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1 Dell Information Management solutions Uday Tekumalla Solutions Marketing, Information Management 1 10/28/2013 Information Management Solutions

2 My introduction Uday Tekumalla, the ponytail guy Information management solutions marketing Data guy: Database developer -> Strategy and M&A -> Mktg 2 10/28/2013 Information Management Solutions

3 Content Dell Software and Information Management The data problem Dell s perspective and our solutions Big data analytics & Business intelligence Application & data integration Database management 3 10/28/2013 Information Management Solutions

4 Mega trends bring huge potential and risk Cloud Big data Mobility Security and risk mitigation 4 10/28/2013 Information Management Solutions

5 Dell Software solutions Data center & cloud management Endpoint management Performance management Virtualization & cloud mgmt Windows server mgmt Information management Application & data integration Business intelligence & Big data analytics Database management Mobile workforce management Application enablement/delivery Desktop virtualization Mobile device mgmt Mobile security security Security Endpoint security Identity & access management Network security Data protection Application protection Disaster recovery Enterprise backup/recovery Virtual protection 5 10/28/2013 Information Management Solutions

6 Information Management Manage data and databases across structured and unstructured data sources offpremise or onpremise Integrate data in disparate data stores, offpremise and on-premise Database management Application & data integration Business intelligence and Big Data Analytics Discover trends and make informed decisions with analysis based on all data Agnostic to data type, vendor and data location 6 10/28/2013 Information Management Solutions

7 The data problem 7 10/28/2013 Information Management Solutions

8 Historically, data was stored mostly in databases Structured Data Tool Chain Trained Staff Database Database management Extract, Transform, Load (ETL) Data warehouse Data provisioning Data analysis 8 10/28/2013 Information Management Solutions

9 Market situation: Data growth has skyrocketed Multiple data types from many sources Zettabyte Exabyte Petabyte Terabyte Transactional Data Generated and stored in databases Structured Measured growth Human Files Content created outside databases Social & Sensor data Increased exponentially Docs, Images, Video Multiple formats Fast growth Facebook, Twitter, RFID, cell phone etc. Multiple formats and different speeds of data creation Exponential growth 9 10/28/2013 Information Management Solutions

10 Market problem: Data silos -> fractured tool chain - > fragmented analysis App & Data Integration Structured Structured Text Sensor Social Trained Staff Tool Chain Trained Staff Tool Chain Trained Staff Tool Chain Trained Staff Tool Chain Trained Staff Tool Chain` Database 1 Database 2 Data store Data store Data store Database management Database management Data management Data management Data management Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Extract, Transform, Load (ETL) Data warehouse Data warehouse Data warehouse Data warehouse Data warehouse Data provisioning Data provisioning Data provisioning Data provisioning Data provisioning Analysis Analysis Analysis Analysis Analysis 10 10/28/2013 Information Management Solutions

11 Manage Integrate Dell Information Management solutions break data silos, manage, integrate and discover trends in all data Structured, text, sensor, and social Trained Staff Tool Chain Data store Data management Extract, Transform, Load (ETL) Data warehouse Foster collaboration between IT and Line of Business Empower more people by offering self service access to data Make informed decisions today and into the future Data provisioning Discover One Vendor Complete Tool Chain - All Data 11 10/28/2013 Information Management Solutions

12 Over 15 years of Information Management software experience Quest Software acquires TOAD in 1998 Boomi Created in 2000 In 2009, TOAD supports NoSQL, Hadoop, MongoDB, Cassandra, SimpleDB, Azure 2010 Dell Acquires Boomi 2012 Toad Intelligence Central launched for collaboration 2012 Dell acquires Quest Software & Kitenga Big Data Analytics 2013 Toad BI Suite 2.0 launched Tool for Quest creates Oracle SharePlex in Application 1999 Development born in 90 s Quest creates Spotlight in 2000 TOAD expands support for Microsoft SQL Server, Sybase, IBM DB2, and MySQL in 2000 s Later in 2009 Toad Data Point is launched for data analysts 2011 Toad Decision Point is launched for business users 2012 Dell launches Quickstart Data Warehouse to solve needs of SMB 2013 Boomi MDM launched Social Network Analytics Platform Coming Soon 12 10/28/2013 Information Management Solutions

