YOU WILL BE MORE WITH EVERY ADVENTURE. Tourism in hungary with final data

Transcription

1 YOU WILL BE MORE WITH EVERY ADVENTURE in hungary with final data

2 in International Tourist Arrivals in the World (million, /2011) Europe (534.4; +3.4%) Africa (52.6; +6.4%) Americas (163.0; +4.1%) Asia and the Pacific (233.6; +7.0%) Middle East (52.0; -5.4%) Facts & Figures about Territory 93,030 km 2 Population 9,932,000 (1 January ) Population density km 2 Capital Budapest Capital's population 1,727,041 (1 January ) Neighbouring countries Austria, Slovakia, Ukraine, Romania, Serbia, Croatia, Slovenia Form of government Republic Official language Hungarian Religion 51.9% Roman Catholic, 15.9% Calvinist, 3.0% Lutheran, 2.6% Greek Catholic, 1.0% other Christian, 11.1% Other denomination, 14.5% Unaffiliated Holidays 1 January, 15 March, Easter Monday, Whit Monday, 1 May, 20 August, 23 October, 1 November, December Time zone GMT + 1 hour Currency Forint (HUF), 1 EUR = HUF GDP 2011* 138,777 million USD (27,886 billion HUF) GDP 2011/2010* 4.3% GDP per capita 2011* 13,917 USD (2,797 thousand HUF) Internet penetration 65.4% International airports Budapest, Debrecen, Sármellék Membership in international tourism organizations Source: UNWTO World Organization (UNWTO), European Travel Commission (ETC), Visegrád Four (V4) * Preliminary data. Sources: Internet World Stats, HCSO The Economic Impact of in * GDP Employment billion HUF % 000s % , * Direct impact of tourism. Cover: Cultural quarter by the River Danube in Budapest, hand-made porcelain.

3 Summary Data 1 in Main Data on Hungarian 2011 /2011 Visitors at Frontiers Inbound (000s) 41,304 43, % Outbound (000s) 16,634 16, % Arrivals and Guest Nights at Commercial Accommodation* Domestic Arrivals (000s) 4,199 (2,816) 4,222 (2,895) +0.5% (+2.8%) Guest nights (000s) 10,205 (6,730) 10,413 (7,042) +2.0% (+4.6%) Average length of stay (nights) 2.4 (2.4) 2.5 (2.4) +1.5% (+1.8%) International Arrivals (000s) 3,822 (3,367) 4,164 (3,689) +8.9% (+9.5%) Guest nights (000s) 10,411 (8,642) 11,392 (9,582) +9.4% (+10.9%) Average length of stay (nights) 2.7 (2.6) 2.7 (2.6) +0.4% (+1.2%) Total Arrivals (000s) 8,021 (6,183) 8,385 (6,584) +4.5% (+6.5%) Guest nights (000s) 20,616 (15,372) 21,805 (16,624) +5.8% (+8.1%) Average length of stay (nights) 2.6 (2.5) 2.6 (2.5) +1.2% (+1.6%) Arrivals and Guest Nights at Other Accommodation Domestic Arrivals (000s) % Guest nights (000s) 2,127 2, % Average length of stay (nights) % International Arrivals (000s) % Guest nights (000s) 1,137 1, % Average length of stay (nights) % Total Arrivals (000s) % Guest nights (000s) 3,264 3, % Average length of stay (nights) % Commercial Accommodation Gross Revenues Domestic accomm. fee (million HUF) 51,923 55, % International accomm. fee (million HUF) 88,560 96, % Food & beverage (million HUF) 60,716 61, % Other revenue (million HUF) 52,613 57, % Total (million HUF) 253, , % Balance of Receipts (million EUR) 4,030 3, % Expenditure (million EUR) 1,782 1, % Balance (million EUR) 2,248 2, % *() from which in Hotels. Sources: HCSO, MNB

4 in Summary Data 2 Guest Nights by Type of Accommodation 2011 share /2011 Hotels 15,371,951 16,624, % +8.1% 5 star hotels 1,530,400 1,619, % +5.8% 4 star hotels 7,254,664 8,502, % +17.2% 3 star hotels 5,126,530 5,295, % +3.3% 2 star hotels 641, , % 26.9% 1 star hotels 54,895 91, % +66.2% Without category 763, , % 15.3% Spa hotels 2,201,318 1,828, % 9.3% Wellness hotels 2,908,223 3,777, % +19.5% Boarding houses 1,543,655 1,373, % 11.2% Community hostels 1,139,675 1,219, % +7.0% Bungalows 1,057,467 1,009, % 4.5% Camping sites 1,499,885 1,577, % +5.2% Total 20,615,517 21,805, % +5.8% The change in the number of guest nights at the hotels (8.1%) was above the country average (5.8%). One star hotels reached the biggest growth within the hotel category. Arrivals and Guest Nights by Tourist Region (; /2011) Western Transdanubia A = 11.6%; 1.0% N = 12.1%; 0.2% Central Transdanubia A = 4.4%; 1.8% N = 4.1%; 1.0% Lake Balaton A = 15.5%; +1.3% N = 20.3%; +2.6% Southern Transdanubia A = 4.3%; +4.4% N = 3.9%; +6.6% Budapest and the Central Danube Region A = 42.3%; +9.5% N = 38.0%; +11.9% Northern A = 8.3%; +7.0% N = 7.4%; +7.4% Northern Great Plain A = 6.6%; 2.5% N = 7.2%; 0.0% Lake Tisza A = 1.1%; +4.4% N = 1.2%; +6.2% Southern Great Plain A = 5.8%; +0.7% N = 5.7%; +2.3% A = Arrivals, N = Guest nights. Geographical concentration is typical of Hungarian tourism: 70.5% of total guest nights are registered in the Budapest and the Central Danube, the Lake Balaton and the Western Transdanubia tourist regions. Share of Domestic and International Guest Nights by Tourist Region (%, at Commercial Accommodation) Lake Balaton Budapest and the Central Danube Region Southern Great Plain Southern Transdanubia Northern Great Plain Northern Central Transdanubia Western Transdanubia Lake Tisza 0% 20% 40% 60% 80% 100% Country average: domestic: 47.8%, international: 52.2%. Domestic International

5 Summary Data 3 in 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Total Domestic International Monthly Breakdown of Guest Nights at Commercial Accommodation I. II. III. IV. V. VI. VII. VIII. IX. X. XI. Seasonality is typical of Hungarian tourism: most of the guest nights were generated in July and August (14.7% and 16.7%, respectively). Number of Guest Nights by Tourist Region Domestic International Total Lake Balaton 2,717,536 1,711,751 4,429,287 Budapest and the Central Danube Region 1,530,947 6,762,031 8,292,978 Southern Great Plain 919, ,622 1,237,809 Southern Transdanubia 672, , ,634 Northern Great Plain 1,071, ,835 1,577,078 Northern 1,347, ,035 1,608,672 Central Transdanubia 598, , ,017 Western Transdanubia 1,366,882 1,275,868 2,642,750 Lake Tisza 188,217 68, ,975 Total 10,413,017 11,392,183 21,805,200 More than half (59.4%) of international guest nights are registered in the Budapest and the Central Danube Region, 15.0% are registered in the Lake Balaton tourist region. Most Visited Hungarian Cities* Domestic International Total 1. Budapest (890) Budapest (6,523) Budapest (7,413) 2. Hajdúszoboszló (461) Hévíz (671) Hévíz (1,005) 3. Siófok (428) Bük (368) Hajdúszoboszló (713) 4. Hévíz (333) Sárvár (273) Bük (635) 5. Zalakaros (283) Hajdúszoboszló (251) Siófok (625) 6. Sopron (277) Balatonfüred (232) Balatonfüred (480) 7. Gyula (269) Győr (200) Sárvár (453) 8. Bük (267) Siófok (197) Zalakaros (403) 9. Balatonfüred (248) Zalakaros (120) Sopron (369) 10. Eger (215) Sopron (92) Győr (358) * () Number of guest nights at commercial accommodation units (000s). The spas and the Lake Balaton are also popular destinations after Budapest among the visitors. XII.

