An Introduction to Packbridge

Transcription

1 An Introduction to Packbridge Per-Stefan Gersbro Nätverksträff Flextrus, 7 februari 2012

2 Picture: Tetra Pak The most efficient way to make a package!

3 Tetra Pak A good package should save more than it costs Ruben Rausing 1932 Pictures: Tetra Pak

4 PLM made the first beer can Biggest in Europe when acquired by Rexam 1999, now no 1 in the world. Pictues: nord emballage, Rexam

5 Rigello ¹ The first plastic package for carbonated beer and soft drinks! Inventor: Tetra Pak ¹Manufacturing ceased 1980 Picture: nord emballage

6 Letpak 1978 The convenient tin can In plastics! Inventor: Åkerlund&Rausing Picture: nord emballage

7 Modified atmosphere packaging (MAP) Packaging, where the natural atmosphere is substituted with a suitable gas mix, according to food type Inventor: Åkerlund & Rausing

8 A lighter approach to packaging The Ecolean lightweight package = Consumer convenience and environmental concern in one package Easy to open and pour from Low waste volume Smart pitcher-like design Excellent printability Air-filled easy-to-grip handle Weighs approx 50-60% less than conventional cartons or bottles Easy to empty Inventor: Ecolean Source: Ecolean

9 Swedish packaging industry World leader in material development Unique knowhow about endusers 50 years experience of recycling A pioneer and front runner in packaging cluster network building Market size: USD 10 billion Number of employees: R&D spending: USD 100 million/year

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11 Packbridge organisation Medlemmar Föreningen Packbridge Företag Föreningsstyrelse Verkställande sekreterare Ideella arbetsgrupper Årlig föreningsstämma Verksamhetsplan Budget Årsavgifter Offentliga aktörer Regioner, kommuner, universitet och organisationer Strategi och ledning Kommunikation och marknadsföring Affärsutveckling Klusterexpansion Forskning och utveckling Utbildning och rekrytering 100% Packbridge AB (svb) AB MMSS (svb) Bolagsstyrelse VD Personal/Projektverksamhet Strategi och ledning Kommunikation och marknadsföring Affärsutveckling Klusterespansion Forskning och utveckling Utbildning och rekrytering

12 Packbridge Members BNI Engineering Creative Choice elanders

13 Packbridge Members Meroving SMAKSKED

14 Meet the whole packaging value chain

15 Regional strengths Modern consumer packaging was pioneered here World class clusters in Food & Pharma 11 universities State of the art research students and researchers 6 science parks Base for global leaders in packaging Max IV and ESS project

16 Packbridge activities Linking end-user, producer, supplier with academy and society Providing arena and platform for networking & innovation Organizes seminars, workshops, conferences and exhibitions Connecting with education and customized training Links to strategic and technology consulting

17 Packaging for locally grown products Lacking knowledge about packaging Difficulty to find the right packaging Need for small quantity and special design Challenge to scale up and automise Professional help needed Packbridge, Skåne Food Innovation Network and Lund University work on solutions for small scale food production

18 Mobile communication and packaging The opportunities for enhanced communication with the consumer through: QR codes Augmented reality Gamification Joint networking seminar with Media Evolution

19 Internationalization Invitations to targeted exhibitions Organized business trips Workshops on challenges and opportunities in international business environment Aims to help SME:s to overcome thresholds in entering international business

20 Foodpolis A Memorandum of Understanding has been signed with the the South Korean food cluster Foodpolis. Bridgehead in North East Asia Exchange of cluster experiences Business opportunities for Swedish packaging suppliers Opportunities to attract investments

21 Top Packaging Summit by Packbridge Speakers 2011 Amcor, Amore, Avery Dennisson, Campbell Soup, Carrefour, Flextrus, ICA, IGD, Kraft Foods, Sealed Air, Tetra Pak Participants delegates 130 companies 14 countries

22 The merge of two Swedish packaging clusters Packbridge and Packaging Mid Sweden aims to merge into one cluster under administration of Packbridge A big step towards a Swedish packaging network

23 ESS the European Spallation Source Max IV and ESS a USD 3 billion investment with large opportunities for packaging! Consumer, Health, Life, IT.. Automotive Aerospace Energy

24 Thank you!