Urban Land Institute Arizona Briefing Book. City of Goodyear, Arizona Technical Assistance Panel

Transcription

1 Urban Land Institute Arizona Briefing Book City of Goodyear, Arizona Technical Assistance Panel April 2014

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3 Technical Assistance Panel Briefing Book Prepared by: The City of Goodyear, Arizona 190 N. Litchfield Road Goodyear, Arizona Prepared for: Urban Land Institute Arizona Technical Assistance Panel for Goodyear, Arizona April 2014 City of Goodyear, Arizona Page ii

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5 Technical Assistance Panel Briefing Book Table of Contents List of Sponsors Page 1 The Assignment Page 3 General Context for Goodyear and the Study Area Page 6 History Page 6 Physical Description Page 8 Demographics & Economics Page 21 Housing Market Page 34 Commercial Development Page 36 Government and Private Sector Involvement Page 40 Additional Information for Individual Questions Page 41 Question 1: Question 2: Question 3: Question 4: Question 5: Question 6: Question 7: Litchfield Corridor, Bullard Corridor, and Estrella Corridor MC 85 Corridor Design Guidelines High Density and Mixed uses Key Industries University Site Expressing the Goodyear Identity/Vision Appendix A. Goodyear Focus on Success Economic Development Strategic Action Plan, 2014 B. Airport Master Plan, 2007 City of Goodyear, Arizona Page iv

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7 Technical Assistance Panel Briefing Book The Assignment Sponsors Goodyear City Council: Mayor Georgia Lord Vice Mayor Joe Pizzillo Joanne Osborne Sheri Lauritano Wally Campbell Bill Stipp Sharolyn Hohman City of Goodyear, Arizona Page 1

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9 Technical Assistance Panel Briefing Book The Assignment The Assignment About the Project The City of Goodyear is a fast growing suburban community located 20 miles west of downtown Phoenix in the area of Maricopa County known as the Southwest Valley. With a population of 72,274 as of July 1, 2013, Goodyear is only 10% built out. Goodyear s population is projected to grow by more than 45,000 people and employment is projected to almost double from 24,000 to 46,000 between 2010 and 2020 (MAG s 2014 Socioeconomic projections). This anticipated growth in both residential and employment is an opportunity for Goodyear. Goodyear includes many natural and man made resources. Some of Goodyear s major assets are located in close proximity to each other including the Phoenix Goodyear Airport, Interstate 10, MC 85, and the Union Pacific Railroad. There has been some planning done in this area in the past including an Employment Corridor Plan created by ASU in 2003, the Airport Gateway Master Plan created by private property owners in 2007, and an Airport Master Plan created in 2007 for the Phoenix Goodyear Airport. With all of the assets listed above, The City of Goodyear believes there is potential to develop this area into the City s premier employment corridor. However, the City is unsure if this goal and the previous plans are achievable, especially in the foreseeable future. Furthermore, there may be conflicts between the land use and transportation planning that was conducted (concentrating mixed use along a truck route). By engaging experts through the Technical Assistance Panel, Goodyear hopes to develop a strategic plan for the area which documents the best use of the land, what the market will allow, and recommendations for implementation. Questions to be Addressed by the Panel 1. How can the Litchfield Corridor, Bullard Corridor, and Estrella Corridor work together to create synergy? 2. What are the opportunities along MC 85 and how can it work with the corridors above? 3. What design guidelines or landscape guidelines would assist in creating the corridors above? 4. What are the City s opportunities for high density and mixed uses in the corridors? 5. The City is focusing on medical/healthcare, aerospace/defense, technology, office, and hospitality. Are we missing any opportunities? 6. How can a university site best work with the above corridors/vision? 7. How can these corridors help us create and express our unique Goodyear identity/vision? City of Goodyear, Arizona Page 3

10 Technical Assistance Panel Briefing Book The Assignment Study Area Figure 1: Goodyear Vicinity Map City of Goodyear, Arizona Page 4

11 Technical Assistance Panel Briefing Book The Assignment Figure 2: Map of Study Area City of Goodyear, Arizona Page 5

12 Technical Assistance Panel Briefing Book General Context General Context for Goodyear and the Study Area History of Goodyear Goodyear has a rich history founded in agriculture with strong ties to defense and aviation. Originally founded as an agricultural community in 1917 by Paul Litchfield of the Goodyear Tire and Rubber Company, the Egyptian cotton grown here was used in the manufacturing of Goodyear tires. During World War II, Goodyear became a location of military operations when defense materials were manufactured at the Goodyear Aircraft Corporation. Goodyear Aircraft Corporation would later be sold to Goodyear Aerospace and then later to Lockheed Martin. Goodyear was incorporated as a town in 1946 and became a charter city in Some of the oldest parts of Goodyear are included in the Study Area. Figure 3: Pictures of Goodyear Aerospace (later to become Lockheed Martin), historic train depot, cotton in Goodyear, building the Goodyear blimp. City of Goodyear, Arizona Page 6

13 Technical Assistance Panel Briefing Book General Context Figure 4: Timeline of Goodyear History City of Goodyear, Arizona Page 7