6 in Domestic Domestic Guest Nights by Type of Accommodation 2011 (share) /2011 Hotels 6,729,924 7,041, % +4.6% 5 star hotels 178, , % 2.9% 4 star hotels 2,843,038 3,300, % +16.1% 3 star hotels 2,714,743 2,755, % +1.5% 2 star hotels 481, , % 27.2% 1 star hotels 33,518 76, % % Without category 478, , % 19.6% Spa hotels 1,169, , % 33.0% Wellness hotels 2,003,329 2,572, % +28.4% Boarding houses 1,136,573 1,017, % 10.4% Community hostels 1,001,310 1,013, % +1.2% Bungalows 857, , % 4.5% Camping sites 477, , % +9.3% Total 10,204,743 10,413, % +2.0% The change in the number of domestic guest nights at the hotels (+4.6%) was above the average (+2.0%). One star hotels reached the best results within the hotel category. Domestic Guest Nights and Accommodation Fee by Tourist Region (; /2011) Western Transdanubia N = 13.1%; 2.4% AccFee = 13.3%; +2.4% Central Transdanubia N = 5.7%; 5.9% AccFee = 6.6%; 5.7% Budapest and the Central Danube Region N = 14.7%; +3.4% AccFee = 17.4%; +2.3% Northern N = 12.9%; +7.1% AccFee = 14.1%; +14.3% Northern Great Plain N = 10.3%; 0.6% AccFee = 9.0%; +8.6% Lake Balaton N = 26.1%; +2.0% AccFee = 24.6%; +9.6% Lake Tisza N = 1.8%; +9.1% AccFee = 1.4%; +16.4% Southern Transdanubia N = 6.5%; +8.7% AccFee = 6.0%; +3.7% N = Guest nights, AccFee = Accommodation Fee. Southern Great Plain N = 8.8%; +2.6% AccFee = 7.6%; +7.5% preliminary data Geographical concentration is less typical for domestic tourism: 53.9% of domestic guest nights were registered in the Lake Balaton, the Budapest and the Central Danube and the Western Transdanubia tourist regions. Motivation of Domestic Travellers (1 3 Nights; 4+ Nights) 1 3 Nights 4+ Nights Entertainment, recreation, sports (28.5%; 53.8%) VFR (56.1%; 28.8%) Wellness (2.6%; 4.7%) Work for hobby (4.2%; 3.4%) Study trip with school (0.5%; 1.3%) Hiking (0.9%; 0.9%) City-break (1.7%; 0.8%) Cultural or sport event (1.5%; 0.4%) Business trip, exhibition, fair (0.9%; 0.4%) Conference, congress (0.5%; 0.1%) Non-tourist motivation (2.4%; 5.4%) Total tourist motivation: 97.6% and 94.6%, respectively.

