EUROPEAN ATHLETICS Brand Design Manual

Transcription

1 EUROPEAN ATHLETICS Brand Design Manual Chapter 1 Corporate as of August 2007

2 Dear User Since relocating our offices from Darmstadt to Lausanne a few years ago, European Athletics has experienced a number of major changes. As a part of this process, the European Athletics Council has decided that the time was right to take a step forward in building the image of European Athletics by creating a new, up-todate logotype and brand architecture. It is our strongly held belief that to maintain and improve our position among the most popular sports, European Athletics must have a modern, comprehensive communications strategy, including consistent and recognisable graphic design, and that this strategy must embrace all European Championships and other competitions held under the auspices of European Athletics. You can see that the logotype we have created depicts stylised tracks representing the movement patterns, grace and colourful nature of our sport. You will also notice the word mark with the two words European Athletics. This reflects our belief that the general public relates to our sport rather than its governing bodies. The visual identity, which is to be used exclusively for all applica- tions, links all of our competition and non-competition events, giving them a common look and making them recognisable as members of the same family. The European Athletics Brand Hierarchy, which you can view on the next page, shows how everything comes together. We at European Athletics are confident that the visual identity will better position European Athletics in its highly competitive and changing environment and strengthen the many important relationships within our sport. I ask you to please ensure that the logotypes and applications in this European Athletics Brand Design Manual are used in the manner described herein. For any queries on implementing our visual identity please contact the European Athletics office. Kind regards H a n s j ö r g W i r z P R E S I D E N T

3 EUROPEAN ATHLETICS Brand Hierarchy master brand european competition programme european championships Major events other events outdoor indoor Corporate Activities European Cup 1 st League European Cup 2 nd League European Cup Combined Events Super League European Cup Combined Events 1 st League European Cup Combined Events 2 nd League European Cup Winter Throwing European Cup 10000m European Cup Race Walking Associated Competitions PATRONAgE PERmIT meeting PREmIUm meeting Patronage Permit Meeting Premium Meeting European Cup Champion Clubs Calendar Conference Congress Seminars

4 Content EUROPEAN ATHLETICS Corporate Design Manual Using the manual ATTACHMENTS EUROPEAN ATHLETICS LOGOTYPE Colours Safety zone Special logo variations Non-authorised use Corporate Activities logotype DESIGN INTERNATIONAL PARTNER LOGOS Elements to form EUROPEAN ATHLETICS Publications EUROPEAN ATHLETICS colours Typography EUROPEAN ATHLETICS wireframe EUROPEAN ATHLETICS pattern Using the EUROPEAN ATHLETICS Pattern - Advanced GLOSSARY 31 StationEry Letterheads Business Cards (with or without photo) Business Cards (back side) Compliment Slips Envelopes Folders Applications for social functions Invitations Menu cards Name place cards Meal vouchers Applications EXAMPLES Covers Powerpoint Presentation ATTACHMENTS Download

5 5 Using the manual EUROPEAN ATHLETICS Corporate Design Manual This Manual is for the use of those involved in the design and production of promotional or information material for the European Athletics. For further guidance or information, please contact: European Athletic Association Avenue Louis-Ruchonnet 18 CH 1003 Lausanne Contact: Bernadette Brun Brenger The contents of this manual will be updated from time to time. Any updates will be provided to you as they arise, with clear instructions as to their application. These updates will form an integral part of the Design Manual.

6 6 ATTACHMENTS EUROPEAN ATHLETICS Corporate Design Manual Logotype Templates Templates are available for the Corporate Activities logotypes. Only the city name and the year can be changed. The templates are in Illustrator eps format. EUROPEAN ATHLETICS Logotype The European Athletics logotype can be downloaded as an Illustrator eps file, suitable for both PC and Macintosh. The logo is available in four-colour print (CMYK), black print and Pantone print. The logo can also be downloaded for web publication (RGB). The web logo is saved as a jpeg file. When using the European Athletics logo, be sure to observe the safety zone described in the manual. Graphic elements Graphic materials are available as Illustrator eps files. See the design manual for reference and guidelines. International Partner logotypes The International Partner logotypes (SPAR, Seiko, Epson and Eurovision) can be downloaded as composites.

