All-Inclusive ski resorts WINTER Training deck

Transcription

1 All-Inclusive ski resorts WINTER 2016 Training deck

2 Let s show our NGM & GM THE UNIQUENESS OF OUR SNOW OFFER CONTEXT 1) The thrill of a ski destination & snow-related conditions are the primary drivers for choosing a ski destination. Secondary to that skiers also look for opportunities to reconnect with their family 2) The all-inclusive ski resort concept is still mainly unknown in NAM and non-existing amongst the competition 3) Those who ski in Europe go there for the additional cultural & discovery dimension, as well as great food & social mindset 2 CLUB MED S UNIQUE SELLING PROPOSITION The thrill of an amazing European ski experience in some of the world s best ski domains, offering something for everyone in a flexible, seamless & high standard all-inclusive package.

3 AGENDA 1 What makes Club Med the Worldwide leader of upscale all-inclusive ski vacations? 2 A flexible & customizable offer a) personalization in the all-inclusive b) personalization at extra cost 3 Club Med s Alpine collection at a glance & focus on Val Thorens 3

4 Club Med, A Ski holiday without constraints Everything is included! >Lift tickets >Lessons for all levels >Sports & non-ski activities >Refined accommodations >Delicious cuisine for all meals & snacks >Open bar >Children s clubs >Nightly entertainment >Flights & transfers No need to choose, there's something for everyone! Family, friends or couple? High-level skier or non-skier? You will find what suits you best among our 20 European ski Villages! We facilitate your arrival and your stay > Transport & transfers included when air is booked > National Ski School lessons bookable locally NEW > Easy Arrival service for all snow Villages!!! We fit your desires and pace Many Activities: Ski, snowboard, snowshoes, cross country ski, Nordic walking etc. Many lengths of stay package week, short stays An adapted ski formula All year long; Ski morning and afternoon with a lunch We take care of your children Childcare, Children Ski lessons, Baby sitting or Pajamas Club, Ski from 3 years in some Villages (apprenticeship) And you can trust Club Med professionalism Courses offered by the national ski schools, High level of equipment, Experienced GO 4

5 What arguments can you put forward TO CONVINCE POTENTIAL CUSTOMERS? Club Med s expertise & the best skiing conditions (coaching, equipment, seamless ski experience ) 1 A choice between 22 ski destinations worldwide to find the one that fits you best 2 Great food & cultural discoveries (dishes, villages, city stops ) 6 ELEVATE YOUR THRILL 5 Premium amenities & an array of diverse activities (other sports, spas ) 4 3 Accessibility of the Alps from the USA s Northeast & flexibility of journey Family offering (children s clubs, family rooms, etc) 5 7 overall, the best ski vacation with a great value for money

6 We offer the ideal product to ATTRACT SKIERS OF ALL LEVELS & TO SUIT THEIR NEEDS 01 reason Best ski product & experience PRODUCT USPs Focus on the quality of the ski conditions & of the lessons Club Med PIONEERED THE ALL-INCLUSIVE SKI HOLIDAYS since 1956 (almost 60 years!) Ski resorts located in the WORLD S BEST SKI DOMAINS (the 3 Valleys, Paradiski, Vialattea), guaranteeing THE BEST SKI CONDITIONS FOR ALL LEVELS ALPS ARE THE MOST DESIRED LOCATION for ski enthusiasts: > highest quality snow conditions > beauty of the skiing areas > variety of slopes > a chance to experience the charm of Europe SKI-IN SKI-OUT : most resorts have direct access to the slopes to maximize time spent skiing & convenience 6 LIFT TICKETS INCLUDED: valid from the day after arrival until the day before departure GROUP LESSONS FOR ALL LEVELS INCLUDED, in small groups of same level. All lessons provided by professional INSTRUCTORS FROM THE NATIONAL SKI SCHOOLS in France, Switzerland & Italy HIGH-END ONSITE SKI SERVICE : onsite equipment rentals* offering the best up-todate ski equipment *Equipment rental at extra cost

