Welcome to Urban Spa. Imagine working in beautiful surroundings every day... Imagine working hours that suit your lifestyle...

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2 Welcome to Urban Spa Imagine working in beautiful surroundings every day... Imagine working hours that suit your lifestyle... Imagine working to secure your financial future... Join Urban Spa and share our dreams. Vision Urban Spa will maintain its reputation as market leaders in the Beauty Industry and successfully expand nationwide, whilst continuing to offer clients the most advanced skin care advice, treatments and products. Mission Urban Spa is dedicated to give our clients the ultimate spa experience, in a modern, tranquil and informative environment, with treatments offering to pamper, nurture and release tension and promote harmony into our busy lives. 2

3 Our History Urban Spa has grown from Suzanne s Home of Beauty, Baulkham Hills (1980) to become the company it is today. In 1983, a second salon opened in Castle Hill and the Baulkham Hills salon had the addition of a Beauty Academy. By 1990 the Australian Academy of Beauty Therapy was well established and became a registered training organisation in 1998 being one of the first beauty therapy training schools to be Government accredited. Suzanne s Home of Beauty moved to larger premises in Castle Hill and was renamed Emma s Secret. The success continued with salons opening in Wahroonga, Beecroft and Chatswood over the years. The need for a quality Australian made skin care range was evident and this gave way to the development of our own products, which were used professionally in the salons and available for retail at an affordable price. In 2006, the company launched its new concept day spa and the first Urban Spa located at Breakfast Point was opened. It offered the latest in beauty therapy with a spa experience. The Emma s Secret salons were then transformed into the modern Urban Spa. In 2007, Urban Spa salons were opened at Gladesville and Avalon. It is also during this time the Australian Academy of Beauty Therapy moved from its premises at Castle Hill to purpose built facility at Norwest and expanded to a second premises at Strathfield. A further two Urban Spas are scheduled to open in early 2010 in Rhodes and on Sydney s North Shore. 3

4 Our Success Urban Spa is a successful business with seven (7) Urban Spa salons in NSW offering the ultimate spa experience, the Urban Spa Manufacturing, providing the ultimate in skin care products and the Australian Academy of Beauty Therapy, one of Australia s largest Beauty Therapy Academies providing training and staff. The secret of Urban Spa success has been its ability to adapt and change with client and beauty industry demands, demands for high quality treatments and customer services, demands for great Australian made skin care products and demands for on-going beauty therapy training. Urban Spa evolved in response to a need for a spa experience in the suburbs. It filled the gap between the large hotel destination spa and the local beauty salon. The Urban Spa focuses on providing clients with spa experiences that relax, renew rejuvenate and restore the spirit, in beautiful tranquil surroundings. The Australian Academy of Beauty Therapy provides all aspects of Beauty Therapy training. With over 30 years experience the Academy has trained many successful salon owners. It is a Government registered training organisation providing the latest training for Spa Owners, Spa Managers and Beauty Therapists, ensuring industry changes and accredited qualifications are current. In today s business market, it is not easy to survive on your own. Urban Spa believes in working as a team. In our team, we employee experts in areas of marketing, training, management and product research, which as an owner of Urban Spa you utilise, allowing you to concentrate on running your business 4

5 Our Products The Urban Spa skin care range was formulated over 15 years ago by Australia s leading aroma-therapists, cosmetic chemists and beauty therapists in response to client demand for Australian Made products. Designed to treat the very specific needs of Australian skins, the Urban Spa skin care range are particularly aimed at delaying premature ageing due to the harsh Australian environment. Urban Spa skin care range are the perfect synergy of nature and science, combining the ancient wisdom and healing forces of plant and flower extracts, vitamins and anti-oxidants with the latest scientific technology to bring fast effective results to create beautiful skin. Urban Spa products are also rich in healing essential oils, releasing stress and tension and bringing tranquillity, balance and harmony into our busy lives. The Urban Spa product continues to develop its range and introduce new products to meet client demands. The Urban Spa skin care is available for professional use in the salon and for retail purchase for clients who want to continue the urban spa experience in the home. 5

6 Why Urban Spa? The combination of 30 years beauty therapy experience, excellence in treatments and skin care products ensures the continued success of Urban Spa. Urban Spa is the concept of style, the ultimate spa experience, with the reputation for the best quality of service and offers you the marketing, training and support. Ambiance: Reputation: Marketing: Training: Support: Incentives: Urban Spa provides clients with a beautiful, relaxing and informative environment Urban Spa has a reputation for providing the highest quality of treatment, services, skin care advice and products. Urban Spa uses a successful combination of direct marketing through pamphlet, and paper advertising as well as loyalty club program and the website. Our registered training organisation The Australian Academy of Beauty Therapy, provides the latest training for you, your manager and your team, ensuring you are keeping up with industry changes and qualifications. DVD s detailing all treatments supplied for training purposes. Urban Spa specialises in all aspects of the beauty industry from training to marketing and business management and that is why with over 30 years experience, support is only a phone call away. Owners and staff are able to participate in wonderful incentives including overseas trips, prizes and product discounts. 6