Your Responsibilities

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1 PRELISTING PACKET The Premier Home Selling Team has a reputation for selling homes fast. Included is the information you must review before we meet. By reading this information you will help insure that you are ready to begin the process of a quick and professional transaction

2 Your Responsibilities Read this packet (your first responsibility and the most important responsibility). Print off the question for Realtors, Note Page and Agreement at the end of this document. Have an extra copy of the home key available at our meeting. Have your last mortgage statement (or at least Mortgage Contact Info and Account Number) If available have copies of your survey and any inspections done in the last four years on your home. If possible type a list of improvements done on your home (this shows pride of ownership and may help in a price battle). Be prepared to move quickly. Have all people who are listed on the mortgage (and or deed) available for the meeting. If you are a married couple, husband and wife must both be available (in Illinois both parties must sign all documents to sell a home). Remember, when you chose a surgeon to operate on a loved one you do not chose a friend of the family, or a member of your church or your Aunt Trudie. You chose a surgeon who has performed hundreds of surgeries. When deciding who is going to sell your home select a Realtor who has sold hundreds of homes and has a proven track record.

3 The PREMIER TEAM Culture Win-Win or no deal Integrity do the right thing Commitment in all things Communication seek first to understand Creativity ideas before results Customers always come first Teamwork together everyone achieves more Trust starts with honesty Success results through people

4 YOUR REAL ESTATE TEAM THE PREMIER HOME SELLING TEAM

5 Why Hire One Realtor When You Can Hire a Whole Team for the Same Price? Maritza Your Listing Coordinator and Certified Staging Professional. Maritza has overseen the marketing of hundreds of home and has been with the team from the beginning Sabrina Your Closing Coordinator and Negotiation Coordinator. Sabrina has overseen hundreds of closings in her role as a Coordinator Luis -Owner/ Managing Broker sold over 70 homes his first year in real estate and his team keeps growing and excelling even in the toughest market. Luis has the highest designation for a real estate professional broker Maggie, Jesse, Monica, Alberto, Sue & Danny Our team of licensed buyer specialist help dozens of our clients find homes each year. Juan Owner/ Broker & Team Leader. Juan has the highest designation for a real estate professional broker. Juan was the patriarch of the company and set up many of the systems that have led to our success

6 Your Marketing Plan Most realtors actually do very little to sell your home. They use what we refer to as the 4P s. The Pound the sign in the yard, Post the Pictures on line and then they drop to their knees and Pray. We offer you a comprehensive Marketing Plan to Sell Your Home Fast. The highlights are next.

7 Consumers are searching online, so marketing your home online will be our biggest priority 81% 51% 51% 37% 43% 41% 41% 2% 18% Internet Newspaper

8 We will put your home in MLSNI like every other Realtor. However will will also pay thousands of dollars to have you home placed in priority status in Realtor.com. Realtor.com is the number one search engine online (period). No other site is close. Comprehensive content including customized home description, multiple photos, and interactive consumer contact opportunities which allow me to present your home in the best possible light.

9 The Premier Home Selling Team will list your home on the top real estate sites and search engines at no cost to you. Do you know that over 25% of homebuyers in Chicago are moving here from out of area. Most Realtors have no plan to reach these out of area buyers. However,we do! We will find them on the internet.

10 The Power of the Yard Sign The most powerful tool besides the internet to sell your home is the yard sign. Our signs are custom made to optimally market your home. All calls are directed to us 800# shows professionalism Calls come directly to us We use a call capture system to get the phone numbers of almost every person who calls us or our prerecorded information line A custom message is recorded for each home we list Other Realtors yard signs reference an office phone # Where the least experienced agents and weekend warriors answer the phone. The average real estate agent only does 2 deals a year

11 Superior Photos and Visual Presentation of Your Home Most agents only post a few homes photos on-line. Using our special technology we can post well above the maximum allowed by MLSNI.