7 Organizing your time on the slope is easy since LIFT TICKETS & GROUP LESSONS ARE INCLUDED 01 reason Best ski product & experience A TYPICAL SKI WEEK AT CLUB MED Lift tickets are valid starting the day after arrival until the day before departure Typical lesson: 2.5 hrs in the morning hours in the afternoon SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Arrival Ski lift ticket Departure Ski and snowboard classes Ski with your family day 7 GROUP LESSONS ADAPTED TO ALL LEVELS INCLUDED Exclusive partnerships with the National Ski Schools in France, Switzerland and Italy to guarantee quality of teaching Small groups of same level Ski, cross-country* or snowboard lessons for all levels For resorts without Children s Clubs, ski lessons included in the package start at 12 years old (eg. Val Thorens Sensations) *at select resorts

8 Our selection of 20 Alpine resorts are located in the MOST BEAUTIFUL & LARGEST SKI DOMAINS 02 reason With a total of 22 ski resorts worldwide, including 20 different resorts to choose from in the Alps, those wanting to ski in Europe this winter will be spoiled: The best conditions to enjoy skiing Great Spas to relax & other activities GOs who take care of your children there is something for everyone! 8 Variety of villages you will find the one that suits you best! Val Thorens Sensations > New high-end, modern & digital resort > Located in the best ski resort in the world > Festive & cosmopolitan ambiance > New dining experience > Beautiful rooms & common areas Peisey Vallandry > Large skiing domain, great for advanced skiers > Kid s clubs from Petit to Passworld > Authentic mountain resort Val d Isère > Luxurious 5T Space > Perfect destination for advanced skiers, freeriders, freestylers > Ideal for couples or families with older children (no children s clubs) > Shopper s paradise Primary resorts Méribel L Antarès > Great skiing domain (3 valleys) > Small resort (70 rooms only) with an authentic mountain feel > Great shopping in nearby town > For couples / families with older children (no kid s clubs) Tignes Val Claret > Great skiing domain > kid s club from 4-17 years > Numerous shopping & entertainment options in the town Secondary resorts Valmorel > Perfect for families: All kid s clubs (from Baby Club Med to Passworld) > Luxurious accommodations: 5T space + chalets-apartments > Ideal ski for beginners & intermediates > Pretty alpine ski resort, unspoilt nature Chamonix Mont Blanc > World famous skiing domain > Low altitude perfect for babies & with Baby club Med (no othe r kid s club) > Altitude restaurant on the slopes > Luxurious shopping in the town Pragelato Vialattea > A cluster of typical chalets > Italian Dolce Vita ambiance & great for foodies > Kids clubs from 2-17 years > Laidback atmosphere in the town > Europe s 2 nd largest ski domain

9 PROXIMITY TO EUROPE & RESORT OFFERINGS are ideal for the targeted families 03 reason Accessibility of the Alps from USA s Northeast 04 reason A family offering for a great family ski vacation Well-linked to INTERNATIONAL AIRPORTS & many RAILWAY STATIONS in the French Alps Our core USA ski target (Northeastern families with kids 6-17) travels mostly from Washington & NYC: Frequent flights: 2 daily direct flights from NYC & 1 from Washington; numerous 1-stop flights from both cities (more than 10) Wide array of airline choice: Swiss & United (direct); Delta, Air France, Tap Portugal, British Airways, Aer Lingus, American, Brussels, SAS, (1 stop) Proximity to Europe: LESS THAN 10-HOUR DIRECT FLIGHT to Geneva with Swiss/United 9 LUXURIOUS FAMILY ACCOMMODATIONS including family suites, exclusive 5 Trident spaces & chalets SPACIOUS ROOMS to comfortably accommodate the whole family Amazing CHILDREN S CLUBS from 4 months* to 17 years old (at select resorts) Ski and snowboard LESSONS FOR KIDS; snow gardens to introduce skiing to the youngest Evening entertainment KIDS SHOWS! Teen Spa* (Valmorel, Val d Isère) *At extra cost

10 Our family offering makes it STRESS-FREE & CONVENIENT FOR FAMILY TRAVEL 05 reason A diversified resort offering Traditional WINTER SPORTS: skiing, snowboarding, cross-country skiing Offers for NON-SKIERS: hiking, snowshoeing, Nordic walking, sledding INNOVATIVE WINTER SPORTS (at selected resorts)*: mountain biking, speed riding, dog sledding, boarder crossing, snow scooting APRÈS-SKI: entertainment for when you re off the slopes WELLNESS & RELAXATION: spas*, heated swimming pools, fitness rooms 10 *At extra cost

