All-New American Prosperity Systems Lead Generation System! Put your business on Auto-Pilot and let our systems crank out money for you every day!

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1 All-New American Prosperity Systems Lead Generation System! Put your business on Auto-Pilot and let our systems crank out money for you every day! Dear American Prosperity Systems member, I hope this letter finds you well! We have been working like eager beavers here at the home office in Wichita Kansas to add an all new (Lead Management System) to every part of the marketing sequence. This new system does a really good job of producing a lead and following up with the new prospect to get them to join you. It also eliminates cross-promoting which was a problem for the ICPP program last year. Moving forward our system is already performing well and will continue to produce money for folks all over the country. However, in order to really make the most money for you and for all who join American Prosperity Systems, I want to address a problem that has stymied growth and enthusiasm for our systems and share with you what we have created to eradicate failure. The big three obstacles that stop you from growing your APS business. 1. Cross-promoting - This happens when anyone on your mailing piece tries to sell something other than what was offered on the mailing piece you mailed. Our testing confirms that almost every time a new prospect received enthusiastic testimonials from people they speak with regarding our opportunity, they joined! However, if the new prospect was offered a different opportunity than what was on the mailing piece they received, that person would buy nothing and walk away. Our new mailing pieces and lead management system eliminates this from happening so when you mail your mailing piece or have me mail it for you, the odds of anyone trying to cross-promote are very low. Bottom line: Everyone wins by eradicating the ability for a few un-wise members to spoil the sale that others (you) have spent your money on to mail. 2. Poor performing mailing lists - Please take the time to read this part carefully. I have been in business for 10 years and last year was the first time where we saw list conversions fluctuate so dramatically. Here's what I mean. After the first quarter of 2013, mailing lists that had been historically reliable began to essentially fall apart. Their conversions went from consistently good to statistically zero in some cases. While other lists that had tested poorly began to do better but only for a quarter or two. (90-180) days. Then they would fall apart. Many big time mailers were calling me and asking if I was experiencing the same things. I'm talking about guys who mail thousands of pieces every week and could typically depend on certain lists performing well every quarter. After many of these conversations, it became apparent that there was a great deal going on in our industry that was shaking things up. 1

2 As a result, many, and I mean many, traditional direct mail marketers began switching to a total online business. This was caused as well by increased costs and economic conditions. When a traditional direct response guy goes online, his mailing list that he has his list broker sell attracts a different kind of customer/prospect than who was generally responding to his older direct mail campaigns. Online generated address lists are never as good and accurate as mailing lists generated from actual, physical mail. Additionally, there was a huge trend of marketers changing their offer. This also attracts a different kind of prospect and customer and leads to lists performing poorly as the once responsive list is now made up of folks who were attracted to a more online model. All of this led to unreliable lists and an even more acute hit-miss mailing results for our members. If you get a good response, of course, you're happy. If not, then you are most likely not going to mail again and will begin looking for a different opportunity. Naturally, your confidence is shattered and you cannot be enthusiastic about the opportunity and even when a prospect does call, you can't help but kill the sale! Even though this destroys any chance you have for success. The Good News About Lists Now! - They have settled down and again are trending towards more reliable numbers every quarter. As you may well know, our system tracks every list we use, every quarter so when my brokers approach me and ask what lists I want to purchase, I have good numbers on which to make my decision. Then my mailing house shuffles those lists together to give folks the best chance at an average response rate of at least 2%. This is our goal. 3. Realistic expectations from business opportunities. - Please know that I'm giving you the UN-varnished truth about this industry. Plus what you are about to read is the number one all time best selling headline in all of Home-Based business history! Get ready for it... Make Money And Do Absolutely Nothing! Variations of this headline have sold literally Billions of dollars worth of Biz-opps! It's an absolute winner every time! Regardless of the product, service or opportunity! It just ties into deep seeded human nature and stimulates the greed gland like crazy. However, almost every time it is used, it falls apart and fails to generate serious long term success for people. All people love the idea of fast and easy money pouring in every day! Who wouldn't? The reality of our business or most other businesses is that it is really a patient and consistent game. This has been proven right time and again in the 10 years I have been in business. Here are the elements that make a solid winning offer that can generate long term profits. Elements of solid, realistic offers that produce long term profits: 1. Great offer that generates interest that at least produces a desire in the new prospect to learn more. 2. Easy follow up system that guides the prospect through their process of discovery and asks for the sale. 2

