Bog (titel, forfatter, år, forlag ect.) Kapitel Emne Sider. Table of Contents

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1 1 Eksamensopgivelser til sommereksamen 2008 Studium: ED 2 Fag: Erhvervsøkonomisk sprog Semester: 2 Undervisers navn: Mariette Ulbæk Bog (titel, forfatter, år, forlag ect.) Kapitel Emne Sider Kompendium Study unit 1 Macroeconomics/Microeconomics Kompendium Study unit 2 Business organisations/entrepreneurship, the small business and growth/business objectives/external influences Kompendium Study unit 3 Marketing/International marketing/globalisation Kompendium, Study unit 4 An introduction to basic accounting For kompendier skal en kopi af indholdsfortegnelsen vedlægges Study Unit 1 Table of Contents 1. The Business Cycle 1-3 a) Historical cycles 3-5 b) The Great Depression 5 c) World War II 5-6 d) Recent Recessions 6 Comprehension test 1 Unemployment 6-7 a) The Labor Force 7-9 b) The Full Employment Goal 9 i) Seasonal Unemployment 9-10 ii) Frictional Unemployment 10 iii) Structural Unemployment 11 iv) Cyclical Unemployment 11 v) The Policy Goal 11

2 2 Comprehension test 2 Translation Drill 1. Crackdown on benefit claimants who... Inflation a) Relative vs. Average Prices 15 b) Redistributions i) Price Effects ii) Income Effects iii) Wealth Effects iv) Robin Hood? c) Uncertainty 22 d) Measuring Inflation 22 e) The Price Stability Goal f) Summary g) Anticipated and unanticipated inflation h) Theories of the Causes of Inflation i) Inflation as a self-perpetuating Process j) Creeping Inflation and Hyperinflation Comprehension test 3 Translation drill 2. Inflationen er under kontrol 2. Fiscal Policy a) Deficits, Surpluses, and Balanced Budgets b) The Automatic Stabilizers c) Discretionary Fiscal Policy d) The National Debt Articles: Danmarks gæld afvikles i lyntempo. JP. Staten har regnet 26 mia. kr. forkert. JP. Thor P. har aldrig haft flere penge. JP. Comprehension test Economic Growth 39 The Nature of Growth 40 a) Short-Run Changes in Capacity Use 40 b) Long-Run Changes in Capacity c) Nominal vs. Real GDP d) Growth Indexes i)the Exponential Process 43 e) GDP per Capita f) GDP per Worker Sources of Productivity Growth 46 g) Labor Quality 46

3 3 h) Capital Investment i) Management 48 j) Research and Development Policy Levers 49 k) Education and Training 49 l) Immigration Policy m) Investment Incentives n) Savings Incentives 51 o) Budget Deficits p) Deregulation Policy Perspectives q) Is More Growth Desirable r) Summary Comprehension test Supply Decisions a) Capacity Constraints b) Efficiency 61 c) Capacity d) Marginal Physical Product 62 e) Law of Diminishing Returns Costs of Production 64 f) Total Cost g) Which Costs Matter? 66 h) Average Cost i) Marginal Cost j) The Relationship of MC to ATC Economic vs. Accounting Costs k) Economic Cost 72 Supply Horizons 73 l) The Production Decision 73 m) The Investment Decision Policy Perspectives 74 n) Invest in Labor or Capital? n) Summary 76

4 4 Study unit 2 Table of Contents 1. Sectors of the UK economy Structure of the UK economy 3 3. Main features of the private sector Organisations in the private sector Business organisations Articles: Mergers and acquisitions. The Economist, 10-01, 2008 Whither the great wave. The Economist, Topnordic i rekord efter fusioner, Borsen online, Novozymes tilfreds med fusioner i USA, Borsen online Etik på verdensplan, JP, God skik for selskabsledelse. JP, Comprehension test 1 6. The small firm Multinationals Stakeholders Strategic planning Size and growth Economies of scale Articles: Det svære valg af selskabsform. JP, Entrepreneurship, The Economist, Suck it and see. The Economist, Vækstentrepreneur uden en langsigtet vækststrategi, Erhvervsbladet, Dec. 07 Kvinder har svært ved at komme med. Erhvervsbladet, Nov Ikke nok bare at hæve sin løn. Erhvervsbladet, Sep Modgang er hudplejestjernens drivkraft.erhvervsbladet, Sep Dræber du din egen virksomhed. Erhvervsbladet, Sep Letters to the editor. FT Bankruptcy badge of honour is still a black mark in UK. FT Overworked and underpaid. FT This page if for your information only They re behind you. The Economist The Challengers. The Economist Comprehension test Government support The European Union 34

5 5 14. Legal regulation Other influences The Public sector 40 Articles: Public Sector. Statistics government Guide to Public Sector Statistics The National Accounts Offentlig sektor. Wikipedia Bilag om fakta om den offentlige sektor The state is looking after you. The Economist. 8 April 2006 The avuncular state. The Economist. 8 April 2006 Comprehension test OFFSHORING/OUTSOURCING. Extract from Offshoring and employment: Trends and impacts External affairs. The Economist Outsourcing sikrer danske arbejdspladser. Borsen online Industriens optimisme kræver kraftig outsourcing. Borsen online Study unit 3 Table of Contents MARKETING 1. Markets and market-led firms Market research The marketing mix 6-12 Articles: Kotler s feast of ideas, FT Coke: Wooing the TiVo Generation. BusinessWeek Brands in an Age of Anti-Americanism, BusinessWeek Selling the flag. The Economist Comprehension test 1 INTERNATIONAL MARKETING/EXPORT 6. Prelude case Introduction Global marketing in the 21 st century Looking at the global marketing environment Deciding whether to go international Deciding which market to enter Marketing insights: Emerging markets going east 27-28

6 6 13. Deciding how to enter the market Exporting Joint venturing Direct investment 31 Articles: Free trade s best friend, The Economist, The real world economic forum. TheEconomist Comprehension test Deciding on the global marketing programme McDonald s French-style Product Promotion Price Distribution channels Deciding on the global marketing organisation Summary 44 Comprehension test 3 Article: Happy meal. The Economist The car company in front. An example of a truly global company. GLOBALISATION Text 1: Globaliseringen viste tænder i Danmark. JP, Text 2: Det globale minefelt. JP Text 3: Vækst gennem globalisering. Handlingsplan og baggrundsanalyse. fra Økonomi- og Erhvervsministeriet (for your information only) Text 4: Tired of globalisation. The Economist Text 5: Rich man, poor man. The Economist Text 6: In the shadow of prosperity. The Economist Text 7: Economics focus. The great unbundling. The Economist Text 8: You ve never had it so good.the Economist Text 9: A special report on European business. Who are the champions? Tomorrow the world.

7 7 Home and abroad. Driving east. Buy, buy, buy. In the steps of Adidas The chic and the cheerless. Not what is was. Funny business Study unit IV an introduction to basic accounting Table of contents: The nature and purpose of accounting 1 Financial accounting 2 5 Sources of finance 6 7 Financial information 8 Accounting concepts 9 Key features of final accounts Interpreting final accounts Information material FLS orientering. This material in Danish explains everything to you in Danish. 1. Hvad kan man bruge et årsregnskab til? 2. Årsregnskabet 2. Hvad er det hele værd og hvem har krav på det? 3. Årsregnskabet Årsregnskabet 4.