My Seven Step Formula For Marketing & Sales Success By: Michael D. Black, M.S.

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1 I work with entrepreneurs and sales professionals to cut all the fat & waste out of your marketing and make your sales efforts 500% more effective Guaranteed! Smartphone Users: Scan QR with RedLaser or QuickMark for a valuable FREE Gift! Michael D. Black, M.S. AfroMarketing, President Serial Entrepreneur P.O. Box Colorado Springs, CO Phone #: (719) twitter & facebook: AfroMarketing 1 Page

2 My Seven Step Formula For Marketing & Sales Success By: Michael D. Black, M.S. Hello, If you are not satisfied with your return-on-investment from your marketing and advertising, then this could be the most important letter you will ever read. My name is Michael Black and I own AfroMarketing, Southern Colorado s only full-service advertising agency using the power of Direct Response to cut all the fat and waste out of my clients marketing and make their sales efforts at least twice as effective Guaranteed. You ve probably haven't heard of me and that s fine. I ve churned out winning ads and marketing for clients in a dozen niches, quietly making serious money for them. Direct response marketing has been used successfully in 156 different categories in companies that sell B2B and consumers. I ve spent a pile of money learning from the masters, busting my chops, testing my knowledge, and proving it in the REAL WORLD. So when it comes to marketing it's something that I'm pretty opinionated about. That's why I get frustrated with all the BAD marketing out there. You ve probably heard of the term Branding or Image Branding This is also called institutional marketing. You know the basic idea: put your company name, location, etc, with a logo and a catchy slogan in some form of advertisement, anything from a billboard on the road to a cutesy commercial: anything to get your name out in front of people s faces. If you do this enough times, when someone need your service or product, they will think of think of you, due to something called brand awareness. Now here is a bit of truth those other marketing guys won t tell you: that s a load of B.S. Image branding might possibly work for major corporations like Coca-Cola & McDonald s. (I think that assumption is open for debate) And if you have millions of dollars and decades of time, you can see IF it will work for you too. In reality, if you are like most, you don t have the same resources and time as those big corporations. Your company name, location, logo, catchy slogan - NONE of these are compelling reasons to do business with you versus 2 Page

3 anyone or EVERYONE else. Image branding doesn t make a case for the products or services that you sell, and it certainly doesn t direct the prospect to any intelligent buying decision. And relying on someone in your market to hopefully remember your brand in the midst of the onslaught of advertising people are subjected to every day, is just plain crazy. So what s the solution? Don't Let Yourself Become An Advertising Victim! What is Advertising Victim Syndrome (AVS)? Every year, tens of thousands of business owners and entrepreneurs fall prey to bad advertising: poor ads using image branding designed by ad space sales reps or graphics people who don't know the first thing about getting customers to your business. It s not their fault; it s just that they just don t know anything different. Believe me, I've seen it dozens of times. Do you recognize any of these symptoms: A slow but steady drain on your marketing bank accounts money's going out, but not coming back in. Growing frustration as the lack of response increases advertising costs. A sick realization that you cannot track your return on investment. You don't know if you are making money or losing it! Reassurances from the ad reps that if you only run the ad more, or spend more money, that the ad will be successful A sneaking suspicion that maybe that ad rep is more concerned about their bottom line than yours... If ANY of these symptoms seem familiar you need to consider the VERY REAL POSSIBILITY that you've been an advertising victim. Now that you are CONFRONTED with this REALITY, what are you gonna do about it? Switch To Profitable Direct Response Marketing! 3 Page