7 Inbound 1 in International Guest Nights by Type of Accommodation 2011 (share) /2011 Hotels 8,642,027 9,582, % +10.9% 5 star hotels 1,352,349 1,446, % +7.0% 4 star hotels 4,411,626 5,201, % +17.9% 3 star hotels 2,411,787 2,539, % +5.3% 2 star hotels 159, , % 25.9% 1 star hotels 21,377 14, % 33.0% Without category 285, , % 8.1% Spa hotels 1,032,277 1,045, % +1.2% Wellness hotels 904,894 1,204, % +33.1% Boarding houses 407, , % 12.6% Community hostels 138, , % +48.9% Bungalows 200, , % 4.4% Camping sites 1,022,856 1,056, % +3.3% Total 10,410,774 11,392, % +9.4% The change in the number of international guest nights at hotels (+10.9%) was above average (+9.4%). Four star hotels reached the best results within the hotel category. International Guest Nights and Accommodation Fee by Tourist Region (; /2011) Western Transdanubia N = 11.2%; +2.3% AccFee = 8.8%; +12.1% Central Transdanubia N = 2.6%; +10.4% AccFee = 2.3%; +12.0% Budapest and the Central Danube Region N = 59.4%; +14.1% AccFee = 70.5%; +9.0% Northern N = 2.3%; +9.0% AccFee = 1.7%; +3.3% Northern Great Plain N = 4.4%; +1.3% AccFee = 2.8%; +7.9% Lake Balaton N = 15.0%; +3.6% AccFee = 10.2%; +15.4% Lake Tisza N = 0.6%; 1.2% AccFee = 0.3%; +6.4% Southern Transdanubia N = 1.6%; 0.6% AccFee = 1.2%; 2.6% Southern Great Plain N = 2.8%; +1.4% AccFee = 2.3%; +0.9% N = Guest nights, AccFee = Accommodation Fee. Hungarian inbound tourism is geographically strongly concentrated: 85.6% of foreign guest nights were registered in the Lake Balaton, the Budapest and the Central Danube, and the Western Transdanubia tourist regions. Motivation of International Travellers (1 3 Nights; 4+ Nights) 1 3 Nights 4+ Nights VFR (21.9%; 27.9%) Recreation (9.7%; 22.5%) City-break and round trip (17.2%; 18.3%) Health tourism* (2.8%; 17.4%) Business trip, exhibition, fair (13.6%; 4.7%) Cultural or sport event (3.3%; 2.6%) Conference, congress (1.4%; 0.7%) Other tourist motivation (1.3%; 0.8%) Shopping (0.6%; 0.1%) Transfer (20.2%; 0.0%) Other non-tourist motivation (8.1%; 5.1%) * Including wellness and medical treatment. Total tourist motivation: 71.8% and 94.9%, respectively. Total non-tourist motivation: 28.3% and 5.1%, respectively.

8 in Inbound 2 Arrivals and Guest Nights at Commercial Accommodation Arrivals Guest,Nights /2011 /2011 Austria 297, % 804, % Belgium 71, % 210, % Croatia 36, % 73, % the Czech Republic 187, % 538, % Denmark 40, % 159, % Estonia 5, % 12, % Finland 43, % 135, % France 144, % 380, % Germany 570, % 2,146, % Greece 34, % 93, % Ireland 20, % 56, % Italy 229, % 624, % Latvia 7, % 13, % Lithuania 8, % 15, % Luxembourg 4, % 8, % the Netherlands 133, % 459, % Norway 44, % 143, % Poland 194, % 485, % Portugal 14, % 36, % Romania 217, % 419, % Russia 159, % 614, % Serbia 62, % 122, % Slovakia 119, % 266, % Slovenia 27, % 61, % Spain 143, % 365, % Sweden 83, % 243, % Switzerland 58, % 175, % Turkey 50, % 106, % Ukraine 138, % 240, % United Kingdom 241, % 608, % Europe 3,516, % 9,878, % from which: EU-26 2,878, % 8,219, % Asia 347, % 738, % from which: China 72, % 127, % India* 10,402 n.a. 28,274 n.a. Israel 50, % 176, % Japan 77, % 153, % Republic of Korea 54, % 71, % Africa 14, % 40, % America 254, % 658, % from which: Brazil 23, % 67, % Canada 25, % 69, % USA 175, % 450, % Australia and the Pacific 30, % 76, % Total 4,163, % 11,392,183 +9,4% * Arrivals and guest nights from India have been registered since by the HCSO.

9 Inbound 3 in Arrivals and Guest Nights at Hotels Arrivals Guest Nights /2011 /2011 Austria 251, % 637, % Belgium 60, % 167, % Croatia 32, % 65, % the Czech Republic 153, % 435, % Denmark 31, % 100, % Estonia 4, % 9, % Finland 40, % 125, % France 130, % 337, % Germany 479, % 1,605, % Greece 33, % 90, % Ireland 19, % 52, % Italy 211, % 578, % Latvia 6, % 12, % Lithuania 6, % 12, % Luxembourg 4, % 7, % the Netherlands 94, % 245, % Norway 43, % 138, % Poland 137, % 308, % Portugal 13, % 34, % Romania 184, % 337, % Russia 153, % 593, % Serbia 57, % 113, % Slovakia 89, % 195, % Slovenia 22, % 51, % Spain 138, % 351, % Sweden 80, % 231, % Switzerland 52, % 152, % Turkey 48, % 102, % Ukraine 130, % 220, % United Kingdom 230, % 574, % Europe 3,064, % 8,135, % from which: EU-26 2,459, % 6,573, % Asia 339, % 715, % from which: China 70, % 122, % India* 9,985 n.a. 27,352 n.a. Israel 50, % 175, % Japan 75, % 148, % Republic of Korea 53, % 68, % Africa 13, % 37, % America 243, % 625, % from which: Brazil 22, % 62, % Canada 23, % 64, % USA 170, % 432, % Australia and the Pacific 27, % 67, % Total 3,688, % 9,582, % * Arrivals and guest nights from India have been registered since by the HCSO.