14 Technical Assistance Panel Briefing Book General Context Physical Description of the Study Area The study area encompasses approximately 3,700 acres or 6 square miles. It is located in the eastern part of Goodyear, adjacent to Historic Goodyear, the oldest part of the community. The study area is generally bounded by Interstate 10 to the north, Litchfield Road to the east, MC 85 to the south, and Estrella Parkway to the west. The area encompasses major assets including the Phoenix Goodyear Airport, the Goodyear Ballpark, Interstate 10, Bullard Wash, the Union Pacific Railroad, and several businesses. Figure 5: Phoenix Goodyear Airport Existing Land Use The map on the following page includes the existing land uses and major property owners of vacant pieces. Existing land uses in the study area include: Table 1: Existing Land Use in Study Area Land Use Acreages Percent of Total Residential 260 7% Retail 35 1% Office/City 60 2% Medical 25 1% Church/Schools 55 1% Industrial 270 7% Goodyear Ballpark 135 4% Phoenix Goodyear Airport % Vacant Land 1,900 53% Total 3,700 City of Goodyear, Arizona Page 8

15 Technical Assistance Panel Briefing Book General Context Figure 6: Map of Existing Land Uses and Property Owners of Major Vacant Pieces City of Goodyear, Arizona Page 9

16 Technical Assistance Panel Briefing Book General Context Major Vacant Land Property Information Owner Site Information 1. SunMP 413 acres 110 acres are within the City Center site, 45 acres of which are outside of the study area. All 413 acres have final PAD zoning. 2. EJM Arizona 342 acres Property area #1 230 acres adjacent to the abandoned Union Pacific RR line to the east. Boarded by Van Buren to the North and Yuma to the South. This property is a federally approved FTC. Zoned Light Industrial (LI). Property area #2 112 acres surrounding the Cancer Treatment Centers of America. The property is zoned preliminary PAD. 3. KCI Goodyear 200 acres Approximately half is at the NW corner of Bullard and Yuma and half is at the SE corner of Bullard and Van Buren. Both properties are zoned Light Industrial (I 1) with General Commercial (C 2) at the corner. 4. Evergreen DevCo 129 acres This land is part of a PAD (Estrella Commons). The property is currently in review for rezoning to allow commercial/office along Estrella Parkway, multi family along Estrella Parkway, and single family residential behind. 5. Cancer Treatment 125 acres Centers of America This property is owned by CTCA. 40 acres are located at the SW corner of Litchfield Road and I 10 and is zoned for retail and office. 23 acres is zoned for the hospital with the remaining land zoned preliminary PAD. 6. Kohen Investments 115 acres Zoned Agricultural/Urban (AU). 7. Squaw Peak 86 acres Zoned Agricultural/Urban (AU). City of Goodyear, Arizona Page 10

17 Technical Assistance Panel Briefing Book General Context 8. Cardinal Capitol 83 acres Cardinal Capitol owns 25 acres at the SE of I 10 and Estrella Parkway. This land is part of a PAD along with the land owned by Evergreen DevCo surrounding the property. The property is currently in review for rezoning to allow commercial/office along Estrella Parkway, multi family along Estrella Parkway, and single family residential behind. 58 acres of Cardinal Capitols land is along Bullard Avenue. It is zoned Agricultural/Urban (AU). 9. City of Goodyear 65 acres City Center the City owns 34 acres of land at the northwest corner of Estrella Parkway and Yuma Road for the development of the City Center. This parcel is one quadrant of the entire City Center site which is located at the intersection of Estrella Parkway and Yuma Road. University/Park Site the City owns 100 acres immediately north of the City Center site for the development of a university and park. Additional land the City owns approximately 49 acres for the development of the Bullard Wash corridor which will include trails and open space. An additional 16 acres is owned for municipal buildings. 10. Unidynamics 57 acres Superfund Site. The former Unidynamics site is currently owned by Crane Company. It is now vacant with no structures. Zoned Light Industrial (LI). There are plans to put a landscape demonstration project on the site along Litchfield Road. City of Goodyear, Arizona Page 11

18 Technical Assistance Panel Briefing Book General Context Utilities The study area is served by the City of Goodyear for water and wastewater services. Electrical power is served by APS. The chart on the following page includes information on the utility availability for the major vacant land parcels. There are two maps following this section: one includes the public fiber optic lines and one includes the private fiber optic lines. City of Goodyear, Arizona Page 12

19 PERRYVILLE RD CITRUS RD COTTON LN SARIVAL AVE REEMS RD City of Goodyear Traffic Signal Fiber Optic Interconnect System 09/24/2013 BULLARD AVE CAMELBACK RD FY LITCHFIELD RD INDIAN SCHOOL RD FY FY DYSART RD THOMAS RD FY MCDOWELL RD 10 FY FY VAN BUREN ST FY YUMA RD LOWER BUCKEYE RD 0 1,650 3,300 6,600 BROADWAY RD Feet Legend BASELINE RD SOUTHERN AVE Proposed Fiber Proposed Conduit W/Fiber Existing Empty Conduit Existing Conduit W/Fiber Coordinated Traffic Signal Uncoordinated Traffic Signal Inactive Traffic Signal Existing CCTV Proposed CCTV BELOAT RD FY Project FY Project FY Project ELLIOT RD FY Project City Boundary NARRAMORE RD Status Feet Miles Existing Empty Conduit 145, Existing Conduit w/fiber 106, Programmed Conduit w/fiber 35, Programmed Fiber 39, RAY RD WILLIAMS FIELD RD PECOS RD The City of Goodyear makes no claims concerning the accuracy of this map nor assumes any liability resulting from the use of the information hereon. City_InterconnectMap.mxd

