FOOD & BEVERAGE SECTOR IN MOROCCO
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1 FOOD & BEVERAGE SECTOR IN MOROCCO Swedish Trade Council Maghreb February 2010
2 AGENDA Key facts Morocco Food & beverage industry overview Future development of the sector Appendix
3 MOROCCO Basic facts Government: Monarchy Chief of State: King Mohammed VI Population: 31,9 million (2009 ) Area: 710,000 km2 (incl. WS) Capital: Rabat GDP real growth: 5% (estimation 2009) GDP/Capita PPP: $ 4,350 (2008 ) Inflation: 3% ( estimation 2009) Currency: 1 SEK = 1,12 MAD (Oct 2009) Religion: Sunni Islam, Jewish minority Languages: Arabic (official), French Export goods: textile & leather, mechanical & electric products, agriculture FDI 2007: 4, 7 Billion USD (3rd in Africa) Morocco 10% 8% 6% 4% 2% 0% Real GDP/Inflation rate e 2009e GDP growth (%) Inflation (%) Swedish Exports to Morocco in MSEK % SOURCE: CIA FACTBOOK, IMF, DI, SCB
4 WHY IS MOROCCO INTERESTING FOR SWEDISH COMPANIES? Low risk Geographical proximity to Europe Well-developed infrastructure Politically stable 3rd FDI inflow in Africa Competitive hub for MENA/Africa Investor friendly climate Source: World Bank: Doing Business
5 AGENDA Key facts Morocco Food & beverage industry overview Future development of the sector Appendix
6 MOROCCAN FOOD & BEVERAGE INDUSTRY OVERVIEW Agriculture accounted between 12 and 20 percent of the total Moroccan GDP Food & Beverage industry account for 8 percent of the total GDP. F&B industry generates 8 billions dollars, Morocco export 1.5 billion dollar of agro-food products. Source:
7 MOROCCAN FOOD & BEVERAGE INDUSTRY OVERVIEW There are 2000 companies working within the food industry the most important national companies are belonging to the ONA group in addition to Multinational companies such as Coca cola, UNILEVER, Nestle The main food & industry products: Vegetables Cans, Fruit juice, Biscuits, Corn cans, Fast food Products, Pet foods, Sauces, Corn Flacks, Pasta, product designated to Hotels (portion jam..), Snack products, Beers. Source:
8 FISH INDUSTRY IN MOROCCO Morocco export 600 Million Dollars of fish product which represent 40% of Morocco food & beverage products exportation. The main importing countries are the European unions, USA, Japan. Morocco is the first exporter in the world of Sardine Pilchardus, and the third exporter in the world of Agar Agar product. This industry has 406 unity inland and 390 boats with refrigeration system and employs person. Product Ton/Year Turnover/year Canned fish MEUR Semi canned MEUR Frozen fish MEUR Fish flour Seaweeds MEUR Source:
9 WINE & FRUIT JUICE INDUSTRY IN MOROCCO There are two major companies producing juice the first one is Moroccan Food Processing with a capital of 60 Million dollars and the second company is COVEM, Coca cola also entered the market by buying FURMAT. Rostoy established itself in Morocco since 2006 it produces 10 million liters of juice for national and international consumption. Morocco produces about 37 million bottle of wine (78% red wine, 18% gray and rose wine, 4 % white wine). Cellier de Meknes is the biggest wine Moroccan Company, the French company Castel is also producing wine in Morocco. Beer is also produced by Brasseries du Maroc, the company produces hl/year Source:
10 MILK INDUSTRY IN MOROCCO Facts (year 2000): Pasteurize Milk: 470 million Litters Cheese product:1500 tons Butter: 8099 tons Sour milk:20 Million litters Powder milk:10250 tons Morocco import 2,5 Millions of litters of milk every year(2005) Central laitiere with 500 million litters per year (70% market share) and Copag Jouda with liter/day (20% market share) are the main Milk product producers in Morocco. There also Chergui, Yogo, Jibal, and regional cooperatives Source:
11 BISCUIT, SWEET & CHOCOLATE INDUSTRY MEUR Turnover Sales Investment Material investment Production (Tones) Employed person Table 1: Biscuit industry facts MEUR Turnover Sales Investment Material investment Production (Tones) Employed person Table 2: Sweets industry facts Source:
12 BISCUIT, SWEET & CHOCLATE INDUSTRY Biscuit sector register an annual growth of 17%, BIMO is a leader company for this sector taking 48% of the market, Kraft food holds 51% of the company the rest belong to ONA group. Morocco importation of biscuits increases from 975 tones in 1997 to 7944 tones in Compagnie Chérifienne de Chocolaterie is a major chocolate company with a capital of 10 MEUR Imported Cacao butter (Tones) Chocolate production(tones) Table 3: Chocolate production in Morocco Source:
13 MOROCCAN CANNED VEGETABLES & FRUITS Some Facts about canned Fruits & vegetables 2nd largest in the world in canned olives 2nd largest in the world in gherkins 2nd largest supplier of canned apricots to the EU 2nd largest supplier of French beans to the EU 2nd largest exporter of citrus in the world Large-scale production of sugar beets an sugar cane Largest producer and exporter of capers in the world Morocco process tones of tomatoes Major compamies: DOHA, Pikarom, SODEA(government company), lukus, AICHA, FICOPAM Source:
14 MOROCCAN EXPORTATION OF CANNED FRUIT & VEGETABLES Product Qty in 1000T Value in MUSD Dried fruits &Vegetables 5 19 Canned vegetables 4 50 Frozen fruits & Vegetables Canned gherkins & Capers Canned olives Spices and herbs Cereals & othergrains 7 4 Fruit & vegetable Juices Canned fruits Vegetable oils,wines/vinegars Source:
15 AGENDA Key facts Morocco Food & beverage industry overview Future development of the sector Appendix
16 MOROCCAN FOOD & BEVERAGE PRODUCTS SECTOR WILL GROW AS A RESULT OF THE DEMAND COMING FROM OTHER SECTORS Moroccan plan Rawaj dedicated to the development of local trade plans by 2020: Construction of 600 big and middle supermarket with 50 hypermarket. Construction of 15 malls. Morocco plans to increase the number of tourists to ten millions by 2010, Morocco launched a set of projects to develop the touristic sector (Azur plans). This development will create a demand for food & beverage industry products. Source:
17 MOROCCO PLAN TO INCREASE VALUE OF ITS AGRICULTURAL PRODUCTS BY CREATING AGRO- INDUSTRY CENTERS Morocco green plan set to open industrial food centers around the country. Tangier Tangier Agro-Centers Oriental Meknes-Fes Souse Dqraa Gharb Marrakech Fishing Transformation Hub Agadir Laâyoune Dakhla Laayoune Dakhla Gharb Rabat Nouacer Casablanca Meknes Agadir Source:
18 AGROPOLIS IS AN AGRICULTURE CENTER PROJECT DEDICATED TO CREATE VALUE FOR AGRICULTURE PRODUCT Agropolis will be situated in the region of Meknes and it is dedicated to create value for agriculture products. The Project cost is 440 MEUR, and it will create jobs. Source:
19 AGENDA Key facts Morocco Food & beverage industry overview Future development of the sector Appendix
20 APPENDIX Sources: International Monetary Fund (IMF) CIA fact book World Bank Doing Business in Morocco The United Nations Development Programme (UNDP) Moroccan food proceccsing Magazine Telquel Ministère de l Industrie, du Commerce et de TIC Moroccan American trade L Économiste Ministère de la Pêche et de l Agriculture
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