GREEN EXHIBITION IN AMERICA. Pedro García EXPOMEX - MEXICO

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1 GREEN EXHIBITION IN AMERICA Pedro García EXPOMEX - MEXICO

2 1. Trade Show in America. Background. 2. Green Trade Show in America. Present. 3. The 3R of the Environment. 4. The Use of Sustainable Materials in Exhibition. 5. Cases of Green Exhibition. 6. Cases of Green Convention Center. 7. The Future of Green Trade Exhibition in America. 8. The Future of Green Convention Center in America.

3 1. TRADE SHOW IN AMERICA BACKGROUND. 1. Trade shows in USA have been organized as so called conventions for more than 100 years. 2. Main focus of trade shows in USA - To share experiences and meet up with potential customers. 3. The average duration of trade shows in USA is short. 4. They use an open stand design.

4 1. TRADE SHOW IN AMERICA BACKGROUND. A traditional meters custom build stand would require a 7.5 Tons Heavy duty vehicule and 7-8 men to transport and build, which results in a lot of carbon emissions and hassle According to the U.S. Environmental Protection Agency, the trade show industry is the second largest producer of waste after the construction industry. The average two-day event can produce as much waste as a family of four produces in 15 years.

5 2. GREEN TRADE SHOW IN AMERICA PRESENT. A growing number of trade show display companies are now specializing in green exhibits, fixtures, signs, LED lighting and display materials that have less impact on the environment. With the development of a eco-friendly exhibits, banner stands and related display products, the trade show industry is reducing its ecological damage.

6 3. THE 3R OF ENVIRONMENT

7 3. THE 3R OF ENVIRONMENT Every year, Americans throw away 50 billion cans 27 billion glass bottles and jars 65 million plastic and metal covers

8 3. THE 3R OF ENVIRONMENT More than 30% of our waste is packaging materials Where does it all 85% of our garbage is sent to a dump, or go? landfill, it can take from 100 to 400 years for things like cloth and aluminum to decompose.

9 3. THE 3R OF ENVIRONMENT Glass has been found in perfect condition after 4,000 years in the earth.

10 3. THE 3R OF ENVIRONMENT Avoiding the use of wood, especially from unsustainable sources, helps to prevent deforestation whereas using lightweight aluminum helps to reduce transportation loads and labor.

11 3. THE 3R OF ENVIRONMENT We are quickly running out of space. It's time to learn the three R's of the environment: reduce, reuse, recycle: REDUCE coprocessing Lowering the amout of waste produced REUSE Using materials repeatedly RECYCLE Using materials to make new products RECOVERY Recovery energy from waste LANDFILL Save disposal to landfill

12 3. THE 3R OF ENVIRONMENT REDUCE Reducing the amount of waste you produce is the best way to help the environment. REUSE Instead of throwing things away, try to find ways to use them again. RECYCLE Recycled items are put through a process that makes it possible to create new products out of the materials from the old ones.

13 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION 1. Anyone interested in helping the environment should consider green trade show displays. 2. Trade shows attract a large number of attendees, so they allow you to spread the word about your products and services while demonstrating your commitment to the environment. 3. Eco-friendly trade show displays help to conserve energy, reduce greenhouse gas emissions, reduce water and air pollution, and conserve natural resources.

14 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION REDUCE The use of sustainable materials in exhibition applying the 3R: Buy promotional products in bulk = Less packaging. Avoid over-packaged goods; avoid use of paper and plastic. Buy durable aluminum exhibits. They will last longer. Avoid disposable goods (plastic cups, napkins, etc). Giveaway a USB with ecatalog. After exhibition, use electronic mail. Use a LED Light instead of fluorescent light. Use to clean your exhibit a dish cloth.

15 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION REUSE Reuse the exhibit again and again Reuse profiles in different ways Aluminum profiles for exhibit can use many times, furniture too. Change the design and make different configuration. Sell old material Sell old furniture, exhibit profiles, to other companies, or donate them to charities. Reuse graphics and logo printed Ask your producer to remove the graphics and return to you.

16 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION RECYCLE 1. Buy products made from recycled material. 2. Begin collecting materials such as metal cans, newspapers, etc. 3. Purchase recycled materials (office supply, and equipment). 4. Ask store managers for products that help cut down on waste. 5. Buy products made from material that is collected for recycling. 6. Use recycled paper for brochures, copier paper and newsletters.

17 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION MULTIPURPOSE TRADE SHOW EXHIBIT As you invest in an exhibit property and want to make the most out of it. So, what should you do with your trade show display when you re not at a show?