7 7 EUROPEAN ATHLETICS LOGOTYPE EUROPEAN ATHLETICS Corporate Design Manual Colours C: 90% M: 55% Y: 0% R: 62 G: 101 B: 180 C: 0% M: 70% Y: 100% R: 249 G: 88 B: 23 C: 0% M: 40% Y: 100% R: 255 G: 164 B: 28 C: 0% M: 0% Y: 0% K: 100% R: 0 G: 0 B: 0 Pantone 2935 C Pantone 1665 C Pantone 137 C Pantone Black C: 0% M: 0% Y: 0% K: 100% R: 0 G: 0 B: 0 Pantone Black Please observe that images and colours are not shown correctly on a monitor.

8 8 EUROPEAN ATHLETICS LOGOTYPE EUROPEAN ATHLETICS Corporate Design Manual Safety zone X 1 2 X Safety zone on white background When the logotype is used on a white background the safety zone shows the minimum clear area around the logotype. X 1 2 X X 1 2 X Safety zone on coloured background The logotype has an integrated white solid behind the picture mark and word mark. This enables the logotype to be placed on coloured backgrounds. There should be minimum clear area around the white solid block. It is always preferable to exceed the minimum. 1 2 X 1 2 X 1 2 X

9 9 EUROPEAN ATHLETICS LOGOTYPE EUROPEAN ATHLETICS Corporate Design Manual SPECIAL LOGO Variations EUROPEAN ATHLETICS logotype - negative For special applications the logotype can be printed on a 100% black background. The logotype carries the Corporate colours but the text is in white. EUROPEAN ATHLETICS logotype in white For special applications the logotype can be printed in white against a background, using one of the Corporate colours. Logotype for single-colour printing For special applications where neither four-colour nor black print is possible, the logotype may be used in the blue Corporate colour.

10 10 EUROPEAN ATHLETICS LOGOTYPE EUROPEAN ATHLETICS Corporate Design Manual Non-authorised use May not be re-formatted. May not be rotated. May not be used without May not be used with the the complete picturemark. wrong colours. May not be used with the wrong typography. May not be placed against a coloured base. May not be cropped. May not be placed on a background that distorts the white solid.

11 11 Corporate Activities logotype DESIGN EUROPEAN ATHLETICS Corporate Design Manual Title European Athletics Calendar Conference European Athletics Congress Colour C: 90% M: 55% Y: 0% R: 62 G: 101 B: 180 Pantone 2935 C C: 90% M: 55% Y: 0% R: 62 G: 101 B: 180 Pantone 2935 C Logotype Please observe that images and colours are not shown correctly on a monitor.

12 12 Corporate Activities logotype DESIGN EUROPEAN ATHLETICS Corporate Design Manual Creating the frame Adding the white outline 1. Draw a box measuring 85 x 50 mm. 2. Copy the box, scale it by 94.5% and make it white. Place the two boxes centred. Copy the coloured outer box and place it behind. Add a white outline 1.3 mm thick. 3. Tilt the inner box by Apply rounder corners. Outer box by 6.0 mm. Inner box by 5.5 mm. The images on this page are in 70% size.

13 13 Corporate Activities logotype DESIGN EUROPEAN ATHLETICS Corporate Design Manual Adjusting the frame The frame can be adjusted horizontally to make room for the city name and year. Do not stretch the frame, only move the anchor points on the right side of the frame. 1. Select the anchor points on the right side of the frame. 2. Move the anchor points to the right and lengthen the frame. The images on this page are in 70% size.

14 14 Corporate Activities logotype DESIGN EUROPEAN ATHLETICS Corporate Design Manual Adding the European Athletics picture mark, title and city name 6mm 4mm X mm 6mm 6mm 4mm X mm European Athletics picture mark. Scaled 150% from original file. 5 The text is aligned left with 5 angle 2 Agenda Semibold 24p/24,5p 20 Tilt: 5 * 6 The text is centred vertically within the frame. The space above and underneath the text must be equal. 3 Agenda Semibold 40p Tilt: 5 * 4 Agenda Bold 28p Tilt: 5 * * Aligned Left The images on this page are in 100% size.

15 15 INTERNATIONAL PARTNER LOGOS EUROPEAN ATHLETICS Corporate Design Manual At the time of the production of this Manual, the International Partners of the European Athletics programme are: SPAR, Principal Partner SPAR joined the European Athletics programme as Principal Partner in 1996 and has renewed its contract until the end of SPAR s exclusive categorie are cola and retail grocery. At the time of printing this Manual, SPAR is the title partner of the SPAR European Cup and the SPAR European Cross Country Championships. Eurovision, Official Television Partner The EBU, through Eurovision, has been the Official Broadcast Partner of the European Athletics since Its exclusive category is all forms of broadcasting rights in Europe. SEIKO, Official Timing and Measurement Company Seiko has provided the official timing and electronic distance measurement for the European Athletics programme since Seiko s exclusive categories are timing and distance measurement as well as clocks and watches. Epson, Official Technical Partner Epson is the European Athletics newest technical partner, joining the programme in the middle of Epson s exclusive category is Commentator Information Systems (CIS).

