper or with your TV, radio, or cable station. Media relations

More information

PUBLIC RELATIONS TOOLKIT

PUBLIC RELATIONS TOOLKIT A Guide for Promoting Your Peter Lynch Scholars PUBLIC RELATIONS TOOLKIT Created for Catholic Elementary Schools with Peter Lynch Scholars Dear School Leaders, Congratulations to your PL Scholars! We ve

More information

How to find your next job using Social Media?

How to find your next job using Social Media? How to find your next job using Social Media? Practical applications By John Roland, MDiv Director of Alumni Services & Student Success Twitter: @luther_rice or Email: jroland@lru.edu A survey by Jobvite

More information

Christie marketing primer

Christie marketing primer PR does not mean press release PR stands for Public Relations, and PR is more than just writing press releases. It is a multifaceted marketing discipline that covers a number of interrelated activities

More information

PUBLIC RELATIONS HANDBOOK

PUBLIC RELATIONS HANDBOOK PUBLIC RELATIONS HANDBOOK Prepared for the Multiple District 19 Council of Governors Prepared by PDG Melba Fujiura MD19 Public Relations Chairperson 2009-2012 With assistance of Lions Clubs International

More information

Help Your Book to Sell through Social Media

Help Your Book to Sell through Social Media Help Your Book to Sell through Social Media Social networking sites and blogging have revolutionised the way consumers find out about products and talk about them. Social media is usually free to use,

More information

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein

PR Basics How to Tell Your Story and Get Results. PRESENTED BY: Anat Gerstein PR Basics How to Tell Your Story and Get Results PRESENTED BY: Anat Gerstein Overview Importance of PR Good Public Relations Builds recognition and reputation Generates interest and support Raises awareness

More information

Preparing Material for Mass Media. Chapter 14

Preparing Material for Mass Media. Chapter 14 Preparing Material for Mass Media Chapter 14 The News Release Also still known as press releases, news releases are the most commonly used public relations tactic They date back to Ivy Lee in 1906 (Pennsylvania

More information

Information for Law Firms On Public Relations

Information for Law Firms On Public Relations Information for Law Firms On Public Relations USING PUBLIC RELATIONS TO PROMOTE YOUR FIRM Public relations is an extremely broad heading and can be used to cover a wide range of activities undertaken by

More information

Marketing The basics

Marketing The basics Marketing The basics Introductions Key messages A series of short phrases or paragraphs Underpin all marketing and communications activity Allow you to communicate consistently, whatever the context Link

More information

Why do we need publicity?

Why do we need publicity? Publicity Pack R E D R O P E P U B L I C I T Y P A C K 1 Why do we need publicity? Red Rope needs publicity in order to raise the profile of the organisation, to put our views across, and to recruit new

More information

Internet Video Campaigns for NonProfits:

Internet Video Campaigns for NonProfits: Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world

More information

UNDERSTANDING YOUR ONLINE FOOTPRINTS: HOW TO PROTECT YOUR PERSONAL INFORMATION ON THE INTERNET

UNDERSTANDING YOUR ONLINE FOOTPRINTS: HOW TO PROTECT YOUR PERSONAL INFORMATION ON THE INTERNET UNDERSTANDING YOUR ONLINE FOOTPRINTS: HOW TO PROTECT YOUR PERSONAL INFORMATION ON THE INTERNET SPEAKING NOTES FOR GRADES 4 TO 6 PRESENTATION SLIDE (1) Title Slide SLIDE (2) Key Points It can be really

More information

Integrating media relations into your BtoB marketing communications plan

Integrating media relations into your BtoB marketing communications plan Integrating media relations into your BtoB marketing communications plan Media relations, a subset of public relations, should play an important role in your overall marketing communications plan. Utilizing

More information

COMMUNICATIONS DEPARTMENT FOREST LAKE AREA SCHOOLS

COMMUNICATIONS DEPARTMENT FOREST LAKE AREA SCHOOLS COMMUNICATIONS DEPARTMENT FOREST LAKE AREA SCHOOLS COVERING IMPORTANT STORIES IN THE DISTRICT A major role of the communications department is helping publicize the great news and events happening in our

More information

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014

You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 You ve Got A Social Media Site Now What? Liz Gross Social Media Strategist, Great Lakes Presented at the WASFAA Conference April 14, 2014 What We ll Cover Today 2 Content Types How to find it How to write

More information

Extra! Extra! Read All About It!

