Materials that supported this integrated marketing campaign that are included with this entry include:

Size: px
Start display at page:

Download "Materials that supported this integrated marketing campaign that are included with this entry include:"

Transcription

1 LERN Award Nomination, Marketing Campaign San Diego State University College of Extended Studies Hotel, Tourism and Management (HTM) Master s Degree Program Working in conjunction with our main campus HTM Department (within the SDSU College of Business), the College of Extended Studies developed a new hybrid master s degree in Hospitality and Tourism Management. The hybrid component consisting of one week of classes on campus to begin the program, a year s worth of classes conducted online, and then a final week on campus for wrap-up. This award entry is for the marketing campaign that was conducted to support the program. In early meetings with the campus faculty as this program was being developed in , it was apparent that marketing would be a key component to recruit students into the program. We began our marketing efforts by conducting three focus groups, two with SDSU graduates who had completed the HTM Bachelor s degree program, and one with industry professionals. From these meetings, we developed three different brand options and presented these to the campus faculty. They were blown away with the quality and magnitude of the presentations as they had not been exposed to this type of presentation working as academicians. The chosen brand was The Edge which relates to the USP of getting the edge you need to advance your career by enrolling in SDSU s master s degree program in HTM. You ll see this concept in submitted materials, which include s, a printed brochure, blogs on the instructors, a video promoting the program as well as individual videos featuring the instructors, Google and Facebook ad word campaigns, a new logo, a powerpoint template, and additional Internet content. This was an Integrated Marketing Communications Campaign planned out in advance of the program, and materials were targeted to SDSU HTM alumni and industry professionals with at least five years of professional experience. First to be completed was a video so that we could post it on our website, and start to make it viral to create a buzz about the program. The video was also used by the program director in personal sales visits to hospitality organizations in San Diego. And since this was an online program, it was used throughout the process in international marketing efforts. Next to be created was a brochure for a traditional direct mail campaign targeted to SDSU alums in HTM and select industry professionals throughout Southern California. As these activities were being conducted, the program faculty were being interviewed, and their stories were posting to our blog, as well as being distributed via their own social media outlets such as Facebook, LinkedIn, and Twitter. Instructors were also videotaped, and made available to inquiries and prospects. Early campaigns featured the faculty, then as we progressed, subsequent campaigns began to focus on students who had enrolled in the program, so as to transition the message from being from us to the potential student; to being from peer to peer. As inquiries began to come in via our web form, we used our CRM (Intelliworks) to manage the flow of communications to the inquiries. The communication flow plan included the mailing of the brochure, adding inquiries to the ongoing list, and some personal telephone recruitment by the program director of those inquiries he considered hot (either because he knew the person, or was familiar with the company they worked for).

2 Additional marketing efforts included a Google Ad Words campaign, a Facebook ad campaign, stories in our digital publications, Internet and traditional media relations efforts, and finally an open house on campus for inquiries and prospects to come and hear about the program. The program began in the summer of 2012 with 14 students. The cost of the program per student is $23,000. For a new master s degree program in a specialty area such as HTM, 14 students is considered a successful introductory group. Although extensive, the actual marketing costs for this program were very minimal with less than $5,000 being spend on the brochure and on the Google and Facebook ad campaigns. ROI will depend on some back-end instructor costs that will be determined in the summer of Materials that supported this integrated marketing campaign that are included with this entry include: 1. Printed brochure, development of logo 2. Series of campaigns 3. Copy of blog stories on instructors 4. Thumb drive with HTM promo video, and individual instructor videos used virally. Also on the thumb drive is a folder with links to all the Internet stories, outside blogs, and traditional print stories that appeared about this program. Also included is a copy of the story that appeared in our digital publication, Upfront. 5. Google ad words and Facebook ad campaign reports While this group of students was on campus this summer, extensive marketing activities took place in anticipation of beginning the marketing campaign for next year s cohort of students. During the week, we took video of sessions, industry experts speaking, social activities, and more. We also interviewed a majority of the students, and will be following them throughout the year to document their experiences, and then use social media and traditional marketing tools to help market for next year.