10 in Commercial Accommodation Commercial Accommodation Capacity Units Rooms Beds /2011 (beds) Hotels* , , % 5 star hotels 22 4,231 9, % 4 star hotels ,649 55, % 3 star hotels ,857 52, % 2 star hotels 108 3,077 8, % 1 star hotels , % Spa hotels 30 4,578 10, % Wellness hotels ,161 27, % Boarding houses 1,097 12,038 31, % Community hostels ,586 47, % Bungalows 428 8,251 27, % Camping sites ,169 91, % Total 3, , , % * Including those hotels (109 units) which operated without category. (31 July ) Commercial Accommodation Gross Revenues Accommodation Food & Beverage million HUF Other (incl. breakfast) Total Hotels* 135,632 50,820 55, ,203 5 star hotels 33,026 12,009 7,901 52,942 4 star hotels 67,799 25,870 34, ,428 3 star hotels 28,410 9,945 11,598 49,952 2 star hotels 1, ,869 1 star hotels Spa hotels 13,711 4,907 10,505 29,124 Wellness hotels 29,566 15,210 17,219 61,994 Boarding houses 7,028 9, ,917 Community hostels 3, ,873 Bungalows 3, ,205 Camping sites 3, ,575 Total 152,089 61,217 57, ,772 * Including those hotels (90 units) which operated without category on 31 December. Commercial Accommodation Room Occupancy Rates Hotels 47.7% Boarding houses Community hostels 16.8% 21.1% Bungalows Camping sites* 24.6% 9.7% 0% 10% 20% 30% 40% 50% 60% Average: 39.4% * Occupancy rate of tent places.

11 Main Products 1 in Budapest Commercial Accommodation Hotels /2011 /2011 Domestic Arrivals (000s) % % Guest nights (000s) % % Average length of stay (nights) % % International Arrivals (000s) 2, % 2, % Guest nights (000s) 6, % 6, % Average length of stay (nights) % % Total Arrivals (000s) 3, % 2, % Guest nights (000s) 7, % 6, % Average length of stay (nights) % % 15.0% of commercial accommodation bed places are located in Budapest. The capital receives 36.9% of arrivals and 34.0% of guest nights at commercial accommodation establishments. Regarding domestic tourism, this means a share of 9.5% of arrivals, and a share of 8.5% of guest nights. The international importance of the capital is highlighted by the fact that Budapest has a share of 64.6% of international arrivals, and a share of 57.3% of international guest nights. Due to the popularity of city breaks and business trips, the average length of stay is below the country average. Lake Balaton Commercial Accommodation Hotels /2011 /2011 Domestic Arrivals (000s) % % Guest nights (000s) 2, % 1, % Average length of stay (nights) % % International Arrivals (000s) % % Guest nights (000s) 1, % 1, % Average length of stay (nights) % % Total Arrivals (000s) 1, % % Guest nights (000s) 4, % 3, % Average length of stay (nights) % % 24.3% of commercial accommodation bed places are located in the Lake Balaton tourist region. 15.5% of all guests spend 20.3% of guest nights at the lake. Regarding domestic tourism, this means a share of 22.6% of arrivals, and a share of 26.1% of guest nights. Lake Balaton is also popular among international visitors: the lake and its surroundings have a share of 8.4% of international arrivals, and a share of 15.0% of international guest nights. Thanks to the popularity of waterbased tourism, the average length of stay is above the country average.

