Poobah Marketing's Stop! the Guessing Game with Your Online Marketing Guide

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1 Poobah Marketing's Stop! the Guessing Game with Your Online Marketing Guide The Business Owner's Fast-Start Checklist for Setting Up an Effective Online Marketing Plan A business resource of Discover more about Poobah Marketing's all-in-one inbound marketing software and Poobah Profit Formula program at:

2 Dear Business Owner, Thank you for ing us on Facebook! We are grateful for the trust you placed in us by Liking our Facebook Business Page. We truly do consider it an honor to serve you and your business needs. Lastly, we hope this is only the beginning of a long, high Return On Investment relationship between you and Poobah Marketing. You know, one of the #1 challenges we see day-to-day when talking to business owners like you is how to setup an effective online marketing plan. Questions we often get are: Where do I start? What do I not have to focus on for now? There is so much out there. What is just a waste of my time? Do I really have to do social media? How can I protect myself from becoming a victim of another marketing company that over promises and under delivers?... and the questions really go on and on. Do any of them sound familiar to you? If so, this checklist was created with you and your business in mind. It was designed to be a first step to help you do one or more of a few things effectively: 1. Make a wise decision about the marketing agency you hire to help you meet your business goals. 2. If instead you decide to do everything in-house then make sure you are started in the right direction. 3. Protect you from being overwhelmed and frustrated with trying to sort through all the information flying around the internet about how all this works and then wondering what to trust. If we can meet at least one of those goals for you with this resource then this has been time well spent. We do believe this will be the case. :) One more thing before we start. Would you be so kind to do us a small favor when you're done? If this resource was helpful to you please consider sending us a quick testimonial. It really helps us build trust and confidence with our other Poobah Marketing partners. You can send your testimonial to: If for some reason you feel we missed the mark and have feedback on how we can improve this checklist please send us those thoughts to! Thanks for your trust! It's an honor to serve you and your business needs. The Poobah Marketing Team

3 Have Questions? You can contact us in the following ways: Website: Phone: (303) Lets Connect Online! Facebook: Twitter: Google+: Our Long Crazy Google+ Link

4 INTRODUCTION We'll keep this part short, but it's important. Who is Poobah Marketing? We are a full-service digital inbound marketing agency. Our core competencies are focused on the four core services that create the best conditions for business owners to maximize ROI in the fastest, most cost effective manner possible for their business model. Our end goal with any of our clients is to position them as the Poobah in their market by helping them get more customers and beat their competition. Why are we different? We work inside of a carefully scripted process that's tailored to meet the unique needs of your business model. Our process fits inside of what we refer to as The Poobah Profit Formula. The reverse of our operating methodology would be trying to sell you a bag of tactics piecemealed together without a clear strategy in place that's been developed from a understanding of the market conditions you operate within. In short, we are not for everyone and everyone is not for us. What are the four core services? As mentioned above our core competencies focus on the four core services that create the best conditions for business owners like you to maximize ROI in the fastest, most cost effective manner possible. Those four core services include: 1. Generate more traffic to your online properties. If you're not being found nothing else matters. 2. Improve your lead generation. It's one thing to be found online, but what happens then? Being at the top of Google doesn't mean anything to your ROI if the people finding you there are not becoming leads for your business. 3. Conversion. Now you have leads for your business, but leads mean nothing to your bottom line unless they convert to paying customers. We help you drive conversion. 4. Kaizen. This is a term that refers to constant improvement. Through analysis and measurement we are able to improve over time the amount of traffic to your online properties, people that become leads by acting on your call-to-action, and conversion of those leads into paying customers. Quite simply, you can't improve upon what you don't measure. We measure. The Paradigm Shift. Every business owner that desires to become the Poobah (the Authority) in their market must go through a paradigm shift. That shift involves adjusting your mindset from the traditional "outbound" marketing methods to the new "inbound" marketing methods.

5 Entire books, courses and seminars have been created to just discuss inbound marketing. We don't have time for that here. For now, simply understand that inbound marketing is a methodology, that when executed effectively, cause your prospects to seek you out for your products or services. This involves aligning all of your marketing and service/product packages to meet the new online wants and desires of your target market. This paradigm shift involves a comprehensive approach to your marketing plan. The piecemeal tactical approach is like taking a knife to a gun fight. Rather, it's paramount you have a carefully orchestrated marketing plan that allows you to execute appropriate tactics within a strategy. Inbound Marketing = Permission Outbound Marketing = Interruption The Mindset of the Inbound Marketer. The inbound marketer's mindset is one that's set on working from the strategic level down to the tactical level. It's one that is committed to a 12 month strategic view of their marketing plan, which allows adequate time to effectively work through the stages of the four core services described on page four above. This concludes the overview. We appreciate your patience and the time you've taken to read through this section. While it's only a brief highlight of the total picture it's important to provide you some context for moving into the checklist on the next page. The checklist without context is like giving a blind person a loaded weapon. Still powerful, but highly ineffective. The checklist begins on the next page. It's been designed to serve as a tool for you to use to audit your current online (inbound is our new term) marketing plan and/or setup your inbound marketing plan if you don't have one. Lastly, please know that our challenge in creating this business resource is knowing where the sweet spot is with what to include and what not to include. You can imagine thousands of people at various skill and knowledge levels will see this resource. Part of our inbound marketing challenge when it comes to Kaizen is giving the seasoned veterans enough information to help steer them from their current path back onto the best path that leads to success, while not giving so much information that it becomes completely overwhelming and inhibits any action at all for beginners. Please know, whichever category you fall into we are a phone call away to help you dial in the best inbound marketing plan for you and your business. Let's get to the checklist! Poobah Marketing: (303)

6 The Business Owner's Fast-Start Checklist for Setting Up and Effective Online Marketing Plan

7 The Business Owner's Fast-Start Checklist for Setting Up and Effective Online Marketing Plan

8 NEXT STEPS Chances are, if you're like 99% of the business owners we've talked to, you've got several check marks from doing your internal inbound marketing plan audit using the checklist. This means you're doing okay, but you realize if you truly want to compete as the Poobah (the Authority) in your market then you need to really pull everything together in a more comprehensive focused way. Does this sound a little like your situation? If this is you we are here to help. As a thanks for trusting us by downloading this checklist we want to offer you a FREE, 30 minute No Obligation Inbound Marketing Consultation. Simply give us a call and reference the promotional code: Inbound Marketing Checklist. On the call we'll do the following: 1. Discuss the results of the audit you did on your business using the checklist. 2. Discuss how Poobah Marketing can help you in the areas you need help to create a more effective inbound marketing plan that delivers the ROI you're looking for. 3. Answer all of your questions. 4. Point you in the right direction if you decide you want to go at it alone. Here's how to contact us to setup your Free, 30 minute consultation. Option 1: Call us today at: (303) Option 2: us at: and put "Requesting Free Consult" in the Subject line of the We look forward to hearing from you! Thanks for your trust. It's an honor to serve you and your business needs. The Poobah Marketing Team PS. Are we connected on Google+ yet? If not, connect with us by clicking on the graphic below. Then post a message on our Google+ page asking us to send you our FREE Business Resource on how to create business impact with your Google+ account. It's our FREE Gift to you. See you on Google+! Click on the graphic below. Click here if clicking graphic doesn't work: Our Long Crazy Google+ Link

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