18 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION Instead of leaving your display in storage all year, consider using all or part of it in one of these professional environments: Lobbies. Using a portable trade show exhibit is a great way to bring your brand messaging to your lobby, especially in high-traffic settings like car dealerships and banks. Mobile Displays. If on-the-go sales presentations are common (like in the medical or pharmaceutical industry) a small tabletop display or retractable banner stand.

19 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION Instead of leaving your display in storage all year, consider using all or part of it in one of these professional environments: Offices. Make the most of your space by using trade show walls to create cubicles or conference rooms. Showrooms. Portable display booths offer the ideal graphic impact for selling products and incorporating your company s collateral in a showroom setting.

20 4. THE USE OF SUSTAINABLE MATERIALS IN EXHIBITION Instead of leaving your display in storage all year, consider using all or part of it in one of these professional environments: Outdoor Events. Use your exhibit to reinforce your company message at outdoor events. Industry Conferences, Seminars and Association Meetings. You may use small piece of your exhibit can lend a professional look to your presence.

21 5. CASES OF GREEN EXHIBITION Trade Show Emporium encourages recycling the old trade show displays and shipping containers. All of the materials from trade shows can be recycled. Found that by contacting the local waste management company many of the portions of recycling can be handled on a local level, reducing the amount of transportation costs associated with recycling.

22 5. CASES OF GREEN EXHIBITION 1. The aluminum structures are the finest quality and feature 80% postconsumer recycled content. 2. Use packing foam made from recycled materials in our shipping cases to protect contents in transit. 3. The shipping cartons are made from a combination of recycled. 4. They have invested in progressive graphic printing technology that utilizes eco friendly water based inks. 5. The No Questions Asked Lifetime Warranty on Instand pop-ups provides for their unlimited re-use. Should it ever fail to function, Nomadic will repair Instant frames free of charge for the life of its ownership.

23 5. CASES OF GREEN EXHIBITION 1. Eco-friendly trade show displays are at the core of the company's philosophy. 2. Eco-friendly trade show displays and reusable materials 3. Components that produced using easily and commonly recycled materials including aluminum and cardboard. 4. At the end of an exhibit's life, the clients are invited to return it to Nimlok. They sort the components by content and direct them to the recycle stream, at no additional cost to the client.

24 6. CASES OF GREEN CONVENTION CENTER LOS ANGELES CONVENTION CENTER. 1. Solar generation plants, which feed renewable energy back to the local grid 2. Energy-efficient lighting (LED and CFL technology). 3. Saving Power Energy Management System. 4. A cool roof and light defusing windows (reflect sunlight). 5. Upgraded exhibit hall doors (prevent air conditioning from leaking). 6. Low NOx and CO2 emission steam boilers.

25 6. CASES OF GREEN CONVENTION CENTER COLORADO CONVENTION CENTER. The CCC has single stream recycling throughout the facility and a back of house compost collection program to help minimize the amount of materials hauled to landfills. They have an advanced donation program for left over conference materials. The first year of establishing this program, almost 30,000lbs of materials were donated to the local community.

26 6. CASES OF GREEN CONVENTION CENTER ORLANDO ORANGE COUNTY. The OCCC exemplifies its commitment to environmental stewardship and is nationally recognized for its green initiatives, social responsibility and longterm environmental impact on the community. Energy Saving Facility Upgrades: Solar PV System and LED Lighting. Climate Change Education Center. 100% Recycled toiletry supplies and 85% recycled trash bags. Green Sealed Certified for Cleaning Products.

27 7. THE FUTURE OF GREEN TRADE EXHIBITION IN AMERICA a. Indoor solar cells to generate electricity with interior light, so the exhibitor can use it. b. Recyclable materials that have a legitimate aftermarket application, such as aluminum. c. Use LED and LCD monitors instead of toxic ink graphics. d. Use of USB instead of brochures and paper handout. e. Use of Big LED screens. f. Non-toxic, low-emitting stains and finishes for minimal environmental impact and a healthy work environment.

28 8. THE FUTURE OF GREEN CONVENTION CENTER a. Energy-saving features. Replace fluorescent lighting with LED lamps to reduce energy consumption and mercury content. b. Solar panels that convert convention center lighting into electricity. c. Recycled materials, including walls and fabric that utilize recycled soda bottles and flooring created from used vehicle tires. d. Exterior lighting scheduled from sunset to sunrise daily. e. Recycled carpets, with zero emissions. f. LED marquees and scheduled for use.

29 Pedro García

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