Extra! Extra! Read All About It! Extra! Extra! Read All About It! 5 Use the Media Press is vitally important to any campaign or strategy. The press you get or don t get can determine your success or failure. Spend time educating yourself

More information

5 Tactics To Generate B2B Sales Leads

5 Tactics To Generate B2B Sales Leads 5 Tactics To Generate B2B Sales Leads A practical guide for your businesses Tactic 1 Getting a lead via PET (Personalised email technique) Example Subject line: Your comments on your Coaching Style Management

More information

IDEAS to GENERAtE PublIcIty & INcREASE VotES

IDEAS to GENERAtE PublIcIty & INcREASE VotES 12 PUBLICITY IDEAS to GENERATE Publicity & INCREASE VOTES TOOL KIT Thank you for entering the competition! We know you want to generate a big turnout in support of your entry, so we are giving you this

More information

ADVERTISING FOR AN ANNIE S PROJECT

ADVERTISING FOR AN ANNIE S PROJECT ADVERTISING FOR AN ANNIE S PROJECT Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Advertising is essential. It can be difficult to

More information

Guerrilla Marketing Tactics

Guerrilla Marketing Tactics Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and

More information

USING PUBLICITY TO SELL MORE BOATS

USING PUBLICITY TO SELL MORE BOATS USING PUBLICITY TO SELL MORE BOATS By Don Cooper FEATURING 7 MDCE Speakers: Steve Cohn // Cam Collins // Don Cooper // Jeffrey Gitomer // Kathi Kruse // Bob McCann // Valerie Ziebron Using Publicity to

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Running a Successful Club Publicity Officer

Running a Successful Club Publicity Officer Tips for Young Farmer Leaders Running a Successful Club Publicity Officer Welcome to running Successful Clubs Tips for Leaders - a guide to help you run a strong and successful Young Farmers Club. The

More information

Media Relations Toolkit

Media Relations Toolkit Media Relations Toolkit Developing Key Messages 2 Developing Press Materials 2 Preparing for Outreach 5 Pitching the Media 6 Appendices A: B C: D: E: F: G: H: Sample Key Messages Press Release Template

More information

Sales Lead Brokerage Profit Plan Bonus Document

Sales Lead Brokerage Profit Plan Bonus Document Sales Lead Brokerage Profit Plan Bonus Document Introduction Hello and thanks for ordering the Sales Lead Brokerage Profit Plan through the Money Makers Reviewed website. As you ll know if you read my

More information

OVERVIEW SITE STATS READER PROFILE 2014 MEDIA KIT. Reader Engagement

OVERVIEW SITE STATS READER PROFILE 2014 MEDIA KIT. Reader Engagement OVERVIEW Launched in April 2013, PoliticsNC has become a must-read for political insiders, reporters, editorial writers and political junkies in North Carolina. The site offers analysis and commentary

More information

Human trafficking is the buying and selling of men, women and children within countries and across borders in order to exploit them for profit.

Human trafficking is the buying and selling of men, women and children within countries and across borders in order to exploit them for profit. Learn. Act. Share. Human trafficking is the buying and selling of men, women and children within countries and across borders in order to exploit them for profit. The trafficker takes away the basic human

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

BUILD YOUR NETWORK. Harvard. Extension School. An Extension School Resource. Build Your Network

BUILD YOUR NETWORK. Harvard. Extension School. An Extension School Resource. Build Your Network Extension School Build Your Network Harvard OFFICE OF CAREER SERVICES Harvard University Faculty of Arts and Sciences www.ocs.fas.harvard.edu CAREER AND ACADEMIC RESOURCE CENTER Harvard Extension School

More information

Guidelines for Monitoring the Media. The Federal Board of Revenue

Guidelines for Monitoring the Media. The Federal Board of Revenue Guidelines for Monitoring the Media The Federal Board of Revenue As a federally owned enterprise, we support the German Government in achieving its objective in the field of international cooperation for

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Career Guide Recommendation Letters

Career Guide Recommendation Letters Career Guide Recommendation Letters Gaining a professional endorsement http://heller.brandeis.edu/careers/ Recommendation Letters What is a recommendation letter? A recommendation letter is a written reference

More information

COMMUNICATIONS AMERICAN RENTAL ASSOCIATION

COMMUNICATIONS AMERICAN RENTAL ASSOCIATION AMERICAN RENTAL ASSOCIATION COMMUNICATIONS Marketing, meeting notices, and other forms of internal (among your board/members) and external (public) communications are covered here. ARA assistance is discussed

More information

You may wish to encourage all of your guests to RSVP for your event so you know how many people to expect.