11 Beyond a great skiing experience, traveling to the Alps means GREAT GASTRONOMY & CULTURAL IMMERSION 06 reason Combine skiing with great food & cultural discovery Reassure on unique vacation experience (more cultural that staying in the US) Delicious mountain specialties > The Alps are a region with GREAT LOCAL GASTRONOMY that you will discover in our restaurants : Best local cheese: Comté, Beaufort, Reblochon Delicious specialty meals: Fondue Savoyarde, Tartiflette, Raclette, Crozets, Dauphinois potatoes Local white wines and regional liqueurs > Some resorts feature an ALTITUDE RESTAURANT directly on the slopes: Chamonix, Pragelato, St Moritz, Villars sur Ollon > MEAL-EXCHANGE allows GMs to lunch in other resorts of the same ski domain: Méribel l Antarès & Méribel le chalet; La Plagne 2100 & Peisey Vallandry; Tignes Val Claret &Val d Isère Paris City Stop > Visit typical QUAINT MOUNTAINSIDE VILLAGES > With the CITY STOP IN PARIS, discover Paris on your journey to the Alps, and Club Med takes care of everything (flights, hotel, transfers) 11

12 Skiing at Club Med in Europe is MORE ACCESSIBLE THAN SKIING AT HOME 07 reason The best ski experience for a great value Incredible savings of an all-inclusive 7-night trip for 2 to Club Med Val d Isère vs. a do-it- Yourself ski trip in Aspen, CO Comparison for the W15 season ( ) Figures will be updated for W16 once sources of information provide new data for That s a saving of more than $3,700 per couple! 1 Sample flights for travel January 18 to January 25, 2015 from New York (LGA) to Aspen, CO (ASE). 2 Price from Tripadvisor's "TripIndex Ski: Winter " with 2% inflation applied. Inflation figures from Kiplinger's Economic Outlooks August Prices from 4 Prices from for 5-day adult group lesson * Price is per adult of 12 years and older, based on double occupancy in a Club Room for a 7-night stay. Round-Trip flight included from New York (JFK) to Geneva (GVA) based on travel January 18 to January 25, Membership fee not included.

13 Great value for money: TRANSFERS TO THE SKI RESORTS ARE INCLUDED 07 reason o Remember that in the airinclusive package, private transfers from the airport are included. 13 The best ski experience for a great value o Customers often forget to take into account this extra cost when they book their air travel independently and they do not realize how costly booking transfers independently from the airport to ski resorts can be. RETURN TRANSFER PRICES FROM GENEVA AIRPORT WHEN BOOKED INDEPENDENTLY THROUGH EXTERNAL PROVIDER* Price in Price in $US** Peisey Vallandry Meribel L Antares Val Thorens Sensations Chamonix Mont Blanc Valmorel Val d Isere Tignes Val Claret Pragelato Vialattea 552 $ (1-2 people) 607 $ (3-4 people) 605 $ (1-2 people) 692 $ (3-4 people) 763 $ (1-2 people) 872 $ (3-4 people) 400 $ (1-2 people) 520 $ (3-4 people) 603 $ (1-2 people) 690 $ (3-4 people) 646 $ (1-2 people) 712 $ (3-4 people) 698 $ (1-2 people) 763 $ (3-4 people) 960 $1, (1-2 people) 1,069 $1, (3-4 people) *Prices based on instant quote from for transfers from & to Geneva Airport from January 17 to January **Based on exchange rate of 1 = $1,1

14 Overall, Club Med offers the MOST COMPREHENSIVE ALL-INCLUSIVE SKI PACKAGE Lift tickets Lessons for all levels Refined accommodations Delicious cuisine for all meals and snacks Open bar Sports & non-ski activities 14 Great Children s Clubs (at select resorts) Nightly entertainment Flights and transfers

15 AGENDA 1 What makes Club Med the Worldwide leader of upscale all-inclusive ski vacations? 2 A flexible & customizable offer a) personalization in the all-inclusive b) personalization at extra cost 3 Club Med s Alpine collection at a glance & focus on Val Thorens 15

16 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? & Your own exclusive group instructor for a group over 10 persons «Easy Arrival» for all snow Villages! > Material already prepared in GMs lockers when they arrive at the resort > Registration made for ski/snowboard lessons : adults and children Short stays offer All season / many resorts Ski + Snowboard 19 levels of lessons! 16 Possibility to have lunch at another Club Med Or in an «altitude» restaurant Classic lessons Groups can decide to have a full ski day instead of the regular morning + afternoon sessions

