The 2006 European Television Symposium

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1 The 2006 European Television Symposium New Generation (NG) Audience Measurement System in France Jacques Braun International Director Novembre 2006

2 Current audiovisual French panorama TV equipped households (97.4% of total French population) 75% households with a limited offer 25% households subscribing to a multichannel offer Cable households households households and also : households equipped with a DTT set top box (9.7%) households receiving TV via ADSL/IPTV (5.8%) approx households approx households approx households

3 The 18 free DTT channels 7 long existing channels broadcasted 24 hours/day : Starting March 2005, 31 7 new entering channels on free national terrestrial broadcast, out of which 3 new launches : Bolloré group M6 group TF1 and AB AB group France Télévisions groups NRJ group group Mid October 2005, launch of Lagardère group and entry of Canal + group Mid November 2005, launch of and Lagardère and France Télévisions groups BFM group

4 The 10 pay TV DTT channels AB group TF1 group TF1 group M6 group TF1 and M6 groups TPS group (TF1/M6) Lagardère group Canal + group Canal + group Canal + group

5 DTT free channels audience share TV Market Shares in homes equipped with DTT (2,400,000 HH / 9.7%) amongst individuals aged 4 years old or over (5,525,000 ind.) 0,5 0,7 0,7 1,1 1,3 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 Source : Médiamat September - October 2006 Market Share in % Monday - Sunday 3h-27h 2,4 3,0 3,4 4,1

6 Why the New Generation? Mobility: TV, Radio & Internet used on new equipment (mobile phone, portable multimedia player, ) Self programming: Personal Video/Audio Recorder, MP3 player, Video on demand Radio, TV & Internet reception on the same devices: computer, mobile phone, PDA,.. Need to take into account the new broadcast system, new equipments, and the new usage linked to digital technologies

7 Which measurement system? Different audience measurement system will be needed : A «Fixed» measurement system Individual measurement in the household A «Portable» measurement system Individual measurement in mobility (out-of-home) A «Return Path» measurement system Data information sent back for some connected device (mobile phone, portable multimedia player,..) using the return path of those equipments

8 Fixed system perimeter DTT ADSL Streaming Equipement Vector MPEG2 HDD DVD recorder PVR «Fixed» system : NG DTT receiver idtv IPTV STB PC (tuner + streaming) HD TV HD HD_MPEG 4 STB

9 The «Premier» solution What is «NG Premier»?: The «Premier» solution is a preliminary version for the fixed system of NG (based on Watermarking) which will allow to measure new equipments which are not feasible at the time being. Why a «NG Premier»?: regarding the important growth of specific equipment (idtv, mixed STB IPTV/DTT) it is necessary to provide a first version which will allow to solve those issues. The NG premier goal is to deploy a first version with a shorter scheduling.

10 NG Premier NG Evolution Vector DTT ADSL FREE offer PAY offer Basic offer only All operators All Vectors Analog DTT Satellite, Cable IPTV (all offers) Streaming Equipment DTT receiver (all models) TV with DTT receiver (idtv) ADSL STB (combos included) DVD recorder All equipment Indicator Measurement accuracy : 15s Same indicators as today except «recording action» and no more «Others TV» (new Total TV definition) No timeshifted audience Measurement accuracy : 15s Time-shift audience measured Broadcast Vector measurement, content identification, etc.

11 The new indicators «NG Evolution» will allow to provide new indicators for audience measurement such as: Timeshift Audience : new parameters will be provided for TV consumption. Those indicators will become: Live Audience : idem as today Timeshift audience : audience for yesterday timeshifted programs Seven days Timeshift : audience for yesterday timseshifted programs cumulated on 7 days

12 The new indicators Broadcast vector measurement : The Watermarking technology system can also provide audience information regarding the vector used (DTT, IPTV, satellite, etc.). Measurement Accuracy: The actual measurement accuracy is one second. With the new system, this accuracy will become 15s, the needed delay for a precise channel identification.

13 Thanks!

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