20 LITCHFIELD RD CAMELBACK RD INDIAN SCHOOL RD DYSART RD BULLARD AVE REEMS RD SARIVAL AVE COTTON LN CITRUS RD PERRYVILLE RD Private Fiber Network Map THOMAS RD MCDOWELL RD VAN BUREN ST YUMA RD M C 85 LOWER BUCKEYE RD BROADWAY RD SOUTHERN AVE BASELINE RD BELOAT RD ELLIOT RD Legend TelCo Owned NARRAMORE RD Goodyear City Limits 4/18/2011 RAY RD WILLIAMS FIELD RD PECOS RD Miles 2

21 Technical Assistance Panel Briefing Book General Context Special Features, Characteristics, and Considerations The study area includes many natural and man made special features. The map on the following page includes boundaries of these special features. Military Reuse Zone Phoenix/Goodyear Airport. In 2002, the former U. S. Naval Air Facility in Goodyear was designated an MRZ for five years. In 2007 the zone was renewed for additional 10 years through Included in the zone are runways and infrastructure used by the Air Force and the site of more than 800 acres. The MRZ provides tax credits and property tax saving to qualifying aviation and aerospace companies locating in the MRZ. Foreign Trade Zone One property in the study area is a federally approved Foreign Trade Zone (FTZ). EJM Development s 230 acres bordered by the former Union Pacific Rail Road line to the east, Van Buren Street to the north, Yuma Road to the south, and approximately 2,000 west of the eastern property line (former rail line). Foreign Trade Zones (FTZs) are designated areas licensed by the Foreign Trade Zones Board where special customs procedures may be used. The FTZ program was established to encourage and expedite U.S. participation in international trade, and also provides a system for companies to manage duty payments. Foreign Trade Zones are considered outside the U.S. Customs territory so goods received into the FTZ s are generally not subject to duties, tariffs, or quotas. In Arizona activated companies can also receive a reduction in real and personal property taxes (currently 73%). The City of Goodyear is a member of the Greater Maricopa Foreign Trade Zone (FTZ#277). Phoenix Goodyear Airport The Phoenix Goodyear Airport is located in the study area and is within the Military Reuse Zone. A master plan for the airport was approved in The master plan concept is included as an appendix to this document. Figure 7: Phoenix Goodyear Airport Terminal; AeroTurbine located at the Airport City of Goodyear, Arizona Page 15

22 Technical Assistance Panel Briefing Book General Context Redevelopment Area The majority of the study area is designated as a Redevelopment Area. The Redevelopment Area was designated in Central Business District There is a Central Business District located within the Redevelopment Area at the Cancer Treatment Centers of America site. It is approximately 25 acres in size. Figure 8: Cancer Treatment Centers of America, located in the Central Business District Bullard Wash The Bullard Wash is a linear wash that winds through Goodyear and connects the future Estrella Falls Mall site to the Goodyear Ballpark and then to the Gila River. The portion of the Bullard Wash north of McDowell Road is improved. There are plans to improve the area between McDowell Road and the Gila River with trails and a linear park. Figure 9: Bullard Wash north of I 10. City of Goodyear, Arizona Page 16

23 Technical Assistance Panel Briefing Book General Context Goodyear Ballpark The Goodyear Ballpark, home to the Cleveland Indians and Cincinnati Reds, opened in This $108 million project includes Goodyear Ballpark, the Indians Development Complex, and Reds Development Complex. Each team has two practice fields for their own year round use, while the other eight fields are for use by the City of Goodyear and its residents outside of Spring Training. Figure 10: Goodyear Ballpark Future City Center Site The 200 acre future City Center site is located partially within the study area. The City of Goodyear owns 40 acres (the northwest quadrant) which is located just outside of the study area as well as an additional 100 acre parcel just north of the city center that is planned for a university and park. City of Goodyear, Arizona Page 17

24 Technical Assistance Panel Briefing Book General Context Figure 11: Cover of the City Center Specific Area Plan City of Goodyear, Arizona Page 18

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27 Technical Assistance Panel Briefing Book General Context Demographics and Economics The City of Goodyear recently completed an economic development action plan, the Goodyear Focus on Success Economic Development Action Plan, The action plan includes a wealth of information about employment types and trends for the City of Goodyear. The following information is taken directly from the action plan. When available, information about the study area has been provided as well. Population Growth and Demographics As of July 1, 2013, MAG estimates the City s population as 72,274 with a dwelling unit count of 27,163. According to the 2010 Census, the City s census count of 65,275 placed it as the 5 th largest municipality in Maricopa County and the 14 th largest municipality in the State of Arizona. The population of Goodyear has grown at a rate much faster than Maricopa County as a whole since the 1990 s. Table 2 shows that the annualized growth rate for Goodyear was much greater over the same time period than that of Maricopa County and the state. Over the last decade while Maricopa County growth rate decreased, Goodyear still posted positive population gains. Table 2 Population Growth ( ) Goodyear Maricopa County Arizona Count CAGR Count CAGR CAGR ,747 1,509,175 2,718, , % 2,122, % 3,665, % , % 3,072, % 5,130, % , % 3,817, % 6,392, % Source: US Census 1990, 2000, and 2010 Note: CAGR Compound Annual Growth Rate Figure from the Goodyear Focus on Success Economic Development Action Plan, 2014 All three regions show an increase in population over the last three decades, but the annualized rate of growth is significantly more for the City of Goodyear than the state and county. Chart 1 illustrates the annualized growth rate over a 20 year time horizon. During this time, the city of Goodyear experienced a greater growth rate than the State of Arizona and Maricopa County by a margin of 10 to 1. City of Goodyear, Arizona Page 21