3 Section One Printed Materials and Logo The logo was developed using input from focus group research, and presentation and refinement within the HTM working group. We printed 1,000 copies of the brochure and distributed them on personal sales calls, and in a direct marketing effort to those SDSU alumni who had graduated with an undergrad HTM degree. The photos in the brochure are original, and reflect the branding used in other materials. (one stock image was used).

4 Section Two Campaigns was a vital component of the overall marketing strategy. As the number of inquiries grew, so did the list. As this is a new program, we wanted to develop a very robust campaign plan and decided that in this instance a weekly was not overload. As you can see from the attached materials, every week an instructor was interviewed and an message was crafted based on what that instructor said. This strategy was carried through for a series of weeks, until students started to enroll in the program. We then switched to a new strategy that focused on developing a peer to peer message. To accomplish this, we interviewed the incoming students, and featured them in the campaigns with the message of come join me in this hot new program.

5 Section Three Instructor Stories Creating as much content as possible was a key strategy in marketing this program. We strove to create the content and then get it out virally on the Internet wherever we could. A key part of the content was instructor interviews, both in written format and in video format. In this section you ll see printouts of the stories in printed format. These first appeared on our blog, then on corresponding web pages, then as part of campaigns, then in PR efforts as we posted to other blogs, and sent out via viral PR services.

6 Section Four Videos and Posted Stories In this section you ll find a thumb drive with the main HTM promotion video, as well as individual instructor promotional videos. Also on the drive is a file with links to stories about the program that appeared in a multitude of online sites, outside blogs, and traditional print clips. Also in this section is a copy of the story that appeared in our main online publication called Upfront.

7 Section Five Google Ad Word Campaign and Facebook Ad Campaign Another key component to the marketing plan was to run a concurrent Google ad word campaign and Facebook ad campaign. The target market for the program (younger professionals) utilize these marketing avenues to a great extent, and we knew that we needed to place high on search engines both organically and in the paid listing as well. The organic listing was top three almost immediately on those search terms that we used heavily in the copy, and as a nice complement to successful organic efforts we ran a fairly robust Google ad word campaign. Additionally, we used Facebook for an ad campaign. As you can see from the first Google analytics report, the HTM page was getting the most direct hits, as well as the most visits on our entire site (after the home page) during the Google and Facebook ad campaigns.

Turn Your Degree into a Career

Turn Your Degree into a Career Turn Your Degree into a Career LERN Awards Category: Marketing LERN Award Marketing According to recent statistics over a third of graduates from the 2010/2011 cohort are unemployed or underemployed, working

More information

Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview

Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview Montana University System College!NOW Initiative Two-year Brand Pilot Marketing Campaign Overview Strategies 360 Board of Regents Meeting, November 2013 Pilot Campaign Overview As part of the College!NOW

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

4/1/2014. 2014 UPCEA CONFERENCE Applications for MSU Outreach. Ross, Jaime M

4/1/2014. 2014 UPCEA CONFERENCE Applications for MSU Outreach. Ross, Jaime M 4/1/2014 2014 UPCEA CONFERENCE Applications for MSU Outreach Ross, Jaime M 2014 UPCEA CONFERENCE Applications for MSU Outreach Measuring Career Success of Adult Learners Ensuring and measuring the career

More information

Promotion for Cohort 2: how to attract potential Asian candidates. University of Cottbus EMMA EAST Meeting 16 th Sep 18 th Sep 2014

Promotion for Cohort 2: how to attract potential Asian candidates. University of Cottbus EMMA EAST Meeting 16 th Sep 18 th Sep 2014 EMMA-EAST 2014 Promotion for Cohort 2: how to attract potential Asian candidates 1 Students are becoming consumers of higher education all around the world 2 Factors that students use to worry about are:

More information

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc.

