How To Promote Kellerwilliams Real Estate

Transcription

1 Leadership Marketing Suite

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3 Contents Recruiting Presentation and Print Collateral... 3 Branding Your Market Center Keller Williams and Market Center Announcements...19 Recruiting Campaigns Big Event Invitation Campaigns

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5 Recruiting Presentation and Print Collateral - Recruiting PowerPoint Presentation - Recruiting Brochure and Presentation Folder - Seven Extraordinary Reasons Brochure - Who s No. 1 in Real Estate? Brochure - Growth Share Whitepaper 3

6 Recruiting Presentation Keller Williams Realty constantly strives to stay on the forefront of developing systems and tools for its current and potential associates systems and tools that will help make their businesses and lives the best they can be. As a leadership team member, you need to be aware of all these systems and tools that make up the KW value proposition. Use the Recruiting PowerPoint Presentation to walk a recruit through the many reasons why Keller Williams Realty might be the right choice for them. 4

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8 Recruiting Brochure The Keller Williams Recruiting Brochure focuses on the story of Keller Williams Realty and what makes Keller Williams not your ordinary real estate company. This recruiting piece details the unique education, technology, wealth building and culture of Keller Williams. It is a great tool for your recruiting consultation to prompt discussion and can serve as a great take-away after a recruiting appointment. 6

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10 7 Extraordinary Reasons Brochure This compelling brochure demonstrates to your recruits the seven extraordinary ways in which being a part of Keller Williams Realty can change the landscape of their lives. Use this brochure during your consultation to highlight the difference that Keller Williams Realty can make in your recruits lives, and encourage them to take it home to share with their friends and family. This brochure explores the following KW realities: - Putting associates success first - Making associates partners in the company - Creating and supporting winning teams - Offering outstanding educational opportunities - Growing and sharing profits - Allowing open book access to financials - Harnessing the power of technology 8

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12 Who s No. 1 in Real Estate? Brochure Keller Williams Realty has a unique position in the real estate industry. We believe that real estate is a local service business driven by real estate agents in their local markets. We allow our associates to brand themselves to their sphere of influence to build their business. 10

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14 Growth Share Whitepaper At Keller Williams Realty, we believe that associates are the driving force in growing their Market Centers and building the dominant real estate company in their market. This belief is one of the many ways we disrupt the market and dominate the game of real estate, and it is the cornerstone of the unique business culture within our company. Our associates have an unparalleled and unlimited opportunity to actively participate in the growth and productivity of their Market Center and receive the financial rewards that come from their efforts. This comprehensive whitepaper details the history behind the Growth Share concept, the model and formula used to calculate an associate s Growth Share Tree, and the unique culture created by this opportunity the fiber of our company. 12

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17 Branding your market center 15

18 Market Center Branding Package CONTENT NEEDED 16

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21 Keller Williams and Market Center Announcements 19

22 Keller Williams Announcements As Keller Williams continues to dominate the real estate landscape, winning awards as a company, and more importantly, celebrating the accomplishments and growth of our associates across the world, we create graphical announcements, ready for you to share with your local market. Additionally, you have access to a newsletter template, created to allow you to share your local wins and market center news with your contacts 20

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24 Market Center Announcements When you re ready to host an event in your market center or invite a recruit to join you in Keller Williams RED Day, you ll find a number of pre-designed pieces, ready for you to customize with your local information and distribute to your contacts. 22

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26 Agent Appreciation Announcements Celebrate and share the wins of your agents as they continue to hit new milestones! The uniqueness of the Keller Williams culture is exhibited in the collective excitement created by everyone s achievements, a welcome contrast to the often internally competitive nature of a real estate office. Your agents will appreciate the recognition, and you ll quickly feel the resulting energy in your market center. 24

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29 Recruiting Campaigns - Recruiting 33 Touch Campaign - The ONE Thing 8x8 Campaign 27

30 Recruiting 33 Touch Campaign 33 touches over the course of 1 year The 33 Touch campaign is designed to help you share the value of Keller Williams with your recruits throughout the course of the year. The purpose of this high-touch campaign is to keep the Keller Williams name at the top of mind at all times while sharing the unique difference that you have to offer to their career from models and systems to the most powerful training in the industry, this campaign covers it all. 28

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32 The ONE Thing 8x8 Campaign 1 touch per week for 8 weeks A #1 Wall Street Journal Bestseller in print across the globe, The ONE Thing shares the surprisingly simple secret to extraordinary results. This campaign introduces the concepts from the book to your recruits and demonstrates that Keller Williams Realty is focused on much more than career success for our agents we are committed to supporting their success in every area of their lives. Leverage this campaign to generate recruiting appointments and welcome new associates to your market center who are prepared to achieve extraordinary results! 30

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35 Big Event Invitation Campaigns - Mega Camp Campaign - Family Reunion Campaign 33

36 Family Reunion Campaign Each year, more than 10,000 real estate agents from across the globe attend our industry s most powerful, energy-filled, and culture-packed event. Using this campaign, invite your most important guests to experience this week with the Keller Williams family. This single event will expose them to hundreds of powerful breakout sessions, a chance to hear from the entire Keller Williams executive team, and the opportunity to network with thousands of successful agents and market center owners from across the globe. 34

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38 Mega Camp Campaign Invite potential market center leadership teams and top agents to Mega Camp, hosted in Austin, Texas each September. Hosted by KW MAPS Coaching, Mega Camp is the hub where topproducing real estate professionals unite to network with the industry s most esteemed leaders. This high-energy event will energize recruits with cutting-edge trends, innovative insights and strategies to supercharge profits. 36

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