Kvalitetssäkrad livsmedelsinformation i mobilen. 28 th May 2013, Stockholm Pere Rosell GS1 Spain

Transcription

1 Kvalitetssäkrad livsmedelsinformation i mobilen 28 th May 2013, Stockholm Pere Rosell GS1 Spain

2 Agenda Introduction escan: GS1 Spain service for mcom Service architecture Premium services Success factors 2

3 Introducing GS1 Spain MISSION: Support our members to increase efficiency and sustainability by identifying improvement opportunities in the supply chain management to provide added value to the final consumer. Non-for-profit organization that work with its members. Multisectorial approach. More than members: FMCG, Healthcare, DIY, Textile, Sport, Representative in Spain of GS1 (GS1 Spain) Service oriented company

4 The drivers 4

5 What the consumer expects Sopurce: GS1 CGEY Beyond the label

6 Decision to provide a B2C service Relevant product information from the product owner. TRUSTED DATA. Supporting food and beverages, cosmetics and DiY products, among other sectors. Food and beverages: Covers all labelling information and creates a new communication platform and empowers capability to differentiate via marketing policies and campaigns. 6

7 Opportunities Approach based on 2D bar codes. It requires packaging modifications. It may not be at SMEs reach. Time of implementation at all stores (shelf and stock life cycle). Dead URLs but still products in the market. Linear bar code is a winner. Unique per product. Already present at all products. Free. Requires a barcode dispatcher and allows to change contents on-the-go. 7

8 escan: GS1 Spain service for mobile commerce 8

9 How to access product information? escan is the name of the service. Today, it only supplies information to BIDI. In the future it may deliver info. to third parties (retailers, other IAPs, etc.). BIDI is the app (barcode reader). Scanbuy s Scanlife Spanish barcode reader. Supports: Three major GSM operators have installed it on > 12 Million devices. Screen view is adapted to > screen sizes and resolution.

10 Tell the consumers to Scan: Pictogram Consumers do not know they can scan barcodes and find information. Create, register and give free use for companies of a pictogram. Place it right, left, bottom or up. Voluntary adoption 10

11 Screenshots of escan service 11 11

12 Current status > scans/month 67 Companies and 175 Brands. More than products uploaded. 12

13 Scanning information Most Scanned products Daily Scans Softdrinks Mineral Water Tobacco Beer Source: escan 2013 Source: Scanbuy

14 Scanning information Geolocalisation Profile Source: escan 2013 Source: Scanbuy

15 Service Architecture 15

16 Service architecture - Suppliers Manual Data Entry: - Excel file Other GDSN Data Pools B2B Web Interface Web Interface - Web Interface Any file format EANCOM 2002 PRICAT D01B MESSAGE File transformation Data Quality Engine AECOCMEDIA-B2B Digital Asset Data Pool + EU 1169 AECOCDATA B2B GDSN Data Pool escan B2C mcom Platform GS1 XML MESSGES CIN/CIP XML Creation on a metamodel with all the data contained in the different services. Suppliers send the information once, GS1 Spain uploads the data in the different services AECOCMEDIA enhanced to support all the info related to EU 1169/2011 data model. escan uses the inforation and the pictures uploaded in aecocmedia. 16

17 Service architecture - Retailers Other GDSN Data Pools AECOCMEDIA Digital Asset Data Pool + EU 1169 AECOCDATA GDSN Data Pool B2B AECOCDATA GDSN Data Pool B2B File transformation Data Quality Engine Any file format EANCOM 2002 PRICAT D01B MESSAGE GS1 XML MESSAGES CIN/CIP XML Flexible model for retailers. Data Quality Engine also validates the data in the download process to the retailers. 17

18 Premium services 18

19 Premium Service: Product campaigns 19

20 Premium Service: Product campaigns One of the most visited YouTube channels in Spain: 9FE789A429C6C&index=2&feature=plpp_video

21 Access to digital content Product Information Banner Digital Content 21

22 Access to VIP tickets for concerts 22

23 Access to VIP tickets for concerts 23

24 Banner to win prizes Product Information Banner Web Access

25 D-coupons: Nespresso & the city 25

26 Success factors 26

27 Success factors Get the right data and share it Start collecting the data Ensure the completeness and quality of the data. Be relevant for consumers Control and monitor the user experience It is also a marketing project Ask for support to GS1 Sweden. Measure success!!! 27

28 Contact Details Pere Rosell Standards & Technology Director GS1 Spain E: T: