HbbTV Deployments. Patrick RABU Sales Director

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1 HbbTV Deployments Patrick RABU Sales Director 1

2 HTTV High Tech TV Technology and solution provider for Digital TV French organization created in 1999 Deployments in Europe, Asia and Africa HbbTV STB software HbbTV Head End Servers This document is the property of httv and may not be copied or circulated without permission 2

3 HbbTV deployment map October 2014 in regular operation announced / trials under consideration page 3

4 France 27M Households TV reception: DTT 59% (DTT main TV 29%) IPTV 44% Sat FTV 13% Sat Pay 12% Cable 8% Operator s STB in 70 % HHs Technical profile HbbTV 1.0/1.5, TNT 2.0 HbbTV network(s) Terrestrial & Satellite FTV Penetration and forecasts Today:» Over 6M deployed HbbTV TVs» Over 1M active HbbTV TVs 2015:» HbbTV in 80% of TV lineup» above 4M new HbbTV TVs page 4

5 HbbTV Services France Television (5 channels): Start Over, Catchup, EPG, Weather, I Advertising, Live events Fransat : All DTT HbbTV services TF1: Pay VoD, I Advertising, E Commerce Fransat Connect Arte: EPG, Catchup, Free VoD "network operator" services: DTT NRJ 12: EPG, Catchup, Web radios M6: EPG, News, I Advertising, E Commerce Satellite EPG Catchup TV / VoD Radio D8, D16, itélé (Canal+): Catchup, News feed News, Weather, Infotrafic Gully: Catchup and VOD for Kids LCP, Senat: T Government Start Over page 5

6 Germany 38,5 Mio Households TV reception: DTT 10,0 % Sat 46,1 % Cable 46,3 % IPTV 4,9 % Pay TV total 2,2 % Technical profile mainly HbbTV Version 1.0 ca. 18% HbbTV Version 1.5 (no HbbTV 1.5 services yet) Target network(s) DVB S/ C/ T and IPTV Penetration and forecasts Over 15 Mio HbbTV receivers 10 Mio active HbbTV devices No strong moderating organization page 6

7 HbbTV Market share Total HbbTV devices (TV & STBs): Over 15 Millions Connected TV Market share HbbTV Market share among connected TVs page 7

8 HbbTV Usage Pro7 July ,5 Mio unique connected devices page 8

9 HbbTV and IPTV: a perfect fit» HbbTV can be easily applied to IPTV systems using MPEG2-TS:» Public demo with regular IPTV system of Deutsche Telekom in Oct 2013» M7 Germany announcing IPTV STB including HbbTV for the German market: page 9

10 Spain 17 Mio Households TV reception: DTT 89 % Sat 2 % Cable 12% IPTV 3% Technical profile HbbTV 1.5 and 1.1 Target network(s) Terrestrial Penetration EOY13: 1.6 Mio HbbTV devices (source: GFK) Spec based on the Spanish Industry requirements: page 10

11 HbbTV operation» National services: RTVE and GolTV» Regional services: TeleMadrid, TV3, EITB, Canal Sur, IB3, 7RM, TVG, RTVC» Local services: BadalonaTV, la información TV, LUX Mallorca and more coming» Radio services: Vaughan Radio, Radio Maria, Marca Radio page 11

12 Europe Austria» available on ORF eins HD, HD ORF 2, ORF Sport + and ORF III. Czech Republic» 700K active users, 2M pageview per day, access to 8 years of TV archives Hungary» 300K active users, Antenna Hungaria deployed MinDig TV InfoChannel Poland» 500K active devices. TVP is using HbbTV to do Ultra HD (4K + HEVC + MPEG-DASH) test The Netherlands» NPO services. Cable Operators have agreed to carry HbbTV services Scandinavia» The NorDig standard organization has dropped MHP and selected HbbTV 1.5 Switzerland» Accessible over Terrestrial, Cable, Satellite and IPTV (Swisscom) page 12

13 United Kingdom» Freeview Play is the next evolution of UK s popular DTT service providing complimentary on-demand content to the core linear service» The Freeview Play platform is being established by development of a technical specification combining Freeview HD and HbbTV 2.0» Due to launch later this year in 2 phases» For more information about Freeview Play please see page 13

14 Australia 8.75 Mio Households TV reception : DTT: 99% Sat: 0.2% Cable: 23% IPTV: 18% Pay TV total: 27.6% Technical profile HbbTV Version 1.5 (replacing MHEG5) Target network all FTA channels except Prime and Win on Terrestrial and Satellite Penetration and forecasts 10% of homes by September 2015 Broadcaster s HbbTV Services and page 14

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19 Emerging markets» Senegal and Malaysia are taking advantage of their Digital Switch-Over to create a country wide homogenous HbbTV 1.5 platform» Create large scale effect to motivate service deployments» Minimize the Digital Divide» Government education and health plans» Emergency Warning System» Revenue opportunities» Better Return on investment compared to basic zapper approach» Other African and Asian countries are following their examples page 19

20 Thank you for your attention! Patrick RABU page 20

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