3 3. Lead management system that delivers timely leads to the people that can act to help close the sale. 4. Duplication- Advertising that can be duplicated by others to build their business and yours, thereby producing leverage and the confidence for you and others to advertise more. 5. Culture of success, perpetuated by realistic entrepreneurs engaging in good systems and producing results that stimulate success-confidence! Those folks who are patient, advertise often, are willing to at least call others and consistently enthusiastic build their profits. As in any business, consistency wins. Now that proven successful model I just shared is not flashy and exciting on the surface, just true. People like to be dazzled by all the Fast Money they can make and that's why marketers sell the sizzle and not the steak! What ultimately is exciting is long term profits! Oftentimes not considered exciting enough to try to sell to the masses, who are consumed with the notion of... Fast, Easy Money for nothing! My message is simple and it's basically the same as the proverb taught in the story of the Tortoise and the Hare. Slow and consistent wins the race. For those of you paying attention to the American Prosperity Systems model, you will conclude that we have overcome many of the issues that have stymied growth and enthusiasm. We have great offers that get attention and generate interested prospects We have a great follow up system that consistently asks people to join We now have a great all-new lead management system that delivers the lead for you to call and invite the new prospect to our conference calls. Our mailing system is much improved and our list management strategy helps even out the highs and lows in list response rates However, we needed to make it easier for folks to build their business, duplicate advertising, consistently generate leads from multiple sources. That's why we have created the... ALL-NEW AMERICAN PROSPERITY SYSTEMS LEAD GENERATION PROGRAM (A.P.S.L.G.P.) The natural combination of our current marketing system and lead management system with a program that delivers qualified prospects from multiple advertising sources really puts your business as close to auto-pilot as is possible! 3

4 Because, as I said above, there is no such magic-bullet that let's you do nothing and build a business. But with all the great elements we have for you to plug into there are only 2 things I really require you to do to make the absolute most consistent money with your American Prosperity Systems business, they are: 1. When a new prospect's name and phone number is delivered to you through our all-new lead management system, you call them and invite them to the proper conference call. 2. Be enthusiastic! That's it, just do these two simple things and watch your business grow! Now here's how the new APS Lead Generation Program works to deliver a consistent supply of red-hot qualified prospects into your marketing funnel. 1. You join the All-New (APSLGP) along with 19 other APS members. So 20 total per advertising co-op. 2. You will receive leads every month generated from consistent mailing operations performed every week by me. I anticipate 600 to 1000 qualified leads per month, per advertising pool shared equally by the 20 members in each pool. 3. Every month we will have ads running in a variety of home-based business magazines and publications like Home Business Connection, Home Business Advertiser, and other national publications and mailing services. 4. This is an advertising co-op that allows me consistently generate leads for you and eliminates some of the hit and miss problems of individualized mailing programs. You are guaranteed to receive leads in this system, but as with all advertising, I cannot guarantee an exact number will be delivered. Just that you will receive leads that are shared by the other 19 people in your ad pool. This is a great system that plugs you and your future downline folks into a fast, easy predictable selling system that keeps you and them engaged with consistent commissions and an easy follow up system. Call the leads and invite them to the appropriate conference call! Does this make sense to you? I hope so! I'm not going to insult your intelligence by promising that you'll make thousands of dollars per week and not have to do anything, because that model, as appealing as it is... JUST DOSEN'T WORK! This one is and will work to consistently build for you and make those calls that you make to folks around the country a lot easier when you say, I'm making money every week and you can too! I'm not going to promise rainbows and ever-lasting sunshine will reign all the days of your life, but I will say what you have before you gives you the single best opportunity to make serious money from home as you have ever seen! 4

5 Many of the promises you see in this business are cheap and blown out of realistic proportion, because our market is steeped in a long running imaginary pot of gold at the end of the EASY- MONEY Rainbow! The truth is just not that sexy and exciting, but it's none-the-less.. The truth. * Our All-New system will generate thousands of good, qualified leads this year Our systems will convert those leads to sales and or make additional offers to them automatically on your behalf to make you even more money. Our system is not sexy, exciting, and super fast and does require you to work a little! But our system is honest, built on proven marketing and advertising systems and principles and is now... ROCK-SOLID and BUILT TO LAST! Is our system for you? I hope so. It's easy to get frustrated, it's easy to feel overwhelmed by all the negativity and fear in the world today. It can all be depressing! But, I know we can do better! That's why I'm writing this! But Giving Up Is Not An Option! Ever! I know you are not a quitter and I know you have always worked hard for everything you have received in life! I know the odds seem stacked against us all more than what most of us can remember! And yet... I KNOW THE FUTURE IS INDEED BRIGHT FOR AMERICAN PROSPERITY SYSTEM MEMBERS LIKE YOU WHO HAVE THE COURAGE TO ROLL UP THEIR SLEEVES AND MAKE IT HAPPEN! So don't miss out! Grab the depressing thoughts and negativity that holds you back by the proverbial horns and kick it's BUTT! This is America and Prosperity Rocks! And So Do YOU! 6