28 Technical Assistance Panel Briefing Book General Context Chart 1: City of Goodyear Compound Annualized Growth Rate, Source: US Census 1990, 2000, and 2010; Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Age and Ethnicity The median age of Goodyear residents is 34.9, which is practically identical to Maricopa County at 34.6 years of age. The trend in Goodyear shows that the median age increased in 2000 but decreased in 2010 from 36.5 years of age to 34.9 years of age. This decrease can be attributed to population growth and a younger demographic moving to the city. Meanwhile the median age for Maricopa County as a whole has steadily increased since An age chart, Chart 2, is provided comparing the City of Goodyear to the study area. Generally, the residents within the study area are much younger than in the City as a whole. A presence of more children and people aged indicates that young families live in the study area. City of Goodyear, Arizona Page 22

29 Technical Assistance Panel Briefing Book General Context Chart 2: Age distribution chart of the study area compared to the City of Goodyear % 7.00% 2.00% 3.00% 8.00% Male Study Area Male Goodyear Female Study Area Female Goodyear Source: American Community Survey. 85 years and over 80 to 84 years 75 to 79 years 70 to 74 years 65 to 69 years 60 to 64 years 55 to 59 years 50 to 54 years 45 to 49 years 40 to 44 years 35 to 39 years 30 to 34 years 25 to 29 years 20 to 24 years 15 to 19 years 10 to 14 years 5 to 9 years Under 5 years The population within their prime working years of 25 to 54 is represented by 42.3 percent of the City's residents, which compares to Maricopa County at 41.1 percent. The availability of a workforce should not be a problem to area employers. However, it is important to point out that the male gender of the Millennial generation, those between the ages of 20 and 34, represent a much smaller percentage compared to their female counterpart, 8.5 percent compared to 11.6 percent. Goodyear also has a much smaller percentage of people 70 years and older than Maricopa County as a whole (6.3% versus 8.3%). The race and ethnic composition of Goodyear is largely white. Table 3 below provides a detailed breakdown of population by race, including an estimate of Hispanic or Latino ethnicity. Since 2000 most categories with the exception of white have grown, making it evident that the population in this area is becoming more diverse, with the greatest increase in the Asian population. Approximately one quarter of Goodyear s population is of Hispanic or Latino ethnicity. City of Goodyear, Arizona Page 23

30 Technical Assistance Panel Briefing Book General Context Table 3 Population by Race and Ethnicity, Goodyear ( ) Race Count Percent Count Percent Count Percent Total 6, % 18, % 65, % White 4, % 14, % 46, % Black or African American % % % American Indian/Alaska Native % % % Asian % % % Native Hawaiian/Pacific Islander 0 0.0% % % Some Other Race % % % Two or More Races % % Ethnicity Hispanic or Latino (of any race) 1, % % 18, % Source: US Census 2010; Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Income The City of Goodyear has one of the highest median household incomes in Maricopa County at $72,368. The median household incomes for the block groups in the study areas are generally lower than the City s median household income. Three of the block groups are also lower than the Maricopa County median household income of $54,385. Table 4: Median Household Income Block Group Median Household Income $72, $36, $47, $57, $41,292 Source: American Community Survey City of Goodyear, Arizona Page 24

31 Technical Assistance Panel Briefing Book General Context Educational Attainment The City of Goodyear has an educated population, which is reflected in the number of high school and college graduates. Greater than 91 percent of the population in Goodyear has a high school diploma or greater, compared to the county overall at 86 percent. The study area more closely resembles the County, with 85 percent of the population having earned a high school diploma or greater. The City, however, slightly lags Maricopa County in higher educational attainment with 26 percent of the city's population earning a Bachelor's Degree or more, compared to the county at 28 percent. However, in the study area, only 12 percent of the population has earned a Bachelor s Degree or more. Chart3: Highest educational attainment within the study area Graduate or Professional Degree 4% Associates Degree 8% Bachelors Degree 8% Less than 12th Grade 15% Some College 31% High School Graduate 34% Source: American Community Survey. City of Goodyear, Arizona Page 25

32 Technical Assistance Panel Briefing Book General Context Labor Force and Employment Much like the population, the labor force in Goodyear has shown positive growth over the last 10 years, as shown in Table 5. Labor force growth far outpaced the growth of Maricopa County and the state of Arizona by nearly 20 percent. Table 5: Labor Force Participation Rates, CAGR Goodyear 8,648 27, % Maricopa County 1,595,030 1,931, % Arizona 2,505,306 3,100, % Source: Arizona Workforce Informer Note: CAGR Compound Annual Growth Rate Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Over a 12 year timeframe, the average unemployment rate for Goodyear has consistently been lower than the unemployment rates for Maricopa County and Arizona, as shown in Chart 4. The downturn in the economy impacted the city, much like the balance of the state, with a surge in unemployment beginning in Employment gains for the County began in 2011 with Goodyear lagging by one year. While the county and state have higher unemployment rates than Goodyear, the order of magnitude is greater for the City which started at 2.3 percent unemployment in 2000 and is 4.8 percentage points off that metric at 8.1 percent. Compare this to the county whose difference from 2000 to 2012 is 3.8 percentage points. City of Goodyear, Arizona Page 26