13 Dell s solutions leverage your existing investments and span the corporate information lifecycle Database Development Toad for Developers Manage Integrate Discover Database Administration Database Monitoring App & data integration Data discovery Toad for DBAs Spotlight Boomi Toad Business Intelligence Suite SharePlex Foglight for DB SharePlex Quickstart Data Warehouse Big data analytics Kitenga 13 10/28/2013 Information Management Solutions

14 DISCOVER - Big data analytics and Business intelligence 14 10/28/2013 Information Management Solutions

15 Analytics maturity To turn data into insights, you need fundamentals in place before practicing higher level analytics Cognitive analytics Predictive analytics What do you want to achieve? Customer behavioral insights: Learn what my customers think about my company, product, service in real-time. Would they recommend us to a friend? What is my organization s Net Promoter Score? * Predictions based on trends: Predict future buying trends based on past behavior and financial status What is the optimal inventory based on historical trend? Proactive reporting Information consolidation Casual data access and analysis Agility and interactivity for KPIs: Run the business using standardized metrics for rapid response to business changes How are we performing? Where do we change or expand? Storing and Modeling: Consolidate data into efficient storage, integrate silo d data, and apply data quality measures How do I best model my business processes and manage data? Initial data recording and archiving: begin data recording and very basic ad hoc analysis Who or what are my top ten customers & products 15 10/28/2013 Information Management Solutions

16 Analytics maturity Road blocks and capabilities to build at each stage What s lacking Capabilities to build Cognitive analytics Predictive analytics Proactive reporting Information consolidation Under-developed tools and limited skills Limited skills and executive support Slow and lengthy BI projects + poor data interactivity Budget constraints + poor data integration + poor data quality Social listening, sentiment analysis, pattern recognition Data mining, forecast modeling, trend metrics BI & dashboards, KPI metric design, data governance Data quality, master data management Data modeling, Database and data warehouse design Casual data access and analysis Spreadsheets + lack of systematic analysis Pivot tables, operational reporting 16 10/28/2013 Information Management Solutions

17 Kitenga analyzes all data Analytical Producer Analytics Sophisticated NLP, machine learning, predictive modeling, sentiment analysis, SNA, and visualization. No Hadoop/MapReduce programming expertise required Analyze unstructured, structured and semistructured data from a single work-bench Search Interactive and intuitive. Search interface allows business analyst to explore and exploit all data resources Analytical Consumer Visualization Interactive web-based authoring empowers business users to perform analysis, visualize results and take decisions 17 10/28/2013 Information Management Solutions

18 Toad enables self-service BI Presentation Layer Share Storyboards via browser & tablet Fosters collaboration between IT and LOB Bridges the gap between business users and IT with tools that enable collaboration Toad Decision Point (Data discovery & visualization) Toad Intelligence Central (Data mashups & Collaboration server) Increases ROI of existing BI Complements existing tools and easily snaps into IT/BI and LOB systems Toad Data Point (Querying and Data Prep) Ensures IT governance Provides rapid and governed access to all traditional and emerging data sources Data Sources RDBMS Big Data Data warehouses Desktop Cloud apps BI sources Enables self service access Easily access underlying data sources using self service tools 18 10/28/2013 Information Management Solutions

19 NA Transportation Company Largest toll way system Challenge Client s data provider was faced with report creation for finance, the process was completely manual and required both finance and IT to repeat tasks monthly and weekly. Self service was impractical due to the complex data source. Results Empowered the data provider to easily connect to the multiple data sources in disparate systems and to run queries against all the relevant sources. Finance department was enabled with visualization, data access, and refresh capability without assistance. Toad lets me access data that I was never able to integrate before. I can now provide my managers with a view of business-critical information that's not available through our normal systems. Toad has opened the door to far deeper and more meaningful data analysis, giving us invaluable insight about our operating systems, Rick Bruno Traffic and Planning Analyst 19 10/28/2013 Information Management Solutions

20 20 10/28/2013 Information Management Solutions

21 Dell Data Warehousing appliance comes packaged with all tools you would need to build a DW Source Data Syndicated Data Flat Files Video Images Web & Social Cloud ERP CRM SCM Text Quickstart Data Warehouse Data Integration (Cloud or On-prem) Boomi 12G Server Maximize efficiency All-in-one solution hardware, software, services included Powerful data warehouse in small footprint appliance Rapid deployment Startup, training, and quarterly health check services ensure success Speed to insights Balanced configuration for optimized throughput Connect to data in drag and drop interface 21 10/28/2013 Information Management Solutions