16 16 INTERNATIONAL PARTNER LOGOS EUROPEAN ATHLETICS Corporate Design Manual Partner logos composite 1 Used on Cover backsides, Composite board etc. For artwork files see attachments page 41: partner_logos_1.eps Partner logos composite 2 Used on Cover backsides, Composite board etc. For artwork files see attachments page 41: partner_logos_2.eps

17 17 Elements to form EUROPEAN ATHLETICS Publications EUROPEAN ATHLETICS Corporate Design Manual EUROPEAN ATHLETICS colours Use the corporate colours for backgrounds, typography and patterns. Corporate Blue Corporate Orange Corporate Yellow Typography The European Athletics typography to be used in all material is FB Agenda. If FB Agenda is not available, Century Gothic may be used for internal publications. Example of the typeface FB Agenda Regular Example of the typeface Century Gothic EUROPEAN ATHLETICS wireframe A wireframe image of the European Athletics logotype is created, for use as a graphic element in certain applications. The wireframe image always uses the blue corporate colour. The wireframe image may be cropped (cut) to fit the layout. European Athletics blue wireframe Please observe that images and colours are not shown correctly on a monitor.

18 18 Elements to form EUROPEAN ATHLETICS Publications EUROPEAN ATHLETICS Corporate Design Manual EUROPEAN ATHLETICS pattern A special pattern is created for use as a decorative element in different publications. The pattern always uses on of the European Athletics colours. The patterns may be reversed and rotated 180. The patterns may be cropped (cut) to fit the layout. The patterns can be repeated horizontally See the next page for instructions on how the two patterns can be used together. European Athletics pattern 1 European Athletics pattern 2 Please observe that images and colours are not shown correctly on a monitor.

19 19 Elements to form EUROPEAN ATHLETICS Publications EUROPEAN ATHLETICS Corporate Design Manual Using the EUROPEAN ATHLETICS Pattern - Advanced This page describes advanced use of the European Athletics pattern. For best results use software such as Illustrator or Freehand. The instructions are guidelines, so printouts should therefore be made to ensure that the result looks good. For advanced use of the Event pattern, two different patterns can be used together (see images). See examples of layout on next page. The patterns can be adjusted: Using the Corporate Blue, Orange or Yellow colours. And white, on coloured background. Using one of the Corporate colour tones scales. Rotated 180. Reverse horizontally and vertically. Change thickness of all the lines within each pattern. However, be sure to keep the visual impression and not make the lines too thick. Crop and layout to taste. Do not use any colours besides the European Athletics colours, or tones of the European Athletics colours. Do not use a background of any other colour than the European Athletics colours or white. Do not stretch or distort the pattern in any dimension. Do not rotate the pattern in any angle other than 180. EUROPEAN ATHLETICS Patterns European Athletics pattern 1. European Athletics pattern 2. Pantone 2935C CMYK Pantone 1665C CMYK Pantone 137C CMYK EUROPEAN ATHLETICS colour tones - Corporate Blue 100% 75% 50% 25% C: 90% M: 55% Y: 0% C: 68% M: 41% Y: 0% C: 45% M: 28% Y: 0% EUROPEAN ATHLETICS colour tones - Corporate Orange C: 0% M: 70% Y: 100% C: 0% M: 53% Y: 75% C: 0% M: 35% Y: 50% C: 23% M: 14% Y: 0% 100% 75% 50% 25% EUROPEAN ATHLETICS colour tones - Corporate Yellow C: 0% M: 40% Y: 100% C: 0% M: 30% Y: 75% C: 0% M: 20% Y: 50% C: 0% M: 18% Y: 25% 100% 75% 50% 25% C: 0% M: 10% Y: 25% Please observe that images and colours are not shown correctly on a monitor.

20 20 Elements to form EUROPEAN ATHLETICS Publications EUROPEAN ATHLETICS Corporate Design Manual Examples of advanced EUROPEAN ATHLETICS Patterns White background. On top: European Athletics Pattern 2 - Yellow 100% - Lines 0.25 pt. Back: European Athletics Pattern 1 - Yellow 50% - Lines 0.25 pt. Yellow background. On top: European Athletics Pattern 2 - White - Lines 0.3 pt. Back: Event Pattern 1 - Orange 100% - Lines 0.25 pt. White background. On top: Event Pattern 1 - Reversed - Blue 100% - Lines 0.3 pt. Back: Event Pattern 2 - Reversed - Orange 100% - Lines 0.25 pt. Please observe that images and colours are not shown correctly on a monitor.