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc. Missouri Valley College Marketing & Media Relations Assessment and Planning Report Year: FY 14 Service Program: Marketing & Media Relations Supervisor: April DeGraff I. Mission The mission of the Marketing

More information

HRSM Communications Office Menu of Services

HRSM Communications Office Menu of Services HRSM Communications Office Menu of Services Staff in the HRSM Communications Office are here to support you. Our team manages print, web, social media, communications, as well as video and photography

More information

Marketing in the 21 st Century Syllabus

Marketing in the 21 st Century Syllabus Marketing in the 21 st Century Syllabus Spring 2015 UCSB Extension Instructor: Amber Wallace Many factors affect marketing in the 21 st century, including changing technologies, globalization, deregulation,

More information

Marketing in the 21 st Century Syllabus

Marketing in the 21 st Century Syllabus Marketing in the 21 st Century Syllabus Fall 2013 UCSB Extension Instructor: Amber Wallace Many factors affect marketing in the 21 st century, including changing technologies, globalization, deregulation,

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

Page 1 12/11/2010 COURSE SYLLABUS AND OUTLINE

Page 1 12/11/2010 COURSE SYLLABUS AND OUTLINE Page 1 COURSE SYLLABUS AND OUTLINE Course Title: New Media Marketing Course #: X 460.394 Quarter: Winter, 2011 Instructor: Karl Kasca Office: (626) 795-9568 Fax: (626) 795-9569 E-mail: karl@increaseonlineprofits.com

More information

Key Social Networking Strategies for Talent Acquisition

Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition Key Social Networking Strategies for Talent Acquisition INTRODUCTION LinkedIn recently published a survey that stated 80 90% of talent acquisition

More information

COURSE SYLLABUS AND OUTLINE

COURSE SYLLABUS AND OUTLINE COURSE SYLLABUS AND OUTLINE Course Title: New Media Marketing Course #: X 460.394 Reg#: Z6352W Quarter: Spring, 2014 Instructor: Ginger Zumaeta Contact Info: ginger.zumaeta@gmail.com Meeting Times: Tuesdays

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

Online Marketing. Detailed Assessment Report 2012-2013

Online Marketing. Detailed Assessment Report 2012-2013 Online Marketing Detailed Assessment Report 2012-2013 Mission / Purpose The mission of the Office of Marketing and Public Relations for Online Programs is to increase enrollment-domestic and international-in

More information

College-Ready. Become Career- and. Help Adults Earn a High School Diploma and. An Accredited Online, Career-Based High School Completion Program

College-Ready. Become Career- and. Help Adults Earn a High School Diploma and. An Accredited Online, Career-Based High School Completion Program For public libraries Help Adults Earn a High School Diploma and Become Career- and College-Ready An Accredited Online, Career-Based High School Completion Program Made possible for public libraries by

More information

ENGINEERING AT ILLINOIS VISUAL FRAMEWORK

ENGINEERING AT ILLINOIS VISUAL FRAMEWORK ENGINEERING AT ILLINOIS VISUAL FRAMEWORK 2015 CAMPUS LOGO 02 COLLEGE WORDMARK 03 COLOR PALETTE 04 This visual framework is a basic reference for developing materials for Engineering at Illinois three areas

More information

Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media.

Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Social Media Recruitment 101 Supplementing your recruiting practices with the use of social media. Karla Stanchina Manager of Communications The Graduate School kstanchi@uncc.edu Social Media What is it?

More information

Research Study: What Do Prospective Students Want From College Web Sites?

Research Study: What Do Prospective Students Want From College Web Sites? Research Study: What Do Prospective Students Want From College Web Sites? June, 2013 About the Study Web sites have replaced brochures and catalogs as the first place prospective students turn when evaluating

More information

Division of Communications Strategic Plan

Division of Communications Strategic Plan February 20, 2013 Division of Communications Strategic Plan The Division of Communications is team of talented, dedicated communications professionals who work to tell the story of Eastern Michigan University.

More information

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How

More information

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT The Online Marketing and Media plan encompasses all present & future YMCA of San Diego County online properties including the ymca.org

More information

Social Media. College of Architecture, Planning & Landscape Architecture

Social Media. College of Architecture, Planning & Landscape Architecture Social Media College of Architecture, Planning & Landscape Architecture Why Measure our Social Media Platforms? By maintaining a record of interaction on our Facebook and Twitter accounts, we can observe

More information

The Five Trends That Will Impact Marketing in 2015

The Five Trends That Will Impact Marketing in 2015 The Five Trends That Will Impact Marketing in 2015 PRESENTED BY Sylvia Montgomery, CPSM Chat Live on Twitter! Today s Hashtag: SMPS CEUs Hinge is an SMPS Approved Provider of continuing education units