17 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? & «Easy Arrival» for all snow Villages! > Material already prepared in GMs lockers when they arrive at the resort > Registration made for ski/snowboard lessons : adults and children Ski + Snowboard 19 levels of lessons! GMs receive an 30 days before their arrival offering them to fill in the form «Make my arrival easy» in their Member Space GMs fill form with : Details of weight/height/feet size.for ski/snowboard material, ski/snowboard levels, language for lesson registration ALL SNOW VILLAGES 17

18 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? & «Classic lessons» Ski + Snowboard 19 levels of lessons! Classic class schedule = 5 days from Monday to Friday 2,5hours in the morning & 2,5hours in the afternoon From 9am to 5pm Decision of the group with the instructor to opt for a full ski day for 1 or 2 days in the week From 9am to 2pm & late lunch later at the resort 18

19 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? & Meal exchange program available for villages in the same ski domain & trident category: Val d Isère & Tignes La Plagne 2100 & Peisey Vallandry Meribel l antarès, Méribel le Chalet Decision of the group Altitude restaurants : Chamonix, Pragelato, St Moritz,Villars sur Ollon Ski + Snowboard 19 levels of lessons! 19 Possibility to have lunch at another Club Med Or in an «altitude» restaurant

20 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? & Short stays offer Available in some resorts at some specific dates. FOR MORE INFO, PLEASE CONTACT US Ski + Snowboard 19 levels of lessons! WHAT IS IT? Two formulas available: 3 days from Thursday to Sunday OR 4 days from Sunday to Thursday Ski pass valid from the day after arrival until the day of departure Possibility to follow classes with the national ski schools 20

21 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? & Your own exclusive group instructor for a group over 10 persons Registration at the resort at the ski desk (All resorts) Ski + Snowboard 19 levels of lessons! 21

22 AGENDA 1 What makes Club Med the Worldwide leader of upscale all-inclusive ski vacations? 2 A flexible & customizable offer a) personalization in the all-inclusive b) personalization at extra cost 3 Club Med s Alpine collection at a glance & focus on Val Thorens 22

23 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? Room upgrades Private lessons for adults Ski/snowboard Spa Offer Resort activities A la Carte OFFERS 23 Val Thorens Booster Pack Ski lessons from 3 years old Ski courses for children under 12 in resorts without childcare

24 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? Room upgrades Deluxe rooms with turndown service, bathrobe & slippers, luggage service, Suites with breakfast room service, private transfers (when air is booked), 5T spaces: concierge services, private lounges, champagne in the evenings, (Valmorel, Val d Isere) Chalets-apartments in Valmorel with butler service 24 A la Carte OFFERS

25 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? Private lessons for adults Ski/snowboard A la Carte OFFERS 6 days formula : 7 hours per day or half day or 2 hours 5 days formula : 7 hours per day or half day or 2 hours Available at the time of the reservation : Val Thorens / Pragelato To book in the NA for these 2 resorts (Val Thorens + Pragelato) and to book in resort in all our other resorts. 25

26 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? A la Carte OFFERS Ski courses for children under 12 in resorts without childcare To book in the NA 26

27 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? A la Carte OFFERS Available at : Serre- Chevalier, La Plagne 2100, Valmorel, Villars-sur-Ollon To book in the NA 27 Ski lessons from 3 years old

28 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? Pack includes Private ski or snowboard lessons A wellness box Dedicated fitness coaching (relaxation session) Tips on nutrition A Spa treatment To book in the NA A la Carte OFFERS Val Thorens Booster Pack 28

29 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? Resort activities Depending on the ski resort. Ex : speed riding, snow scooter, paragliding, bobsleigh To enrich your storytelling! Bookable in the resort A la Carte OFFERS 29

30 Did you know Club Med offered so many possibilities to personalize our GMs winter sports experience? SPA OFFER Depending on the resort, we have many spa treatments available and often partnerships with famous Spa Brands! A la Carte OFFERS 30

31 AGENDA 1 What makes Club Med the Worldwide leader of upscale all-inclusive ski vacations? 2 A flexible & customizable offer a) personalization in the all-inclusive b) personalization at extra cost 3 Club Med s Alpine collection at a glance & focus on Val Thorens 31

