SATELLITE PAY-TV KEY ECONOMICS & PROSPECTS

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1 2014 BROCHURE SATELLITE PAY-TV KEY ECONOMICS & PROSPECTS 7th Edition A Euroconsult Profile Series A complete study on the global satellite pay-tv industry, assessing the market structure, trends, drivers and current/future financial aspects of the business. Over 70 pages Over 130 graphs and tables 10 profiles of key players in emerging regions Comprehensive digital files including all forecasts in Excel files Price starting at 3,000 The global satellite pay-tv industry has observed strong growth in the past five years despite an increasingly competitive TV landscape where IPTV, DTT and connected entertainment services have rapidly expanded their reach. Subscriptions to satellite pay-tv reached 196 million homes in 2013 and revenues topped $97 billion. While key performance indicators of the sector continued to grow, a slight slowdown was observed, largely attributable to the lack of dynamism in mature markets. Emerging markets now account for 60% of global subscribers, as well as nearly 100% of subscription growth. Emerging markets should account for nearly 100% of growth in subscriptions, revenues and number of TV channels by Global subscriptions should reach 340 million in 2023; emerging markets should account for nearly 80% of the total, with Asia and Sub-Saharan Africa expected to be the fastest-growing regions. Subscriptions will be largely supported by the greater availability of low-cost offerings. Nearly 30,000 channels should be distributed in 2023, with growth favored by the take-off of HD in emerging markets and rollout of the 1 st UHD channels.

2 ABOUT SATELLITE PAY-TV \ HIGHLIGHTS OF THE EXECUTIVE REPORT: 10 profiles of key players in emerging regions Market sizing and review of industry structure, including vertical integration Key drivers (economic, technical, services, etc.) Benchmark of key performance indicators and service strategies Excel databases with key indicators on the satellite pay-tv business and platforms (subscriptions, OPEX, churn, ARPU, operational margin, service offerings, etc.) Review of dynamics in key regional and national markets METHODOLOGY: This edition of the report is largely focused on emerging digital markets as they have been the main driver in the last couple of years and are expected to continue to drive the market by To produce the analysis included in this report, we gathered information from all satellite pay- TV platforms currently in service and/or under development. We also reviewed a number of developments impacting the TV, video and/or telecom markets, including online entertainment services. The analysis covers the different aspects of the satellite pay-tv business, ranging from service offerings to subscription trends, key metrics (ARPU, churn), revenues and profit margins. Analysis WHO WILL BENEFIT FROM THIS REPORT: Reference indicators Pay-TV Platforms TV Channels & Content Providers Equipment Manufacturers Satellite Operators & Service Providers Banks & Investors Broadcasters Highlights & case studies

3 Market Share of Satellite Pay-TV Subscribers in % 14% 19% WESTERN EUROPE CENTRAL & EASTERN EUROPE INCLUDING RUSSIA 3% NORTH AMERICA MIDDLE EAST & AFRICA 30% 5% 15% ASIA SUB-SAHARAN AFRICA LATIN AMERICA Total Revenues of Satellite Pay-TV Share of Emerging Markets (Revenues) $97 Billion ARPU in Emerging Markets vs. Mature Markets $61 $22 15 % 26 % Homes with Satellite Pay-TV in 2013 vs / month 196 Million Million / month Emerging Markets Mature Markets CAGR SD vs. HD Channels 6% SD Channels 2014 Euroconsult. December All rights reserved. Satellite Pay-TV: Key Economics & Prospects 40% HD Channels An assessment of the growth dynamics, development strategies and economics of satellite pay-tv platforms to support decision making For more information contact us: SATELLITE PAY-TV: KEY ECONOMICS & PROSPECTS