33 Technical Assistance Panel Briefing Book General Context Chart 4: Unemployment Rates, Source: Arizona Workforce Informer; Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Employment by Industry According to the 2010 U.S. Census, there are 27,769 people over the age of 16 living in Goodyear that are employed either in Goodyear or somewhere else. Their employment is highly concentrated in educational, health and social services (28.3%), followed by retail trade (11.2%), and construction (8.4%). Professional services combined with finance, insurance and real estate represents nearly 15 percent of all jobs. When comparing the mix of employment to the county and state, Goodyear residents have a higher concentration of employment in educational services, healthcare and social assistance and transportation and warehousing. The city lags the county and state in manufacturing, professional and finance, insurance and real estate jobs. Retail trade jobs are on par with the county and state. City of Goodyear, Arizona Page 27

34 Technical Assistance Panel Briefing Book General Context Table 6: Employment by Industry, Goodyear, 2010 INDUSTRY Count Percent Civilian employed population 16 years and over 27, % Agriculture, forestry, fishing and hunting, and mining % Construction 2, % Manufacturing 1, % Wholesale trade 1, % Retail trade 3, % Transportation and warehousing, and utilities 2, % Information % Finance and insurance, and real estate and rental and leasing 1, % Professional, scientific, management, administrative, waste management services 2, % Educational services, and health care and social assistance 7, % Arts, entertainment, and recreation, and accommodation and food services 2, % Other services, except public administration % Public administration 1, % Source: US Census 2010 Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Chart 5 Employment by Industry, Goodyear, Maricopa County and Arizona, 2010 Source: US Census 2010; Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 City of Goodyear, Arizona Page 28

35 Technical Assistance Panel Briefing Book General Context Employment by Occupation The following chart shows the breakdown of Goodyear resident occupations, compared to the county and state. The chart shows that Goodyear has an occupational structure very similar to Maricopa County and the State of Arizona. Management, Business, Science, and Arts occupations, along with Production, Transportation occupations are slightly higher in Goodyear. Chart 6 Occupational Employment, 2010 Source: US Census 2010; Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Worker Inflow/Outflow Goodyear experiences a significant amount of daily worker out migration to jobs in other cities throughout the region. In 2011 Goodyear had a workforce of 26,450 people, 1 of which 24,580 or 92.8 percent of the residents commuted outside of Goodyear to work, which is depicted in Chart 7. A closer look at where the Goodyear workforce commutes to work can be seen in Table 1, which shows that 48.2 percent of the workforce commutes to Phoenix, followed by Tempe with 6.3 percent. 1 This figure comes from US Census LEHD Origin Destination Employment Statistics, which will not match the figure provided in the US Census 2010 Employment by Industry data. City of Goodyear, Arizona Page 29

36 Technical Assistance Panel Briefing Book General Context Chart 1 Goodyear Worker Inflow Outflow 26,450 Live in Goodyear (24,518+1,932) 13,689 Employed in Goodyear (11,757+1,932) 85.9% Employed in Goodyear, but live elsewhere (11,757) 92.7% Live in Goodyear, but work elsewhere (24,518) 7.3% live and work in Goodyear (1,932) Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin Destination Employment Statistics (Beginning of Quarter Employment, 2nd Quarter of ). Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Goodyear imports 85.9 percent of its workforce (11,757) from other cities to fill the demand by area employers. Most of the in commuters come from Phoenix (21.3%) and Avondale (14.1%). A very small percentage of Goodyear residents live and also work in Goodyear (7.3%). City of Goodyear, Arizona Page 30

37 Technical Assistance Panel Briefing Book General Context Table 1 Goodyear Location of Employment/ Residence, 2011 Out Commuter's Workplace In Commuter's Residence Count Percent Count Percent Phoenix city, AZ 12, % 2, % Goodyear city, AZ 1, % 1, % Tempe city, AZ 1, % Avondale city, AZ 1, % 1, % Glendale city, AZ 1, % % Scottsdale city, AZ 1, % % Mesa city, AZ % % Peoria city, AZ % % Buckeye town, AZ % % Chandler city, AZ % % Surprise city, AZ % All Other Locations 3, % 4, % Totals 26, % 13, % Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin Destination Employment Statistics Employment Statistics (Beginning of Quarter Employment, 2nd Quarter of ). ; Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 Table 2 shows that Goodyear is exporting a large percentage of highly skilled workers in the industries of healthcare, educational services, administrative support, finance and insurance, and professional and scientific services; while importing jobs mostly in accommodations and food services, retail trade, and manufacturing. An examination of the outflow and inflow of jobs in these industries shows that nearly half (44.6 %) of the residents living in Goodyear are earning a monthly income of $3,333 or more per month, while only 32.7 percent of the jobs in Goodyear offer the same monthly income of $3,333, illustrating that Goodyear is exporting high income workers. A large percentage (61.1%) of the Goodyear workforce is comprised of individuals in their prime working ages of 30 to 54 years. This is very similar to the 55.2 percent of people employed in Goodyear that are in their prime working years, with 29.1 percent of the people employed in Goodyear falling in the age range of 29 or younger. City of Goodyear, Arizona Page 31