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

THE COMMUNITY MANAGER PROGRAMME BROCHURE

THE COMMUNITY MANAGER PROGRAMME BROCHURE digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social

More information

Strategic Plan Overview

Strategic Plan Overview College of Business Administration Strategic Plan Overview Mission: The mission of the College of Business Administration at SDSU is to maintain a challenging learning environment that fosters excellence

More information

Maria College Communications Policy

Maria College Communications Policy Maria College Communications Policy The Office of Maria College s Marketing and Communications (Maria Marcom) is responsible for telling the college s story and upholding its image and reputation, as expressed

More information

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young

W. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young W. P. Carey Marketing Strategy Xiaoning Liu, Victoria Sullivan, Jordan Young Background: Arizona State University is one of the largest universities in the United States and currently the W. P. Carey School

More information

Case Study Montserrat College of Art

Case Study Montserrat College of Art Case Study Montserrat College of Art Montserrat College of Art As a case study, Montserrat College of Art (MCA) represents a unique blend of SEO, social media, and public relations successes. First, consider

More information

Proposal to Complete and Launch: The Certificate in Applied Geographic Information Systems. Submitted to:

Proposal to Complete and Launch: The Certificate in Applied Geographic Information Systems. Submitted to: Proposal to Complete and Launch: The Certificate in Applied Geographic Information Systems Submitted to: THE CSU COMMISSION ON THE EXTENDED UNIVERSITY 2015-2016 Karen S. Haynes Date: President Mike Schroder

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

GoAbroad Summer Internship Institute Open Positions

GoAbroad Summer Internship Institute Open Positions GoAbroad Summer Internship Institute Open Positions GoAbroad.com is hiring for summer internship positions based out of our office in Fort Collins, CO. Interns will gain professional development and receive

More information

In this time of transition in public relations, there is a great deal of buzz around how communicators

In this time of transition in public relations, there is a great deal of buzz around how communicators In this time of transition in public relations, there is a great deal of buzz around how communicators can determine what is being said about brands and who is saying it. However, there is no real consensus

More information

SPERRY VAN NESS VALUE PROPOSITION

SPERRY VAN NESS VALUE PROPOSITION SPERRY VAN NESS VALUE PROPOSITION All of the tools, materials, and systems you need to grow your business. Why Franchise with Sperry Van Ness? With our advanced commercial real estate technology and systems,

More information

Molina Healthcare Internship Program: California State University of Long Beach Spring 2014

Molina Healthcare Internship Program: California State University of Long Beach Spring 2014 1 Enterprise Project Management Office Projects & Initiatives Intern Assists with management of all aspects of assigned projects throughout the development project lifecycle including project scope, schedule,

More information

Monitoring the Social Media Conversation: From Twitter to Facebook

Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook Monitoring the Social Media Conversation: From Twitter to Facebook The prevalence of social media has not just grown but exploded. Millions

More information

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30

Key Dates See Your City: Eats Edition, September 1 October 31 See Your City: Eats American Express Offer, September 1 30 PRESENTED BY QUEENS NYC & Company, New York City s official marketing, tourism and partnership organization, together with American Express, today launched See Your City: Eats Edition, the largest five-borough

More information

PRODUCTS & SERVICES LIST

PRODUCTS & SERVICES LIST LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

University Marketing and Communications STRATEGIC PLAN

University Marketing and Communications STRATEGIC PLAN and Communications STRATEGIC PLAN July 1, 2013 MISSION South Dakota State University provides a rich academic experience in an environment of inclusion and access through inspired, student-centered education;

More information

How To Create An Email- Marketing Plan

How To Create An Email- Marketing Plan How To Create An Email- Marketing Plan 1 Hello. You know you want to do some email marketing, but you re not sure where to start. You think you might need a Plan of Action, but that sounds complicated

More information

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY:

Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study SPECIAL REPORT DEVELOPED BY: Convention & Exhibition Attendance Marketing Best Practices Study Table of Contents INTRODUCTION... 3 EXECUTIVE