21 21 StationEry letterheads 210x297mm EUROPEAN ATHLETICS Corporate Design Manual y x 1 logos 1 x: 156 y: % Image: European Athletics_logo_cmyk.eps typography 2 x: 29.5 y: Agenda Semibold 8,9 pt/ 10,5 pt * 3 x: 29.5 y: Agenda Regular 5,9 pt/ 10,5pt 25 4 x: 29.5 y: Agenda Regular 8,9 pt/ 10,5 pt European Athletic Association Avenue Louis - Ruchonnet 18, 1003 Lausanne, Switzerland t e l : fa x: e - m a i l : office@european-athletics.org w e b -s i t e : * Aligned Left Centred

22 22 StationEry business cards 85x53mm (with or without photo) EUROPEAN ATHLETICS Corporate Design Manual x y Annika Andreasson eve n t co - o r d i n ato r European Athletic Association Kungstorget 2, S Göteborg, Sweden t e l : fa x : m o b i l e : d i r.t e l : e - m a i l : annika.andreassson@european-athletics.org w e b -s i t e : graphics 1 x: 61 y: 6 logos 2 x: 9 y: 5 B: 18 H: 22 typography Image: Photo 50 % Image: European Athletics_logo_cmyk.eps 3 3 x: 9 y: 24,5 Agenda Regular 5 pt 25 WEB-SITE: Corporate Orange 100% * 4 x: 9 y: 21 Agenda Bold 10 pt Corporate Orange 100% x: 9 y: 29 x: 9 y: 29 Agenda Semibold 8 pt/ 10pt Agenda Regular 8 pt/ 10pt 3 Annika Andreasson eve n t co - o r d i n ato r m o b i l e : d i r.t e l : e - m a i l : annika.andreassson@european-athletics.org w e b -s i t e : * Aligned Left Centred

23 23 StationEry business cards 85x53mm (back side) EUROPEAN ATHLETICS Corporate Design Manual x y 1 logos 1 x: 9 y: 5 50 % Image: European Athletics_logo_cmyk.eps typography European Athletic Association Avenue Louis - Ruchonnet Lausanne, Switzerland t e l : fa x : e - m a i l : office@european-athletics.org w e b -s i t e : x: 9 y: 24 3 x: 9 y: 24 4 x: 9 y: 24 Agenda Semibold 8/10 pt * Agenda Regular 8/10 pt Agenda Regular 5 pt/ 10pt 25 WEB-SITE: Corporate Orange 100% * 4 * Aligned Left Centred

24 24 StationEry compliment slips 210x99mm EUROPEAN ATHLETICS Corporate Design Manual y 1 x 2 With compliments logos 1 x: 166 y: 6 55 % Image: European Athletics_logo_cmyk.eps typography 3 European Athletic Association Avenue Louis - Ruchonnet 18, 1003 Lausanne, Switzerland t e l : fa x : e - m a i l : office@european-athletics.org w e b -s i t e : 2 x: 7.5 y: 11 Agenda Semibold Italic 9 pt/ 11 pt * 3 x: 7.5 y: 84 Agenda Semibold 7,5 pt/ 9pt x: 7.5 y: 84 Agenda Regular 7,5 pt/ 9 pt 1 5 x: 44 y: 84 Agenda Regular 5pt/ 9 pt 25 WEB-SITE: Corporate Orange 100% * 3 European Athletic Association Avenue Louis - Ruchonnet 18, 1003 Lausanne, Switzerland t e l : fa x : e - m a i l : office@european-athletics.org w e b -s i t e : * Aligned Left Centred

25 25 StationEry ENVELOPES EUROPEAN ATHLETICS Corporate Design Manual x y logos 1 x: 14 y: % Image: European Athletics_logo_cmyk.eps European Athletic Association Avenue Louis - Ruchonnet 18, 1003 Lausanne, Switzerland typography 2 x: 48,5 y: 18 Agenda Semibold 7,5 pt/ 10,5 pt * 3 x: 48,5 y: 18 Agenda Regular 7.5 pt/ 10,5pt C4 324 x224 mm C5 220 x 110 mm E x 162 mm * Aligned Left Centred