38 Technical Assistance Panel Briefing Book General Context Table 2 Goodyear Employment and Workforce Statistics, 2011 Working in Goodyear Living in Goodyear Count Percent Count Percent Total All Jobs 13, % 26, % Jobs by Earnings $1,250 per month or less 4, % 5, % $1,251 to $3,333 per month 5, % 8, % More than $3,333 per month 4, % 11, % Jobs by NAICS Industry Sector Agriculture, Forestry, Fishing and Hunting % % Mining, Quarrying, and Oil and Gas Extraction 1 0.0% % Utilities 1 0.0% % Construction % 1, % Manufacturing 2, % 1, % Wholesale Trade % 1, % Retail Trade 2, % 3, % Transportation and Warehousing % 1, % Information % % Finance and Insurance % 1, % Real Estate and Rental and Leasing % % Professional, Scientific, and Technical Services % 1, % Management of Companies and Enterprises % % Administration & Support, Waste Management and Remediation % 1, % Educational Services % 2, % Health Care and Social Assistance 2, % 3, % Arts, Entertainment, and Recreation % % Accommodation and Food Services 2, % 2, % Other Services (excluding Public Administration) % % Public Administration % 1, % Jobs by Worker Race White Alone 11, % 22, % Black or African American Alone % 1, % American Indian or Alaska Native Alone % % Asian Alone % % Native Hawaiian or Other Pacific Islander Alone % % Two or More Race Groups % % Jobs by Worker Ethnicity Not Hispanic or Latino 9, % 19, % Hispanic or Latino 4, % 6, % Jobs by Worker Educational Attainment Less than high school 1, % 2, % High school or equivalent, no college 2, % 5, % Some college or Associate degree 3, % 6, % Bachelor's degree or advanced degree 2, % 5, % Educational attainment not available (workers aged 29 or younger) 3, % 5, % Jobs by Worker Sex Male 7, % 13, % Female 6, % 12, % Source: U.S. Census Bureau, OnTheMap Application and LEHD Origin Destination Employment Statistics; Chart from the from the Goodyear Focus on Success Economic Development Action Plan, 2014 City of Goodyear, Arizona Page 32

39 Technical Assistance Panel Briefing Book General Context Goodyear s Top Employers: 1. Abrazo Healthcare, West Valley Hospital 750 employees 2. Cancer Treatment Centers of America 650 employees 3. Macy s 600 employees 4. Amazon 420 employees 5. Subzero 400 employees 6. Robson Communities, Golf Course 400 employees 7. Mclane Southwest 340 employees 8. Walmart 320 employees 9. Aeroturbine 220 employees 10. Snyders of Hanover 200 employees Major Employers Located within the Study Area: Cancer Treatment Centers of America (CTCA) 650 employees Phoenix Goodyear Airport 340 employees o Aeroturbine (Airport), 220 employees o Lufthansa Airlines (ATCA), 110 employees o City of Phoenix (Airport), 10 employees City of Goodyear (3 locations) 210 employees Snyder s of Hanover 200 employees Imsamet 50 employees Goodyear Ballpark 45 employees o Cinncinnati Reds, 20 employees o Cleveland Indians, 15 employees o City of Goodyear, 10 employees Southwest Specialty Foods 25 employees City of Goodyear, Arizona Page 33

40 Technical Assistance Panel Briefing Book General Context Housing Market There are approximately 3,600 people living in the study area. There are 1,349 dwelling units (841 single family, 508 multi family) within the study area and there are another 254 units that are platted. The map on the following page shows the residential developments in and surrounding the study area with the dwelling unit counts and year the development was completed. The City was hit hard by the housing bubble and recession; however foreclosure rates are now back to normal. Table 9 shows the percent of dwelling units that were distressed in Goodyear compared to Maricopa County from 2009 to Table 9. Distressed Properties in Goodyear and Maricopa County from September 2009 to September Month Bank Owned Goodyear Maricopa County Total Distressed % of Total Units that are Distressed Bank Owned Total Distressed Goodyear as a % of County Sept , % 13,572 60, % Mar , % 16,428 63, % June , % 16,976 57, % Sept , % 20,102 59, % Dec , % 18,583 57, % Mar , % 18,781 52, % June % 16,053 40, % Sept % 12,288 34, % Dec % 9,178 27, % Mar % 7,466 24, % June % 5,908 21, % Sept % 6,234 19, % Dec % 5,856 16, % Mar % 4,981 14, % June % 4,051 11, % Sept % 3,906 9, % Sources: MAG, Information Market, U.S. Census Bureau, City of Goodyear Note: Distressed properties include bank owned and those that have received notice of a pending foreclosure but the foreclosure has not been finalized. NA=data is not available City of Goodyear, Arizona Page 34

41 Technical Assistance Panel Briefing Book General Context Figure 12 Residential developments in and around the study area City of Goodyear, Arizona Page 35

42 Technical Assistance Panel Briefing Book General Context Commercial Development There are several commercial and office developments in the study area. A description of these developments is included below. The source for the square footage is the Maricopa County Assessor. Fry s Center Northwest Corner of Litchfield Road and Van Buren Street. Retail Center, zoned General Commercial with a PAD Overlay. 110,000 square feet total for the development. 62,000 square foot anchor (formerly Fry s, now vacant) 12,000 square feet in 4 pad site building (including vacant gas station) Accessible from Litchfield Road and Van Buren Street. There is plenty of parking available. Tenants include restaurants, shops, and services. Figure 14: Vacant Fry s Center Goodyear Commerce Center Located on Van Buren Street halfway between Litchfield Road and Bullard Avenue Flex Industrial Center 88,000 acres in 3 buildings Tenants include a furniture retailer, construction supply, gymnastics studio Figure 15: Goodyear Commerce Center from Van Buren Street City of Goodyear, Arizona Page 36