32 8 BLOCKBUSTER ALPINE RESORTS 32

33 It is not always easy to talk about our snow Resorts, and to differentiate them However, each of them is different and offers our GMs a suitable experience! 33 Let s see what makes them UNIQUE

34 A Resort for each of our GMs! (map focused on NAM blockbusters) Val Thorens Sensations Tignes Val Claret High standard skiing Village For ski lovers : great ski domains adapted to experienced skiers Pragelato Vialattea1 Val d Isère Méribel l Antarès Peisey- Vallandry1 Sporty & trendy ski resorts Modern ski resorts renowned for their sporty identity Charming and cozy ski resorts Charming ski resorts in a pleasant setting to relax LEGEND kids clubs Villages without kids clubs Villages with kids clubs from 4 months to 23 months Villages with kids clubs from 4 months to 17 y.o. Villages with kids clubs from 2 to 17 y.o. Villages with kids clubs from 4 to 17 y.o. 1. Village with both multi-sports and high standard skiing Pragelato Vialattea1 Chamonix Mont Blanc Valmorel Peisey- Vallandry1 34 Multi-sports Village For people who also want to practice a large variety of sports : cross-country skiing, fitness, Nordic walking

35 ALPINE COLLECTION KEY FACTS Resort Domain Altitude Total length of ski slopes (miles) Trident Level Airport Distance Transfer Time from airport Train Station Children s Programs Ski Lessons From Age (included) Ski in/out Spa PEISEY- VALLANDRY FRANCE Paradiski 5,249 ft Geneva 120 mi 2h30 Bourg- St.-Maurice 12 mi Petit Club Med Mini Club Med Club Med Passworld 4 MERIBEL L ANTARES FRANCE The Three Valleys 5577 ft Geneva 87 mi 2h15 Moutiers 12 mi No supervision 12 VAL THORENS SENSATIONS FRANCE The Three Valleys 7,546 ft Geneva 96 mi 2h30 Moutiers 22 mi No Supervision 12 CHAMONIX FRANCE Chamonix Mont-Blanc 3,396 ft Geneva 64 mi 1h10 St. Gervais 15 mi Baby Club Med 12 VALMOREL FRANCE Grand Domaine 4,700 ft 93 4 with 5 Space Geneva 72 mi 2h Moutiers 5 mi Baby Club Med Petit Club Med Mini Club Med Club Med Passworld 4 VAL D ISERE FRANCE Espace Killy 6,070 ft with 5 Space Geneva 138 mi 3h Bourg St -Maurice 25 mi No Supervision 12 TIGNES VAL CLARET FRANCE Espace Killy 6,890 ft Geneva 125 mi 2h45 Bourg St -Maurice 20 mi Mini Club Med Juniors Club Med 4 PRAGELATO VIALATTEA ITALY 35 Vialattea 5,250 ft Turin 68 mi 1h40 Oulx 20 mi Petit Club Med Mini Club Med Juniors Club Med 4

36 Val Thorens Sensations 4T The new flagship ski resort 36

37 Reminder 5 pillars that make it an unique Village THE BEST SKIING in the "BEST SKI RESORT IN THE WORLD A resort with a MODERN AND WARM DESIGN facing the mountains A NEXT GENERATION RESORT with new digital services for a smoother & more fun experience A FESTIVE, COSMOPOLITAN AMBIENCE in a Resort full of energy A NEW DINING EXPERIENCE: tasty and tailored to everyone's pace and desires 05 37

38 VAL THORENS SENSATIONS The symbol of a hassle-free ski experience! A Village for all type of sportsmen & women Skiers will be delighted by the ski resort Non skiers can enjoy plenty of other fun activities: VTT on snow, climbing, fitness etc A Village that eases your arrival and your stay Get your material ready at your arrival by filling a form before Register to your ski lesson before arrival A Village on Top Val Thorens, elected best ski resort in the world for the second consecutive year The Village is on the slopes You have the Best ski material A Village that follows your rhythm Normal ski day / all day skiing Ski in April A village open from November till May A Village welcoming all nationalities! English speaking GO 38

39 THE NEW FLAGSHIP CLUB MED SKI RESORT Warm and contemporary building with majestic panoramic views of the Alps New-generation resort for a seamless holiday experience High end international resort buzzing with energy 3 sunny terraces 39