You may wish to encourage all of your guests to RSVP for your event so you know how many people to expect. Viewing Party Guide for LPB - October Louisiana Public Square Funding the Future: Early Childhood Opportunities Wednesday, October 21, 2015 Airing: 7pm-8pm What is a Viewing Party and why you may want

More information

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

Tradeshow Public Relations:

Tradeshow Public Relations: Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com

More information

Reporters Handbook. A Quick Guide to the ABC s of Good Journalism

Reporters Handbook. A Quick Guide to the ABC s of Good Journalism Reporters Handbook A Quick Guide to the ABC s of Good Journalism Reporters Handbook - 2-1. What is News? News is essentially new information or current events. The word "news" comes from the plural of

More information

25 Quick Content Ideas for Social Media & Email Marketing

25 Quick Content Ideas for Social Media & Email Marketing 25 Quick Content Ideas for Social Media & Email Marketing Are you stuck? Not sure what to post or how to start talking to your community? Take a peek at these 25 ideas and put some into action right away.

More information

Promotion & Advertising Tips

Promotion & Advertising Tips Promotion & Advertising Tips Here is a basic truth of small business: if people don t know who you are, it doesn t matter how good your product and services are. Baring this in mind it, it is imperative

More information

Peach State PETS-District 6910 Effective Public Relations

Peach State PETS-District 6910 Effective Public Relations Peach State PETS-District 6910 Effective Public Relations C. Bruce Watterson, Public Relations Chairperson rbwatterson@bellsouth.net 706.766.9340 23 Cumberland Dr. SE, Rome, GA 30161 We must face the fact

More information

AVON 39 The Walk to End Breast Cancer TEAM HANDBOOK

AVON 39 The Walk to End Breast Cancer TEAM HANDBOOK AVON 39 The Walk to End Breast Cancer TEAM HANDBOOK Thank you being part of an AVON 39 Team! Time and time again we ve heard that being part of a team enhances all team members AVON 39 experience. Whether

More information

Dogs Unite Organiser Guide

Dogs Unite Organiser Guide Dogs Unite Organiser Guide Get started pre event planning Thank you for taking the time to organise a Dogs Unite event. Every hour another person in the UK goes blind, and your event will help make a life-changing

More information

Your guide to using new media

Your guide to using new media Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.

More information

Making PR and social media work for your business. 1 st February 2015

Making PR and social media work for your business. 1 st February 2015 Making PR and social media work for your business 1 st February 2015 Why we re here today How we came to work with RYA Attract new participants to the three-in-one taster sessions Developing and delivering

More information

Terese Jonsson, Open Up Administrator, talks through the basics of online social networking.

Terese Jonsson, Open Up Administrator, talks through the basics of online social networking. Social Networking Terese Jonsson, Open Up Administrator, talks through the basics of online social networking. What is social networking? An online social network is a website where you can set up a profile

More information

HOW TO RUN A PANEL DEBATE. www.leagueofyoungvoters.co.uk BRITISH YOUTH COUNCIL

HOW TO RUN A PANEL DEBATE. www.leagueofyoungvoters.co.uk BRITISH YOUTH COUNCIL HOW TO RUN A PANEL DEBATE www.leagueofyoungvoters.co.uk BRITISH YOUTH COUNCIL How to Run a Panel Debate Setting up a panel debate team Firstly decide who can help you to organise the panel debate. Ideally

More information

PR & Journalism Jargon Glossary

PR & Journalism Jargon Glossary PR & Journalism Jargon Glossary This glossary should provide a detailed overview of PR terms and tools for ADHA members involved in PR activities on behalf of their constituents or components. Since PR

More information

A Model for Making Sense Out of Marketing ROI Measurements

A Model for Making Sense Out of Marketing ROI Measurements A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing

More information

World. sight day. Day. rld LIONS. An Activity Guide for Lions Clubs. Lions. What Is Lions World Sight Day? Why Should Your Club Participate?