More information

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA

SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA SPECIAL REPORT The 9- Point Marketing Success Method for Small Business Owners and Non Profits by Roberta Guise MBA ] [Document Subtitle] [Author Name] 2009. Roberta Guise. Guise Marketing & PR www.guisemarketing.com

More information

RECRUITING TRANSFER STUDENTS FOR RETENTION AT FOUR YEAR INSTITUTIONS. Ryan D. Wagoner

RECRUITING TRANSFER STUDENTS FOR RETENTION AT FOUR YEAR INSTITUTIONS. Ryan D. Wagoner RECRUITING TRANSFER STUDENTS FOR RETENTION AT FOUR YEAR INSTITUTIONS Ryan D. Wagoner Agenda Transfer Numbers Transfer Operations Recruitment Plan Communication Plan Retention Efforts Future Direction Discussion

More information

LACCD Student E Mail Getting Started Guide

LACCD Student E Mail Getting Started Guide LACCD Student E Mail Getting Started Guide Outlook Live: Understanding your Inbox and Composing Emails The Outlook Live Web Application included in the Live@edu suite is very similar to the Desktop version

More information

Our specialties include:

Our specialties include: Social Media Handyman is a full service marketing business. We give you the results you need for your business, brand, niche, and we can help you with anything you need promoted and/or advertised. We use

More information

Social Media Marketing Course Outline

Social Media Marketing Course Outline Social Media Marketing Course Outline Taught by real professionals/ teachers who guide you through every topic step by step. You can now avoid all the frustration and disappointment that comes when trying

More information

The Digital Dividend. Malcolm Auld Local Government NSW Tourism Conference March 2015

The Digital Dividend. Malcolm Auld Local Government NSW Tourism Conference March 2015 The Digital Dividend Malcolm Auld Local Government NSW Tourism Conference March 2015 By way of background Hunter Valley holiday cottage Retail travel agency Online cruise business Email SaaS used by Hyatt

More information

Avature Employee Referrals Solution

Avature Employee Referrals Solution Get Engaged to Talent version nº V9.1 Avature helps you tap into employees' social networks and increase their engagement in your ERP so that you can maximize the results of this powerful talent sourcing

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

INSPECTOR GENERAL UNITED STATES POSTAL SERVICE

INSPECTOR GENERAL UNITED STATES POSTAL SERVICE OFFICE OF INSPECTOR GENERAL UNITED STATES POSTAL SERVICE The Postal Service s Use of Social Media Management Advisory August 1, 2013 Report Number August 1, 2013 The Postal Service s Use of Social Media

More information

20,000 by 2020 8/25/2015. UMKC s strategy: 20,000 by 2020. Who are we trying to reach? And what do we know about what they want?

20,000 by 2020 8/25/2015. UMKC s strategy: 20,000 by 2020. Who are we trying to reach? And what do we know about what they want? UMKC s strategy: 20,000 by 2020 Everything we do is rooted in UMKC Strategic Plan 20,000 by 2020 Marketing s role in recruiting and retaining undergrad students By 2020 we will grow enrollment to 20,000

More information

Communications and Public Relations

Communications and Public Relations Communications and Public Relations Advance the mission and goals of Stanford Law School to internal and external audiences, including alumni, faculty, staff, students, prospective students, admitted students,

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Whatever your company s advertising needs may encompass, Silver Barrel delivers the creative solutions that are functional and look great.

Whatever your company s advertising needs may encompass, Silver Barrel delivers the creative solutions that are functional and look great. Website Content Creation Silver Barrel Solutions http://www.silverbarrel.com Welcome! Silver Barrel Solutions is a creative advertising agency based in Victoria, British Columbia that takes the difficulty

More information

Guerrilla Marketing Tactics

Guerrilla Marketing Tactics Guerrilla Marketing Tactics multiply@multiplymarketing.co.uk Guerrilla marketing is what Multiply Marketing does best; Low Cost-High Impact Marketing strategies & tactics for use by small businesses and

More information

CSU Online. Creating and Delivering CSU s Online Programs. online.colostate.edu

CSU Online. Creating and Delivering CSU s Online Programs. online.colostate.edu CSU Online Creating and Delivering CSU s Online Programs online.colostate.edu We believe technology should be used to help people attain their educational goals. In every state or country. Across socioeconomic

More information

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education

PROVING THE VALUE OF DIGITAL MARKETING in Higher Education BEST PRACTICES GUIDE PROVING THE VALUE OF DIGITAL MARKETING in Higher Education HOW DATA-DRIVEN DIGITAL MARKETING DELIVERS oho.com 617 499 4900 @ohointeractive The Case for Data The future of education

More information

The Sales Lead System

The Sales Lead System The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...