26 26 StationEry folders 215x306 EUROPEAN ATHLETICS Corporate Design Manual x y back Front 1 LOGOS 1 x: 157 y: % Image: European Athletics_logo_cmyk.eps graphics 2 x: 0 y: % Image: European Athletics_pattern_1.eps Corporate blue 100% 2 typography 3 x: 33 y: 280 Agenda Semibold 9 pt/ 10,5 pt * 4 x: 33 y: 280 Agenda Regular 9 pt/ 10,5pt x: 33 5 Agenda Regular 6 pt/ 10,5pt 25 y: 280 inside inside 3 European Athletic Association Avenue Louis - Ruchonnet 18, 1003 Lausanne, Switzerland t e l : fa x: e -mail : office@european-athletics.org w e b -s i t e : 4 5

27 27 Applications for social functions EUROPEAN ATHLETICS Corporate Design Manual Invitations The design should follow the overall European Athletics design using the typography, colour, wireframe and/or pattern. The event logo must be placed on all invitations (this means Calendar Conference and Congress Logos). Invitations to functions hosted by European Athletics may only include the European Athletics logo. Invitation Front Back For non-european Athletics functions, the invitation must include the event logo and the host's logo. No other logos may appear. See sample layout. Menu cards (optional) Either European Athletics or host(s) logo(s) or Event logo (Calendar Conference and Congress) should appear. Dinner Example of Invitation envelope. You are cordially invited to the Name place cards (optional) Either European Athletics or host(s) logo(s) should appear. Alternatively, these can be blank. European Athletics Calendar Conference Hosted by the Lord Provost and supported by British Airports Authority at The Hub Saturday 13 December :30pm for 8:00pm Carriages at 11:30pm Dress code: Lounge Suit, Transport will be provided Example of Invitation. Meal vouchers The design should follow the overall European Athletics design using the typography, colour, wireframe and/or pattern. Only the European Athletics logo needs to appear on the meal vouchers.

28 28 APPLICATION EXAMPLES EUROPEAN ATHLETICS Corporate Design Manual Examples of Covers European Athletics Calendar Conference Amsterdam, The Netherlands 17 October 2008 European Athletics International Partners European Athletics Calendar Conference Amsterdam, The Netherlands 17 October 2008 European Athletics International Partners Example of Corporate front and back Covers in portrait format. Example of Corporate front and back Covers in landscape format. Programme Programme Programme Programme Example of Covers with coloured background. Example of Covers with white background.

29 29 APPLICATION EXAMPLES EUROPEAN ATHLETICS Corporate Design Manual Examples of Powerpoint Presentation Example of Corporate Base Powerpoint Presentation.

30 30 GLOSSARY EUROPEAN ATHLETICS Corporate Design Manual Adobe Illustrator: A design/illustration programme used for creating logotypes, for example. CMYK: Short for Cyan-Magenta-Yellow-Black. CMYK is a colour model in which all colours are described as a mixture of these four colours. CMYK is the standard colour model used in offset printing for full-colour documents. Because such printing uses inks of these four basic ccolours, it is often called four-colour printing. EPS-file: A vector file format designed specifically for representing graphical images. Logos, patterns and wireframe images are saved as EPS files. FB Agenda: The typeface that is used in the European Athletics publications. The typeface can be purchased through any font delivery company. JPEG: A compression technique for colour images. Used mostly for images that have to be compressed or images that are shown on the Internet. Pantone: Pantone Matching System (PMS). A colour matching system using a printing method for specifying and printing colours in which each colour is printed with its own ink. InDesign: A desktop publishing programme used to create all kinds of printed publications. RGB: Short for Red-Green-Blue. RGB is a colour model used for Internet and television images. Wireframe: An image created by lines.

31 31 ATTACHMENTS Download EUROPEAN ATHLETICS Corporate Design Manual European Athletics_logo_cmyk.eps European Athletics_logo_bl.eps European Athletics_logo_pms.eps European Athletics_logo_rgb.jpg European Athletics_logo_pms2935.eps European Athletics_logo_cmyk_neg.eps European Athletics_logo_white.eps European Athletics_Cal_logo.eps European Athletics_Cong_logo.eps partner_logos_1.eps partner_logos_2.eps

32 32 ATTACHMENTS Download EUROPEAN ATHLETICS Corporate Design Manual European Athletics_blue_wireframe.eps European Athletics_pattern1_blue.eps European Athletics_pattern2_blue.eps European Athletics_pattern1_orange.eps European Athletics_pattern2_orange.eps European Athletics_pattern1_yellow.eps European Athletics_pattern2_yellow.eps European Athletics_pattern1_white.eps European Athletics_pattern2_white.eps