4 TABLE OF CONTENTS MARKET STRUCTURE, COMMERCIAL PERFORMANCE & KEY ECONOMICS Subscriptions trends and driver Focus: new satellite pay-tv platforms and expansion into new market World map of the satellite pay-tv business (2013) Focus: New satellite pay-tv platforms & expansion into new markets Focus: consolidation trends and future satellite pay-tv markets The three-stage development of satellite pay-tv platforms Focus: vertical integration and the growing presence of telcos in the satellite pay-tv business ARPU trends and drivers Revenue performance for the satellite pay-tv industry Breakdown of operating costs (OPEX) for satellite pay-tv business Focus on subscriber acquisition cost (SAC) and churn Operating margins for satellite pay-tv platforms Distribution and piracy Synthetic SWOT analysis on the satellite pay-tv business in emerging digital market Drivers and forecasts to 2023 for satellite pay-tv subscriptions Revenue forecasts to 2023 for satellite pay-tv platforms Forecasts to 2023: satellite pay-tv platforms channels and capacity used COMMERCIAL STRATEGIES: CONTENT AND SERVICES Service ecosystem and economic model of a satellite pay-tv platform (2014) Overall channels broadcast by satellite pay-tv platforms: trends and benchmark High definition channels broadcast by satellite pay-tv platforms: trends and benefits Proprietary channels and content rights are important assets for satellite pay-tv platforms Receivers: from reception to DVR and multimedia capabilities Strategies of satellite pay-tv companies to become cross media platforms OTT strategies of satellite pay-tv platforms Focus: OTT services in emerging digital markets Ultra HD: satellite pay-tv platforms show growing interest in new format Satellite pay-tv: roadmap for formats, compression and broadcast standards Pricing strategy: from upfront costs to content packages Transmission: volume of capacity used for satellite pay-tv services Orbital positions and operators supporting satellite pay-tv services REGIONAL MARKET ANALYSIS LATIN AMERICA, CENTRAL EUROPE, RUSSIA & CENTRAL ASIA, MIDDLE EAST AND AFRICA, SUB-SAHARAN AFRICA, ASIA Regional overviews, including: Market overview Map with subscriptions by country Key trends, drivers and events Key figures and selected focuses for largest national markets Forecasts to 2023 (subs, revenues, TV channels, capacity)

5 TABLES & GRAPHS 01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMICS SUBSCRIPTIONS TRENDS AND DRIVERS SUBSCRIPTIONS TO SATELLITE PAY-TV PLATFORMS SUBSCRIPTIONS BY REGION: NET ADDITIONS VS. GROWTH RATES (2013) FASTEST-GROWING COUNTRIES IN TERMS OF SATELLITE PAY-TV SUBSCRIPTIONS (2013) WORLD MAP OF THE SATELLITE PAY-TV BUSINESS (2013) FOCUS: NEW SATELLITE PAY-TV PLATFORMS AND EXPANSION INTO NEW MARKETS NUMBER OF SATELLITE PAY-TV PLATFORMS BY REGION NUMBER OF SATELLITE PAY-TV PLATFORMS IN SELECTED FAST GROWING MARKETS SATELLITE PAY-TV PLATFORMS LAUNCHED IN 2014 PRESENCE BY NUMBER OF COUNTRIES FOR SATELLITE PAY-TV PLATFORMS (2014) FOCUS: CONSOLIDATION TRENDS AND FUTURE DTH MARKETS M&A PROCESS BY YEAR AND REGION ( ) FUTURE PLANNED SATELLITE PAY-TV SERVICES THE THREE-STAGE DEVELOPMENT OF SATELLITE PAY-TV PLATFORMS FOCUS: VERTICAL INTEGRATION AND THE GROWING PRESENCE OF TELCOS IN THE SATELLITE PAY-TV BUSINESS WITH LIMITED BUT GROWING SHARE OF SUBSCRIBERS UNDER CONTROL GLOBALLY IN 2014 THREE APPROACHES TO VERTICAL INTEGRATION IN EMERGING MARKETS ARPU TRENDS AND DRIVERS EVOLUTION OF ARPU IN LOCAL CURRENCY AND IN U.S. DOLLAR ( ) ARPU BENCHMARK FOR SATELLITE PAY-TV PLATFORMS (2013) ARPU/MONTH IN US$ FOR BENCHMARK OF SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING DIGITAL MARKETS (2013) REVENUE PERFORMANCE FOR THE SATELLITE PAY-TV INDUSTRY PRIMARY DRIVERS FOR REVENUE GROWTH REVENUES OF SATELLITE TV PLATFORMS, BREAKDOWN BY REGION ( ) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES (2013) TOP 15 SATELLITE PAY-TV PLATFORMS FOR REVENUES GROWTH IN LOCAL CURRENCIES (2013) BREAKDOWN OF OPERATING COSTS (OPEX) FOR DTH BUSINESS EXPENDITURE STRUCTURE FOR A SATELLITE PAY-TV PLATFORM (2013) PROGRAMMING EXPENDITURE AS % OF SALES FOR SATELLITE PAY-TV PLATFORMS (2013) DISTRIBUTION OF THE OPERATING EXPENDITURES FOR A SAMPLE OF SATELLITE PAY- TV PLATFORMS (2013) FOCUS ON SUBSCRIBER ACQUISITION COST (SAC) AND CHURN SUBSCRIBER ACQUISITION COSTS FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS ( ) BENCHMARK OF CHURN RATES FOR A SAMPLE OF SATELLITE PAY-TV PLATFORMS OPERATING MARGINS FOR SATELLITE PAY-TV PLAYERS REVENUE AND EBIT FOR THE SATELLITE PAY-TV INDUSTRY ( ) EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS ( ) TIME TO BREAKEVEN FOR SATELLITE PAY-TV PLATFORMS EBITDA MARGINS FOR SELECTED SATELLITE PAY-TV PLATFORMS OPERATING IN EMERGING MARKETS DISTRIBUTION AND PIRACY INDOVISION DISTRIBUTION NETWORK (2014) TRUEVISIONS SUBSCRIPTION GROWTH IS DRIVEN BY FTA PACKAGES MNC SKYVISION: 3 BRANDS TO LIMIT THE IMPACT OF PIRACY ASTRO S NJOI SUBSCRIPTION-FREE SERVICE TARGETS LOWER-INCOME MARKET

