Geniem oy. AdFeed Next Media Presentation. tuomas kumpula Monday, February 13, 12
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1 Geniem oy tuomas kumpula AdFeed Next Media Presentation
2 ipad 7:11 PM Mitä Geniem tekee? Mobiilialan asiantuntijaorganisaatio iphone, ipad, Android, Tablet ja HTML5 sovelluskehitys Mobiilikonsultointi ja strategiatyö Käyttöliittymäsuunnittelu ja responsive design projektit Ketterä web-ohjelmistokehitys Java, J2EE, JSP, MySQL, Hibernate, Spring, Struts, Wordpress, JavaScript, HTML5 ja CSS3
3 ipad 7:11 PM
4 ipad 7:11 PM Protot: Hyvät Kaupat Nyt - Moro Kartta
5 ipad 7:11 PM Sales process SME Relevant offer User appeal No sales force No sales processes ready Concept need to include sales reward planning Most likely target group No 8me for DIY mkt No interest for DIY mkt SME has no means to produce engaging mkt messaging Ad market is driven by offer relevance and value How to engage user How to get user to register User par8cipa8on rewarding The service is as good as it s weakest link
6 ipad 7:11 PM Sales process SME Relevant offer User appeal It matter s where you start
7 ipad 7:11 PM Relevant context is a major issue
8 ipad 7:11 PM Concept: Etuovi Virtual Interior Design
9 ipad 7:11 PM How to get enough virtual furnitures and design elements Especially if they need to reflect users own furniture now at home What is powerful enough AHA moment for user to be engaged Lessons Learned
10 ipad 7:11 PM Kiitos tuomas kumpula
11 Case AdFeed Moro News Map Concept & demonstrator description This presentation includes Moro News Map concept and prototype/demonstrator description Moro News Map demonstrator was developed together with VTT, Geniem and Aamulehti The demonstrator was a part of the local and renewed Moro news in the Aamulehti.fi portal Idea and concept of Moro News Map was evaluated with web survey in two weeks period in December NEXT MEDIA - A TIVIT PROGRAMME
12 Case AdFeed Moro News Map Concept & demonstrator description Moro News Map is available on a pop-up window in Moro News web pages News Map was developed with Google Maps by adding Moro s local news in right places in the area of Tampere city This modified Moro News Google Map area is attached as an iframe link into the pop-up window Local and rapid advertisements were also placed on the News Map The News Map is also usable with smart phones and tablet computers
13 Moro news with the News Map popup window
14 Moro News Map News on a map are indicated with pictures of the news and advertisements uses tarjous coupon icon.
15 Moro News Map If a user clicks a news icon there comes a pic of the news and first paragraphs of an article in Moro news. The user can read the article by clicking the Lue koko juttu link when the article opens in a new browser window.
16 Moro News Map Advertisements from local SMEs are placed on tarjous coupons. The ads are linked to rapid ads deal flow pages in Aamulehti.fi portal By clicking ads icons users can have more information of sale price products or services. Usually there is a link to company s web pages
17 User study Aamulehti.fi and Moro News readers are able to try and view news on a map in two weeks period in the beginning of December 2011 The News Map will include a link to a web questionnaire made by VTT The user study of Moro News Map focuses on the following topics: Acceptance: are the users ready and willing to utilise this kind of feature in their local news service Usefulness: how much and what kind of extra value could be received when locating news and ads on a map. Usability: how well the demonstrator works and how intuitive used icons and browsing metaphors are Suitability for different device platforms such as smart phones, tablet computers and personal computers New ideas: Users expectation and suggestions how this kind of concept should function
18 User Study 59 repondents (32 male, 37 female) 29 had Master s degree education, 29 had polytechnic education, and 6 had vocational education 27 users used the news map with PC and 30 used with a laptop. Only one user utilised a tablet computer, but nearly one third of the respondents stated that the news map would be useful with a tablet computer or with a smart phone
19 Conclusions Moro News Map was a new, interesting, and useful idea Users liked the possibility of seeing news located on different city districts The demo worked well and it was easy to use User generated content and ads are suitable for the News Map Events and location based city info would be a useful content for the News Map Showing large amount of different items on the News Map is challenging
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