12 Yes we have more tricks up our sleeve The Buyers In Waiting Program We have more buyers than almost any Realtor team by using several techniques not employed by most realtors. The agents on our team know your home better than any others. Therefore we are more likely to sell you home fast because of our Buyers In Waiting Program. Some of our techniques are listed below. A high tech pay per click campaign unmatched in this market that nets over 200 buyer leads per month A high tech call capture technique yields dozens of buyer leads a month An aggressive online posting campaign adds dozens of leads to the buyers in waiting Listings equal buyer leads. Few realtors have more listing than us therefore few realtors have more leads. The ing Campaign we always market your home to our buyer network and often times promote your home through mass mailings. Open Houses and Realtor Open Houses as Needed Property Flyers to Generate More Interest for your Home

13 Professional Services Staging We will pay for a professional stager to spend one hour at your home (you may use more time at your expense) The stager will make several suggestions that will cost you nothing Some suggestions may cost you money (painting for instance) however your net return may be more than what you pay for any improvements Vacant homes can be staged using our décor items for a small fee Homes that are staged sell much faster than homes without staging. If another realtor does not stage your home they simply are telling you they cannot sell your home as fast.

14 More Professional Service Professional Services Weekly check in from our team Each agent who shows your home will be contacted for feedback at least twice (although we cannot guarantee their response) We will your agent feedback instantly upon receipt Monthly Analysis of Your Neighborhoods Activity (this is very important)

15 Pricing and Preparation A Home will not be placed on the market by our team unless it is priced right and has the proper visual preparation. Homes will be introduced to the market with a public open. Min 15 buyers in attendance A home that is priced right and has the proper visual preparation will sell quickly in almost any market and receive the top offer possible. For every 8 showings we should have contract. If we do not have a contract after 8-12 showings we have an issue. Doctor Analysis Again A good doctor will see you after surgery. A good Realtor should schedule follow-up meetings after the initial listing appointment. We schedule follow-up meeting at the Three and Eight Week Mark

16 The Premier Home Selling Team s 140+ Points of Service (for your review optional read) Many clients ask us what do Realtors really do? Attached you will find a list of our 140+ service plan. This information is an optional read, however,we wanted you to know the steps we will perform for you throughout the process. You will find all 140+ points of service at the end of this document.

17 All Agents are NOT equal! Professors have Doctorates, Physicians have Medical Degrees, Realtors have designations How can you tell if your real estate agent has the knowledge and experience you need? Ask about their Designations! Designations mean your agent has invested their time and money to attend courses, take and pass difficult exams, and achieve specified levels of professional achievement in order to earn each Designation. Our team leader has his brokers license,the highest designation a Realtor can achieve

18 Announcing The Premier Home Selling Team s EASY EXIT LISTING AGREEMENT What s your biggest fear when you list your home with a real estate agent? It s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Well, worry no more. The Premier Homes Selling Team takes the risk and the fear out of listing your home with a real estate agent. How? Through our EASY EXIT Listing Agreement. When you list your home through our EASY EXIT Listing Agreement, you can cancel your listing with us at any time. No hassles. It s easy. No restrictions apply. We are so sure we will win you over with our service and professionalism you will have no reason to cancel. However, if you do decide not to sell your home with us for any reason we will be grateful for the time we did receive from you. The Premier Home Selling Team has strong opinions about real estate service. We believe that if you are unhappy with the service you receive, you should have the power to fire your agent. We also have three strong programs that help your sell you home. Ask about these during out meeting! Easy Going Listing (Pick your Commission) The 59 Day Guaranteed Sell Sell Your Home in 120 Days or We ll Just Buy It

19 Advantages of Pricing Properly FASTER SALE: The proper price gets a faster sale, which means you save on mortgage payments, real estate taxes, insurance, and other carrying costs. LESS INCONVENIENCE: As you may know, it takes a lot of time and energy to prepare your home for showings, keep the property clean, make arrangements for children and pets, and generally alter your lifestyle. Proper pricing shortens market time. INCREASED SALESPERSON RESPONSE: When salespeople are excited about a property and its price, they make special efforts to contact all their potential buyers and show the property whenever possible. EXPOSURE TO MORE PROSPECTS: Pricing at market value will open your home up to more people who can afford it. BETTER RESPONSE FROM ADVERTISING: Buyer inquiry calls are more readily converted into showing appointments when the price is not a deterrent. HIGHER OFFERS: When a property is priced right, buyers are much less likely to make a low offer, for fear of losing out on a great value. MORE MONEY TO SELLERS: When a property is priced right, the excitement of the market produces a higher sales price in less time. You NET more due to the higher sales price and lower carrying costs.