6 What do you spend to make it happen? To consistently generate leads every month that feeds a truly remarkable marketing system! Remember, you and 19 others will be part of a single advertising co-op and all 20 will receive their fair share of the leads every month! These leads will pour in from mailings, space ads, home based coupon type mailers, as well as online sources and other advertising opportunities I find and or develop. You get it all for just: One upfront advertising fee of $ and then $ per month! This gets you one position in the the ad pool! You can double your leads by purchasing 2 positions in the pool... Or more. Because this is so new, I have to limit the number of ad pools I can generate leads for quickly from the beginning. Why? Again, this is reality! Plus Every quarter there is in reality a finite number of good lists available to purchase. (The irony of this system is that it allows me to do a better job of testing new lists) 2. There is a limit to the amount of ads I can run in monthly publications and other sources. especially in the beginning of this new system. 3. I want to prime the well to ensure this all-new system can handle the volume that it will have to produce once it is opened up for all current and future APS members to use. I'm currently set up to handle only 40 total positions right now as we launch the new Lead Generation Program! That's a total of just 2 advertising pools for our first 2 months! Then I'll be in a position to open additional advertising pools for those who will be joining and other members that may miss out right now because it fills up to quickly for them to act! So, regrettably it's... First Come, First Serve as we launch this system, so don't wait! Get it going today! Complete the order form and begin consistently generating leads ASAP! Completely dedicated to your success, Chris Hollinger, The former teacher turned entrepreneur and creator of American Prosperity Systems. Genuine long term profit producing systems that work! P.S. This new system takes APS and your long term profits to an all new level! 6

7 O Yes Chris! Please begin my American Prosperity Systems Lead Generation program immediately! I'm ready to consistently build my business every month and do my part to invite folks to the conference calls! I realize that you'll be mailing, advertising and generating leads on my behalf for as long as I wish to continue building my business. I'm fully aware that after the initial advertising fee of $ my participation is then $ per month to continue generating leads through your American Prosperity Systems Lead Generation Program. Important warning: For the first 60 days of this program I can only handle 2 lead pools of 20 people each. If you would like to double the leads you can purchase additional positions in the pool. I'm predicting that each pool could receive between 600 and 1000 qualified leads per month. It is entirely possible that there could be more. Be advised, as with all advertising results cannot be guaranteed and that by purchasing this package you agree to our terms and agreements and that there are no refunds given on advertising purchases. How many positions do you want? Each position is $ $100/month Name Phone: Address: City: State: Zip Code (I highly recommend using an , our new lead management system works better if you have an , if you don't have one, I recommend getting one and learning how to use it. If that is just never going to happen, then we will notify you of your leads by cell phone text or by telephone) Cell phone: Do you accept texts Y Payment Type: O Check/money order/cash O Credit Card (Sorry No AMEERICAN EXPRESS) (Make Checks Payable to American Prosperity Systems or use a credit card!) N Credit Card: CVV: EXP: Signature: Date: (This signed order form signifies your acceptance of our terms and agreements printed on the reverse of this official order form) Fax Immediately for faster entry to: Or Mail to : Chris Hollinger ~ 2020 W. 21 st St. ~ Wichita, KS 67203

8 * TERMS AND CONDITIONS for all advertising products purchased from American Prosperity Systems. By submitting this form, I understand and agree to every aspect of this Advertising Program. I agree to these terms and conditions. 1. This advertising package is for lead generation and closing purposes. As with all forms of advertising, no specific results are guaranteed. 2. Due to the upfront costs of advertising, postage, printing and services provided by professional vendors and the costs associated with maintaining the various marketing systems, I fully acknowledge that there are NO REFUNDS for this service. 3. Should this offer be made available in the future, prices and/or terms are subject to change based on market conditions and other variables. Mailing times can fluctuate due to list availability and seasonal conditions. Your mailing can take over 30 days to deliver, but typically much less. 4. The company reserves the right to change or amend the offers mailed on your behalf at its discretion. Typically due to creations of new marketing systems or employment of new marketing strategies. If I have any questions before submitting this application, I am encouraged to contact any representative of American Prosperity Systems at the home office in Wichita, Kansas. Direct Customer Service Number: By submitting this form, I am granting you permission to contact me regarding this service or anything else by mail, fax, , phone (Live or auto-dialer), or any other means necessary to communicate with me. American Prosperity Systems is owned and operated by GoldMine Web Design LLC. GoldMine is the original company created by Chris and Kim Hollinger when they originally began their Home-Based business career in Periodically, the name GoldMine Web Design LLC. May appear in communications and mailing packages, sometimes abbreviated as GMWD LLC. Please do not be confused when you seen this title in the future. We are GoldMine Web Design LLC doing business as American Prosperity Systems.

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