6 TABLES & GRAPHS 01\ MARKET STRUCTURE, COMMERCIAL PERFORMANCE AND KEY ECONOMICS SYNTHETIC SWOT ANALYSIS ON THE DTH BUSINESS IN EMERGING DIGITAL MARKETS DRIVERS AND FORECASTS FOR DTH PLATFORMS SUBSCRIBERS TO SATELLITE PAY-TV BY REGION SATELLITE PAY-TV SUBSCRIBERS, EMERGING DIGITAL MARKETS VS. MATURE MARKETS NET NEW SUBSCRIBERS TO SATELLITE PAY-TV BY REGION SUBSCRIPTIONS IN FASTEST-GROWING MARKETS REVENUE FORECASTS FOR DTH PLATFORMS REVENUES OF SATELLITE PAY-TV PLATFORMS REVENUES OF SATELLITE PAY-TV PLATFORMS (2) AVERAGE APPARENT ARPU FOR SATELLITE PAY-TV PLATFORMS FORECASTS: DTH PLATFORMS CHANNELS AND CAPACITY USED GROWTH OF TV SIGNALS DISTRIBUTED BY SATELLITE PAY-TV PLATFORMS ( ) GROWTH OF SATELLITE PAY-TV SIGNALS BY FORMAT ( ) AVERAGE NUMBER OF CHANNELS PER SATELLITE PAY-TV PLATFORM BY REGION ( ) GROWTH OF SATELLITE CAPACITY USED BY SATELLITE PAY-TV PLATFORMS ( ) 02\ COMMERCIAL STRATEGIES: CONTENT AND SERVICES SERVICE ECOSYSTEM AND ECONOMIC MODEL OF A SATELLITE PAY-TV PLATFORM (2014) OVERALL CHANNELS BROADCAST BY DTH PLATFORMS: TRENDS AND BENCHMARK TV SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS NUMBER OF CHANNELS PER SATELLITE PAY-TV PLATFORM BREAKDOWN BY THEME OF CONTENT OFFERING FOR SELECTED PLATFORMS NUMBER OF NET NEW CHANNELS FOR DTH PLATFORMS OPERATING IN EMERGING MARKETS (2013) STRATEGIES FOR HIGH DEFINITION AND BENEFITS HD SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS NUMBER OF PLATFORMS OFFERING HD SERVICES HD PENETRATION FOR SELECTED PLATFORMS NUMBER OF HD CHANNELS PER PLATFORM PROPRIETARY CHANNELS & CONTENT RIGHTS IMPORTANT ASSETS FOR SATELLITE PAY-TV PLATFORMS PROPRIETARY CHANNELS AND THEIR SHARE OF TOTAL CHANNELS OFFERED SAMPLE OF INVESTMENTS IN LOCAL PRODUCTION COSTS FOR SPORT RIGHTS IN THREE OF THE LARGEST EUROPEAN SATELLITE PAY-TV MARKETS RECEIVERS: FROM RECEPTION TO DVR AND MULTIMEDIA CAPABILITIES THE ROLLOUT OF DVR SERVICES BY PLATFORM DVR STORAGE CAPACITY OFFERED BY SATELLITE PAY-TV PLATFORMS (2014) STRATEGIES OF SATELLITE PAY-TV COMPANIES TO BECOME CROSS MEDIA PLATFORMS SHARE OF SATELLITE PAY-TV PLATFORMS OFFERING NON-LINEAR SERVICES ( ) FOCUS: OTT STRATEGIES OF SATELLITE PAY-TV PLATFORMS GLOBAL REVENUES: OTT VS. SATELLITE PAY TV ( ) SKY DEUTSCHLAND: CUSTOMER SESSIONS TO SKYGO OTT SERVICE BENCHMARK OF OTT SERVICES LAUNCHED BY SATELLITE PAY-TV PLATFORMS FOCUS: OTT SERVICES IN EMERGING DIGITAL MARKETS ASTRO-ON-THE-GO DOWNLOADS MOVISTAR OTT SERVICES IN LATIN AMERICA INTERNET SPEED BY ASIAN COUNTRY (4Q 2013)