More information

Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION

Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION JOB TITLE: Marketing, PR and Comms Manager 12-month fixed full-time contract at 30,000 per annum. STRATEGIC OBJECTIVE: Tower Hamlets

More information

2013 Interactive Marketing Strategy

2013 Interactive Marketing Strategy 1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

More information

Recruiting College Graduates. Nathan Lippe Collegiate Marketing Manager

Recruiting College Graduates. Nathan Lippe Collegiate Marketing Manager Recruiting College Graduates Nathan Lippe Collegiate Marketing Manager Agenda College Hiring Market Recent Graduate Expectations Knowledge & Sources Where they want to work Tools they utilize Creating

More information

Start your business transformation now!

Start your business transformation now! If you re like most of the small businesses and organizations we know, you want to find new customers and grow relationships with the ones you have. Follow these easy steps and you ll get a real handle

More information

Q&A for RFP #6060 Enterprise Customer Relationship Management and Admissions Application

Q&A for RFP #6060 Enterprise Customer Relationship Management and Admissions Application Q&A for RFP #6060 Enterprise Customer Relationship Management and Admissions Application 1. Can you please elaborate on what is meant by a rolling implementation? For example would you like to implement

More information

Proving The Value of Digital Marketing In Higher Education

Proving The Value of Digital Marketing In Higher Education Best Practices Guide Proving The Value of Digital Marketing In Higher Education How Data-Driven Digital Marketing Delivers oho.com 617 499 4900 @ohointeractive The future of education is data driven, says

More information

UCLA School of Public Health Executive Education Programs

UCLA School of Public Health Executive Education Programs Marketing Overview 1 P age Marketing Campaign Channels and Reach Media Channel Frequency/Media Type Audience/Target Reach (per ad) Los Angeles Business Journal Weekly/Print Los Angeles/ Business/ College

More information

The Grad Career & Job Search Readiness Quiz

The Grad Career & Job Search Readiness Quiz The Grad Career & Job Search Readiness Quiz Find out if you have the skills and knowledge to get a job in today s uncertain job market! Over 60 Questions QUIZ Sponsored by Your College Career Center is

More information

A New Era of Marketing

A New Era of Marketing A New Era of Marketing Integrating direct and digital marketing Marketing has changed since we founded Ballantine in 1966, or has it? Ballantine has been espousing the virtues of integrated campaigns for

More information

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging

A Bond Operational Excellence White Paper. 7 Ways to Grow Your Staffing Agency with Blogging A Bond Operational Excellence White Paper 7 Ways to Grow Your Staffing Agency with Blogging 7 Ways to Grow Your Staffing Agency with Blogging Blogging can provide a foundation for your social media campaign

More information

Communications and Marketing Checklist For School Developers

Communications and Marketing Checklist For School Developers The California Charter Schools Association s Communications and Marketing Checklist For School Developers You ve done it you have successfully written your petition. Now comes the next step making sure

More information

Marketing Mix Management

Marketing Mix Management 1 Support Marketing Mix Management Traditional Media Web & Internet Checklists Updated: September, 2009 2009 Grant Communications LLC All Rights Reserved Corporate & Production 6 Quail Ridge Road Concord,

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Mastermind Marketing Professionals (MMP)

Mastermind Marketing Professionals (MMP) Hello. You know you want to do some email marketing, but you re not sure where to start. You think you might need a Plan of Action, but that sounds complicated and time consuming. Let s face it: You re

More information

Bull s-eye! Planning and Delivering a Winning Marketing Campaign

Bull s-eye! Planning and Delivering a Winning Marketing Campaign Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com