40 SPACIOUS, LUMINOUS, COMFORTABLE & MODERN ROOMS 80% of rooms have mountain views 65% have balconies 40 Suite

41 AN IDEAL WINTER SPORTS DESTINATION Val Thorens: highest ski resort in Europe, with an optimal snow cover from November to May Access to the amazing Three Valleys ski domain Ski-in ski-out resort A flexible skiing / snowboarding schedule, to suit your own timing Wide array of thrilling & innovative snow sports including speed-riding, mountain biking, boardercross, sledding, (a la carte, not included) Booster skiing pack (extra cost) 41 Speed riding Mountain biking

42 NEW RESTAURANT CONCEPT & FOCUS ON MOUNTAIN SPECIALTIES Menu designed by 2-Michelin star chef Edouard Loubet (born in Val Thorens) Epicurious: a new concept restaurant with a gourmet corner & a wine cellar A new-generation buffet for the best of mountain cuisine Opening hours extended: from 7:30am to midnight Take away corner in the ski room 42 Epicurious

43 A GREAT PLACE WHERE TO RELAX Club Med Spa* by Carita Free access to Turkish bath 43

44 Beautiful view from the rooms Epicurious lounge Indoor wall climbing Main restaurant 44

45 Appendix

46 CLUB MED NAM PRIORITY TARGET AT A GLANCE: VERY CONNECTED & URBAN FAMILIES WITH KIDS BETWEEN 6 AND 17 FROM NORTHEAST Definition & volume Families with youngest kid between 6-17 y/o, with an household income superior to $150K, from the Northeast 410K families VERY AFFLUENT NEW YORK SIGHTSEEING WASHINGTON FAMILY CENTERED GOING TO THE BEACH INTERNET HOTEL ACTIVE ENTERTAINMENT FRIENDS CONNECTED DINING OUT TRAVEL ABROAD EXERCISE REGULARLY SOCIAL MEDIA CONNECTED ONLINE BOOKING CALCULATED/INFORMED BUYER 46

47 A DEEPER LOOK INTO THE MAIN TARGET FOR NAM FAMILIES WITH KIDS BETWEEN 6 AND 17 FROM NORTHEAST 410K Definition & volume Families with youngest kid between 6-17 y/o, with an household income superior to $150K, from the Northeast 410K families 1 They are expert skiers and are looking for information about ski service and expect websites to provide valuable information Use expert language & give detailed information on ski area 2 3 Their main concern when choosing destination is about snow and ski conditions, be close to the slopes, have expert trails and maximize time on the slopes They are family centered, but ski stay the main driver of purchase Highlight high quality snow conditions in the Alps & beautiful skiing areas, snow guarantee Seamless experience offered by CM (All Inclusive/Directly on the slopes/gear ready when they arrive, etc) In a secondary message, Highlight Family friendly, kids amenities, ski school 4 Online information sources dominate their ski travel shopping process They rely on call center & travel agents for additional information They use more and more smartphone and tablet Ski product information is key 5 Very connected and engaged on social network, especially during ski trips, with sharing photos and videos Highlight connected resorts 6 They live in big cities of the northeast NYC and Washington are the Top2 cities Push air packages to Geneva NYC & WAS: direct flights to Geneva 47

48 NAM MAIN TARGET S EXPECTATIONS ABOUT A SKI VACATION A shared activity Skiing is a type of vacation that is highly charged with emotion (more than beach vacations), a time for family reconnection and creating strong memories Planning Quality of ski is paramount, and equally important is the ski instruction After that come: accessibility, luxurious accommodation, gourmet food, & activities for the kids Destination Those who ski in Europe go there for the additional culture and discovery dimension, as well as great food and the leisurely and social mindset All-inclusive Club Med All-inclusive ski resort is a category which is totally unknown the two are not associated together. Resorts suffer from a lower-end image amongst this target audience There is curiosity and enthusiasm at the idea of an all-inclusive ski resort Not known at all for ski vacations To consider us, consumer they need to be sure we are: upscale, suitable for families, good ski destinations, modern, affordable but with premium options, good food resort In short A ski vacation is Sensorial [climate, scenery, food] Physical [exertion & relaxation] Emotional [bonding, nostalgia] 48