BROADBAND ON DEMAND Cable s 2020 Vision

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1 BROADBAND ON DEMAND Cable s 2020 Vision

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3 THE DIGITAL AGENDA Realizing the targets The European Cable industry already today covers 50% of EU households with 10 Mbps plus by 2013 will cover 51% of EU households with speeds of 100 Mbps and more will provide 100 Mbps services to a minimum of 27m, best case 51m subscribers by 2020 reaches out to small and medium enterprises with ultra high speed offers forces the competition to accelerate their NGA investments is a major contributor to realizing the Digital Agenda broadband targets Source: Solon

4 EUROPEAN CABLE Basic Facts Total EU households 203mn Cable homes passed: 112mn Television subs: 60.9mn analogue 35.6mn digital 25.3mn Cable homes served: 67mn Revenues 18.8bn Invested last 5 years 20 bn Broadband subs: Telephony subs: 23.2mn 17.9mn Source: HIS Screen Digest, year end 2010, EU-27

5 DAVID AND GOLIATH Why Cable Consolidation Is Needed Telco Incumbents Total Cable Industry Bn ) Bn 2010 D :1 3.5 F :1 1.6 E :1 1.9 UK ,3) 7: ) NL 9.3 4:1 2.4 B 5.0 4:1 1.3 AT 2.4 4:1 0.6 IR 1.8 7: telcos 22 telcos cable 7000 cable Note: Revenues include fixed telephony, mobile, telephony, internet access, and TV distribution 1) Figures not fully consistent due to different revenue categories and reporting periods; 2) Exchange rates yearly average accounting period Sources: Screen Digest, Annual Reports 2010 (where available), oanda.com, Booz & Company analysis

6 BROADBAND TECHNOLOGIES Moving towards NGA Cable Incumbent Today Fiber to the Node (FTTN) Fiber to the Curb (FTTC) Fiber to the Basement (FTTB) Optical fibres Coax / Copper >300 metres <300 metres Gradual evolution ADSL VDSL FTTB / FTTH Typical Speed Levels Cable / HFC D 2.0: 32 Mbps D 3.0: 400 Mbps DSL / FTTB / FTTH ADSL2+: 25 Mbps VDSL: 50 Mbps FTTB: 200 Mbps FTTH: >500 Mbps Fiber to the Home (FTTH) Source: Solon

7 BROADBAND COVERAGE Cable brings high speed to the home Cable coverage throughout Europe m, households within EU-27 Out of cable reach Total EU households: 203m Homes reached by cable Digital Agenda Target (2020) Homes upgraded to 30 Mbps plus 100 Mbps plus Digital Agenda Target: 100% of citizens reached with least 30 Mbps Contribution of Cable % of Digital Agenda Target 2010: 41% 2013: 51% 2020: 55% Gap to be filled with technology mix: LTE, WiFi, Sat, greenfield Fibre and HFC Source: Solon

8 Cable operators are leapfrogging DSL with DOCSIS 3.0 Already now Cable 2-6 times faster than best Incumbent offering CABLE S LEAD ON SPEED WILL FORCE TELECOM INCUMBENTS TO INVEST IN NGA Bandwidth of Broadband Infrastructures vs. Requirements of Applications Illustrative, Mbps Source: Solon

9 ULTRA HIGH SPEED 100 Mbps will be cable standard Distribution of speed levels % of cable subscribers with respective maximum downstream bandwidth Low speed (<10 Mbps) Medium speed ( 10 Mbps) High speed ( 30 Mbps) Ultra high speed (>100 Mbps) 2010: 73% of cable users with > 10 Mbps, vs. 29% of overall broadband subs 2020: Majority with cable broadband subscribers with > 100 Mbps By building in speed headroom, cable drives customers up the broadband value chain This spurs innovation and stimulates counter investments by competitors Source: Solon

10 EUROPEAN CABLE Speed Facts Cable Europa (ONO) Spain 100 Mb/s Cabovisao Portugal 120 Mb/s Canal Digital Norway 100 Mb/s Com Hem Sweden 200 Mb/s Get Norway 200 Mb/s Kabel Baden Würtemberg Germany 100 Mb/s Kabel Deutschland Germany 100 Mb/s Numericable France 100 Mb/s Sanoma Television Welho Finland 200 Mb/s Tele Columbus Germany 100 Mb/s Telenet Belgium 100 Mb/s Liberty Global 120 Mb/s UPC Austria Austria 100 Mb/s UPC Czech Republic Czech Republic 100 Mb/s Unitymedia Germany 128 Mb/s UPC Hungary Hungary 120 Mb/s UPC Ireland Ireland 100 Mb/s UPC Netherlands Netherlands 120 Mb/s UPC Poland Poland 120 Mb/s UPC Romania *Romania 100 Mb/s UPC Slovak Republic Slovak Republic 120 Mb/s UPC Cablecom Switzerland Switzerland 100 Mb/s Virgin Media UK 100 Mb/s YouSee Denmark 50 Mb/s Ziggo Netherlands 120 Mb/s Zon Multimedia Portugal 200 Mb/s *100 Mbps service launched in Cluj, Romania 1.2 and 1.4 Gb trials in Hamburg and Zurich

11 Next Battlefield: Video Driven and Hungry for Bandwidth

12 Cable Evolution Competition Intensity of Competition /2010 DSL Service Competition/ LLU Infrastructure Competition / IP Convergence Over-The-Top Competition Cable Evolution

13 Cable Evolution Consumer Demand Intensity of Competition Technology defined consumer decisions Convergence and customer care consumer decisions Cable Evolution Brand, lifestyle, convenience consumer decisions

14 MAIN POLICY THEMES Cable leads NGA deployment, forcing Telcos to invest at no cost to the taxpayer Support infrastructure competition, reducing focus on access regulation and service competition Disciplined use of public funds, in unserved areas only Support cable in reaching critical size

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