17, Divya Nagar, Pattathanam, Kollam Kerala, India

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2 Who we are? Mangroves Hospitality Pvt Ltd is a team of professionals in Hospitality Business Management; who can assist you with the right solutions for your business. Our team has great experience and exposure handling the sales and marketing of various brands in India. We help building a brand and generating sales. We help them understand the market, plan the right strategies and implement the right marketing plans. We help brands manage their revenue effectively. We will make sure that the brand reaches the right customers at the right place and at the right time.

3 General Services Assistance in Brand Building. Assistance in Web Development, Social Media Management, Promotional Materials Management. Content Management for Facebook, Twitter, YouTube, Google, Blog, Website, Pinterest, Instagram etc. Hosting Promotional events like Expos, Stage shows, Parties, Photo shoots, Fashion Shows, Roadshows etc. Paid Monthly promotions in Facebook, Google Ads etc. Sales and Reservations Management. Carrying out market study and analysis. Framing Sales & Marketing Strategies. Quality Control and Management. Risk & Crisis Management. Assistance with Recruitment and HR Management. SWOT Analysis and Competitor Analysis. Implementing Innovative Ideas and Strategies. Public Relations and Brand Reputation Management. Tele Marketing, Marketing & SMS Marketing. Ad Film Making and Ad Promos in all Medias. Corporate and Legal Assistances. Budget and Revenue Management. 1. For Hotels & Resorts A) Why Mangroves Hospitality? * We have access to a tremendous network of hotels, travel agents, OTA s across the world. * Good Knowledge of Travel, Tourism and Hospitality Industry in India. * Good Presence in all Travel Marts across the world. * Great support and guidance for hotels.

4 B) What we offer? * We create & manage tariff structures for your Hotel as per market needs. * We manage pricing as per the availability of Hotel rooms. * We manage and link your Hotel with various Online Travel Agents (OAT s). * We design, plan, & execute the right promotional strategy as per market needs. * We forecast & budget sales and revenues of your Hotel based on different segments of the market. * We point the Hotel in the right direction as per market trends to generate maximum revenue. * We provide the Hotel with up- to- date & timely reports on Marketing & Revenue to help strategize its next steps. C) Our Products 1. Premium Executive + Promotion of your Hotel via e- mails Introduction of your Hotel to offline travel agents Representation of your Hotel at various travel trade fairs Introduction of your Hotel to potential corporate clientele SWOT analysis report of your Hotel on annual Basis Introduction of your Hotel to Inbound Travel Agents 2. Executive Basic + Guidance on online Marketing Front office staff training on up selling, daily/weekly/monthly/yearly report generation Productivity revenue tracking by various online channels Forecast reports and annual sales budget reports generation Support for getting your Hotel with various OTA s. Competitor analysis for marketing and strategic management Guidance with Hotel s website content management.

5 3. Basic Manage your Online Travel Agents (OAT s): Manage the Hotel s tariff Manage the Hotels inventory Sort out the rate parity issues on OTA s Plan and Implement rate strategy on OTA s Manage Hotel s website tariff and inventory. Guidance on managing and planning tariff strategy as per market requirement Making consumer products is one thing, but selling them is another, and that's where Advantage of Mangroves Hospitality Pvt Ltd comes in. Why Should I Hire A Sales & Marketing Company For My Business? If you have a business, you need customers, plain and simple. Without customers there really is not much reason to get up in the morning, drive to the office, turn on the lights, make payroll and all the myriad tasks that we do as business owners. Getting those customers is one of the biggest challenges that businesses face on a day in and day out basis. Because of the difficulty and importance of this task, ALL businesses need to have an effective marketing plan to survive and grow. For many companies, however, this is a business truth that is easy to put on the back burner or settle for just throwing darts at a dartboard and hoping you hit something. Nobody is going to walk into your office and ask for whatever it is that you are selling unless they know who you are, what you do, and they have confidence that you can deliver on your promises. More importantly your prospects want to know why your product or service is of benefit to them, and how you are differentiated from your competitors. To get those facts communicated your company needs an effective, well thought out and executed marketing plan. Most companies understand the need for a strategic marketing plan, but few understand what it is or how to implement one. Marketing is not the same thing as hiring a sales team; it is much more involved than that. In a nutshell, your company s marketing plan is about generating leads that can then be turned into sales.

