HD + Company presentation. Pietro Guerrieri General Manager SES ASTRA ITALIA

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1 HD + Company presentation Pietro Guerrieri General Manager SES ASTRA ITALIA 1

2 Agenda Our contents 1.0 HD PLUS GmbH a subsidiary of SESUS GmbH a subsidiary of S 2.0 Business Model & Proposition 3.0 HD+ in figures 4.0 HD+ reception 5.0 HD+ SmartTV 6.0 HD+ RePlay 7.0 HD+ TV Guide 8.0 What s next 9.0 HD+ and HbbTV 2

3 HD PLUS GmbH a subsidiary of SES

4 SES reach worldwide 312m Satellite, Cable and IPTV homes Source: SES, Satellite Monitor YE14, B2B surveys among cable head-ends in North and Latin America, Pay-TV operators` figures, SES analyses & estimates ; Note: SES reach includes subscribers reached via Ciel-2 s spot beams Over 6500 TV channels on SES satellites Over 1880 HD channels (25 % of TV channels is broadcasted by SES) Over 1 billion people worldwide enjoy TV thanks to SES! 4

5 TV reception in Germany in 2013 Satellite is #1 Source: TV- Monitor 2014, TNS Infratest Base: 38,8 Mio. TV-Haushalte 5 5

6 HD+ principle Business Model & Proposition

7 HDTV in Germany in the year 2009 a chicken-and-egg situation Broadcasters did not broadcast in HD due to a lack of set-top boxes Manufacturers of the set-top boxes did not produce devices due to a lack of HD content Retail did not order set-top boxes due to low sales prospects Viewers did not switch to HD due to a lack of content 7

8 Broadcasters requirements The business model Stakeholder requirements Signal protection Protection of the advertising-financed business model Refunding of investment in HD Manufacturers requirements Freedom of choice in terms of features, pricing, branding, etc. Convenient, low-cost self-certification process Customer-driven value added to stand out from competition (free trial period) Retailers requirements Upselling opportunities in the HD set-top-boxes segment Recurring revenues (reload/rebuy after initial free period) Additional floor traffic 8

9 The business model HD+ as an industry enabler Services Technical platform operations Management of relationships with manufacturers Ensuring end-to-end platform security and HD signal protection Smartcard management Marketing and PR activities Sales for rebuy and reload 10

10 What HD+ offers All the benefits at a glance 20 of the largest private broadcaster in HD quality 6 months for free no subscription, no contractual obligations Via ASTRA satellite 30 further channels such as Das Erste, ZDF, ARTE and others in HD quality Completely anonymous 12

11 What distinguishes HD+ Product claim and brand values Our promise: Our brand values: HD+ means a plus for entertainment Agile We thus create a strong basis for sustainable growth for us and our partners Valuable Fair Unconventional 13

12 HD+ in figures

13 HD+ customers Dec. 2014: over 1.6 million HD+ customers 1,5 Mio. 1,0 Mio Status: February 10, 2015; all figures on December 31 Source: HD PLUS GmbH HD+ customers 2014

14 HD+ reach 3 million households use HD+ 3 Mio. 1.5 Mio. 1.4 million users in free trial period 1.6 million HD+ costumers 3 million households are using HD+, of these: More than 1.6 million HD+ customers, 1.4 million users in free trial period. Status: December 31, 2014 Source: HD PLUS GmbH 16 HD+ users

15 66,6 % market share for HD+ channels 9 of every 10 minutes are available in HD with an HD+ STB Others (8,4 %) TV broadcasters with free-to-air HD offer including an HD+ set-top box (25,0 %) HD 20 private TV channels offering high definition via HD+ (66,6 %) Source: AGF/GfK research institute Jan. 1, 2014 Dez. 31, 2014, Viewers: years 17

16 bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbbbbbbbbbbbb bbbbbbbbbbbbbb Development of HD+

17 HD+ reception

18 Reception facilities at a glance 4 options for receiving HD+ HD+ STB including HD+ card HD+ module including HD+ card Sky satellite STB Telekom STB: Entertain via satellite 20

19 HD+ SmartTV More than 100 TV apps

20 What is HD+ SmartTV? More than 100 TV apps Connects the Web and TV HD+ SmartTV More than 100 TV apps Sports, entertainment, information and social networks on your TV Simple and intuitive user guidance Continual updating by online updates Highlight section HD+ RePlay offers media libraries of the biggest private TV channels on the television, e. g. RTL NOW, Sat.1 and DMAX Can be used independently from the HDTV offer from HD+ HD+ SmartTV STBs make the television an all-round multimedia device Why HD+ SmartTV? Receiver manufacturers and smaller TV manufacturers are tentative about creating their own portals Internet offers independence and compensates for lack of back channel via satellite 22

