Developing the concept of Halal Travel. Fazal Bahardeen CEO, Crescentrating

Transcription

1 Developing the concept of Halal Travel Fazal Bahardeen CEO, Crescentrating

2 Crescentrating Pte Ltd All rights reserved Non Disclosure, Not For Public Circulation This document is not for public circulation and is intended for the confidential use of the recipient. The information contained in this document is the intellectual property of Crescentrating Pte. Ltd. and has been provided solely for viewing purpose only. No portion of the document may be used in any form or reproduced without prior consent from Crescentrating Pte. Ltd. If the reader of this document is not the intended recipient or person responsible for delivering it to the intended recipient, you are hereby notified that you have received this communication in error and that any review, dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this in error, please notify Crescentrating Pte Ltd immediately and destroy this document. Thank you

3 Attracting the Halal (Friendly) Travel market Why look at this segment How to develop capabilities and services What some destinations are doing

4 Crescentrating - when we started Registered in 2007 Coined the term Halal Friendly Travel Launched the world s first travel portal for Muslim travellers in 2009 Along with the world first rating system to rate services for Muslim/Halal friendliness

5 Crescentrating - where we are now B2B services B2C services Rating & Ranking Research Consultancy Training Travel Portal and Mobile Apps Organizations, services, facilities, etc., looking to target Muslim Travel Market Muslim Travellers

6 Muslim Tourist expenditure The Muslim tourists expenditure in 2012 : USD 131 Billion By 2020, Muslim tourists expenditure is expected to be $192 billion representing 13.4% of global tourism expenditure Global Muslim Lifestyle Tourism Market 2012 Report (Joint report by : Crescentrating & DinarStandard) (Download the Executive Summary at Crescentrating.com)

7 Muslim Traveller expenditure 2012 OIC - GCC OIC other Non-OIC USD 131 Billion OIC Destinations Non-OIC Destinations

8 Expenditure by Source region OIC - GCC OIC other Non-OIC GCC South East Asia Turkey Iran Western Europe Saudi Arabia Indonesia Turkey Germany UAE Malaysia Iran France Kuwait Singapore UK Qatar Oman Bahrain Belgium

9 Changing Halal Travel Market More and more of them are looking for Halal / Halal Friendly services/facilities while planning their trips Diverse Markets with strong shared values

10 Diverse Markets with shared values/lifestyle Shared values Common Faith, values and identity as Muslims Similar dietary requirements (Halal) Similar lifestyle requirements (finance, education, entertainment) Strong sense of community and welfare Source: Islamic Branding & Marketing-Paul Temporal

11 The five Pillars of Islam Impact on Travel

12 Halal Food - Impact on Travel O mankind, eat of that which is Halal (lawful) and Tayyib (good & pure) on the earth. (Quran: 2:168)

13 Diverse Markets with shared values/lifestyle Differences Diverse locations Multiple languages and dialects Various cultural and lifestyle differences Varying degree of education, affluence, and marketing sophistication Varying degree of Islamic adherence Source: Islamic Branding & Marketing-Paul Temporal

14 Faith based needs categorization by Crescentrating Need to have Halal food services Salaath (Prayer) facilities Good to have Water usage friendly washrooms Ramadhan (fasting) services & facilities Nice to have No non-halal activities Recreation facilities and services

15 Transport terminals Applicable across the whole sector CrescentRating s Halal Friendly Travel (Reference) Model CRaHFT Model Halal Friendly -Travel Agents/Travel Operators/Tour packages Leisure (Attractions, Shopping, Nature & Adventure) Hotels Villas Apartments B&B Camping parks Business Healthcare (facilities) MICE (venues) Live Events (venues) Halal Food services Salaath (Prayer) facilities/information Water friendly washrooms Ramadhan services & facilities Recreation services & facilities Non Halal activities

16 Halal Assurance in the different sectors Food Manufacturers, Restaurants, Pharmaceuticals etc Islamic Banking and Finance Travel & Tourism Crescentrating rates services and facilities on the level of Halal friendliness

17 Halal food assurance for Restaurants 1. Certified by a Halal certification body 2. Self assurance

18 Halal food service options A Halal certified restaurants A Halal certified kitchens A Halal certified Breakfast corners / on request in Hotels Halal option in the room service menu in Hotels A list of the nearby Halal certified restaurants in Hotels Vegetarian options

19 Basics of daily prayers 5 times a day Travellers: possible to reduce to 3 times Place: Any clean place Direction: Facing Makkah (Qiblah) Washing (ablution) before prayers

20 Water for ablution Required to go through a washing procedure before prayers Includes washing hands, face, arms, ears, etc. And the FEET Currently most washrooms in public places do not have a foot wash place Image from:

21 Prayer facilities Prayer direction Prayer Timings Prayer Mats Prayer Rooms A list of the nearby Mosques

22 Crescent Trips App in-flight prayer times & direction Downloaded by users in more than 90 countries

23 Water usage in washrooms

24 Ramadhan facilities

25 Faith based needs categorization by Crescentrating Need to have Halal food services Salaath (Prayer) facilities Good to have Water usage friendly washrooms Ramadhan (fasting) services & facilities Nice to have No non-halal activities Recreation facilities and services

26 Our rating standard is based on them A rating standard for travel and tourism facilities and services for Halal friendliness

27 Hotel Rating overview Halal friendliness Helpful Accommodates Specializes Majority of the Hotels can achieve this without any structural changes Many Hotels can achieve this with a few changes Specialized Hotels catering to Halal friendly requirements Does not require any changes to the existing services to other customers

28 Crescentrating s Annual Ranking Halal Friendly Holiday Destinations Ranking Halal Friendly Shopping Destinations Ranking Halal Friendly Airports Ranking

29 Destination : Gold Coast Queensland (1/2)

30 Destination : Gold Coast Queensland (2/2) Prayer rooms in malls & theme parks, halal food at leading hotels. Qibla and Quran in rooms..several mosques dotted across Gold Coast* Government has been jointly organising free Iftar at leading hotels Five-star Hilton Surfers Paradise - the 15th floor executive lounge turned into Iftar lounge* Average length of stay is 3 weeks and spend per visitor excluding airfare is $7,025 - almost triple the global average* Halal Certification bodies certifying restaurants Ranked among the Top 10 Halal Friendly Holiday destinations (non-oic) by Crescentrating in 2012 *Queensland Tourism Press Release, August 2012

31 Destination: Thailand

32 Destination: Japan

33 Destination: Taiwan Tourism

34 Destination: New Zealand

35 Destination: Western Australia

36 Transport terminals Opportunities in the whole value chain CRaHFT Model Hotels Villas Apartments B&B Camping parks Leisure (Attractions, Shopping, Nature & Adventure) Business Healthcare & Education MICE Live Events

37 Contact Us for all your needs to attract the Muslim Travel Market Get you Services (Hotels, Travel Agents,..) rated and listed on Crescentrating Market Awareness Workshops, Research & Consultancy, Capability building, developing Muslim Visitor Guides for destinations and travel services Training for Hotels, Theme parks, Hospitals etc.. targeting this segment / / 37

38 Thank You info@crescentrating.com