4 Direct response marketing is designed to get an immediate response or purchasing decision (That's right - sale!) from the prospect. It has often been described as salesmanship in print, and it focuses on getting dollars right now not a decade down the road. Direct response tends to look like mail order advertising and it is all about running ads and then testing the results, because in direct response, you can actually track sales back to the ads, thus producing a ROI a Return on Investment of your marketing dollars. (Try asking track-able ad agencies accountable the next image branding ad rep you deal with about results and provable ROI s from their ads Most and designers DO NOT want any way of being for their ads) Direct response marketing tells a complete story presenting facts or reasons why the company / product are superior to all others. It gives your prospects a reason to get up and contact you, as opposed to waiting until they need your service or product and hoping that they might remember your name. (Thus the name direct-response you re asking your prospects to respond directly to the ad and for a stated reason) Direct response includes benefits that are relevant to the prospect, and produces a sales message that helps your prospect to either solve a problem or avoid a loss. These are the real reasons why people will choose your product or service, not because you have ads printed on glossy paper or because your commercial was just so darn cute. Best of all UNLIKE IMAGE BRANDING DIRECT RESPONSE MARKETING IS TRACKABLE, REPEATEABLE, & PREDICTABLE so you can find out exactly how much each marketing dollar is earning you. How much could you save in your businesss by shifting to profitable marketing systems? Only YOU can answer that question. However, you will see results if you... Follow My 7 Step Blueprint To Marketing & Sales Success You see the basics of writing an effective ad, brochure, or even sales presentation is pretty straight forward. Even though we 4 Page

5 like to think of ourselves as more sophisticated than our ancestors, the principles and psychology that motivate people has not changed. That simple fact is what makes Direct Response marketing so powerful. If you want to cut the fat and waste out of your marketing make sure that these seven steps for sales and marketing success: Step 1: Put A headline at the top (to draw the reader in), or some other version that fits your needs. Step 2: List meaningful specifics not vague generalities; benefits not features. Step 3: Include an unusual promise, striking guarantees, and relevant testimonials. Step 4: Tempt your prospect with at least one irresistible offer. Step 5: In your call-to-action give them exact instructions on what to do next. Step 6: Don t forget to include a FREE Widget, Deadline, or some other compelling reason to act RIGHT NOW, and Step 7: Use some kind of tracking device so you can measure your return-on-investment! Now, if you re like some of my other clients, you re saying I can t fit all of that into EVERY ad I do! I don t have the time for that Or that sounds REALLY complicated. Frankly, if you can t (or won t) do this yourself, then you have a responsibility to your bottom line to speak with someone who can and will. Now that I've told you about the benefits of Direct Response marketing and it's potential for your business you need to take action. I once heard that the definition of insanity is thing over and expecting different results. In economy you have to break out of that "rut". If unsatisfied with your business and your profits change. Do you see hard times ahead? doing the same today's NEW you are things must My friend, that's why I'm here. I 5 Page

6 can emphathize with you. I've had times when my business was in a slump too. One of the things that I found is that it is very important to build successful marketing systems and to keep planning for the future. I think I can help you to keep making progress. That way you'll be poised to take advantage of the opportunities this NEW economy offers. Take Advantage Of My 30 Minute Marketing Mastermind Session (Can You Handle It?) The mastermind concept is widely credited to Napoleon Hill, author of the all-time bestselling success book, Think And Grow Rich, and it chronicles the common ideas and success strategies of several hundred great achievers of Hill s time, including Andrew Carnegie, Henry Ford, Thomas Edison. These Magnates, Entrepreneurs, and Great Thinkers knew the power of the mastermind. Besides, you probably already know the problems with trying to improve your advertising, marketing, sales and business strategies on your own. Never finding the time to focus on this Not having a path and a guide.floundering with too many disconnected and disorganized ideas Takes too much time to pour through hundreds of books and courses Change is hard; too easy to fall back into comfortable habits Feeling like an odd duck, others resistance or criticism from Now in this letter I have given you the basics of what you will need to start. However, if you want to really boost your business profits I suggest you contact me at or call today to schedule your Marketing Mastermind Session. Since I bill my hourly consultations at $100 these sessions really are a great opportunity. 6 Page

7 My 7 Step Blueprint To Marketing & Sales Success Will you take action and follow this blueprint? Would you like more information on the most proven, tested and successful systems ever assembled to GROW your business? If you answered YES you will want to contact me so I we can discuss how I can cut all the fat & waste out of your marketing and make your sales efforts 500% more effective. Dedicated To Multiplying Your Income, AfroMarketing, President Serial Entrepreneur P.S. If you continue to approach your advertising and marketing the same way, you re going to get the same results. What I m offering you is a rare opportunity to speak with a marketing professional about your specific marketing problems. The profits you make from implementing my insights could add up to thousands, tens of thousands, or even hundreds of thousands of dollars more. It s up to you. Call today! 7 Page

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