More information

Better profile Better prospects The value of a positive social media presence in career planning. hays.be/socialmedia

Better profile Better prospects The value of a positive social media presence in career planning. hays.be/socialmedia Better profile Better prospects The value of a positive social media presence in career planning the world is watching BE seen in your best light More than a billion people use social media and the number

More information

Optimal Resume s Guide to

Optimal Resume s Guide to Optimal Resume s Guide to 2009 edition Table of Contents Introduction Benefits of using LinkedIn 2 Vocabulary 2 Naming Your Assessment 2 Creating a Profile Experience 3 Education 3 Personal information

More information

B2Best Practice. Landing Pages

B2Best Practice. Landing Pages B2Best Practice Landing Pages Fill out the information below to download ÒThe Guide to Landing PagesÓ white paper. Lead Capture First Nam e Last Name Email Company Phone Submit What are landing pages?

More information

Proposal for Inbound Marketing Services for Sample Company XYZ

Proposal for Inbound Marketing Services for Sample Company XYZ Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Search Engine Marketing(SEM) Module 1 Website Analysis Competition Analysis About Internet Marketing Scope & Career Opportunities Basics Of HTML & Website Development Platforms Module 2. Search Engine

More information

AMI MARKETING AWARDS SUBMISSION CATEGORY 12: MARKETING ON A SHOESTRING

AMI MARKETING AWARDS SUBMISSION CATEGORY 12: MARKETING ON A SHOESTRING AMI MARKETING AWARDS SUBMISSION CATEGORY 12: MARKETING ON A SHOESTRING MAY 2013 Page 2 CONTENTS EXECUTIVE SUMMARY... 5 THE ISSUES... 7 STRUCTURAL ISSUES WITH THE SITE... 7 HIRING HELP... 7 NO SEO... 8

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

PPC/AdWords CONTENT SOCIAL. design. and more... SEO

PPC/AdWords CONTENT SOCIAL. design. and more... SEO PPC/AdWords CONTENT design SEO SOCIAL and more... adwords / pay per click PPC CASE STUDY ONE Tradesman More for their money. Client was paying a 1000 monthly AdWords budget to one of Britain's best known

More information

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP Read the following assignment. Then read Chapters 11 and 12 in your textbook. Be sure to complete Self-Check 7 to measure your progress.

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

Organic Authority Advertising

Organic Authority Advertising 2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:

More information

Using LinkedIn & Other Forms of Social Media as Job Search Tools and Ways to Brand Yourself

Using LinkedIn & Other Forms of Social Media as Job Search Tools and Ways to Brand Yourself Using LinkedIn & Other Forms of Social Media as Job Search Tools and Ways to Brand Yourself By Cathy Merlo, Career Advisor F.W. Olin Graduate School of Business September 23, 2010 Agenda Definition of

More information

Converting Online Contacts Into Business Opportunities

Converting Online Contacts Into Business Opportunities Converting Online Contacts Into Business Opportunities Learn more about emerge for RE/MAX Affiliates at: REALeMerge.com/REMAX Converting Online Contacts Into Business Opportunities Online marketing creates

More information

What to Expect in Accelerated BSN Nursing School

What to Expect in Accelerated BSN Nursing School What to Expect in Accelerated BSN Nursing School RN Licensure Prep Skills Lab Practice Online Theory Classes Clinical Placements Get answers to the following questions: What is the Accelerated BSN Nursing

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

University of Delaware College of Agriculture and Natural Resources Support Unit Master Plan Information Technology June 2013

University of Delaware College of Agriculture and Natural Resources Support Unit Master Plan Information Technology June 2013 University of Delaware College of Agriculture and Natural Resources Support Unit Master Plan Information Technology June 2013 The University of Delaware s College of Agriculture and Natural Resources provides

More information

101 Low Cost, High Impact Marketing Strategies for Challenging Economic Times

101 Low Cost, High Impact Marketing Strategies for Challenging Economic Times (All links are clickable) 101 Low Cost, High Impact Marketing Strategies for Challenging Economic Times adapted from the Guerrilla Marketing Coach Certification Program www.gmarketingcoach.com (Click link

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

Presented by David Vane

Presented by David Vane Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information