12 in Main Products 2 Health Spa hotels Wellness hotels /2011 /2011 Domestic Arrivals (000s) % 1, % Guest nights (000s) % 2, % Average length of stay (nights) % % International Arrivals (000s) % % Guest nights (000s) 1, % 1, % Average length of stay (nights) % % Total Arrivals (000s) % 1, % Guest nights (000s) 1, % 3, % Average length of stay (nights) % % Spa and wellness hotels have a share of 11.2% of bed places offered by commercial accommodation establishments. 23.9% of guests arrive at these facilities which means a share of 25.7% of guest nights. 32.6% of domestic arrivals and 32.2% of guest nights are registered in the spa and wellness hotels. Health tourism is an important motivation also for international travellers: spa and wellness hotels receive 15.1% of arrivals and 19.7% of guest nights. Meanwhile in spa hotels, the share of domestic guest nights is about 42.8%, in wellness hotels 68.1% of the guest nights are generated by domestic travellers. The average length of stay at spa hotels is above the commercial accommodation average. MICE Conferences 2011 /2011 Number of conferences % Domestic participants at conferences 24,409 31, % International participants at conferences 101, , % Average number of participants % Average number of participating nations % Average length of stay (days) % Number of fairs & exhibitions % Number of other events 20,009 17, % Source: Hungarian Plc. Hungarian Convention Bureau Geogpraphical breakdown of conferences and exhibitions: 67.0% Budapest, 33.0% countryside. Venues: Budapest, Szeged, Pécs, Sopron, Győr, Balaton and its surroundings. The most important themes: medical science, economics, other sciences, information technology, technology. Nationality of meeting planners: 55.6% Hungarian, 13.0% British, 6.7% German, 6.3% American. Participating nations (percentage of conferences): 74.1% Hungarian, 63.5% German, 57.6% British, 51.9% French, 44.0% Italian.

13 Travelling Habits of the Hungarian Households 1 in Main Data on Travelling Habits (2008, ) 2008 Share of travellers taking a day trip 63% 73% from which: only domestic 87% 84% only abroad 1% 1% domestic and abroad 12% 15% Share of travellers taking an overnight trip 58% 63% from which: only domestic 58% 61% only abroad 17% 14% domestic and abroad 25% 25% Main domestic destinations of overnight trips Lake Balaton, Northern BCDR Lake Balaton, BCDR, Western Transdanubia Average length of domestic overnight trips 3.4 nights 3.4 nights Cost of domestic overnight trips/person/day 4,801 HUF 3,928 HUF Destinations of main domestic holiday Lake Balaton, Northern Lake Balaton, Northern, BCDR Great Plane, BCDR Average length of main domestic holiday 5.0 nights 5.2 nights Cost of main domestic holiday/person/day 5,264 HUF 5,288 HUF BCDR = Budapest and the Central Danube Region. Source: Hungarian Plc. In we examined that in what proportion can daytrips be considered as part of the everyday life (e.g. regular sport, shopping in another city or settlement). 29.5% of the domestic daytrips do not belong to the regular life routines of the travellers, and the main motivations are: VFR, shopping, waterside activities, medical treatment and city-trips. Domestic trips by Tourist Region (share; average length of stay) Western Transdanubia 18.6%; 2.1 nights Central Transdanubia 6.4%; 3.1 nights Budapest and the Central Danube Region 19.3%; 2.7 nights Northern 8.6%; 3.5 nights Northern Great Plain 9.4%; 2.3 nights Lake Balaton 25.1%; 5.3 nights Lake Tisza 1.4%; 4.0 nights Southern Transdanubia 5.2%; 4.2 nights Southern Great Plain 5.9%; 3.3 nights Source: Hungarian Plc. The most popular foreign destinations of overnight trips: Austria (15.4%), Romania (13.9%), Italy (10.8%). Population: households. Day trip = a one-day trip without an overnight stay, when a member of the household spends less than a day in another settlement, and his/her purpose is not to work or to study. Overnight trip = a trip when a member of the household spends at least one night away from his/her place of residence, his/her purpose is not to work or to study, and the period spent away from home does not exceed one year. Main holiday = the major travel of the household in the given period which involves at least two members of the household (unless it is a single household).