6 Elements of a Modern Marketing Strategy The rise of the internet, indexed search (think Google) and the explosion of social media networks have changed the way that companies communicate their value proposition (the promise of value that will be delivered by your company and experienced by your customer). Where once, legacy tactics such as yellow page advertisements or print ads drove traffic to your front door, modern consumers armed with mobile technology expect real time access to information and make buying decisions in a matter of a few keystrokes on their devices. This means that companies need to ensure that their branding messages are well executed, easily found on the web by sites that attract attention and covert eyeballs into leads. Below is a list of items that make up a modern marketing strategy : Collateral development and production Content development specialists programs E- newsletters Graphic artists Market research Marketing software Metrics/data analysts Mobile marketing specialists PPC Printing PR specialists SEO/keyword research Social media specialists Special events Sponsorship Website development/re- engineering While this is a very thorough list, it should also be seen as incomplete, because as we speak new technologies, apps and disciplines are being created which makes keeping up a challenge. This rapid change in new technologies is what makes marketing in the 21st century such a challenge for small businesses. Now that we know the elements, let s shift gears and evaluate your options on how to execute your strategy.

7 Can and Should I Do This Myself? Many entrepreneurs are ingrained with the DIY (Do- It- Yourself) ethic, which refers to the ethic of self- sufficiency through completing tasks without the aid of paid specialists. As an entrepreneur that has suffered with this particular affliction, I can certainly attest to the fact an individual can, with enough time and gumption seek out the knowledge required to complete any given task. The challenge with this mode of operation is the many different creative elements, such as writing, graphic design, computer programming that are needed to successfully carry out a modern marketing strategy. The learning curve for a busy entrepreneur with little experience is staggering, leaving the business owner with either a vastly incomplete marketing strategy missing key elements, such as blogging, social media marketing or a site filled with ugly graphics or both. Conversely, if the owner devotes the time to learn all of these marketing elements, you have a tapped out business owner focusing all time and attention on a steep learning curve in the creative arts. For all but the smallest businesses lacking the marketing budget to hire or outsource, DIY is an unfeasible strategy. If DIY is not the right approach, then what other options are available? Should I Hire an Employee or a Marketing Agency? Organizations that have neither the time nor inclination to DIY are left with a choice; either hire an employee or hire an outside agency. In many instances, business owners lean towards hiring an employee because that has been the de- facto process in the past to solve an immediate need. Additionally business owners may have the perception that an outside agency is far more expensive than hiring in- house staff. The problem with this rationale is that most of the time; owners don t have a true basis for comparison. How much do you think it would cost to hire a qualified marketing employee vs. hiring a marketing agency? Most business owners don t have a true basis for comparison and typically use a rudimentary methodology for decision- making. In many cases, business owners might use a base salary versus an hourly quote for a marketing agency and thus conclude that since the hourly rate is higher it therefore must be the more expensive option. This is a big mistake. Many owners fail to take into account the true costs associated with hiring and retaining an employee. As the chart below shows, not only do you have to account for base salary, but adding in fixed expenses such federal, state and/or local taxes as well as health insurance contributions, retirement plan matches, vacation, sick days, etc., and the true cost can be as much as 1.25 to 1.4 times the base salary. Add in additional expenses such the cost of recruiting and training and the total starts to escalate quickly.

8 Benefits of Working with a Marketing Agency Although you may perceive that you are saving money on an hourly basis relative to hiring an employee or doing it yourself, hiring a marketing agency, particularly one focused on inbound marketing tactics provides substantial value. Long gone are the Mad Men days of nebulous budgets with hidden fees. Among the many benefits of working with an experienced marketing firm are: Expertise with your market niche Experience in executing marketing plans Money savings by hiring to your specific needs No employee training required Your marketing plan is executed immediately; the employee may need time to ramp up while the marketing firm is ready from the get- go Avoid HR nightmares No additional overhead Tax deductions, not tax liability Efficiency for short term and urgent projects This new paradigm allows business owners to focus on running operations and increasing the bottom line, not messing around with Facebook, Twitter or trying to build out a website.