20 Drawbacks of Over Pricing REDUCES ACTIVITY: Agents won t show the property if they feel it is priced too high. LOWER ADVERTISING RESPONSE: Buyer excitement will be with other properties that offer better value. LOSS OF INTERESTED BUYERS: The property will seem inferior in amenities to other properties in the same price range that are correctly priced. ATTRACTS THE WRONG PROSPECTS: Serious buyers will feel that they should be getting more for their money. HELPS THE COMPETITION: The high price makes the others look like a good deal. ELIMINATES OFFERS: Since a fair priced offer will be lower than asking price and may insult the seller, many buyers will just move on to another property. CAUSES APPRAISAL PROBLEMS: Appraisers must base their value on what comparable properties have sold for. LOWER NET PROCEEDS: Most of the time an overpriced property will eventually end up selling for less than if it had been properly priced to begin with, not to mention the extra carrying costs.

21 More Pricing Information MYTH: I should select the agent that suggests the highest list price. TRUTH: This is the oldest scam in real estate sales: Tell the seller what they want to hear, compliment the home, and agree to list it at an unrealistically high price just to get the listing. Then, after you have the listing for a few weeks, start telling the seller that they need to reduce the price. The Premier Home Selling Team doesn t play any games. The Premier Home Selling Team provides a well researched computerized market analysis to determine the true realistic price that your home will bear in today s marketplace. The decisions of which agent to list with and what price to ask are two completely separate decisions. The agent that gives in the easiest on price is probably the agent who needs the listing the most because they have no business. This generally means that they are a poor negotiator that you do not want on your side when an offer comes in on your home. The true test of how much your home is worth, is by exposing it to the market and gauging it s response. Our exclusive 7 day sale process will generate the maximum number of offers in the shortest amount of time.

22 Questions and Notes for Your Meeting with The Premier Home Selling Team Selling your home is a complex process, and it s only natural for you to have some questions and concerns. Please don t hesitate to ask any question that you may have. When it comes to selling your home, there is no such thing as a dumb question! Please note any questions you have, so that we can address them during our meeting: 1 2) 3) 4) 5) 6) 7) 8) 9) * PRINT THIS PAGE*

23 Questions for Meetings with Other Realtors you Interview Do you Guarantee to sell my home in 7 days? Do you work as a full-time Realtor? How many homes did you sell last year? How many potential buyers and sellers do you talk to with in a week? A month? Of those you speak with, how many actually contact you as opposed to cold calling? How many buyers are you currently working with? In what ways will you encourage other Realtors to show and sell my home? What can you tell me about the real estate market in this area? What price do you recommend for my home, and what is it based on? What are your average days on market? What is your list to sales price ratio? What kind of marketing do you do? How often will my home be advertised, and where? How do you attract buyers from outside the local area? Where and how will the feature sheets be distributed, and to whom? Do you have a system to follow-up with other agents and brokers so that we get valuable feedback after every showing? * PRINT THIS PAGE*

24 Questions for Meetings with Other Realtors you Interview How often, and in what way will I be kept informed? Do you have a Team to help with the details, or are you a one man / woman wonder show & do it all yourself? Do you have a way to market my home through the Internet Do you have a Specific Marketing Plan designed to sell my property quickly and for top dollar? How does it go beyond placing a sign in my yard, an ad in the paper, and notifying the Multiple Listing Service? May I see a copy of your last listing as it appears to other Realtors on the MLS? (Called a Realtors Full Report ) Do you have an 800# Hot-Line so that my home is marketed 24-hours a day, 7 days a week? Do you have references that I may call? What happens if I am not happy with your service? Do you have a 100% satisfaction guarantee policy? Can I cancel my listing if I am not satisfied or am I locked in? Do you charge an upfront and/ or a cancellation fee? If you do how much is the fee and why is it charged? Do you have any professional designations? Do you work with a professional stager? * PRINT THIS PAGE*