43 Technical Assistance Panel Briefing Book General Context Bullard Commerce Center North of the northwest corner of Bullard Avenue and Van Buren Street. Flex Industrial Center. 182,000 square feet in 6 buildings. Tenants include a church, a gym, and pool service company. Figure 16: Bullard Commerce Center from Bullard Avenue Estrella Crossroads Northeast corner of Estrella Parkway and Van Buren Street. Retail Center. 60,000 square feet in multiple buildings. Includes Walgreens, Lube Shop, Bank, Shops Building, Gas Station, and Daycare (under construction). Figure 17: Walgreens Pharmacy and Shops Building along Estrella Parkway City of Goodyear, Arizona Page 37

44 Technical Assistance Panel Briefing Book General Context Lunaire and Serafina Commercial North of the Northeast corner of Estrella Parkway and Yuma Road. Mixed use commercial (1 st floor retail with residential apartments above). 33,600 square feet. Vacant. Figure 18: First floor commercial and second floor residential from Estrella Parkway Southwest Goodyear Center Northwest corner of Litchfield Road and Yuma Road. Retail Center (built in the 1950 s. Former AJ Bayless grocery store) zoned C 2. 76,800 square feet. Vacant. Figure 19: Southwest Goodyear Center from Litchfield Road City of Goodyear, Arizona Page 38

45 Technical Assistance Panel Briefing Book General Context Figure 20 Commercial Developments in the Study Area City of Goodyear, Arizona Page 39

46 Technical Assistance Panel Briefing Book General Context Government and Private Sector Involvement Goodyear has a Council Manager form of government. The City s charter government provides for six councilmembers and a mayor, elected at large on a non partisan ballot. Councilmembers serve four year staggered terms and the mayor, a four year term. The Vice Mayor is elected by the rest of the City Council. As the local legislative body, the Council adopts ordinances and policies which direct the City government. The City Council also appoints members to all boards and commissions. While city management participates in the development of policies, the City Council is the final decision making authority. As elected officials, their responsibility is to represent the residents. Therefore, citizen participation at all levels is invited and encouraged by the City Council. Plans and Studies Affecting the Study Area Employment Corridor Plan In 2003, ASU created an Employment Corridor Plan for the study area. The plan was thorough and well received. Phoenix Goodyear Airport Master Plan An Airport Master Plan was approved in The plan included plans to add an additional entrance to the Phoenix Goodyear Airport from Bullard Avenue. The summary of the plan is included in the appendix. Airport Gateway Master Plan In 2007, a land use master plan was developed for the study area by the private property owners called the Airport Gateway Master Plan. The plan included a significant amount of mixed use commercial space, office space, and retail/commercial along Bullard Avenue. Industrial land use was limited to south of Yuma Road and just east of Litchfield Road. The City was supportive of this plan. The land use plan is included in the appendix. Redevelopment Plan A Redevelopment Plan was approved by Council in 2005 which included the documentation and justification for the designation of a redevelopment area. The Litchfield Corridor Redevelopment Vision and Action Plan provided a specific vision and plan for the area surrounding Litchfield Road from I 10 to MC 85. It was adopted in City of Goodyear, Arizona Page 40

47 Technical Assistance Panel Briefing Book Questions Additional Information for Individual Questions Question 1 How can the Litchfield corridor, Bullard corridor, and Estrella corridor work together to create synergy? The Estrella Corridor has a zoning overlay, the City Center Gateway Overlay District, which requires buildings to be located close to the street, additional landscaping, and additional review for certain uses. The City of Goodyear controls a portion of the land surrounding the Goodyear Ballpark. (see map on page 40 for property ownership information) The Airport Master Plan proposes to add an additional entrance to the Phoenix Goodyear Airport at Bullard Avenue. (see fold out map on page 41 for master plan concept) The City of Goodyear is completing Bullard Avenue from Estrella Parkway to Lower Buckeye Road. Figure 21: Map of Corridors City of Goodyear, Arizona Page 41

48 Technical Assistance Panel Briefing Book Questions Figure 22: Map of Property Ownership of the Goodyear Ballpark and Surrounding Properties City of Goodyear, Arizona Page 42

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50 Technical Assistance Panel Briefing Book Questions Question 2 What are the opportunities along MC 85 and how can it work with the corridors listed in Question 1? The Union Pacific Railroad runs along MC 85 and has been proposed by MAG in the past to be used as a commuter rail line. An executive summary of the plan is included in the appendix Figure 23: Map of MC 85 Corridor Figure 24: Photo looking east along MC 85 and the Union Pacific Railroad City of Goodyear, Arizona Page 45

51 Technical Assistance Panel Briefing Book Questions Figure 25: MAG Commuter Rail Strategic Plan City of Goodyear, Arizona Page 46

52 Technical Assistance Panel Briefing Book Questions Question 3 What design guidelines or landscape guidelines would assist in creating the corridors in questions 1 and 2? The City is currently updating the City s design guidelines, mostly to clarify them and make them easier to read Design guidelines exist for Estrella Parkway: the City Center Gateway Overlay District The Litchfield Corridor plan provides some visioning for the area. City of Goodyear, Arizona Page 47

53 Technical Assistance Panel Briefing Book Questions Question 4 What are the City s opportunities for high density and mixed uses in the corridors? The City would like to explore the potential for higher density/high intensity and mixed uses within the corridors. City of Goodyear, Arizona Page 48