14 in Travelling Habits of the Hungarian Households =not satisfied, 100=satisfied. Satisfaction with the main holiday 2008 : among domestic travellers, 2008: among those travelling only at home. Altogether 28.2% of domestic travellers were influenced by the Internet (2008: 14.1%). Source: Hungarian Plc. Information Sources of Domestic Travellers Domestic International Source: Hungarian Plc. Influencing Factors of Decision-making of Domestic Travellers (2008; ) Invitation from friends & relatives Experience of former visit Recommendation from friends & relatives Internet site Brochure Radio Television Press Internet social media Travel agency Internet forum, blog, etc. Information office (Tourinform) Travel fair Advertising 2008 Other 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% Before trip During trip Internet site 85.4% 14.3% Information from friends & relatives 36.2% 5.9% Brochure 16.7% 12.9% Travel book 12.7% 6.1% Map 15.8% 13.1% Local people 4.5% 9.8% Television 7.6% Internet forum 17.0% 3.1% Information office (Tourinform) 5.1% 6.2% Internet social media 23.8% 3.8% Press 5.4% Travel agency 5.3% Travel fair 1.3% Radio 0.8% Other 2.3% Among those who gather information. Altogether 86.8% of the Hungarian travellers used the Internet. Source: Hungarian Plc.

15 Travelling Habits of the Hungarian Households 3 in Accommodation Used by Domestic Travellers (2008, ) 2008 Private (free of charge) (46.4%; 50.9%) Second home (15.1%; 13.1%) Hotel (8.8%; 9.1%) Apartment (5.1%; 6.0%) Boarding house (4.3%; 5.4%) Private (paid) (8.0%; 5.1%) Camping site (3.5%; 2.4%) Youth hostel (1.8%; 1.4%) Tourist hostel (0.8%; 1.3%) Company resort (2.8%; 1.0%) Camping site (free of charge) (1.5%; 0.3%) Other (1.8%; 4.0%) Source: Hungarian Plc. Motivation of Domestic Travellers Visiting friends & relatives Waterside activities Wellness Second home Business trips Medical treatment Mountain holiday School trips Cultural events City trips 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Day Trip Overnight Trip Ranked by overnight trips. Motivations mentioned at least by 2% of the respondents. Source: Hungarian Plc Seasonality of Domestic Trips (December 2011 November ) 25% 20% Day Trip Overnight Trip 15% 10% 5% 0% XII. I. II. III. IV. V. VI. VII. VIII. IX. X. XI. Source: Hungarian Plc.

16 in Representatives of Hungarian Plc. abroad AUSTRIA BELGIUM CHINA the CZECH REPUBLIC DENMARK FRANCE GERMANY ITALY JAPAN POLAND ROMANIA RUSSIA SLOVAKIA SPAIN SWEDEN UKRAINE UNITED KINGDOM UNITED STATES OF AMERICA Abbreviations used in the publication HCSO: Hungarian Central Statistical Office, MNB: Magyar Nemzeti Bank (the central bank of ), UNWTO: World Organization. Terms used in the publication Commercial Accommodation: hotels, boarding houses (previously guesthouses), bungalows, community hostels (previously tourist hostels and youth hostels) and camping sites according to the Act CLXIV of 2005 on Trade and 239/2009 (X.20) Government Decree. Other Accommodation: accommodation used for accommodation services, but not defined as commercial accommodations, are separate buildings not only used for accommodation services, the number of the rooms is up to eight and the number of the beds is up to sixteen. (According to the 239/2009 (X.20.) GD, other accommodation is to be be used instead of private accom modation.) The publication is based on final data of the HCSO. The publication is also available in Hungarian. Hereby we would like to thank the Hungarian Central Statistical Office for its contribution. Hungarian Plc. As the national tourism marketing organisation, the main objective of the Hungarian Plc. is promoting s tourism attractions and services in order to increase the receipts from incoming and domestic tourism. This publication and the summary of the marketing plan of the Hungarian Plc. can be downloaded from the corporate pages of Imprint Free copy Published by the Hungarian Plc. H 1115 Budapest, Bartók Béla út Design: WOW Stúdió Kft. Printing Solutions Bt. For more information please visit» gotohungary.com