22 INTEGRATE - Application and Data Integration 22 10/28/2013 Information Management Solutions

23 Boomi integrates apps and data stores Cloud apps On-premise 128-bit encryption (metadata only) External firewall Data Data Data 23 10/28/2013 Information Management Solutions

24 GoPro Dell Boomi integration helped GoPro deliver efficient, scalable EDI Challenge: Find a way to quickly connect NetSuite with value-added networks (VANs) and AS2 connections to meet the strict EDI compliance standards of key retailers Results 25 to 30% of transactions flow through EDI Significantly improved operational efficiencies 300% year-over-year growth that can scale to meet shifts in demand 24 10/28/2013 Information Management Solutions

25 SharePlex database replication & near real-time data integration to local, remote or cloud target SharePlex creates a near real time copy of production database No impact to transactional systems High availability and disaster recovery Leading DB replication product since 1998, with a global presence Gartner (2010) recommends SharePlex for Oracle Standard Edition Other use cases: BI, data warehousing, archiving, centralized reporting/consolidation, change tracking/auditing 25 10/28/2013 Information Management Solutions

26 MANAGE - Database Management 26 10/28/2013 Information Management Solutions

27 Database management is a complex iterative process Toad - Develop consistent, high quality, optimized code for databases AppAssure - Backup your database efficiently using powerful de-duplication and fast recovery times Toad - Administer and proactively maintain databases from multiple vendors SharePlex - Replicate your database to ensure high availability, and reduce risk Spotlight - Monitor and analyze database activity in conjunction with other IT operations 27 10/28/2013 Information Management Solutions

28 What is Toad? Best-of-breed productivity tools for developers and database administrators They reside on the user s desktop and deliver immediate value you can install, connect to your databases and get to work, all in just a few minutes Users can download a free trial version from the website for 30 days Why Toad? 1. Named # 1 in database development and optimization by IDC 1 2. Over 2 million users world wide 3. Similar user experience, regardless of the underlying database platform (incl. cloud) years of proven excellence and expertise 5. Benefit from the power of community with Toad World (http://www.toadworld.com/) 28 10/28/2013 Information Management Solutions 1. Source: IDC, Worldwide Database Development and Management Tools 2011 Vendor and Segment Analysis (Doc # )

29 Toad saved $49m at a large transportation company Study conducted by Forrester 2,677% risk-adjusted ROI over the past five years Saved the customer more than $49M the past five years; payback period 1 year Database (DB) professionals 20% more productive. Hired less experienced DBAs. Focused experienced DBAs on high value projects. DB professionals were cross trained on different DB platforms, and could be staffed as needed /28/2013 Information Management Solutions

30 Spotlights turn data into insights for the DBA Easily detect and diagnose performance issues Database Performance Monitoring and Analytics Receive instant alerts of bottlenecks and diagnose the root cause Identify changes to your DB and optimize code quality Gather information and create dashboards and reports Turning Data into insights for the DBA * SQL Server * Oracle * Sybase * DB /28/2013 Information Management Solutions

31 Dell Partner Direct 31 10/28/2013 Information Management Solutions

32 Dell PartnerDirect Software Specialization Tracks Systems Management Client management Performance monitoring (ETA: 11/1) Virtualization & cloud (ETA: 11/1) Windows server management Information Management Database management Security Identity & access management Network security Data Protection To access on-line training: Log-in to Click Competencies 32 10/28/2013 Information Management Solutions

33 Information Management Database Management Available 9/1/13 (Toad, SharePlex) Sales -(2/4 individuals, ~2 hr) Three Required Courses: Information Management Competency Overview - INMA0913WBTS Toad Sales Training - TOAS0913WBTS SharePlex Sales Training - SPLX0913WBTS Technical - (2/4 individuals, ~3 hr) Two Required Courses: Information Management Competency Overview - INMA0913WBTS Toad Technical Training - TOAT0913WBTT Optional Database Management Curriculum Database Fundamentals (Sales) Business Intelligence/Data Analytics (Toad BI, QSDW, Kitenga) Launch Date and Curriculum TBD Application/Data Integration (Boomi) Launch Date and Curriculum TBD 33 10/28/2013 Information Management Solutions

34 Q&A 34 10/28/2013 Information Management Solutions

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