Online Outsourcing. - Fremtidens måde at arbejde på. Fremtidens måde at arbejde på. Digital Markedsføring 2013

Transcription

1 Online Outsourcing Fremtidens måde at arbejde på - Fremtidens måde at arbejde på Digital Markedsføring 2013 Digital Markedsføring 2013

2 @Shedebrandt #Elance #DM13DK

3 CONTEXT AND TRENDS

4 THE FRACTIONAL ECONOMY Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 4

5 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

6 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

7 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.?

8 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Dave McClure

9 THE LEAN STARTUP

10 A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty Nothing to do with size of company, sector of the economy or industry Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

11 A startup is an experiment Most new products are doomed for failure Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

12 The Customer is the most important part of the production line W. Edwards Deming. Nobody knows what the customer wants Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

13 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Search Friction

14 Hvad er Online Outsourcing?

15 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

16 What is online work? work is no longer a place

17 My VintageandRare.com 8:00 Coffee! 8:15 Meeting with researcher 9:00 Approval of MockUps 11:00 Briefing Programmer 13:00 Online Marketing Strategy 15:00 Update from Sales 17:00 Customer Service recap Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

18 Vintage & Rare A Hybrid Organization Jill Sales Texas Bill Sales/Product Florida Sarah & Ulrik SEO + Social Bulgaria Rajkumar Designer Pakistan Rahul Programmer India Ravindra Researcher India Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

19 3,3 days to fill a job 3,333 jobs/day 3,000,000 freelancers $300,000,000 payments/ Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

20 There is no working space for my business profile in the Serbian economy... that s why I chose to work over the net. PEDJA V. Serbia Engineering Elancer since 2005

21 JIA T. USA Roomorama Elancer since 2009 Using Elance was a no brainer for us. We were able to keep our costs variable and this is extremely important for a young startup.

22 THE CLOUD IS REVOLUTIONIZING WORK Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

23 Most Popular Skills on Elance Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

24 Hvordan lykkedes man med Outsourcing?

25 Review job proposals View proposals to narrow your choice. Browse each finalist s profile to see their portfolio, work history, tests passed, job feedback/rating, work history and more Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

26 How to succeed on Elance Creating a great job post Clear and detailed job description Provide examples if possible Setting the right category, subcategory and skills Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

27 How to succeed on Elance Choosing a job type: hourly vs fixed price Hourly work Flexibility with project size and scope Get started right away and fine tune later Track progress in real time with Work View Fixed price Clear project requirements and deliverables Break work and payment up into Milestones Protection Both are payment protected on Elance pay only when services are delivered Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

28 Award the job & start working Award the job to a happy Elancer. Track job progress in your shared Workroom. Stay on top of jobs by setting milestones, viewing work in progress, video conferencing with freelancers and more Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

29 How to succeed on Elance Hiring a freelancer Ways you can receive job proposals Invitations from freelancers recommend by Elance Search for potential candidates Freelancers also submit Reviewing Candidates Profile Feedback and work history Skills Proposal proposals if your job is public Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

30 Pay only for work you approve For fixed price jobs, simply deposit funds in our licensed escrow and your freelancer will be paid when milestones are met. For hourly jobs, use our Work View to approve work. Quick, simple, no trees harmed Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

31 Small service fee is deducted The quote submitted by your freelancer includes an 8.75% service fee for Elance. When work is delivered and payment is made, we deduct the commission and release the rest to your freelancer. Elance handles paperwork and taxes Clients in certain countries can pay a freelancer with a credit card through Elance. Clients can also pay their freelancer via a PayPal account added to their Elance account or funds in their Elance account Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

32 When do you let go of the project? Idea Specifications Project Management Execution Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

33 When do you let go of the project? Idea Specifications Project Management Execution Recipe for disaster We will always manage the project closely and never let go Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

34 Hvad kan man Outsource?

35 #elance Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

36 Transparency for the wine drinker

37 Case Study: Vivino Transparency for the wine drinker

38 Case Study: Vivino Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

39 February March Apil May June July August September October November December January Feruary March April May June July August September October November December January February March April May June July August September Agenda New Users(Downloads) Beta Elance, Inc. Elance proprietary and confidential. Do Not Distribute. Release

40 Case Study: Vivino Start small: Very basic iphone app Hedge your bets: Hire two freelancers and choose the best Elance, Inc. Elance proprietary and confidential. Do Not

41 Case Study: Vivino Budget: $ Elance, Inc. Elance proprietary and confidential. Do Not

42 Case Study: Vivino Elance, Inc. Elance proprietary and confidential. Do Not

43 Case Study: Vivino Countries Grapes Wine regions Wineries Wines Wine ratings Labels scanned ,472 1,087,853 2,762,489 12,074, Elance, Inc. Elance proprietary and confidential. Do Not

44 Case Study: Vivino KR. 29, 895, Elance, Inc. Elance proprietary and confidential. Do Not

45 Speed drawing video

46 Launch med niche skribenter

47 Lead og Salgssetup

48 Virtuel Assistent

49 Break Dance

50 Sound design

51 Dating

52 Master Thesis Correction

53 Like photos on Instagram

54 Niche expert writers

55 QA Testere

56 Community Management

57 Internation Law

58 Book Keeping

59 Trip Planners

60 TM registration Data Entry Website development Social Media Marketing Translations Display advertising Financial Analysis Mobile Apps Voice Talent Tax Filing Contracts Graphic design Website Design Bookkeeping Copywriting Project Management SEM Events Ecommerce Newsletter Writing Logo Creation Admin assistance Business Incorporation Video Production PR Software Testing Telemarketing SEO Web Analytics Market Research Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

61 Hvad koster Online Outsourcing?

62 All Countries Average rate Higher-end rate Mobile Developer $23-$35/hour $100-$160/hour Web Developer $20-$30/hour $90-$120/hour Graphic Designer $18-$26/hour $40-$50/hour Writer $13-$19/hour $45-$55/hour Search Engine Optimizer $9-$14/hour $50-$65/hour Virtual Assistant $7-$11/hour $25-$30/hour Customer Service Agent $7-$11/hour $25-$30/hour Book-keeper $12-$18/hour $25-$35/hour Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

63 USA freelancers Average rate Higher-end rate Mobile Developer $45-$54/hour $100-$160/hour Web Developer $31-$38/hour $90-$120/hour Graphic Designer $25-$29/hour $40-$50/hour Writer $16-$20/hour $45-$55/hour Search Engine Optimizer $16-$20/hour $50-$65/hour Virtual Assistant $12-$15/hour $25-$30/hour Customer Service Agent $14-$16/hour $25-$30/hour Book-keeper $18-$22/hour $30-$40/hour Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

64 Hvordan får du den optimale pris?

65 Hvad er freelancerens normalpris?

66 Hvor stor er konkurrencen?

67 Er det en simpel opgave?

68 Few Tips for Your Business Brainstorm what tasks can be outsourced. Evolve your online work. Don t only think cost savings but instant, on-demand access to skills. Think about a hybrid organization model Elance, Inc. Elance proprietary and confidential. Do Not Distribute.

69 Steffen Hedebrandt Country Manager, Nordics Mobile: Get $50: Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 69