World. sight day. Day. rld LIONS. An Activity Guide for Lions Clubs. Lions. What Is Lions World Sight Day? Why Should Your Club Participate? s s ight sight sight sight World LIONS An Activity Guide for Lions Clubs What Is Lions World Sight Day? Lions World Sight Day (LWSD), which was created to recognize and reinforce the importance of eradicating

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Media: Participants learn about the media s influence on our lives; participants identify how

Media: Participants learn about the media s influence on our lives; participants identify how Media: Participants learn about the media s influence on our lives; participants identify how the media influences their attitudes; participants brainstorm ways to combat the media s negative influence.

More information

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING

WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE THE WHO, WHAT, HOW, WHERE, & WHY of EMAIL MARKETING A FIELD GUIDE Email marketing is about more than just your message. In fact, the words

More information

Photovoice Activity. Nuchatlaht s CCP Vision. Sharing pictures, telling stories and envisioning your future Nuchatlaht community

Photovoice Activity. Nuchatlaht s CCP Vision. Sharing pictures, telling stories and envisioning your future Nuchatlaht community Nuchatlaht s CCP Vision Photovoice Activity Sharing pictures, telling stories and envisioning your future Nuchatlaht community This reference guide was created using information from A practical guide

More information

SEO Tips for Advocacy Bloggers A guide by The Sudanese Thinker

SEO Tips for Advocacy Bloggers A guide by The Sudanese Thinker SEO Tips for Advocacy Bloggers A guide by The Sudanese Thinker How to Apply Search Engine Optimization to Grow Your Readership and Influence More People SEO Tips for Advocacy Bloggers, by The Sudanese

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

DECC Campaign Toolkit

DECC Campaign Toolkit DECC Campaign Toolkit We know that being a Lead Coordinator takes a lot of dedication and commitment to improving our community and we thank you for your hard work. The most successful campaigns are refreshed

More information

Event Planning Guide: Organizing Your American Archives Month Event The key to any successful

Event Planning Guide: Organizing Your American Archives Month Event The key to any successful Event Planning Guide: Organizing Your American Archives Month Event The key to any successful special event is planning. Ideally you will begin thinking about your American Archives Month event(s) six

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Marketing 101 for Aspiring Yoga Teachers

Marketing 101 for Aspiring Yoga Teachers Marketing 101 for Aspiring Yoga Teachers Catherine Wagner May 2013 How many classes do I need to teach to make a living? Can I make a living teaching yoga? Which studios should I work for? You are passionate

More information

A Handy Guide to. email Marketing. Including How to Hire an Effective. Copywriter for Massive Results! Claudia Looi TravelWritingPro.

A Handy Guide to. email Marketing. Including How to Hire an Effective. Copywriter for Massive Results! Claudia Looi TravelWritingPro. A Handy Guide to email Marketing Including How to Hire an Effective Copywriter for Massive Results! Claudia Looi TravelWritingPro.com Introduction Email marketing is not dead. In fact it is more powerful

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

WHY DO OUR SCHOOLS NEED A MARKETING PLAN?

WHY DO OUR SCHOOLS NEED A MARKETING PLAN? WHY DO OUR SCHOOLS NEED A MARKETING PLAN? Public schools have historically not viewed marketing their product as an essential, or even appropriate, function. Yet planned or not, each school does present

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

Mind your image. Develop Your Plan Start with what you re doing now. Analyze the situation Conduct research. Set goals and objectives.

Mind your image. Develop Your Plan Start with what you re doing now. Analyze the situation Conduct research. Set goals and objectives. Mind your image. Throughout all of this planning, it is important to manage the image you project. In your choice of colors, typefaces and themes, all of your school s printed and electronic messages should

More information

Site Coordinator Outreach Guide 2015

Site Coordinator Outreach Guide 2015 Site Coordinator Outreach Guide 2015 To assist with marketing and donation request efforts www.mainecollegeaccess.org Media Outreach Connecting with the media is a great way to publicize your Aspire Higher

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Let s get. Leveraging Advertisements. Placing Articles and Op-eds. Getting the word out through social media. Building Strategic Alliances