25 Agreement between client and The Premier Home Selling Team For your convenience, Thursday is client communication day. A member of our team will contact you each Thursday. Trust that we will work hard to get an offer on your home. If you hear from us on any day besides Thursday it is probably because we have an offer on your home. If we do not contact you we have no new information. We are professionals and we will always treat you and your family with courtesy and professionalism. We only work with people who return our courtesy. Remember, we have sold 100 s of homes because of our systems, professionalism and the referrals that come from those practices. We have a history of high level service. If you need information you can contact the team at Your Main Contact is Olibia Ron you can reach Olibia at

26 CLIENT TESTIMONIALS

27 Garth and Brandy Belue The Premier Team did a great job and were very efficient! Jane S. I just wanted to say thank you for making the sale of my home a pleasant experience. All of you gave me wonderful service. It was truly a pleasure working with all of you. I would recommend you in a minute. Thanks again. Robert Villasenor We live out of state and had to sell our home fast. We put our faith in you to deliver results- and you delivered!! You have a top notch team! Excellent customer service. Thank you for your professionalism and skill. We would highly recommend you to any buyers or sellers. R. Jensen We are amazed with the knowledge and speed of every aspect in selling our home. The Premier Home Selling Team was very helpful with any question or problem. We are very happy!! Thank you! Thank you! Thank you! Terri V. The past year has been such a headache for us with our property, I thought that if I never set foot back in Chicago, it would be too soon. But I have to say that doing business with Luis, Juan and Sylvia has been such an absolute joy. It makes me really want to come back to Chicago. I love the way you folks run your business. Thank You, Thank You! for all your diligence and a great attitude!

28 WHAT THE PREMIER HOME SELLING TEAM WILL DO FOR YOU 140+ Point of Service Plan

29 The Premier Home Selling Team s Amazing 140+ Step Service System Research tax records to verify full and complete legal information is available to prospective buyers and buyer s agents on MLS printout. Research property s ownership and deed type Research property s public record information for lot size & dimensions Research and verify legal description Research property s land use coding and deed restrictions Research property s current use and zoning Verify legal name (s) of owner (s) in county s public property records Research sales activity for past 6-18 months from MLS and public records databases Research Average Days on Market for property of this type, price range, and location Research competitive properties that are currently on the market. Research competitive properties that have been withdrawn. Research competitive properties that are currently under contract. Research expired properties (properties that did not sell during their time on the market). Call agents, if needed, to discuss activity on the comparable properties they have listed in the area. Research the previous sales activity (if any) on your home. Download and review property tax roll information Prepare Comparable Market Analysis (CMA) to establish fair market value Obtain and verify accurate methods of contacting you. Gather information to help assess your needs. Review current title information.

30 Measure interior room sizes. Confirm lot size of your copy of certified survey, if available. Obtain copy of floor and pool plans, if available Review current appraisal, if available. Identify Home Owner Association manager, if applicable Verify Home Owner Association fees, if applicable Verify security system, current term of service and whether owned or leased. Ascertain need for lead-based paint disclosure Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled. Compile list of repairs and maintenance items. Prepare showing instructions for buyers agents and agree on showing time window with you. Assess your timing. Assess your motivation. Assess your immediate concerns. Ask you questions about the property and yourselves to learn how to better serve and provide helpful information if needed. Discuss your purchase plans and determine how The Premier Home Selling Team can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location. Determine how quickly you need to move. Obtain information that will help the team prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property? Obtain one set of keys which will be inserted in the lockbox. Perform Interior Décor Assessment via a Home Staging Expert Review results of Interior Décor Assessment and suggest changes to shorten time on market.

31 Perform exterior Curb Appeal Assessment of subject property. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.) Review and explain all clauses in Listing Agreement (and addendums, if applicable). Compile and assemble formal file on property Assist you in strategically pricing home to enable it to show up on more MLS Searches. Discuss goals with you to market effectively. Discuss and present strategic master marketing plan. Explore method of pricing your property below comparable value to bring the most buyers to your property quickly. Prepare an equity analysis to show you expenses, closing costs and net proceeds. Explain the use of the Seller s Property Disclosure Statement you will complete, and that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights. Take full color digital photographs of the inside and outside of your home for marketing flyers, advertisements and the Internet. Install lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family s security. Write remarks within the MLS system specifying how you want the property to be shown. Prepare showing instructions for buyers agents and agree on showing time window with you. Prepare detailed list of property amenities to have readily available at your home Prepare MLS property Profile Sheet Proofread MLS database listing for accuracy including proper placement in mapping function Enter property data from Profile Sheet into MLS Listing Database