21 HD+ SmartTV Reception LINEAR HD+ channels plus all other free-to-air channels by satellite Interactive Services via Internet INTERNET NON LINEAR 23

22 HD+ RePlay Private channels media libraries on the TV screen

23 HD+ RePlay Private channels media libraries on the TV screen What is HD+ RePlay? media library of the largest private broadcasters direct on the TV screen 7-day catch-up service for all highlights all programs in TV quality 1-month free trial period choice between subscription and contractual obligation 25

24 HD+ RePlay Current media libraries 1. RTL NOW 2. SAT.1 3. ProSieben 4. VOX NOW 5. kabel eins 6. SUPER RTL NOW 7. n-tv now 8. DMAX 9. sixx 10.SAT.1 Gold 11.ProSieben MAXX 12.TLC 26

25 HD+ RePlay Pricing model for end customers Pricing model media library of the largest private broadcasters direct on the TV screen 7-day catch-up service for all highlights all programs in TV quality 1-month free trial period choice between subscription and contractual obligation 27

26 More than HD+ SmartTV set-top boxes including HD+ RePlay available on the market HUMAX icord MINI Vantage VT-100 HD+ Inverto Volksbox Web Edition+ HUMAX HD NANO Vantage VT-Zapper Inverto Volksbox Essential KATHREIN UFS 925 TELESTAR Digio 30i HD+ Blaupunkt S1 KATHREIN UFS 935/HD+ TelSKY S 400i HD+ Kendo Sat 1540 HD+ USB XORO HRS 9500 IP IMPERIAL HD 10+ Hybrid Tedwood TU S7115 HD+ Hawei Media Cast HD500 Status: Januar

27 HD+ RePlay as TV-App on Smart-TVs Status LG Electronics - LED-TVs: LB580V, LB570V and LB490B - OLED-TVs: 55EA9809, 55EA9709 and 55EA

28 HD+ TV Guide

29 HD+ Mobile App: Four main features for ios and Android Devices Personalized channel lists Advanced search i.e. by favorite stars or favorite movies with push service References depending on personal mood Live-TV on your home network via SAT>IP (pre-condition: SAT>IP-Server)! More than downloads. 31

30 What s next

31 New techniques Sat > IP Everywhere in the house One TV connection for all devices Highest image quality Biggest diversity of programs Everything on every device at the same time No monthly fees 33

32 Ultra HD HD is the minimum requirement Ultra HD TVs already available Before channels can broadcast movies, sport events, series, etc. in Ultra HD, technical questions with regard to recording, production as well as transmission and coding need to be solved New devices are already able to upscale good quality HD material into the new Ultra HD format Therefore: HD and thus also HD+ are indispensable for upscaling 34

33 HD+ and HbbTV

34 HD+ and HbbTV Why an HbbTV association? HbbTV is a dynamic industry standard which offers neutral technological access to seamless combination of TV service delivered by broadcast with those delivered by broadband Prior to HbbTV only 2 proprietary interactive TV standard available: MHEG-5 in UK and MHP in Italy SES was one of the first industry to join as founding members of the HbbTV. SES is part of the governance of the pan-european association via the HbbTV Steering Group 36

35 HD+ and HbbTV Why an HbbTV standard? HbbTV specification include components of widely deployed and established technologies such as CE- HTML DVB, W3C, OPEN ITV Forum and MPEG-DASH The basis of HbbTV is CE-HTML designed for reduced platform capabilities of consumer electronic platforms. On top, HbbTV, via the OIPF specification, defines a set of JavaScript APIs to transform static web page into an application environment. This mainly allows interaction with the broadcast environment (channel list, initiate recordings etc) and media streaming over IP. HbbTV is designed to link the above applications to DVB broadcast. Broadcast streams contain AITs (Application Information Tables) which associates applications with broadcast services. Applications can be distributed over IP through URL links in these tables or if no IP is available may be carried in the broadcast streams using DSMCC. If an IP connection is available, applications can make use of internet services, for example catch-up services. HbbTV 1.5 the standard integrates adaptive streaming MPEG-DASH and optionally DRM. HbbTV 2.0 will provide additional functionalities such as HTML5, HEVC and support for companion screens 37

36 Thank you!

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