7 TABLES & GRAPHS CONTINUED 02\ COMMERCIAL STRATEGIES: CONTENT AND SERVICES ULTRA HD: SATELLITE PAY-TV PLATFORMS SHOW GROWING INTEREST IN NEW FORMAT UHD TRIALS (2014) AND FUTURE PLANNED CHANNELS UHD SIGNALS BROADCAST BY SATELLITE PAY-TV PLATFORMS SATELLITE PAY-TV: ROADMAP FOR FORMATS, COMPRESSION AND BROADCAST STANDARDS PRICING STRATEGY: FROM UPFRONT COSTS TO CONTENT PACKAGES BASIC PACKAGE: MONTHLY FEES VS. NUMBER OF CHANNELS (2Q2013) AVERAGE BASIC PACKAGE FEES BY REGION (2009 & 2014) AVERAGE UPFRONT COSTS FOR SATELLITE PAY-TV PLATFORMS (2014) AVERAGE PRICE OF A SUBSIDIZED STB ( ) TRANSMISSION: VOLUME OF CAPACITY USED FOR SATELLITE PAY-TV SERVICES SATELLITE CAPACITY USED BY DTH PLATFORMS CAPACITY LEASED BY LEADING DTH PLATFORMS (WORLD, 2013) AVERAGE NUMBER OF TRANSPONDERS PER PLATFORM AND REGION ( ) ORBITAL POSITIONS AND OPERATORS SUPPORTING DTH SERVICES LEADING SATELLITE OPERATORS BY NUMBER OF PLATFORMS DISTRIBUTED AND CAPACITY USED (2013) TOP 3 ORBITAL POSITIONS BY NUMBER OF SATELLITE PAY-TV SIGNALS DISTRIBUTED IN EACH REGION (2013) TOP ORBITAL POSITIONS IN EMERGING MARKETS BY NUMBER OF SATELLITE PAY-TV SUBS (2013) 03\ REGIONAL FOCUSES GRAPHS FOR EACH REGION: SUBSCRIBERS TO SATELLITE PAY-TV BY COUNTRY ( ) REVENUES OF SATELLITE PAY-TV PLATFORMS ( ) SATELLITE PAY-TV CHANNELS BY FORMAT ( ) SATELLITE CAPACITY USED BY SATELLITE PAY-TV PLATFORMS ( ) INCLUDES REGIONAL MAPS OF SATELLITE PAY-TV PLATFORMS INCLUDES TABLES WITH KEY FIGURES FOR THE LARGEST REGIONAL SATELLITE PAY-TV MARKETS INCLUDES TABLES WITH KEY FIGURES FOR ALL SATELLITE PAY-TV PLATFORMS

8 EUROCONSULT THOUGHT LEADERSHIP \ Celebrating over 30 years of expertise Euroconsult is the leading global consulting firm specializing in space, satellite and broadcast markets. As a privately-owned, fully independent firm, we provide first-class strategic consulting, develop comprehensive research, and organize executive-level annual summits for the industry. With 30 years of experience, Euroconsult is trusted by more than 570 clients in over 50 countries. We rely on a multi-cultural team of over 30 full-time experts based in Paris, Montreal and Washington, D.C., and permanent representation in Japan, complemented by a network of senior affiliate consultants. EUROCONSULT RESEARCH Over the past 30 years, Euroconsult has maintained an unparalleled expertise in assessing trends in satellite services and in the digital broadcasting industry. We collect, update and assess on a yearly basis detailed market, industry, policy, program and financial information internationally. We have developed proprietary databases and forecast models that are systematically applied and are central to the publication of thematic research reports. The consistency of the approach is an essential quality trusted by leading organizations that are regular users over the years. and economic benchmarking, up-to-date information, and ten year forecasts supported by key ratios. With research published on an annual and biennial basis, these surveys have been used as reference tools by most public and private stakeholders involved in our sectors of expertise. Industrial companies Government programs & policies Satellite communications Earth observation Digital broadcasting and more... Euroconsult research focuses on the assessment of the industry including its structure, market players, revenues and dynamics. Research reports include long-term trends, commercial/ programmatic We are trusted experts in the satellite industry, advising the world s leading businesses and governments. OTHER SELECTED RESEARCH PROVIDED BY EUROCONSULT Visit our Online Store at euroconsult-ec.com/shop High Throughput Satellites: On Course for New Horizons, 2014 Edition Satellite Communications & Broadcasting Markets Survey, 2014 Edition Prospects for In-Flight Entertainment and Connectivity, 2014 Edition Company Profiles: The Complete Analysis, 2014 Edition Video Content Management & Distribution: Key Figures, Concepts & Trends, 2014 Edition

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