Let s get. Leveraging Advertisements. Placing Articles and Op-eds. Getting the word out through social media. Building Strategic Alliances Let s get started How to use the AMERICANS FOR THE ARTS BUSINESS campaign: A Guide for Arts Organizations Leveraging Advertisements Placing Articles and Op-eds Getting the word out through social media

More information

Amp Up Your Email Marketing with Social Media

Amp Up Your Email Marketing with Social Media Amp Up Your Email Marketing with Social Media Social Media www.constantcontact.com 1-866-876-8464 INSIGHT PROVIDED BY 2011 Constant Contact, Inc. 10-1722 Great Together Social media networks such as Facebook,

More information

How to Choose the Right Web Design Company for Your Nonprofit

How to Choose the Right Web Design Company for Your Nonprofit How to Choose the Right Web Design Company for Your Nonprofit wiredimpact.com 1 A new website can very easily be the kind of can that gets kicked down the road. Many nonprofits are swamped with things

More information

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you.

Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. Email Marketing for Small Business: What s the Big Idea? A hands-on guide to making email marketing work for you. You re considering email marketing to promote your business? Smart Move! Congratulations,

More information

Mastering the Media COURTESY OF. Save the Children Young People s Press Media Prep.

Mastering the Media COURTESY OF. Save the Children Young People s Press Media Prep. Mastering the Media COURTESY OF Save the Children Young People s Press Media Prep. Knowing the Media You should know what type of interview you will be giving: Know the subject matter and how your interview

More information

Ethical Marketing. Strategic Placement of. Business Cards 10/8/2012

Ethical Marketing. Strategic Placement of. Business Cards 10/8/2012 Ethical Marketing Sonya Smith Valentine Valentine Legal Group, LLC www.valentinelegal.com October 2012 Business Cards ~ You are your firm s best advertising. Always be marketing! ~ Always have your business

More information

Be Your Donors Favorite Charity:

Be Your Donors Favorite Charity: Be Your Donors Favorite Charity: 10 Tips to Keep Them Giving Again and Again Manage your organization from every angle. TABLE OF CONTENTS Introduction...3 Be Accountable....3 Know Your Donors...3 Thank

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT

Tools to Use. Press Release. 2014 International CES Exhibitor PR KIT Tools to Use Press Release 2014 International CES Exhibitor PR KIT Headline should be informative and grab the reader s attention. The dateline should include date and location (Las Vegas, if being released

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

More information

9. How to write great cover letters

9. How to write great cover letters 9. How to write great cover letters Unique covering letters Each covering letter (which may also be sent by email) is a vital part of the job application. Never send a standard cover letter. Tailor the

More information

Public Relations, Influencer Marketing, and Membership. 2012 LinkSite, Inc. All Rights Reserved.

Public Relations, Influencer Marketing, and Membership. 2012 LinkSite, Inc. All Rights Reserved. Public Relations, Influencer Marketing, and Membership 2012 LinkSite, Inc. All Rights Reserved. Public Relations The marketing and management of the communications process to foster goodwill between a

More information

SOCIAL LEARNING PART FOUR. 6 tips for building authority SOCIAL LEARNING: THE COMPLETE GUIDES, FROM TOTARA LEARNING

SOCIAL LEARNING PART FOUR. 6 tips for building authority SOCIAL LEARNING: THE COMPLETE GUIDES, FROM TOTARA LEARNING SOCIAL LEARNING: THE COMPLETE GUIDES, FROM TOTARA LEARNING PART FOUR SOCIAL LEARNING 6 tips for building authority by Totara Learning in association with Julian Stodd www.totaralms.com 1 We all want to

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Community Event Planning Guide Steps To A Successful Fundraising Event

Community Event Planning Guide Steps To A Successful Fundraising Event Community Event Planning Guide Steps To A Successful Fundraising Event Table Of Contents About Joseph Brant Hospital & Foundation Steps to a Successful Event Step 1 Brainstorm Step 2 Develop a Plan, Create

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

GUIDE TO PRESS RELEASES

GUIDE TO PRESS RELEASES GUIDE TO PRESS RELEASES How to Write a Press Release that Gets Results There s no secret to writing a powerful press release. Maybe you ve written a release before but didn t get the results you expected.

More information