32 Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet. Offer a Public Open, if applicable, to promote your property to local customers, to maximize showings Create, print, assemble, and distribute compelling flyers Advise Network Referral Program of listing Prepare copies of Seller s Disclosures to be placed on-line for easy access. Show home within 24 hours of any request. Convey all price changes promptly to Internet real estate sites Capture feedback from Realtors after all showings Notify you immediately of any offers, potential offers, or needs. Discuss feedback from showing agents with you to determine if changes will accelerate the sale. Maximize showing potential through professional signage. Install Professional Real Estate Partners sign in front yard when allowed by Home Owners Association. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all websites. Discuss marketing ideas with Mastermind group of top Realtors from across country. Help you to prepare the Homeowner s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing. Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home.

33 Advertise home to my VIP Buyers as well as all qualified buyers in my database. Promote your home to top Realtors in other areas. Log in all home showings to keep record of marketing activity and potential purchasers. Follow up with all the agents who have shown your home via . Handle paperwork if price adjustment needed. Receive and review all Offers to Purchase contracts submitted by buyers or buyers Agents to determine best negotiation position. Contact buyers agents to review buyer s qualifications and discuss offer Evaluate offer (s) and prepare a net sheet on each for you for comparison purposes, if requested Counsel you on offers. Explain merits and weakness of each component of each offer Fax or deliver Seller s Disclosure form to buyer s agent or buyer (upon request and prior to offer being made if possible) Confirm buyer is pre-qualified by calling Loan Officer Negotiate highest price and best terms for you and your situation. Prepare and convey any counteroffers, acceptance or amendments to buyer s agent Fax or hand deliver copies of contract and all addendums to closing title company When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer s agent Record and promptly deposit buyer s earnest money in escrow account. Deliver copies of fully signed Offer to Purchase contract to you Fax/deliver copies of Offer to Purchase contract to Selling Agent Fax copies of Offer to Purchase contract to lender Provide copies of signed Offer to Purchase contract for office file Provide copies of signed Offer to Purchase contract to Title Agency Advise you in handling any additional offers to purchase that may be submitted between contract and closing Change status in MLS to Sale Pending

34 Review buyer s credit report results Advise seller of worst and best case scenarios Assist buyer with obtaining financing, if applicable and follow-up as necessary Coordinate with lender on Discount Points being locked in with dates Deliver unrecorded property information to buyer Coordinate termite inspection ordered Coordinate home inspection ordered and handle contingencies, if any Follow Loan Processing Through To The Underwriter Contact lender weekly to ensure processing is on track Relay final approval of buyer s loan application to you Review home inspector s report Assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs Schedule Appraisal Provide comparable sales used in market pricing to Appraiser Follow-Up On Appraisal Assist seller in questioning appraisal report if it seems too low Coordinate closing process with buyer s agent and lender Update closing forms & files Ensure all parties have all forms and information needed to close the sale Confirm closing date and time and notify all parties Assist in solving any title problems (boundary disputes, easements, etc) Work with buyer s agent in scheduling and conducting buyer s Final Walk-Thru prior to closing Research all tax, HOA, utility and other applicable pro-rations Request final closing figures from closing agent Receive & carefully review closing figures on HUD statement to ensure accuracy of preparation

35 Review final figures on HUD statement with you before closing Forward verified closing figures to buyer s agent Request copy of closing documents from closing agent Confirm buyer and buyer s agent have received title insurance commitment Review all closing documents carefully for errors Forward closing documents to absentee seller as requested Review documents with closing agent Provide earnest money deposit check from escrow account to closing agent Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing. Assist in scheduling the closing date for you and all parties. Set up final walk- through of your home for buyers and their agent. Coordinate closing with your next purchase and resolve any timing problems Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.). Have a no surprises closing and present seller a net proceeds check at closing Change MLS listing status to Sold. Enter sale date and price, selling broker and agent s ID numbers, etc. Answer questions about filing claims with Home Owner Warranty company if requested Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied Respond to any follow-on calls and provide any additional information required from office files. Help you relocate locally, or out of area with highly experienced agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.