54 Technical Assistance Panel Briefing Book Questions Question 5 The City is focusing on medical/healthcare, aerospace/defense, technology, office, and hospitality. Are we missing any opportunities? The Goodyear Focus on Success Economic Development Action Plan identifies key industry clusters (page 3 of the Action Plan). The City would like to identify any missing opportunities and how the study area can promote these key industry clusters. Aviation and Aerospace Advanced Manufacturing Health Services Higher Education Information Technology Tourism City of Goodyear, Arizona Page 49

55 Technical Assistance Panel Briefing Book Questions Question 6 How can a university site best work with the corridors/vision? There is a 100 acre site located just north of the future City Center site that is planned for a university/park. Figure 26: Map of the City Center and University/Park Site City of Goodyear, Arizona Page 50

56 Technical Assistance Panel Briefing Book Questions Question 7 How can these corridors help us create and express our unique Goodyear identity/vision? The City has recently undergone a strategic action plan update and is undergoing a general plan update. One theme that has emerged from both processes is that Goodyear lacks an easily identifiable identity. The City would like to explore how this area can help express a unique identity. Vision from the Goodyear Strategic Action Plan The City of Goodyear will be: A great place to live, work and raise a family A city with healthy lifestyles and commitment to the environment A growing community that provides quality opportunities and lifestyles We will be known as: o A destination place for regional shopping o A destination for higher education designed for workforce needs o A place for diverse job opportunities and an inventory of industries o An incubator for entrepreneurs o A hub of arts and culture in the West Valley Four Strategic Focus Areas 1. Fiscal and Resource Management The City of Goodyear will implement innovative and responsible policies and business practices to effectively manage its fiscal and human resources. The City will maintain a stable financial environment that is transparent and that maintains an outstanding quality of life for our citizens. Business practices will be efficient, business friendly, and ensure exceptional customer service to all stakeholders and citizens. 2. Economic Vitality The City of Goodyear will seek diverse, high quality development, and will foster local jobs through the strategic pursuit of industries including renewable energy, engineering, technology, aerospace, medical, manufacturing, and internet fulfillment. Business investment and sustainability will be fostered through streamlined processes, strategic marketing, developing ongoing relationships, and encouraging tourism. City of Goodyear, Arizona Page 51

57 Technical Assistance Panel Briefing Book Questions 3. Sense of Community The City of Goodyear will provide programs, gathering places, and events where the community can come together to participate in opportunities of learning and recreation. Sustainable relationships with the community will be cultivated through citizen engagement, outstanding customer service, and clear, accessible communication. 4. Quality of Life The City of Goodyear will implement programs and projects that create a clean, well maintained, safe, and sustainable environment and that provide citizens with opportunities for an engaged, healthy, and active lifestyle. City of Goodyear, Arizona Page 52

58 Appendix A Goodyear Focus on Success Economic Development Action Plan

59 2014 Goodyear Focus on Success Economic Development Action Plan SPONSORED BY

60 Goodyear Focus on Success Economic Development Strategic Plan PREPARED BY: ESI CORPORATION 5635 North Scottsdale Road Suite 170 Scottsdale, Arizona (602) February 2014

61 Economic Development Strategic Plan City of Goodyear Table of Contents Acronyms and Abbreviations... iii Acknowledgements... iv 1. Executive Summary... 1 Planning Process Overview... 1 Key Findings... 2 Economic Vision... 3 The Strategy Economic Landscape... 6 Background... 6 Population Growth and Demographics... 6 Age and Ethnicity... 7 Income... 9 Educational Attainment Labor Force and Employment City Assessment Access to Markets Competitor Cities Utilities / Municipal Services Sites and Buildings Education and Training Metro Phoenix Industry Cluster Growth Economic Development Plan Potential Opportunities Local Challenges Goodyear Targeted Industry Clusters Economic Vision Economic Development Plan Business Development Initiative Workforce Initiative Employment Centers Initiative Marketing and Branding Initiative Advocacy Initiative Appendix A City of Goodyear SWOT Assessment... A 1 February 2014 ESI Corp i

62 Economic Development Strategic Plan City of Goodyear List of Tables Table 1 Key Initiatives and Goals... 4 Table 2 Population Growth ( )... 6 Table 3 Population by Race and Ethnicity, Goodyear ( )... 9 Table 4 Household Income (2010) Table 5 Labor Force Participation Rates, Table 6 Employment by Industry, Goodyear, Table 7 Goodyear Location of Employment/ Residence, Table 8 Goodyear Employment and Workforce Statistics, Table 9 Access to Local Markets Table 10 Competitor Cities Table 11 Goodyear Water and Wastewater Utility Providers Table 12 Building Availability, Goodyear, West Valley and Metro Phoenix Table 13 Arizona's Instrument to Measure Standards (AIMS) Results Fiscal Year Table 14 Phoenix Mesa Scottsdale MSA Employment Growth by Sector ( ) List of Figures Figure 1 City of Goodyear Compound Annualized Growth Rate, Figure 2 Median Age City of Goodyear and Maricopa County ( )... 8 Figure 3 City of Goodyear Population Age Breakdown by Gender (2010)... 8 Figure 4 Goodyear and Maricopa County Educational Attainment, Figure 5 Unemployment Rates, Figure 6 Employment by Industry, Goodyear, Maricopa County and Arizona, Figure 7 Goodyear Worker Inflow Outflow Figure 8 Summary SWOT Assessment Figure 9 Phoenix Mesa Scottsdale MSA Industry Concentration and LQ Growth ( ) Figure 10 Economic Development Initiatives February 2014 ESI Corp ii